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Caged Bird Feeder

Fail

Shoppers spend only $38K a year here, so Caged Bird Feeder is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£38K/yr69K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
68%top-5 click share · 8 brands · 39 sellers

Flapen Score

Caged Bird Feeder against its category

The dotted line is the Home & Garden average. Past it, Caged Bird Feeder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caged Bird Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caged Bird Feeder 69K times last year and spent an estimated £38K. The top 5 brands take 91% of clicks. Demand peaks in Jan–May–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
5.4%
Market size, estimated
£38Ka year
Peak month
January3.3× the quietest month
Top search term
robin feeder29K searches a year

02 · Price

A sale here is worth £10.30.

Listings sell for £10.30 on average, from £4.07 to £24.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.30 that is £1K to £3K a year per listing.

Average price
£10.30under the $15 to $100 sweet spot
Price range
£4.07–£24.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Bird & Wildlife Care. It carries 931 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#132in Bird & Wildlife Care
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
931per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Caged Bird Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

39

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

5%

  • Jacobi Jayne50%
  • Peckish17%
  • Unibos13%
  • Homebird6%
  • Crystals5%
  • BPYOT4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Caged Bird Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, May, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Caged Bird Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • robin feeder29K/yr
  • robin bird feeder20K/yr
  • bird feeder for robins8K/yr
  • robin feeders for small birds only6K/yr
  • robin feeders for the garden3K/yr
  • bird feeder for robins only3K/yr

Reviews and returns

What reviews say buyers love and hate about Caged Bird Feeder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.12

Small bird feeder

Not fit fir purpose

It is quite small

Ease Of Use12%−0.07

not as easy as you would think

Difficult to use

very difficult to open it

Durability11%−0.21

It cracks easily

Broke in 2 days

Broke after 2 months

Quality-Overall10%+0.40

Such a shame as seemed good quality on face value

Not very good quality

needs better quality to sell again

Value For Money8%

Too expensive and not as advertised

although there's more attractive. and more expensive

Too expensive to throw away

Love

Quality-Overall23%+0.40

High quality feeder

Good quality bird feeder

Excellent product

Strength12%+0.31

Feels strong and the hook seems a good length to attach

Very sturdy

the feeder is excellent very sturdy well built

Ease Of Cleaning9%+1.33

Easy to clean dish

Easy to clean

keep clean very pleased with this product

Value For Money8%

Good value

Great value for money

Good value for money

Ease Of Use8%−0.07

easy to use

Easy to affix

easy to fill

Return

0.4% Return rate 39% Fixable by listing

Size-Overall28%▄▆▅█▄▅

Small bird feeder

Not fit fir purpose

It is quite small

Defective Material/Parts20%▆▇▆▃▇█
Durability6%▂▂▂▄█▃

It cracks easily

Broke in 2 days

Broke after 2 months

Functionality-Overall6%█▁▃▃█▇
Strength5%▃▄█▃▃▁

Flimsy

Not very strong

simply not robust enough

FAQ

Common Caged Bird Feeder questions

Answered from the same tracked data.