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Buzzer

Fail

Shoppers spend an estimated $55K a year here, so Buzzer is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£55K/yr85K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
69%top-5 click share · 8 brands · 21 sellers

Flapen Score

Buzzer against its category

The dotted line is the Home & Garden average. Past it, Buzzer is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buzzer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buzzer 85K times last year and spent an estimated £55K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
5.8%
Market size, estimated
£55Ka year
Peak month
December3.2× the quietest month
Top search term
buzzer22K searches a year

02 · Price

A sale here is worth £11.32.

Listings sell for £11.32 on average, from £4.70 to £20.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.32 that is £3K to £6K a year per listing.

Average price
£11.32under the $15 to $100 sweet spot
Price range
£4.70–£20.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #810 within Party Supplies. It carries 1,458 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#810in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,458per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Buzzer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

21

Est. top-5 brand share

86%

Top 20: 95%

Est. top-5 click share

69%

Top 20: 100%

Open market

9%

  • Gelabur48%
  • BEAN LIEVE16%
  • Adiwo13%
  • MEETOZ6%
  • --5%
  • Cididu4%
  • Open — no brand owns it (2 brands, 9%)

Demand

Buzzer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Buzzer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • buzzer22K/yr
  • buzzers for quizzes23K/yr
  • buzzers12K/yr
  • quiz buzzers9K/yr
  • game show buzzers7K/yr
  • buzzer button5K/yr
  • quiz buzzer4K/yr
  • game buzzers3K/yr

Reviews and returns

What reviews say buyers love and hate about Buzzer

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Noise Level”
2.1%of orders come back
“The buzzers are quite loud”
A buyer, on “Noise Level”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Buzzer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data