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Cafiza

Fail

The top 5 brands take 100% of clicks, so Cafiza is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£39K/yr16K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
95%top-5 click share · 3 brands · 23 sellers

Flapen Score

Cafiza against its category

The dotted line is the Home & Garden average. Past it, Cafiza is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cafiza market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cafiza 16K times last year and spent an estimated £39K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
18.3%
Market size, estimated
£39Ka year
Top search term
cafiza11K searches a year

02 · Price

A sale here is worth £13.57.

Listings sell for £13.57 on average, from £7.41 to £24.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £13.57 that is £7K to £10K a year per listing.

Average price
£13.57under the $15 to $100 sweet spot
Price range
£7.41–£24.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #37 within Coffee, Tea & Espresso. It carries 2,229 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#37in Coffee, Tea & Espresso
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,229per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Cafiza products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Urnex65%
  • Motta30%
  • Puly Caff6%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Cafiza

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Ease Of Cleaning44%+3.10

Cleans well an is easy to use

Flushing process is easy

Great for cleaning

Quality-Overall17%+0.81

great product

Reliable brand

it is definitely the best

Advertised Vs Actual Product8%−0.07

It does the job

everything went as normal

Does the job

Value For Money8%−0.07

So much cheaper than the branded option

great value for the money

Great price and quantity

Size-Overall8%+0.37

fits great into my sage machine

The bottle comes in a good size

Return

0.2% Return rate 17% Fixable by listing

Compatibility-Overall33%█▁▁▁█▁
Ease Of Cleaning17%▁▁█▁▁▁
Functionality-Overall17%▁▁█▁▁▁
Size-Overall17%▁▁▁▁▁█
Handle Quality17%▁█▁▁▁▁

FAQ

Common Cafiza questions

Answered from the same tracked data.