cake box
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good£669K£669K/yr · 1.3M searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good939.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.12–£21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.85avg listing price — sweet spot $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cake box is a £669K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cake box market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- £531K–£708K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 88%
- Out of stock
- 4.8%
- Avg brand age
- 34 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
53
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
44%
Top 20: 87%
Open market
34%
- Culpitt30%
- Mason Cash8%
- BOPLYBAY8%
- Buzztrove7%
- Ohuhu7%
- ACCURATE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top cake box search terms
- cake box632K/yr
- cake boxes215K/yr
- cake carrier81K/yr
- cake storage58K/yr
- cake storage container37K/yr
- cake container31K/yr
- cake carrier with handle28K/yr
- large cake box21K/yr
- plastic cake box20K/yr
- cardboard cake boxes18K/yr
Top cake box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Culpitt 10 Round Silver Cake-Board & Tall White Cake-Box Combo 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Decorated Transport
Culpitt£4.674.7★3,040 rev
Mason Cash Cake Caddy with Clear Lid Secure Cake Storage & Transport Container | Serve & Display on the Same Base | Ideal for Bakes Treats & Special Occasions
Mason Cash£6.274.3★2,395 rev
BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)
BOPLYBAY£6.524.4★147 rev
Ohuhu Cake Carrier with Handle Portable Round Cake Box for 10 Inch Cake Cake Storage Container with Cover Two Sided Base for Pies Nuts Fruit Safe Storage & Transport Great Gift Choice
Ohuhu£16.744.7★3,618 rev
Culpitt 10 Square Cake Boxes With Lid | 5 Pack | Rigid Transport And Protection For Birthday Wedding And Celebration Bakes Recyclable Cardboard Bakery Boxes - Pack Of 5
Culpitt£4.584.7★216 rev
Newest
by launch date
BOPLYBAY 10x10x5 Inch White Cake Boxes with Window 3 Sets 2-Piece Bakery Boxes with 3mm Thick Cake Boards Premium Sturdy Dessert Containers for 8-9 Cakes Pastries and Treat Display
BOPLYBAY£6.2512 rev
Layluu Cake Carrier with Handle For 10 Inch Cakes 3 Secure Locks Cake Storage & Transport Box Reusable Cake Holder with Snack Tray 11 Silicone Cupcake Moulds & Piping Kit Baking Gift Set
Layluu£16.3447 rev
BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)
BOPLYBAY£6.52147 rev
FALGUN Premium 10 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Transport - 10 Inch Tall
FALGUN£5.40105 rev
Buzztrove - Large Size | Cake Carrier with Handle | 15cm Tall Cake Storage Container with Airtight lid | Cake Storage Box with 4X Locking Lid for Cakes Cupcakes Pies & Pastries. (Grey)
Buzztrove£13.36241 rev
Trending
90-day click momentumBOPLYBAY 10x10x5 Inch White Cake Boxes with Window 3 Sets 2-Piece Bakery Boxes with 3mm Thick Cake Boards Premium Sturdy Dessert Containers for 8-9 Cakes Pastries and Treat Display
BOPLYBAY£6.254.8★
Culpitt 8 Square Cake Boxes With Lid | 10 Pack | Rigid Transport Storage And Protection For Birthday Wedding And Celebration Bakes Recyclable Cardboard Bakery Boxes - Pack Of 10
Culpitt£6.544.7★
BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)
BOPLYBAY£6.524.4★
FALGUN Premium 10 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Transport - 10 Inch Tall
FALGUN£5.404.6★
Buzztrove - Large Size | Cake Carrier with Handle | 15cm Tall Cake Storage Container with Airtight lid | Cake Storage Box with 4X Locking Lid for Cakes Cupcakes Pies & Pastries. (Pink)
Buzztrove£13.354.5★
What buyers say about cake box
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, Arrived on time, highly recommended”
“the cakes just fitted in well”
“Good price”
“Good sturdy boxes”
“Made things easier”
“Great product - does as promised”
“Works well, useful storage”
“Easy to assemble”
“Lightweight yet solid”
“Sturdy and durable”
What buyers complain about
“Bit flimsy”
“Bad quality”
“Too small”
“Item arrived dirty”
“Quite thin”
“break very easily”
“lid now not secure”
“Pricewise it is on the high side for the size”
“the box was difficult to put together”
“One of the clips didnt seem to work properly”
Top return reasons
Common questions
- Is cake box profitable to sell on Amazon United Kingdom?
- The niche generates £669K/yr across 34 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the cake box niche?
- 22 brands and 53 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in cake box?
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.8%.
- When does demand for cake box peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the cake box niche?
- Listings span £3.12–£21.49; the average listing price is £8.85 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.