Skip to content

Buzzer

a small market ($55K/yr) — Buzzer doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 14Growth 18Conversion 65Competition 26Returns 73Price range 34Avg price 44Brand share 32Review moat 51Quality gap 67
This niche Category average

Is Buzzer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Buzzer is a £55K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Buzzer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.9% over the last 90 days and 5.8% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr6K
Search volume / yr-14.9%85K
Conversion rate5.8%
Avg price£11.32

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 21
Top-5 product click share69%
Open market14%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews1,458

Top Buzzer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

21

Top-5 brand share

86%

Top 20: 95%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Gelabur48%
  • BEAN LIEVE16%
  • Adiwo13%
  • MEETOZ6%
  • --5%
  • Cididu4%
  • Open — no brand owns it (2 brands, 9%)

Buzzer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR5.8%Products13Brands8Top 5 Brands86%OOS Rate5.9%Rating4.3★Reviews1,458Avg BSR#810
4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Buzzer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • buzzer22K/yr
  • buzzers for quizzes23K/yr
  • buzzers12K/yr
  • quiz buzzers9K/yr
  • game show buzzers7K/yr
  • buzzer button5K/yr
  • quiz buzzer4K/yr
  • game buzzers3K/yr

What reviews say buyers love and hate about Buzzer

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Fun/Entertainment Experience18%

Great fun

Trivia Games12%

Very good enhanced the fun playing family quizzes

Quality-Overall10%

Great product

Ease Of Use10%

Its fun and easy to use,

Noise Level9%

Good value buzzers for project work

What buyers complain about

76% of reviews
Noise Level13%

The buzzers are quite loud

Quality-Overall11%

Bad quality

Durability11%

Easily gets broken

Defective Material/Parts8%

One of the buzzers is not working at all

Functionality-Overall7%

on some occasions wouldn't work

Buzzer return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Noise Level
23%
2Audio Quality
15%
3Functionality-Overall
14%
4Battery Inclusion
13%
5Size-Overall
9%

Common Buzzer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Buzzer 39/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.9% over the last 90 days.
Search demand for Buzzer on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.