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Cake Board and Box

Fail

Prices span $3.12–$9.84, mostly outside the sweet spot, so Cake Board and Box is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£142K/yr163K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
72%top-5 click share · 7 brands · 17 sellers

Flapen Score

Cake Board and Box against its category

The dotted line is the Home & Garden average. Past it, Cake Board and Box is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Board and Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Board and Box 163K times last year and spent an estimated £142K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
16.4%
Market size, estimated
£142Ka year
Peak month
March1.7× the quietest month
Top search term
cake board and box60K searches a year

02 · Price

A sale here is worth £5.32.

Listings sell for £5.32 on average, from £3.12 to £9.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £5.32 that is £11K to £13K a year per listing.

Average price
£5.32under the $15 to $100 sweet spot
Price range
£3.12–£9.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£13K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #29 within Food Storage. It carries 1,022 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#29in Food Storage
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,022per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cake Board and Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£43K£57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

17

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Culpitt76%
  • BOPLYBAY8%
  • FALGUN8%
  • SOL3%
  • Satinara2%
  • LARRYROO2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cake Board and Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Cake Board and Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake board and box60K/yr
  • 10 inch cake board and box37K/yr
  • cake box and board25K/yr
  • 10inch cake board and box11K/yr
  • 10 cake board and box10K/yr
  • cake board and box 10 inch round6K/yr
  • cake boards and boxes7K/yr
  • cake box and board 10 inch4K/yr
  • 10 inch cake box and board3K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Board and Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.06

Not good quality

Cheap rubbish

Rubbish quality

Thickness23%−0.10

The board is very thick

Very thin and flimsy

Cake board is not the thickest

Strength13%−0.01

flimsier than other companies

NOT Sturdy at all

Box flimsy

Smell6%−0.04

Box stinks

made my kitchen smell too

The smell was very strong

Size-Overall4%+1.31

Cake board too big for box

not as tall as expected

Love

Quality-Overall23%−0.06

Good quality, Arrived on time, highly recommended

I was genuinely impressed with the quality of this cake board and box set

Good quality

Size-Overall18%+1.31

Fitted cake

Excellent box great size

fits nice and snug on the box

Value For Money16%+1.30

Good value

Excellent value

Great value for money

Strength11%−0.01

Good sturdy boxes

Sturdy and strong

Sturdy materials — The board is strong

Advertised Vs Actual Product8%+0.89

Did the job perfectly

Just as expected

Just what i needed

Return

0.5% Return rate 75% Fixable by listing

Size-Overall70%█▇█▇██

Cake board too big for box

not as tall as expected

Strength8%█▅▃▆▅▅

flimsier than other companies

NOT Sturdy at all

Box flimsy

Quality-Overall5%▅█▅▅▅▁

Not good quality

Cheap rubbish

Rubbish quality

Value For Money5%▁▆█▃▄▆

The item was quite expensive

Pricewise it is on the high side for the size

too expensive for the price

Thin4%█▇▄█▄▇

FAQ

Common Cake Board and Box questions

Answered from the same tracked data.