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Cake Box

Cake Box shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 67Growth 17Conversion 67Competition 69Returns 96Price range 35Avg price 25Brand share 75Review moat 64Quality gap 42
This niche Category average

Is Cake Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cake Box is a £669K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Cake Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.6% over the last 90 days and 6.0% of searches end in a purchase.

£669K

revenue / yr

Units sold / yr80K
Search volume / yr-15.6%1.3M
Conversion rate6.0%
Avg price£8.85

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers22 · 53
Top-5 product click share44%
Open market40%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement88%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews940

Top Cake Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£27K£54K£80K£107K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

53

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

44%

Top 20: 87%

Open market

34%

  • Culpitt30%
  • Mason Cash8%
  • BOPLYBAY8%
  • Buzztrove7%
  • Ohuhu7%
  • ACCURATE6%

Cake Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR6.0%Products34Brands22Top 5 Brands60%OOS Rate4.8%Rating4.5★Reviews940Avg BSR#51
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Cake Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cake box632K/yr
  • cake boxes215K/yr
  • cake carrier81K/yr
  • cake storage58K/yr
  • cake storage container37K/yr
  • cake container31K/yr
  • cake carrier with handle28K/yr
  • large cake box21K/yr
  • plastic cake box20K/yr
  • cardboard cake boxes18K/yr

What reviews say buyers love and hate about Cake Box

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall22%

Good quality, Arrived on time, highly recommended

Size-Overall17%

the cakes just fitted in well

Value For Money14%

Good price

Strength11%

Good sturdy boxes

Ease Of Use6%

Made things easier

What buyers complain about

73% of reviews
Strength14%

Bit flimsy

Quality-Overall12%

Bad quality

Size-Overall11%

Too small

Ease Of Cleaning10%

Item arrived dirty

Thickness6%

Quite thin

Cake Box return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Defective Material/Parts
16%
3Quality-Overall
4%
4Functionality-Overall
4%
5Strength
3%

Common Cake Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cake Box 57/100 on Amazon United Kingdom — Worth a look. The niche generates £669K/yr across 34 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -15.6% over the last 90 days.
Search demand for Cake Box on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.7× the quietest.