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Cafetiere 1 Cup

Fail

Demand is soft, at -19.7% this quarter, so Cafetiere 1 Cup is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£138K/yr167K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
55%top-5 click share · 17 brands · 33 sellers

Flapen Score

Cafetiere 1 Cup against its category

The dotted line is the Home & Garden average. Past it, Cafetiere 1 Cup is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cafetiere 1 Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cafetiere 1 Cup 167K times last year and spent an estimated £138K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
8.1%
Market size, estimated
£138Ka year
Peak month
December1.9× the quietest month
Top search term
cafetiere 1 cup60K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £6.13 to £20.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.14 that is £3K to £5K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£6.13–£20.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #336 within Coffee, Tea & Espresso. It carries 2,944 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
4.7%
Average rank
#336in Coffee, Tea & Espresso
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,944per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cafetiere 1 Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

33

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

19%

  • RAINBEAN33%
  • Bodum16%
  • Café Olé13%
  • ParaCity9%
  • MaxMiuly6%
  • wedrink4%

Demand

Cafetiere 1 Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cafetiere 1 Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cafetiere 1 cup60K/yr
  • small cafetiere 1 cup16K/yr
  • small cafetiere18K/yr
  • one cup cafetiere12K/yr
  • 1 cup cafetiere12K/yr
  • single cafetiere 1 cup10K/yr
  • single cup cafetiere7K/yr
  • small french press6K/yr
  • mini cafetiere6K/yr
  • cafetiere small4K/yr

Reviews and returns

What reviews say buyers love and hate about Cafetiere 1 Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.16

Wrong size for me

Too small

Very small 1 cup plunger

Durability12%−0.16

Broke before first use

Broke in 2 months

Broken

Quality-Overall10%+0.73

Not the best quality control

Awful quality

Cheap rubbish

Leak-Proof6%

Only had since 25th of Feb and leaking

Leaking

Very quickly started to leak when pouring

Strength3%

a bit flimsy

Not very sturdy item

Cheap and flimsy

Love

Quality-Overall24%+0.73

the overall build quality feels solid

Great product well made

Amazing quality

Size-Overall10%−0.16

The size is perfect for home

Good size

Makes a Nice cup of coffee size is perfect from the price

Value For Money9%+0.95

Well worth the money

Excellent price

Good value for money

Ease Of Use8%+0.81

Easy to use

No pressing issues

It is incredibly straightforward

Advertised Vs Actual Product7%−0.03

Just what I needed

Works just as advertised

as expected

Return

1.9% Return rate 86% Fixable by listing

Size-Overall79%█▇█▇██

Wrong size for me

Too small

Very small 1 cup plunger

Leak-Proof4%▂▄█▅▄▇

Only had since 25th of Feb and leaking

Leaking

Very quickly started to leak when pouring

Functionality-Overall3%▅▄▃█▆▅
Filtration3%██▅▅▇▄

The ring around the filter is on wonky

The plunger/filter would get stuck

I emailed bodum twice to ask for a replacement filter with no response at all

Advertised Vs Actual Product2%▂█▂▅▂▃

False advertising

This isn't made clear in description

Description slightly misleading

FAQ

Common Cafetiere 1 Cup questions

Answered from the same tracked data.