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Cake Decorating Kit

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -26.4% this quarter, so Cake Decorating Kit is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£254K/yr436K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
45%top-5 click share · 21 brands · 40 sellers

Flapen Score

Cake Decorating Kit against its category

The dotted line is the Home & Garden average. Past it, Cake Decorating Kit is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Decorating Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Decorating Kit 436K times last year and spent an estimated £254K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
436K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
4.0%
Market size, estimated
£254Ka year
Peak month
December1.6× the quietest month
Top search term
cake decorating kit150K searches a year

02 · Price

A sale here is worth £14.54.

Listings sell for £14.54 on average, from £3.12 to £37.69. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £14.54 that is £4K to £7K a year per listing.

Average price
£14.54under the $15 to $100 sweet spot
Price range
£3.12–£37.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #90 within Bakeware. It carries 2,680 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
13.9%
Average rank
#90in Bakeware
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,680per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cake Decorating Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

40

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

45%

Top 20: 86%

Open market

20%

  • RFAQK41%
  • Boyun12%
  • SZJYG12%
  • Fulfun10%
  • Homened3%
  • upkpvid3%

Demand

Cake Decorating Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Cake Decorating Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake decorating kit150K/yr
  • cake decorating tools51K/yr
  • cake decorating55K/yr
  • cake making equipment24K/yr
  • cake accessories14K/yr
  • cake tools16K/yr
  • cake baking accessories16K/yr
  • cake kit10K/yr
  • cake making kit13K/yr
  • cake decorating supplies13K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Decorating Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.14

Large bags

The bottles are small

Bit small

Quality-Overall10%+0.78

Not the best quality the piping bag poor quality was not happy with this

Bad Quality

However, most of the items feel quite plasticky, so the quality is not very premium

Durability7%−0.05

Broke on the first use

come apart

Not as solid or durable as I was expecting

Leak-Proof6%

Leaked

Leakage Issue all three tins

Batter is leaking out from the bottom

Strength5%−0.02

doesnt look very sturdy

cake slicer came VERY flimsy beyond use

Wobbly plastic

Love

Quality-Overall23%+0.78

Extremely good set

Excellent product

This set is good quality for the price

Value For Money22%+1.58

Excellent value

Money well spent

Good value for money

Ease Of Use11%+0.85

Easy to use

The set is also easy to use

the tools are easy to use

Baking7%+0.49

I love baking

Easy baking

Great for cakes

Advertised Vs Actual Product6%

Does the job

As described

Just what I needed

Return

0.6% Return rate 32% Fixable by listing

Quality-Overall24%▆▅▃█▆▆

Not the best quality the piping bag poor quality was not happy with this

Bad Quality

However, most of the items feel quite plasticky, so the quality is not very premium

Size-Overall22%▆▄▄▅▇█

Large bags

The bottles are small

Bit small

Strength13%▃▃█▆▃▄

doesnt look very sturdy

cake slicer came VERY flimsy beyond use

Wobbly plastic

Functionality-Overall5%█▁▂▃▂▄
Advertised Vs Actual Product5%▁█▃▇▆▆

Misleading information

comes with different icing nozzles than advertised

FAQ

Common Cake Decorating Kit questions

Answered from the same tracked data.