Cafiza
FailThe top 5 brands take 100% of clicks, so Cafiza is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £39K/yr16K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 23 sellers
Flapen Score
Cafiza against its category
The dotted line is the Home & Garden average. Past it, Cafiza is stronger. Inside it, weaker.
Market
The Cafiza market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cafiza 16K times last year and spent an estimated £39K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £39Ka year
- Top search term
- cafiza11K searches a year
02 · Price
A sale here is worth £13.57.
Listings sell for £13.57 on average, from £7.41 to £24.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £13.57 that is £7K to £10K a year per listing.
- Average price
- £13.57under the $15 to $100 sweet spot
- Price range
- £7.41–£24.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #37 within Coffee, Tea & Espresso. It carries 2,229 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #37in Coffee, Tea & Espresso
- Average rating
- 4.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,229per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Cafiza products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Urnex Cafiza Espresso Machine Cleaning Powder 566 g
- Price
- £10.00
- Rating
- 4.8/5
- Reviews
- 7,133
- Age
- 18y ago

Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White
- Price
- £11.79
- Rating
- 4.7/5
- Reviews
- 827
- Age
- 15y ago

Urnex Cafiza Espresso Machine Cleaning Tablets Pack of 100
- Price
- £12.12
- Rating
- 4.7/5
- Reviews
- 3,452
- Age
- 14y ago

Urnex Cafiza Espresso Machine Cleaning Tablets 1.2 g Pack of 100
- Price
- £11.71
- Rating
- 4.7/5
- Reviews
- 4,080
- Age
- 13y ago

Puly Caff Coffee Machine Cleaner 900g
- Price
- £7.41
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago
Trending
90-day click momentum
Puly Caff Coffee Machine Cleaner 900g
- Price
- £7.41
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White
- Price
- £11.79
- Rating
- 4.7/5
- Reviews
- 827
- Age
- 15y ago

Urnex Cafiza Espresso Machine Cleaning Powder 566 g
- Price
- £10.00
- Rating
- 4.8/5
- Reviews
- 7,133
- Age
- 18y ago

Ufixt Fits Puly Caff Coffee Machine Cleaning Powder 900g
- Price
- £10.15
- Rating
- 4.8/5
- Reviews
- 1,326
- Age
- 18y ago

Urnex Cafiza 2 Espresso Machine Cleaner Cleaning Powder 2 x 900g
- Price
- £24.19
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 7y ago
Newest
by launch date
Puly Caff Coffee Machine Cleaner 900g
- Price
- £7.41
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Urnex Cafiza 2 Espresso Machine Cleaner Cleaning Powder 2 x 900g
- Price
- £24.19
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 7y ago

Urnex Cafiza Espresso Machine Cleaning Tablets 1.2 g Pack of 100
- Price
- £11.71
- Rating
- 4.7/5
- Reviews
- 4,080
- Age
- 13y ago

Urnex Cafiza Espresso Machine Cleaning Tablets Pack of 100
- Price
- £12.12
- Rating
- 4.7/5
- Reviews
- 3,452
- Age
- 14y ago

Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White
- Price
- £11.79
- Rating
- 4.7/5
- Reviews
- 827
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Urnex65%
- Motta30%
- Puly Caff6%
- Open — no brand owns it (0%)
Reviews and returns
What reviews say buyers love and hate about Cafiza
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Cleans well an is easy to use
Flushing process is easy
Great for cleaning
great product
Reliable brand
it is definitely the best
It does the job
everything went as normal
Does the job
So much cheaper than the branded option
great value for the money
Great price and quantity
fits great into my sage machine
The bottle comes in a good size
Return
0.2% Return rate 17% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cafiza questions
Answered from the same tracked data.









