Is cake forks profitable to sell on Amazon United Kingdom?

The niche generates £80K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the cake forks niche?

26 brands and 45 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in cake forks?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.0%.

When does demand for cake forks peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the cake forks niche?

Listings span £2.73–£18.24; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.

cake forks

Worth a look

Shows low returns (1.0%), but a small market ($80K/yr) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Review moat

Great263.77

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.90

avg listing price — sweet spot $15–$100

Price range

Bad£2.73–£18.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£80K

£80K/yr · 200K searches

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, cake forks is a £80K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cake forks market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £79K–£99K; units × avg price
Conversion rate: 5.1%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 9.3%
Avg brand age: 46 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

41%

Top 20: 86%

Open market

49%

Berglander16%
Arthur Price10%
CAMRI7%
RayPard7%
Daryunk6%
Portmeirion6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top cake forks search terms

cake forks68K/yr -9.8%4.5% conv.
dessert forks35K/yr -2.8%3.5% conv.
cake forks set of 620K/yr -8.6%4.9% conv.
pastry forks19K/yr -20.8%3.0% conv.
small forks12K/yr -10.8%6.4% conv.
cake fork11K/yr -18.8%4.8% conv.
mini forks7K/yr +4.6%2.0% conv.
cake forks set of 126K/yr +21.1%8.6% conv.
desert forks7K/yr -25.1%4.8% conv.
desert forks set of 64K/yr +20.6%5.1% conv.

All search terms

Top cake forks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cake Forks Set of 12 Berglander Stainless Steel 14cm Dessert Fork for Cocktail Dessert Cake Tea Fruit Cheese Appetizer Small Forks for Party Hotel Restaurant Cafes Dishwasher Safe

Berglander£5.344.4★164 rev

Sophie Conran Rivelin by Arthur Price Pastry Forks (Set of 6) Silver Siliver

Arthur Price£15.994.8★390 rev

RayPard 12-Piece (14 cm) Stainless Steel Pastry Fork Set Mirror Polishing Cake Dessert Fork Set

RayPard£7.474.6★613 rev

Daryunk 6 Pcs Dessert Forks 13.8cm Stainless Steel Fruit Forks Mirror Polished Cutlery Table Forks Set for Home Kitchen Restaurant 13.8cm Fruit Fork

Daryunk£5.544.3★43 rev

CAMRI Mini Fork for Cake Dessert Pastry Fruit & Salad Stainless Steel Small Forks Pack of 6 5.3 Inch Cutlery Starter Forks for Home Kitchen & Restaurant (C61 Set of 6)

CAMRI£6.064.5★374 rev

Newest

by launch date

10 PCS Cake Forks Stainless Steel Dessert Forks Small Forks Pastry Forks Mini Fruit Forks Mirror Polished Cutlery for Cake Dessert Kitchen Home Party Dining Use

QUALDESN£4.664 rev

4mo ago

Fruit Forks 6Pcs Stainless Steel Dessert Fork with Ceramic Handles - Multi-Design Small Fork for Cakes Fruits and Snacks - Compact and Easy to Clean

Girihe£5.674 rev

5mo ago

Cake Forks Set of 12 Berglander Stainless Steel 14cm Dessert Fork for Cocktail Dessert Cake Tea Fruit Cheese Appetizer Small Forks for Party Hotel Restaurant Cafes Dishwasher Safe

Berglander£5.34164 rev

5mo ago

Cake Forks Set of 24 Stainless Steel 14cm Dessert Fork for Cocktail Dessert Cake Tea Fruit Cheese Appetizer Small Forks for Party Hotel Restaurant Cafes

Berglander£7.76132 rev

9mo ago

Aiyraa 6 Pcs Cake Forks Set 14.2cm Small Dessert Forks Stainless Steel Pastry & Fruit Forks for Home Kitchen Restaurant Coffee Shop

aiyraa£4.989 rev

10mo ago

What buyers say about cake forks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent quality”

Value For Money16%

“Best value”

Size-Overall13%

“Nice size”

Advertised Vs Actual Product8%

“do the job”

Strength5%

“don't feel flimsy at all”

Design-Overall5%

“have a sleek”

Baking4%

“Great little forks for cake”

Ease Of Use3%

“Easy to use”

Weight Light3%

“The forks are light”

Durability2%

“they hold up beautifully”

What buyers complain about

Size-Overall29%

“They are basically small forks”

Thickness10%

“Thin”

Quality-Overall8%

“These forks are very cheap so no real expectations”

Ease Of Cleaning4%

“hard to clean out when they are washed up by hand”

Advertised Vs Actual Product3%

“not as in display pic”

Rusts/Corrodes3%

“After few washes they start rusting”

Dishwasher Safe1%

“I am not sure that they are dishwasher safe as i couldn't find any information in the listing so i have erred on the side of caution by handwashing them”

Adhesion/Stickiness1%

“cakes can be sticky so I prefer to use cake forks”

Comfort-Overall1%

“awkward to hold”

Strength0%

“will bend if deliberately forced”

Top return reasons

Size-Overall52%

Quality-Overall18%

Thin6%

Strength4%

Sharpness4%

Compatibility-Overall3%

Advertised Vs Actual Product2%

Gifting Purpose2%

Adhesion/Stickiness2%

Weight Heavy1%

Common questions

Is cake forks profitable to sell on Amazon United Kingdom?: The niche generates £80K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the cake forks niche?: 26 brands and 45 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in cake forks?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.0%.
When does demand for cake forks peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the cake forks niche?: Listings span £2.73–£18.24; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.