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Cafetiere 2 Cups

Fail

Demand is soft, at -17.1% this quarter, so Cafetiere 2 Cups is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£171K/yr171K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
59%top-5 click share · 14 brands · 43 sellers

Flapen Score

Cafetiere 2 Cups against its category

The dotted line is the Home & Garden average. Past it, Cafetiere 2 Cups is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cafetiere 2 Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cafetiere 2 Cups 171K times last year and spent an estimated £171K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
9.4%
Market size, estimated
£171Ka year
Peak month
December2.1× the quietest month
Top search term
cafetiere 2 cups99K searches a year

02 · Price

A sale here is worth £10.66.

Listings sell for £10.66 on average, from £6.13 to £28.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.66 that is £3K to £5K a year per listing.

Average price
£10.66under the $15 to $100 sweet spot
Price range
£6.13–£28.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #329 within Coffee, Tea & Espresso. It carries 3,745 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
87%
Out of stock, average day
4.1%
Average rank
#329in Coffee, Tea & Espresso
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,745per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cafetiere 2 Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

43

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

14%

  • RAINBEAN35%
  • Bodum30%
  • KOOYAT8%
  • Café Olé6%
  • wedrink3%
  • TBGENIUS3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Cafetiere 2 Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cafetiere 2 Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cafetiere 2 cups99K/yr
  • cafetiere 2 cup14K/yr
  • 3 cup cafetiere15K/yr
  • 2 cup cafetiere14K/yr
  • small cafetiere 2 cup8K/yr
  • coffee cafetiere 2 cup6K/yr
  • cafetiere 3 cup6K/yr
  • cafeteria 2 cup5K/yr
  • french press 2 cup3K/yr
  • caffettiera 2 cup2K/yr

Reviews and returns

What reviews say buyers love and hate about Cafetiere 2 Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.14

Smaller cafetier than expected

Too small

Small capacity

Durability18%−0.18

does not last

Broken

Broke after a few uses

Quality-Overall7%+1.64

Not the best quality control

Terrible quality, broke within a few weeks

Awful quality

Leak-Proof7%

Very quickly started to leak when pouring

Leaking

found it a nit leaky

Value For Money6%+0.38

is a waste of money for those wanting more

Buy more expensive model

Not worth it

Love

Quality-Overall25%+1.64

Amazing quality

the overall build quality feels solid

Great product well made

Size-Overall10%−0.14

Good size for one person

Good size

Perfect 2cups size

Value For Money10%+0.38

Excellent price

Good value for money

Good value for money

Advertised Vs Actual Product9%−0.01

Just as described

Just what I needed

better than expected

Ease Of Use7%+0.72

Easy to use

I love it easy to do my own cooffe

Also easy to take away with you

Return

2.0% Return rate 87% Fixable by listing

Size-Overall81%██████

Smaller cafetier than expected

Too small

Small capacity

Leak-Proof3%▇▂▆▅▅█

Very quickly started to leak when pouring

Leaking

found it a nit leaky

Functionality-Overall2%▄█▂▆▆▃
Filtration2%▇█▆█▇▄

filter does not come off so need to be sure all particles washed out

I emailed bodum twice to ask for a replacement filter with no response at all

The plunger/filter would get stuck

Advertised Vs Actual Product2%▃█▄▄▄▅

Not as advertised

False advertising

Description slightly misleading

FAQ

Common Cafetiere 2 Cups questions

Answered from the same tracked data.