buzzer
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,458.46avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Price range
Okay£4.70–£20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 85K searches
According to Flapen's Amazon United Kingdom niche tracking, buzzer is a £55K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
buzzer market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £57K–£68K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #810
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.9%
- Avg brand age
- 44 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
21
Top-5 brand share
86%
Top 20: 95%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- Gelabur48%
- BEAN LIEVE16%
- Adiwo13%
- MEETOZ6%
- --5%
- Cididu4%
- Open — no brand owns it (2 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top buzzer search terms
- buzzer22K/yr
- buzzers for quizzes23K/yr
- buzzers12K/yr
- quiz buzzers9K/yr
- game show buzzers7K/yr
- buzzer button5K/yr
- quiz buzzer4K/yr
- game buzzers3K/yr
Top buzzer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gelabur Set of 4 Buzzers for Trivia Games Answer Buzzers for Classroom Family Feud Jeopardy Buzzer Game Buzzers with Lights and Sound for Classroom Game Show Buzzer Buttons
Gelabur£10.424.3★858 rev
Adiwo 4 PCS Answer Buzzers Game Show Buzzers with Lights and 4 Personalized Sound Fun Talking Button Buzzers for Trivia Games with Screwdriver for Family Party Classroom Office Pub
Adiwo£9.574.0★50 rev
Gelabur 8-Pack Buzzers for Trivia Games Answer Buzzers for Classroom Family Feud Jeopardy Buzzer Game Buzzers with Lights and Sound for Classroom Game Show Buzzer Buttons
Gelabur£20.344.4★411 rev
BEAN LIEVE Answer Buzzers for Quizzes Fun Talking Button with 4 Personalized Sounds Siren Buzzer Laser and Charge Game Show Buzzers For Classroom & Home Game Play Set of 4 Multicoloured
BEAN LIEVE£10.594.5★753 rev
Gelabur 2-Pack Answer Buzzers With Lights and Sound for Classroom Trivia Games Family Feud and Jeopardy
Gelabur£7.824.3★482 rev
Newest
by launch dateAdiwo 4 PCS Answer Buzzers Game Show Buzzers with Lights and 4 Personalized Sound Fun Talking Button Buzzers for Trivia Games with Screwdriver for Family Party Classroom Office Pub
Adiwo£9.5750 rev
Gelabur 2-Pack Answer Buzzers With Lights and Sound for Classroom Trivia Games Family Feud and Jeopardy
Gelabur£7.82482 rev
Cididu 4 Pack Game Answer Buzzers Answer Button Props for Game Show Trivia Quiz Got Talent Buzzer Buzzer Alarm Buttons with Sound and Light Party Contest Prop Toy Perfect for Adult
Cididu£18.16103 rev
Gelabur 8-Pack Buzzers for Trivia Games Answer Buzzers for Classroom Family Feud Jeopardy Buzzer Game Buzzers with Lights and Sound for Classroom Game Show Buzzer Buttons
Gelabur£20.34411 rev
Gelabur Set of 4 Buzzers for Trivia Games Answer Buzzers for Classroom Family Feud Jeopardy Buzzer Game Buzzers with Lights and Sound for Classroom Game Show Buzzer Buttons
Gelabur£10.42858 rev
Trending
90-day click momentumAdiwo 4 PCS Answer Buzzers Game Show Buzzers with Lights and 4 Personalized Sound Fun Talking Button Buzzers for Trivia Games with Screwdriver for Family Party Classroom Office Pub
Adiwo£9.574.0★
BEAN LIEVE Answer Buzzer Button - Game Show Buzzers with Light & Alarm Sound Trivia Quiz Buzzer for Classroom and Family Feud
BEAN LIEVE£10.444.5★
BEAN LIEVE Game Show Buzzers - 2 Pack Quiz Buzzer with Light and Sound Red Buzzer Button Quiz Answer Buttons Perfect for Game Night Trivia Club and Classroom
BEAN LIEVE£12.634.2★
Gelabur 2-Pack Answer Buzzers With Lights and Sound for Classroom Trivia Games Family Feud and Jeopardy
Gelabur£7.824.3★
QWORK 8 Pcs Electronic buzzer 3-24V piezoelectric buzzer 87dB for physical circuits continuous sound electronic buzzer alarm cable length 100mm
QWORK£4.704.4★
What buyers say about buzzer
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“Very good enhanced the fun playing family quizzes”
“Great product”
“Its fun and easy to use,”
“Good value buzzers for project work”
“And surprisingly well built and sturdy”
“Nice clear sounds each having their own unique sound”
“As described, all good”
“Decent for the money”
“can be very easily activated during transportation”
What buyers complain about
“The buzzers are quite loud”
“Bad quality”
“Easily gets broken”
“One of the buzzers is not working at all”
“on some occasions wouldn't work”
“still not worth the price”
“There not very loud”
“This is not only a waste of battery power”
“light on buzzer not bright enough”
“it's almost impossible to open the cover to insert the battery”
Top return reasons
Common questions
- Is buzzer profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the buzzer niche?
- 8 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in buzzer?
- Top complaints mined from reviews: Noise Level, Quality-Overall, Durability. The return rate is 2.1%.
- When does demand for buzzer peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the buzzer niche?
- Listings span £4.70–£20.34; the average listing price is £11.32 (sweet spot $15–$100). The average incumbent carries 1,458 reviews — the moat a new listing must climb.