Cake Box
MaybeReturns run at only 0.8% of orders. But demand is soft, at -15.6% this quarter, so Cake Box is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £669K/yr1.3M searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 44%top-5 click share · 22 brands · 53 sellers
Flapen Score
Cake Box against its category
The dotted line is the Home & Garden average. Past it, Cake Box is stronger. Inside it, weaker.
Market
The Cake Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cake Box 1.3M times last year and spent an estimated £669K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £669K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £669Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- cake box632K searches a year
02 · Price
A sale here is worth £8.85.
Listings sell for £8.85 on average, from £3.12 to £21.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £8.85 that is £11K to £13K a year per listing.
- Average price
- £8.85under the $15 to $100 sweet spot
- Price range
- £3.12–£21.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #51 within Food Storage. It carries 940 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 85%
- Out of stock, average day
- 4.8%
- Average rank
- #51in Food Storage
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 940per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Cake Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Culpitt 10 Round Silver Cake-Board & Tall White Cake-Box Combo 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Decorated Transport
- Price
- £4.67
- Rating
- 4.7/5
- Reviews
- 3,040
- Age
- 3y ago

Mason Cash Cake Caddy with Clear Lid Secure Cake Storage & Transport Container | Serve & Display on the Same Base | Ideal for Bakes Treats & Special Occasions
- Price
- £6.27
- Rating
- 4.3/5
- Reviews
- 2,395
- Age
- 12y ago

BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 11mo ago

Ohuhu Cake Carrier with Handle Portable Round Cake Box for 10 Inch Cake Cake Storage Container with Cover Two Sided Base for Pies Nuts Fruit Safe Storage & Transport Great Gift Choice
- Price
- £16.74
- Rating
- 4.7/5
- Reviews
- 3,618
- Age
- 4y ago

Culpitt 10 Square Cake Boxes With Lid | 5 Pack | Rigid Transport And Protection For Birthday Wedding And Celebration Bakes Recyclable Cardboard Bakery Boxes - Pack Of 5
- Price
- £4.58
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 4y ago
Trending
90-day click momentum
BOPLYBAY 10x10x5 Inch White Cake Boxes with Window 3 Sets 2-Piece Bakery Boxes with 3mm Thick Cake Boards Premium Sturdy Dessert Containers for 8-9 Cakes Pastries and Treat Display
- Price
- £6.25
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 5mo ago

Culpitt 8 Square Cake Boxes With Lid | 10 Pack | Rigid Transport Storage And Protection For Birthday Wedding And Celebration Bakes Recyclable Cardboard Bakery Boxes - Pack Of 10
- Price
- £6.54
- Rating
- 4.7/5
- Reviews
- 797
- Age
- 4y ago

BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 11mo ago

FALGUN Premium 10 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Transport - 10 Inch Tall
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 1y ago

Buzztrove - Large Size | Cake Carrier with Handle | 15cm Tall Cake Storage Container with Airtight lid | Cake Storage Box with 4X Locking Lid for Cakes Cupcakes Pies & Pastries. (Pink)
- Price
- £13.35
- Rating
- 4.5/5
- Reviews
- 241
- Age
- 1y ago
Newest
by launch date
BOPLYBAY 10x10x5 Inch White Cake Boxes with Window 3 Sets 2-Piece Bakery Boxes with 3mm Thick Cake Boards Premium Sturdy Dessert Containers for 8-9 Cakes Pastries and Treat Display
- Price
- £6.25
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 5mo ago

Layluu Cake Carrier with Handle For 10 Inch Cakes 3 Secure Locks Cake Storage & Transport Box Reusable Cake Holder with Snack Tray 11 Silicone Cupcake Moulds & Piping Kit Baking Gift Set
- Price
- £16.34
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 11mo ago

BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 11mo ago

FALGUN Premium 10 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Transport - 10 Inch Tall
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 1y ago

Buzztrove - Large Size | Cake Carrier with Handle | 15cm Tall Cake Storage Container with Airtight lid | Cake Storage Box with 4X Locking Lid for Cakes Cupcakes Pies & Pastries. (Grey)
- Price
- £13.36
- Rating
- 4.5/5
- Reviews
- 241
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
53
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
44%
Top 20: 87%
Open market
34%
- Culpitt30%
- Mason Cash8%
- BOPLYBAY8%
- Buzztrove7%
- Ohuhu7%
- ACCURATE6%
Demand
Cake Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Cake Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake box632K/yr
- cake boxes215K/yr
- cake carrier81K/yr
- cake storage58K/yr
- cake storage container37K/yr
- cake container31K/yr
- cake carrier with handle28K/yr
- large cake box21K/yr
- plastic cake box20K/yr
- cardboard cake boxes18K/yr
Reviews and returns
What reviews say buyers love and hate about Cake Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit flimsy
Too flimsy
The bottom flimsy
Bad quality
Unfortunately not a great quality stand
Cheap rubbish
Too small
Sizes are not accurate
Cake size box way too small
Item arrived dirty
arrived dirty and had to clean it
not able to clean
Quite thin
A little thinner than I expected from the description
Cake board is not the thickest
Love
Good quality, Arrived on time, highly recommended
Good quality, well made, easy to assemble
Excellent product
the cakes just fitted in well
Fits 6 cupcake(muffin size)
Fitted cake
Good price
good value for money
Excellent value
Good sturdy boxes
Very sturdy
Sturdy materials — The board is strong
Made things easier
Ease of use
easy to clean
Return
0.8% Return rate 60% Fixable by listing
Too small
Sizes are not accurate
Cake size box way too small
One of the clips didnt seem to work properly
It arrived with a crack
Item damaged
Bad quality
Unfortunately not a great quality stand
Cheap rubbish
Bit flimsy
Too flimsy
The bottom flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cake Box questions
Answered from the same tracked data.









