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Cake Box

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -15.6% this quarter, so Cake Box is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£669K/yr1.3M searches / yr
90-day growth
-15.6%search demand this quarter
Competition
44%top-5 click share · 22 brands · 53 sellers

Flapen Score

Cake Box against its category

The dotted line is the Home & Garden average. Past it, Cake Box is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Box 1.3M times last year and spent an estimated £669K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £669K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
6.0%
Market size, estimated
£669Ka year
Peak month
December1.7× the quietest month
Top search term
cake box632K searches a year

02 · Price

A sale here is worth £8.85.

Listings sell for £8.85 on average, from £3.12 to £21.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £8.85 that is £11K to £13K a year per listing.

Average price
£8.85under the $15 to $100 sweet spot
Price range
£3.12–£21.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #51 within Food Storage. It carries 940 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
85%
Out of stock, average day
4.8%
Average rank
#51in Food Storage
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
940per listing
Listings tracked
34

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cake Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£80K£107K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

53

Est. top-5 brand share

60%

Top 20: 98%

Est. top-5 click share

44%

Top 20: 87%

Open market

34%

  • Culpitt30%
  • Mason Cash8%
  • BOPLYBAY8%
  • Buzztrove7%
  • Ohuhu7%
  • ACCURATE6%

Demand

Cake Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Cake Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cake box632K/yr
  • cake boxes215K/yr
  • cake carrier81K/yr
  • cake storage58K/yr
  • cake storage container37K/yr
  • cake container31K/yr
  • cake carrier with handle28K/yr
  • large cake box21K/yr
  • plastic cake box20K/yr
  • cardboard cake boxes18K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Box

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Strength”
0.8%of orders come back
“Bit flimsy”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cake Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data