cake board and box
Skip itPrices mostly outside the sweet spot ($3.12–$9.84) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good1,021.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£142K£142K/yr · 163K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.32avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£3.12–£9.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cake board and box is a £142K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cake board and box market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- £133K–£160K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 6.5%
- Avg brand age
- 31 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
17
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Culpitt76%
- BOPLYBAY8%
- FALGUN8%
- SOL3%
- Satinara2%
- LARRYROO2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top cake board and box search terms
- cake board and box60K/yr
- 10 inch cake board and box37K/yr
- cake box and board25K/yr
- 10inch cake board and box11K/yr
- 10 cake board and box10K/yr
- cake board and box 10 inch round6K/yr
- cake boards and boxes7K/yr
- cake box and board 10 inch4K/yr
- 10 inch cake box and board3K/yr
Top cake board and box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Culpitt 10 Round Silver Cake-Board & Tall White Cake-Box Combo 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Decorated Transport
Culpitt£4.674.7★3,040 rev
Culpitt Tall Cake Box & White Cake Board Set | 10
Culpitt£5.424.7★722 rev
Culpitt 10 Round Silver Cake Drum Board & White Cake Box Combo
Culpitt£4.164.6★2,973 rev
BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)
BOPLYBAY£6.524.4★147 rev
FALGUN Premium 10 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Transport - 10 Inch Tall
FALGUN£5.404.6★105 rev
Newest
by launch dateGlamletter 3 Pack Tall Cake Boxes 10x10x8 Inches with Cake Boards White Bakery Boxes with Window Food-Safe Disposable Cake Boxes with Lids for Cakes Donuts Pies & Party Desserts
Glamletter£6.0827 rev
BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)
BOPLYBAY£6.52147 rev
FALGUN Premium 10 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Transport - 10 Inch Tall
FALGUN£5.40105 rev
Culpitt Light Pink Board & Tall Box Set | 10 (25cm) | Tall White Cake Box & Coloured Drum Box And Colourful Cake Board Storage & Transport Combo For Decorated & Tiered Cakes
Culpitt£4.60113 rev
Culpitt Black Board & Box Set | 8 (20cm) | White Cake Box & Drum Box And Cake Board Storage & Transport Combo
Culpitt£3.19870 rev
Trending
90-day click momentumFALGUN Premium 10 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Transport - 10 Inch Tall
FALGUN£5.404.6★
Glamletter 3 Pack Tall Cake Boxes 10x10x8 Inches with Cake Boards White Bakery Boxes with Window Food-Safe Disposable Cake Boxes with Lids for Cakes Donuts Pies & Party Desserts
Glamletter£6.083.6★
Culpitt Light Pink Board & Tall Box Set | 10 (25cm) | Tall White Cake Box & Coloured Drum Box And Colourful Cake Board Storage & Transport Combo For Decorated & Tiered Cakes
Culpitt£4.604.6★
Culpitt Tall Cake Box & White Board Set | 12 Square | Extra Tall for Tiered or Decorated Cake Transport | Premium Masonite Board Included
Culpitt£6.754.7★
BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)
BOPLYBAY£6.524.4★
What buyers say about cake board and box
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, Arrived on time, highly recommended”
“Fitted cake”
“Good value”
“Good sturdy boxes”
“Did the job perfectly”
“board thick”
“Easy to put together”
“fitted great colour of the cake drum was great”
“never broke or anything”
“Looks professional, cake feels really secure on the board and the board doesn't flex while carrying it”
What buyers complain about
“Not good quality”
“The board is very thick”
“flimsier than other companies”
“Box stinks”
“Cake board too big for box”
“Thin piece of cardboard painted white”
“doesnt tell you how to put it together”
“Had a dirty mark on the lid”
“The item was quite expensive”
“Need to redo the product description”
Top return reasons
Common questions
- Is cake board and box profitable to sell on Amazon United Kingdom?
- The niche generates £142K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the cake board and box niche?
- 7 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in cake board and box?
- Top complaints mined from reviews: Quality-Overall, Thickness, Strength. The return rate is 0.5%.
- When does demand for cake board and box peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the cake board and box niche?
- Listings span £3.12–£9.84; the average listing price is £5.32 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.