Is cake decorating kit profitable to sell on Amazon United Kingdom?

The niche generates £254K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the cake decorating kit niche?

21 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in cake decorating kit?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.

When does demand for cake decorating kit peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the cake decorating kit niche?

Listings span £3.12–£37.69; the average listing price is £14.54 (sweet spot $15–$100). The average incumbent carries 2,680 reviews — the moat a new listing must climb.

cake decorating kit

Worth a look

Shows low returns (0.6%), but soft demand (-26.4% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Good£14.54

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.12–£37.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay£254K

£254K/yr · 436K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,680.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cake decorating kit is a £254K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cake decorating kit market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £182K–£218K; units × avg price
Conversion rate: 4.0%
Avg BSR: #90
Page quality: 0%
Prime: 97%
Sponsored: 89%
Out of stock: 13.9%
Avg brand age: 28 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

45%

Top 20: 86%

Open market

20%

RFAQK41%
Boyun12%
SZJYG12%
Fulfun10%
Homened3%
upkpvid3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top cake decorating kit search terms

cake decorating kit150K/yr -27.7%3.4% conv.
cake decorating tools51K/yr -1.2%2.9% conv.
cake decorating55K/yr -32.9%0.9% conv.
cake making equipment24K/yr -23.5%1.7% conv.
cake accessories14K/yr +7.6%0.6% conv.
cake tools16K/yr -31.6%2.6% conv.
cake baking accessories16K/yr -39.7%1.0% conv.
cake kit10K/yr -12.1%1.7% conv.
cake making kit13K/yr -35.9%1.7% conv.
cake decorating supplies13K/yr -29.1%0.2% conv.

All search terms

Top cake decorating kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RFAQK 65 PCs Cake Decorating Kit with Cake Turntable-Cake leveler-24 Numbered Piping Tips with Pattern Chart & E Book- Straight & Offset Spatula-30 Icings Bags- 3 Icing Smoother Scraper Set

RFAQK£17.844.5★9,026 rev

90 Pcs Cake Decorating Supplies kit with Cake Turntable-Cake leveler-48 Piping Tips with Pattern Chart -Straight & Offset Spatula-20 Icings Bags- 3 Icing Smoother Scraper Set for Beginner Cake-Lover

Fulfun£12.884.6★583 rev

Cake Decorating Kits Rotating Turntable Tools Cake Decorating Plates Cakes Decorate Stand Supplies Kits with Scrappers Spatulas Piping Bags and Piping Tips

SZJYG£10.114.4★1,306 rev

Cake Decorating Kit 137pcs Cake Decorating Supplies with Cake Turntable for Decorating Pastry Piping Bag Russian Piping Tips Baking Tools Cake Baking Supplies for Beginners (Light-Pink)

Boyun£19.314.6★3,305 rev

Cake Decorating Kit -RFAQK 200 PCs with Cake Turntable- Cake Leveler- 55 Numbered Piping Tips & Nozzles with Pattern Chart & E-Book- 110 Icings Bags-Straight & Offset Spatula-Scraper Set & Baking Kit

RFAQK£21.734.5★9,026 rev

Newest

by launch date

Cake Decorating Kit 71Pcs Complete Baking Set Rotating Cake Turntable with Icing Nozzles Scrapers and TPU Bags All In One Tool Set for Home Baking and Cake Decoration

upkpvid£9.527 rev

4mo ago

69 Pcs Cake Decorating Kit 11 Inch Cake Turntable Set with 50 Piping Bags 12 Icing Tips 3 Smoothers and 2 Palette Knives Cake Decorating Supplies for Beginners

HERUIO£10.3210 rev

10mo ago

540PCS Cake Decorating Kit with 4 Springform Pans Rotating Turntable Decorating Tools & Cake Baking Supplies Set for Beginners

GZMAISULEE£29.01581 rev

1y ago

Cake Decorating Kit 137pcs Cake Decorating Supplies with Cake Turntable for Decorating Pastry Piping Bag Russian Piping Tips Baking Tools Cake Baking Supplies for Beginners (Light-Pink)

Boyun£19.313,305 rev

2y ago

2Pcs Professional Cake Decorating Set Durable Plastic Pastry Scrapers for Baking Icing and Fondant Smoothing

JOYVOX£3.4491 rev

2y ago

What buyers say about cake decorating kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Extremely good set”

Value For Money22%

“Excellent value”

Ease Of Use11%

“Easy to use”

Baking7%

“I love baking”

Advertised Vs Actual Product6%

“Does the job”

Ease Of Cleaning5%

“The bag also cleans well”

Spray/Flow4%

“Nice size, plenty of nozzle choices and easy to clean”

Size-Overall2%

“Nice size”

Strength2%

“The turntable is sturdy”

Durability1%

“they do not break”

What buyers complain about

Size-Overall21%

“Large bags”

Quality-Overall10%

“Not the best quality the piping bag poor quality was not happy with this”

Durability7%

“Broke on the first use”

Leak-Proof6%

“Leaked”

Strength5%

“doesnt look very sturdy”

Material Quality4%

“The product seems a bit cheap though the plastic doesnt seem too sturdy”

Advertised Vs Actual Product3%

“Misleading information”

Color3%

“Colour not strong”

Spray/Flow3%

“No Nozzles”

Rusts/Corrodes3%

“getting rusted very quickly”

Top return reasons

Quality-Overall24%

Size-Overall22%

Strength13%

Functionality-Overall5%

Advertised Vs Actual Product5%

Material Quality4%

Defective Material/Parts3%

Compatibility-Overall3%

Value For Money3%

Spray/Flow2%

Common questions

Is cake decorating kit profitable to sell on Amazon United Kingdom?: The niche generates £254K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the cake decorating kit niche?: 21 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in cake decorating kit?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.
When does demand for cake decorating kit peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the cake decorating kit niche?: Listings span £3.12–£37.69; the average listing price is £14.54 (sweet spot $15–$100). The average incumbent carries 2,680 reviews — the moat a new listing must climb.