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58

cake pop mould

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 37Conversion 41Competition 78Returns 97Price range 23Avg price 24Brand share 91Review moat 91Quality gap 92

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great170.6

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.47

avg listing price — sweet spot $15–$100

Price range

Bad£2.72–£18.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£44K

£44K/yr · 160K searches

According to Flapen's Amazon United Kingdom niche tracking, cake pop mould is a £44K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cake pop mould market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
£42K–£51K
units × avg price
Conversion rate
3.2%
Avg BSR
#128
Page quality
0%
Prime
95%
Sponsored
88%
Out of stock
12.7%
Avg brand age
25 months
Avg seller age
206 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

48

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

37%

Top 20: 75%

Open market

53%

  • Junxave14%
  • YingBiao14%
  • GZMAISULEE8%
  • YXHZVON5%
  • HYCSC4%
  • CtiUjdx4%

Demand

Weekly Amazon search volume, last 35 weeks — +9.6% search growth over the last 90 days.
5K4KSpike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26

Top cake pop mould search terms

  • cake pop mould71K/yr
  • cake pop22K/yr
  • cake pop kit19K/yr
  • cake pop moulds14K/yr
  • cake pops13K/yr
  • cake pop maker15K/yr
  • cake pop mold4K/yr
All search terms

Top cake pop mould products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£4K12%£5K16%£7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cake pop mould

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Good quality”

Ease Of Use11%

“Easy to use”

Baking9%

“Quick and simple way of making pop cakes”

Advertised Vs Actual Product6%

“Does the job”

Storage Capacity4%

“Easily stored”

Durability4%

“A good durable product”

Value For Money4%

“Great value and good product”

Size-Overall4%

“They fit perfectly”

Flexibility4%

“very versatile and used the grown up goodies too”

Leak-Proof3%

“not spill everywhere”

What buyers complain about

Size-Overall13%

“Think theyre too big”

Functionality-Overall13%

“the ball maker doesn't works very well”

Adhesion/Stickiness8%

“Sticks too short for cake pops”

Quality-Overall8%

“The mould quality is very poor”

Advertised Vs Actual Product6%

“I removed a star for this false advertising”

Value For Money6%

“A bit expensive for what they are”

Ease Of Use6%

“which already makes them a bit awkward to use”

Strength6%

“The moulds feel quite flimsy”

Heating4%

“My child got an awful burn from a part of it that wasnt meant to be hot”

Instructions/User Manual/Troubleshooting4%

“Instructions are incomplete”

Top return reasons

Size-Overall52%
Strength9%
Quality-Overall8%
Functionality-Overall7%
Advertised Vs Actual Product4%
Heating2%
Adhesion/Stickiness2%
Flammable2%
Durability2%
Instructions/User Manual/Troubleshooting2%

Common questions

Is cake pop mould profitable to sell on Amazon United Kingdom?
The niche generates £44K/yr across 42 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the cake pop mould niche?
37 brands and 48 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in cake pop mould?
Top complaints mined from reviews: Size-Overall, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.7%.
What does it cost to enter the cake pop mould niche?
Listings span £2.72–£18.59; the average listing price is £8.47 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.