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Cake Pop Mould

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $44K a year here, so Cake Pop Mould is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£44K/yr160K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
37%top-5 click share · 37 brands · 48 sellers

Flapen Score

Cake Pop Mould against its category

The dotted line is the Home & Garden average. Past it, Cake Pop Mould is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Pop Mould market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Pop Mould 160K times last year and spent an estimated £44K. The top 5 brands take 44% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
3.2%
Market size, estimated
£44Ka year
Top search term
cake pop mould71K searches a year

02 · Price

A sale here is worth £8.47.

Listings sell for £8.47 on average, from £2.72 to £18.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.47 that is £0 to £847 a year per listing.

Average price
£8.47under the $15 to $100 sweet spot
Price range
£2.72–£18.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£847
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #128 within Bakeware. It carries 171 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
12.7%
Average rank
#128in Bakeware
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
171per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cake Pop Mould products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

37 falling

Sellers

48

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

37%

Top 20: 75%

Open market

53%

  • Junxave14%
  • YingBiao14%
  • GZMAISULEE8%
  • YXHZVON5%
  • HYCSC4%
  • CtiUjdx4%

Demand

Cake Pop Mould search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Cake Pop Mould search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake pop mould71K/yr
  • cake pop22K/yr
  • cake pop kit19K/yr
  • cake pop moulds14K/yr
  • cake pops13K/yr
  • cake pop maker15K/yr
  • cake pop mold4K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Pop Mould

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.17

Think theyre too big

Too small

Moulds are very small

Functionality-Overall13%−0.17

the ball maker doesn't works very well

Doesn't work

It just doesnt work

Adhesion/Stickiness8%−0.11

Sticks too short for cake pops

The sticks pulled out of the cake pop when i dipped in chocolate

Quality-Overall8%+0.70

The mould quality is very poor

Not good quality

Poor quality

Advertised Vs Actual Product6%−0.05

I removed a star for this false advertising

Not exactly as expected

Love

Quality-Overall12%+0.70

Good quality

Really good, no complaints

Good quality for money

Ease Of Use11%+0.83

Easy to use

These are also very easy to make

Easy to melt and use

Baking9%+1.04

Quick and simple way of making pop cakes

Great for cake pops

Great for making cake pops

Advertised Vs Actual Product6%−0.05

Does the job

Exactly what I expected

do the job just fine

Storage Capacity4%

Easily stored

The cellophane bags are perfect if you don't want to eat them all straight away

bags adds convenience for storage or sharing

Return

0.7% Return rate 63% Fixable by listing

Size-Overall52%▄▆█▇█▇

Think theyre too big

Too small

Moulds are very small

Strength9%▁▆▄▆█▅

The moulds feel quite flimsy

One pack had no holes for the sticks, bit flimsy

Flimsy

Quality-Overall8%▄▁▇▁▆█

The mould quality is very poor

Not good quality

Poor quality

Functionality-Overall7%█▁▆▁▁▂

the ball maker doesn't works very well

Doesn't work

It just doesnt work

Advertised Vs Actual Product4%▁█▁▁▃▄

I removed a star for this false advertising

Not exactly as expected

FAQ

Common Cake Pop Mould questions

Answered from the same tracked data.