Is cafiza profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 7 tracked products. 90-day search growth is -19.5%. Flapen's verdict: Skip it (34/100).

How competitive is the cafiza niche?

3 brands and 23 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the cafiza niche?

Listings span £7.41–£24.19; the average listing price is £13.57 (sweet spot $15–$100). The average incumbent carries 2,229 reviews — the moat a new listing must climb.

cafiza

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Good£13.57

avg listing price — sweet spot $15–$100

Price range

Good£7.41–£24.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,228.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad£39K

£39K/yr · 16K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cafiza is a £39K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cafiza market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: £41K–£54K; units × avg price
Conversion rate: 18.3%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 1.3%
Avg brand age: 72 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Urnex65%
Motta30%
Puly Caff6%
Open — no brand owns it (0%)

Top cafiza products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Urnex Cafiza Espresso Machine Cleaning Powder 566 g

Urnex£10.004.8★7,133 rev

Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White

Motta£11.794.7★827 rev

Urnex Cafiza Espresso Machine Cleaning Tablets Pack of 100

Urnex£12.124.7★3,452 rev

Urnex Cafiza Espresso Machine Cleaning Tablets 1.2 g Pack of 100

Urnex£11.714.7★4,080 rev

Puly Caff Coffee Machine Cleaner 900g

Puly Caff£7.415.0★11 rev

Newest

by launch date

Puly Caff Coffee Machine Cleaner 900g

Puly Caff£7.4111 rev

1y ago

Urnex Cafiza 2 Espresso Machine Cleaner Cleaning Powder 2 x 900g

Urnex£24.1926 rev

7y ago

Urnex Cafiza Espresso Machine Cleaning Tablets 1.2 g Pack of 100

Urnex£11.714,080 rev

13y ago

Urnex Cafiza Espresso Machine Cleaning Tablets Pack of 100

Urnex£12.123,452 rev

14y ago

Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White

Motta£11.79827 rev

15y ago

What buyers say about cafiza

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning44%

“Cleans well an is easy to use”

Quality-Overall17%

“great product”

Advertised Vs Actual Product8%

“It does the job”

Value For Money8%

“So much cheaper than the branded option”

Size-Overall8%

“fits great into my sage machine”

Brightness/Shine/Glow6%

“Sparkling shine”

Ease Of Use5%

“Easy to use”

Functionality-Overall3%

“Keeps your coffee machine running smoothly”

Smell2%

“there isnt a hint of residue or smell once done”

Top return reasons

Compatibility-Overall33%

Ease Of Cleaning17%

Functionality-Overall17%

Size-Overall17%

Handle Quality17%

Common questions

Is cafiza profitable to sell on Amazon United Kingdom?: The niche generates £39K/yr across 7 tracked products. 90-day search growth is -19.5%. Flapen's verdict: Skip it (34/100).
How competitive is the cafiza niche?: 3 brands and 23 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the cafiza niche?: Listings span £7.41–£24.19; the average listing price is £13.57 (sweet spot $15–$100). The average incumbent carries 2,229 reviews — the moat a new listing must climb.