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Cake Box

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -15.6% this quarter, so Cake Box is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£669K/yr1.3M searches / yr
90-day growth
-15.6%search demand this quarter
Competition
44%top-5 click share · 22 brands · 53 sellers

Flapen Score

Cake Box against its category

The dotted line is the Home & Garden average. Past it, Cake Box is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Box 1.3M times last year and spent an estimated £669K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £669K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
6.0%
Market size, estimated
£669Ka year
Peak month
December1.7× the quietest month
Top search term
cake box632K searches a year

02 · Price

A sale here is worth £8.85.

Listings sell for £8.85 on average, from £3.12 to £21.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £8.85 that is £11K to £13K a year per listing.

Average price
£8.85under the $15 to $100 sweet spot
Price range
£3.12–£21.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #51 within Food Storage. It carries 940 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
85%
Out of stock, average day
4.8%
Average rank
#51in Food Storage
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
940per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cake Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£80K£107K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

53

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

44%

Top 20: 87%

Open market

34%

  • Culpitt30%
  • Mason Cash8%
  • BOPLYBAY8%
  • Buzztrove7%
  • Ohuhu7%
  • ACCURATE6%

Demand

Cake Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Cake Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake box632K/yr
  • cake boxes215K/yr
  • cake carrier81K/yr
  • cake storage58K/yr
  • cake storage container37K/yr
  • cake container31K/yr
  • cake carrier with handle28K/yr
  • large cake box21K/yr
  • plastic cake box20K/yr
  • cardboard cake boxes18K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength14%−0.05

Bit flimsy

Too flimsy

The bottom flimsy

Quality-Overall12%+0.76

Bad quality

Unfortunately not a great quality stand

Cheap rubbish

Size-Overall11%−0.02

Too small

Sizes are not accurate

Cake size box way too small

Ease Of Cleaning10%−0.08

Item arrived dirty

arrived dirty and had to clean it

not able to clean

Thickness6%

Quite thin

A little thinner than I expected from the description

Cake board is not the thickest

Love

Quality-Overall22%+0.76

Good quality, Arrived on time, highly recommended

Good quality, well made, easy to assemble

Excellent product

Size-Overall17%−0.02

the cakes just fitted in well

Fits 6 cupcake(muffin size)

Fitted cake

Value For Money14%+1.38

Good price

good value for money

Excellent value

Strength11%−0.05

Good sturdy boxes

Very sturdy

Sturdy materials — The board is strong

Ease Of Use6%+0.58

Made things easier

Ease of use

easy to clean

Return

0.8% Return rate 60% Fixable by listing

Size-Overall51%▆▅████

Too small

Sizes are not accurate

Cake size box way too small

Defective Material/Parts16%█▆▄▄▅▅

One of the clips didnt seem to work properly

It arrived with a crack

Item damaged

Quality-Overall4%▇█▇▃▆▄

Bad quality

Unfortunately not a great quality stand

Cheap rubbish

Functionality-Overall4%▁█▃▄▅▄
Strength3%█▅▂▇▆▇

Bit flimsy

Too flimsy

The bottom flimsy

FAQ

Common Cake Box questions

Answered from the same tracked data.