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Cafetiere

Cafetiere shows a $1.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 89Growth 17Conversion 77Competition 75Returns 80Price range 75Avg price 68Brand share 39Review moat 25Quality gap 55
This niche Category average

Is Cafetiere profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cafetiere is a £1.7M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.

Cafetiere: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.2% over the last 90 days and 7.6% of searches end in a purchase.

£1.7M

revenue / yr

Units sold / yr100K
Search volume / yr-15.2%1.6M
Conversion rate7.6%
Avg price£14.19

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers19 · 83
Top-5 product click share40%
Open market19%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement92%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews4,744

Top Cafetiere products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£50K£101K£151K£201K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

83

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

16%

  • Bodum36%
  • RAINBEAN23%
  • KICHLY11%
  • TBGENIUS8%
  • KOOYAT3%
  • Café Olé3%
  • Open — no brand owns it (13 brands, 16%)

Cafetiere demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR7.6%Products37Brands19Top 5 Brands81%OOS Rate4.9%Rating4.4★Reviews4,744Avg BSR#208
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Cafetiere search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cafetiere632K/yr
  • french press257K/yr
  • coffee press91K/yr
  • cafetiere 4 cup97K/yr
  • cafetiere 2 cups99K/yr
  • french press coffee maker62K/yr
  • cafetiere 1 cup60K/yr
  • coffee cafetiere47K/yr
  • cafetiere 8 cup42K/yr
  • coffee press for ground coffee25K/yr

What reviews say buyers love and hate about Cafetiere

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall27%

The build quality is excellent

Value For Money11%

Excellent price

Ease Of Cleaning9%

Easy to clean

Advertised Vs Actual Product8%

Just as described

Size-Overall8%

Good sized for what you buy

What buyers complain about

76% of reviews
Size-Overall22%

Wrong size for me

Durability21%

does not last

Quality-Overall9%

Poor quality control

Leak-Proof6%

found it a nit leaky

Value For Money6%

is a waste of money for those wanting more

Cafetiere return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
69%
2Leak-Proof
3%
3Functionality-Overall
3%
4Filtration
3%
5Durability
3%

Common Cafetiere questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cafetiere 61/100 on Amazon United Kingdom — Worth a look. The niche generates £1.7M/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.
Search demand for Cafetiere on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.7× the quietest.