Is cake storage container profitable to sell on Amazon United Kingdom?

The niche generates £225K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the cake storage container niche?

24 brands and 64 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in cake storage container?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Cleaning. The return rate is 1.1%.

When does demand for cake storage container peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the cake storage container niche?

Listings span £4.67–£21.49; the average listing price is £10.96 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.

cake storage container

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good747.57

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£225K

£225K/yr · 384K searches

Avg price

Okay£10.96

avg listing price — sweet spot $15–$100

Price range

Okay£4.67–£21.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, cake storage container is a £225K/yr Amazon United Kingdom market (384K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cake storage container market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £164K–£219K; units × avg price
Conversion rate: 5.3%
Avg BSR: #92
Page quality: 0%
Prime: 62%
Sponsored: 86%
Out of stock: 16.1%
Avg brand age: 36 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

44%

Top 20: 85%

Open market

37%

Mason Cash13%
Buzztrove12%
lakeland11%
Ohuhu10%
ACCURATE10%
GEEZY7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top cake storage container search terms

cake carrier81K/yr -19.7%4.3% conv.
cake storage58K/yr -43.2%2.3% conv.
cake storage container37K/yr -7.1%2.7% conv.
cake container31K/yr -24.7%3.5% conv.
cake carrier with handle28K/yr -16.4%4.3% conv.
plastic cake box20K/yr -0.3%3.5% conv.
cake containers with lids17K/yr -7.3%2.4% conv.
cake holder12K/yr -23.3%2.1% conv.
cake storage box11K/yr +3.8%2.2% conv.
cake transport box9K/yr +10.6%3.6% conv.

All search terms

Top cake storage container products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mason Cash Cake Caddy with Clear Lid Secure Cake Storage & Transport Container | Serve & Display on the Same Base | Ideal for Bakes Treats & Special Occasions

Mason Cash£6.274.3★2,395 rev

Ohuhu Cake Carrier with Handle Portable Round Cake Box for 10 Inch Cake Cake Storage Container with Cover Two Sided Base for Pies Nuts Fruit Safe Storage & Transport Great Gift Choice

Ohuhu£16.744.7★3,618 rev

Buzztrove - Large Size | Cake Carrier with Handle | 15cm Tall Cake Storage Container with Airtight lid | Cake Storage Box with 4X Locking Lid for Cakes Cupcakes Pies & Pastries. (Grey)

Buzztrove£13.364.5★241 rev

GEEZY 2-in-1 Plastic Cake Carrier 11 - Secure Dessert Storage Reversible Base for 7 Cupcakes Transparent Dome Lid - Great for Parties Dessert Transport Picnic Baking Kitchen Organization

GEEZY£7.694.0★264 rev

lakeland Round Cake Carrier 29cm Dia.

lakeland£13.074.5★164 rev

Newest

by launch date

Megcdtr 10 Inch Cake Carrier Clear Plastic Cake Containers(White)

Megcdtr£9.2311 rev

9mo ago

Layluu Cake Carrier with Handle For 10 Inch Cakes 3 Secure Locks Cake Storage & Transport Box Reusable Cake Holder with Snack Tray 11 Silicone Cupcake Moulds & Piping Kit Baking Gift Set

Layluu£16.3447 rev

11mo ago

Samlomi Cake Carrier With Lid And Handle Bpa-Free Cake Holder With Lid For 10 Inch Round Cake Carrier With 10 pcs Round Golden Cake Boards And Portable Insulated Bag

Samlomi£20.8525 rev

11mo ago

Buzztrove - Large Size | Cake Carrier with Handle | 15cm Tall Cake Storage Container with Airtight lid | Cake Storage Box with 4X Locking Lid for Cakes Cupcakes Pies & Pastries. (Red)

Buzztrove£11.47241 rev

1y ago

Buzztrove - Large Size | Cake Carrier with Handle | 15cm Tall Cake Storage Container with Airtight lid | Cake Storage Box with 4X Locking Lid for Cakes Cupcakes Pies & Pastries. (Grey)

Buzztrove£13.36241 rev

1y ago

What buyers say about cake storage container

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“the clips fit well”

Quality-Overall19%

“he is strong with big hands - otherwise good quality”

Value For Money11%

“Excellent value for money”

Strength10%

“Good strongly made cake box”

Storage Capacity7%

“Nice cake storage container”

Advertised Vs Actual Product6%

“Exactly what I needed”

Ease Of Use6%

“Ease of use”

Weight Light3%

“Lightweight”

Ease Of Cleaning3%

“Easy to clean”

Durability2%

“Sturdy and durable”

What buyers complain about

Size-Overall21%

“too big”

Quality-Overall19%

“The cake board is awful quality”

Ease Of Cleaning8%

“Item arrived dirty”

Strength8%

“Flimsy”

Durability6%

“break very easily”

Locking Mechanism6%

“lid now not secure”

Value For Money4%

“I think the branded ones are probably better value”

Product Condition3%

“does not look new”

Functionality-Overall3%

“not functional”

Defective Material/Parts3%

“One of the clips didnt seem to work properly”

Top return reasons

Size-Overall44%

Defective Material/Parts20%

Functionality-Overall5%

Quality-Overall4%

Locking Mechanism3%

Product Condition3%

Strength2%

Ease Of Cleaning2%

Ease Of Use2%

Advertised Vs Actual Product2%

Common questions

Is cake storage container profitable to sell on Amazon United Kingdom?: The niche generates £225K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the cake storage container niche?: 24 brands and 64 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in cake storage container?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Cleaning. The return rate is 1.1%.
When does demand for cake storage container peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the cake storage container niche?: Listings span £4.67–£21.49; the average listing price is £10.96 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.