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Cake Board and Box

prices mostly outside the sweet spot ($3.12–$9.84) — Cake Board and Box doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 31Growth 21Conversion 98Competition 24Returns 98Price range 0Avg price 15Brand share 10Review moat 62Quality gap 43
This niche Category average

Is Cake Board and Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cake Board and Box is a £142K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.

Cake Board and Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.6% over the last 90 days and 16.4% of searches end in a purchase.

£142K

revenue / yr

Units sold / yr30K
Search volume / yr-8.6%163K
Conversion rate16.4%
Avg price£5.32

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 17
Top-5 product click share72%
Open market4%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews1,022

Top Cake Board and Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£14K£28K£43K£57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

17

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Culpitt76%
  • BOPLYBAY8%
  • FALGUN8%
  • SOL3%
  • Satinara2%
  • LARRYROO2%
  • Open — no brand owns it (1 brand, 2%)

Cake Board and Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR16.4%Products16Brands7Top 5 Brands96%OOS Rate6.5%Rating4.5★Reviews1,022Avg BSR#29
4K3KHoliday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Cake Board and Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cake board and box60K/yr
  • 10 inch cake board and box37K/yr
  • cake box and board25K/yr
  • 10inch cake board and box11K/yr
  • 10 cake board and box10K/yr
  • cake board and box 10 inch round6K/yr
  • cake boards and boxes7K/yr
  • cake box and board 10 inch4K/yr
  • 10 inch cake box and board3K/yr

What reviews say buyers love and hate about Cake Board and Box

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall23%

Good quality, Arrived on time, highly recommended

Size-Overall18%

Fitted cake

Value For Money16%

Good value

Strength11%

Good sturdy boxes

Advertised Vs Actual Product8%

Did the job perfectly

What buyers complain about

86% of reviews
Quality-Overall28%

Not good quality

Thickness23%

The board is very thick

Strength13%

flimsier than other companies

Smell6%

Box stinks

Size-Overall4%

Cake board too big for box

Cake Board and Box return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Strength
8%
3Quality-Overall
5%
4Value For Money
5%
5Thin
4%

Common Cake Board and Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cake Board and Box 40/100 on Amazon United Kingdom — Skip it. The niche generates £142K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -8.6% over the last 90 days.
Search demand for Cake Board and Box on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.