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Cafiza

brand-locked demand (top 5 brands take 100% of clicks) — Cafiza doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 10Growth 15Conversion 99Competition 5Returns 99Price range 55Avg price 63Brand share 0Review moat 43Quality gap 15
This niche Category average

Is Cafiza profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cafiza is a £39K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Cafiza: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.5% over the last 90 days and 18.3% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr4K
Search volume / yr-19.5%16K
Conversion rate18.3%
Avg price£13.57

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 23
Top-5 product click share95%
Open market0%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement43%
New entrants (1y)0· 0 succeeded
Avg rating4.8★
Avg reviews2,229

Top Cafiza products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Urnex65%
  • Motta30%
  • Puly Caff6%
  • Open — no brand owns it (0%)

What reviews say buyers love and hate about Cafiza

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Ease Of Cleaning44%

Cleans well an is easy to use

Quality-Overall17%

great product

Advertised Vs Actual Product8%

It does the job

Value For Money8%

So much cheaper than the branded option

Size-Overall8%

fits great into my sage machine

Cafiza return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
33%
2Ease Of Cleaning
17%
3Functionality-Overall
17%
4Size-Overall
17%
5Handle Quality
17%

Common Cafiza questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cafiza 34/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 7 tracked products. Search demand moved -19.5% over the last 90 days.
Cafiza sells for £13.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.41–£24.19. The average incumbent carries 2,229 reviews — the moat a new listing must climb.