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Cake Forks

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $80K a year here, so Cake Forks is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£80K/yr200K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
41%top-5 click share · 26 brands · 45 sellers

Flapen Score

Cake Forks against its category

The dotted line is the Home & Garden average. Past it, Cake Forks is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Forks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Forks 200K times last year and spent an estimated £80K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
5.1%
Market size, estimated
£80Ka year
Peak month
December2.3× the quietest month
Top search term
cake forks68K searches a year

02 · Price

A sale here is worth £7.90.

Listings sell for £7.90 on average, from £2.73 to £18.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.90 that is £790 to £2K a year per listing.

Average price
£7.90under the $15 to $100 sweet spot
Price range
£2.73–£18.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£790–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #41 within Cutlery. It carries 264 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#41in Cutlery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cake Forks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

45

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

41%

Top 20: 86%

Open market

49%

  • Berglander16%
  • Arthur Price10%
  • CAMRI7%
  • RayPard7%
  • Daryunk6%
  • Portmeirion6%

Demand

Cake Forks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Cake Forks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake forks68K/yr
  • dessert forks35K/yr
  • cake forks set of 620K/yr
  • pastry forks19K/yr
  • small forks12K/yr
  • cake fork11K/yr
  • mini forks7K/yr
  • cake forks set of 126K/yr
  • desert forks7K/yr
  • desert forks set of 64K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Forks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.08

They are basically small forks

Not fit for purpose

Too small

Thickness10%−0.11

Thin

The handles are wretchedly thin

but they are actually all the same thickness

Quality-Overall8%+0.57

These forks are very cheap so no real expectations

Cheap quality

Very poor quality product

Ease Of Cleaning4%+0.14

hard to clean out when they are washed up by hand

Cheesecake and cakes with buttercream are messy to eat with ones hands anyway

Advertised Vs Actual Product3%+0.14

not as in display pic

Love

Quality-Overall21%+0.57

Excellent quality

good quality for home and commercial use

Nice quality forks and great value

Value For Money16%+0.72

Best value

Good value

Excellent value for money

Size-Overall13%−0.08

Nice size

I like the size of these

Size is good for my needs

Advertised Vs Actual Product8%+0.14

do the job

Exactly as described

Just what I needed

Strength5%+0.85

don't feel flimsy at all

very strong

Perfect for desserts, look good and seem sturdy

Return

1.0% Return rate 57% Fixable by listing

Size-Overall52%▆▆█▇▅▇

They are basically small forks

Not fit for purpose

Too small

Quality-Overall18%█▇▂▆▇▅

These forks are very cheap so no real expectations

Cheap quality

Very poor quality product

Thin6%▅▄▅▆▇█
Strength4%▁▁▅▄█▇

will bend if deliberately forced

Sharpness4%█▇▁▃▄▁

FAQ

Common Cake Forks questions

Answered from the same tracked data.