Skip to content

Cafetiere

Maybe

Shoppers spend $1.7M a year here. But demand is soft, at -15.2% this quarter, so Cafetiere is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£1.7M/yr1.6M searches / yr
90-day growth
-15.2%search demand this quarter
Competition
40%top-5 click share · 19 brands · 83 sellers

Flapen Score

Cafetiere against its category

The dotted line is the Home & Garden average. Past it, Cafetiere is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cafetiere market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cafetiere 1.6M times last year and spent an estimated £1.7M. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
7.6%
Market size, estimated
£1.7Ma year
Peak month
December1.7× the quietest month
Top search term
cafetiere632K searches a year

02 · Price

A sale here is worth £14.19.

Listings sell for £14.19 on average, from £6.13 to £41.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £14.19 that is £28K to £35K a year per listing.

Average price
£14.19under the $15 to $100 sweet spot
Price range
£6.13–£41.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£28K–£35K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #208 within Coffee, Tea & Espresso. It carries 4,744 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
4.9%
Average rank
#208in Coffee, Tea & Espresso
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,744per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Cafetiere products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£50K£101K£151K£201K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

83

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

16%

  • Bodum36%
  • RAINBEAN23%
  • KICHLY11%
  • TBGENIUS8%
  • KOOYAT3%
  • Café Olé3%
  • Open — no brand owns it (13 brands, 16%)

Demand

Cafetiere search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Cafetiere search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cafetiere632K/yr
  • french press257K/yr
  • coffee press91K/yr
  • cafetiere 4 cup97K/yr
  • cafetiere 2 cups99K/yr
  • french press coffee maker62K/yr
  • cafetiere 1 cup60K/yr
  • coffee cafetiere47K/yr
  • cafetiere 8 cup42K/yr
  • coffee press for ground coffee25K/yr

Reviews and returns

What reviews say buyers love and hate about Cafetiere

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.11

Wrong size for me

Too small

Small capacity

Durability21%−0.18

does not last

Broke after a few uses

Broken

Quality-Overall9%+1.53

Poor quality control

Terrible quality, broke within a few weeks

Awful quality

Leak-Proof6%

found it a nit leaky

Very quickly started to leak when pouring

Leaking

Value For Money6%+0.63

is a waste of money for those wanting more

a lot costlier

yes it costs a bit more

Love

Quality-Overall27%+1.53

The build quality is excellent

Great product well made

Amazing quality

Value For Money11%+0.63

Excellent price

Good value for money

Good value for money

Ease Of Cleaning9%+0.58

Easy to clean

It also cleans up well in the dish washer as long as you loosen up the filter first

It cleans well

Advertised Vs Actual Product8%+0.28

Just as described

Just what I needed

better than expected

Size-Overall8%−0.11

Good sized for what you buy

Good size

Solid cafetière nice size

Return

1.7% Return rate 79% Fixable by listing

Size-Overall69%▇████▇

Wrong size for me

Too small

Small capacity

Leak-Proof3%█▃▅▅▅▆

found it a nit leaky

Very quickly started to leak when pouring

Leaking

Functionality-Overall3%▅█▃▇█▇

The design doesnt work

the plunger will not push down

Not up to their usual standard

Filtration3%█▇▇█▄█

doesnt filter properly

The plunger/filter would get stuck

I emailed bodum twice to ask for a replacement filter with no response at all

Durability3%█▄▃▄▃▄

does not last

Broke after a few uses

Broken

FAQ

Common Cafetiere questions

Answered from the same tracked data.