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Cake Cutter

Fail

Prices span $2.63–$11.08, mostly outside the sweet spot, so Cake Cutter is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£62K/yr161K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
59%top-5 click share · 24 brands · 55 sellers

Flapen Score

Cake Cutter against its category

The dotted line is the Home & Garden average. Past it, Cake Cutter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Cutter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Cutter 161K times last year and spent an estimated £62K. The top 5 brands take 59% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
7.5%
Market size, estimated
£62Ka year
Peak month
February1.4× the quietest month
Top search term
cake cutter50K searches a year

02 · Price

A sale here is worth £5.09.

Listings sell for £5.09 on average, from £2.63 to £11.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.09 that is £1K to £3K a year per listing.

Average price
£5.09under the $15 to $100 sweet spot
Price range
£2.63–£11.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #165 within Bakeware. It carries 374 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#165in Bakeware
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Cake Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

55

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

59%

Top 20: 95%

Open market

37%

  • Huipalon19%
  • PME15%
  • KUTKE13%
  • Aidi6%
  • KitchenCraft5%
  • Tala4%

Demand

Cake Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cake Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake cutter50K/yr
  • cake leveller31K/yr
  • cake slicer39K/yr
  • cake cutter leveller14K/yr
  • cake leveller cutter7K/yr
  • cake slicer cutter divider8K/yr
  • cake leveler6K/yr
  • cake cutter slicer6K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Cutter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.21

Product is not the best sadly

Poor quality

if you are looking to use it often I would go for one with better quality

Strength13%−0.05

I found this quite flimsy

Not strong for purpose

Flimsey

Sharpness13%−0.10

although I expected it to be a bit stronger/more of a sharp blade

Not the sharpest tool in my box

But to me the wire just didn't appear to be sharp enough in order to cut through

Size-Overall8%−0.07

Wouldnt go down in size to fit cake

a bit on the small side

Weight Light8%−0.07

lighter than I thought

Love

Quality-Overall26%+0.21

its perfect for the home baker

Good quality

Quality cake knife

Ease Of Use14%+1.68

it very easy to use

easy to handle

Handy gadget for even cutting of cakes

Value For Money13%+0.69

Good product, worth the money

Value for money

A good product at a reasonable price - pleased with this item

Strength11%−0.05

not flimsy

sturdiness

This Tala cake slice is sturdy

Advertised Vs Actual Product5%+0.21

does what I needed it to do

Does the job

Just what I needed

Return

0.7% Return rate 51% Fixable by listing

Size-Overall40%▅▆▅▇▅█

Wouldnt go down in size to fit cake

a bit on the small side

Strength16%▃▃█▆▅▄

I found this quite flimsy

Not strong for purpose

Flimsey

Quality-Overall13%▃▃▃█▄▆

Product is not the best sadly

Poor quality

if you are looking to use it often I would go for one with better quality

Functionality-Overall8%█▄▄▄▄▁

Doesn't work

Shape/Style4%█▁▁▁▁▁

FAQ

Common Cake Cutter questions

Answered from the same tracked data.