Cafiza
FailThe top 5 brands take 100% of clicks, so Cafiza is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £39K/yr16K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 23 sellers
Flapen Score
Cafiza against its category
The dotted line is the Home & Garden average. Past it, Cafiza is stronger. Inside it, weaker.
Market
The Cafiza market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cafiza 16K times last year and spent an estimated £39K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 18.3% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £39Ka year
- Top search term
- cafiza11K searches a year
02 · Price
A sale here is worth £13.57.
Listings sell for £13.57 on average, from £7.41 to £24.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £13.57 that is £7K to £10K a year per listing.
- Average price
- £13.57under the $15 to $100 sweet spot
- Price range
- £7.41–£24.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #37 within Coffee, Tea & Espresso. It carries 2,229 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #37in Coffee, Tea & Espresso
- Average rating
- 4.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,229per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Cafiza products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Urnex Cafiza Espresso Machine Cleaning Powder 566 g
- Price
- £10.00
- Rating
- 4.8/5
- Reviews
- 7,133
- Age
- 18y ago

Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White
- Price
- £11.79
- Rating
- 4.7/5
- Reviews
- 827
- Age
- 15y ago

Urnex Cafiza Espresso Machine Cleaning Tablets Pack of 100
- Price
- £12.12
- Rating
- 4.7/5
- Reviews
- 3,452
- Age
- 14y ago

Urnex Cafiza Espresso Machine Cleaning Tablets 1.2 g Pack of 100
- Price
- £11.71
- Rating
- 4.7/5
- Reviews
- 4,080
- Age
- 13y ago

Puly Caff Coffee Machine Cleaner 900g
- Price
- £7.41
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago
Trending
estimated 90-day click momentum
Puly Caff Coffee Machine Cleaner 900g
- Price
- £7.41
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White
- Price
- £11.79
- Rating
- 4.7/5
- Reviews
- 827
- Age
- 15y ago

Urnex Cafiza Espresso Machine Cleaning Powder 566 g
- Price
- £10.00
- Rating
- 4.8/5
- Reviews
- 7,133
- Age
- 18y ago

Ufixt Fits Puly Caff Coffee Machine Cleaning Powder 900g
- Price
- £10.15
- Rating
- 4.8/5
- Reviews
- 1,326
- Age
- 18y ago

Urnex Cafiza 2 Espresso Machine Cleaner Cleaning Powder 2 x 900g
- Price
- £24.19
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 7y ago
Newest
by launch date
Puly Caff Coffee Machine Cleaner 900g
- Price
- £7.41
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Urnex Cafiza 2 Espresso Machine Cleaner Cleaning Powder 2 x 900g
- Price
- £24.19
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 7y ago

Urnex Cafiza Espresso Machine Cleaning Tablets 1.2 g Pack of 100
- Price
- £11.71
- Rating
- 4.7/5
- Reviews
- 4,080
- Age
- 13y ago

Urnex Cafiza Espresso Machine Cleaning Tablets Pack of 100
- Price
- £12.12
- Rating
- 4.7/5
- Reviews
- 3,452
- Age
- 14y ago

Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White
- Price
- £11.79
- Rating
- 4.7/5
- Reviews
- 827
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Urnex65%
- Motta30%
- Puly Caff6%
- Open — no brand owns it (0%)
Reviews and returns
What reviews say buyers love and hate about Cafiza
We read the reviews and the return reasons for every product selling here.
“Cleans well an is easy to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cafiza questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









