Skip to content

Cake Storage Container

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -24.3% this quarter, so Cake Storage Container is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£225K/yr384K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
44%top-5 click share · 24 brands · 64 sellers

Flapen Score

Cake Storage Container against its category

The dotted line is the Home & Garden average. Past it, Cake Storage Container is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Storage Container market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Storage Container 384K times last year and spent an estimated £225K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
5.3%
Market size, estimated
£225Ka year
Peak month
December2.0× the quietest month
Top search term
cake carrier81K searches a year

02 · Price

A sale here is worth £10.96.

Listings sell for £10.96 on average, from £4.67 to £21.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.96 that is £3K to £5K a year per listing.

Average price
£10.96under the $15 to $100 sweet spot
Price range
£4.67–£21.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #92 within Food Storage. It carries 748 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
62%
Out of stock, average day
16.1%
Average rank
#92in Food Storage
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
748per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cake Storage Container products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

64

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

44%

Top 20: 85%

Open market

37%

  • Mason Cash13%
  • Buzztrove12%
  • lakeland11%
  • Ohuhu10%
  • ACCURATE10%
  • GEEZY7%

Demand

Cake Storage Container search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cake Storage Container search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake carrier81K/yr
  • cake storage58K/yr
  • cake storage container37K/yr
  • cake container31K/yr
  • cake carrier with handle28K/yr
  • plastic cake box20K/yr
  • cake containers with lids17K/yr
  • cake holder12K/yr
  • cake storage box11K/yr
  • cake transport box9K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Storage Container

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.08

too big

Too small

Not true to size

Quality-Overall19%−0.10

The cake board is awful quality

Cheap rubbish

Bad quality

Ease Of Cleaning8%−0.05

Item arrived dirty

arrived dirty and had to clean it

Had a dirty mark on the lid

Strength8%+0.14

Flimsy

very flimsy

The bottom flimsy

Durability6%−0.04

break very easily

Broke within a few days

one of the lid clips broke off on first use

Love

Size-Overall20%−0.08

the clips fit well

should fit

The size is generous

Quality-Overall19%−0.10

he is strong with big hands - otherwise good quality

Excellent product

Great Quality Very Sturdy

Value For Money11%+0.95

Excellent value for money

Good price

good value for money

Strength10%+0.14

Good strongly made cake box

Sturdy and strong

It a really sturdy box

Storage Capacity7%+1.13

Nice cake storage container

Good cake storage

Works well, useful storage

Return

1.1% Return rate 53% Fixable by listing

Size-Overall44%▆▆▇▇██

too big

Too small

Not true to size

Defective Material/Parts20%█▇▆▆▆▅

One of the clips didnt seem to work properly

It arrived with a crack

Item damaged

Functionality-Overall5%▂█▄▇▅▆

not functional

not fit for purpose

Doesnt work

Quality-Overall4%▇█▇▁▅▅

The cake board is awful quality

Cheap rubbish

Bad quality

Locking Mechanism3%▄▅▄█▅▄

lid now not secure

Broken lock

Clips not securing

FAQ

Common Cake Storage Container questions

Answered from the same tracked data.