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Buzzer

Fail

Shoppers spend only $55K a year here, so Buzzer is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£55K/yr85K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
69%top-5 click share · 8 brands · 21 sellers

Flapen Score

Buzzer against its category

The dotted line is the Home & Garden average. Past it, Buzzer is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buzzer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buzzer 85K times last year and spent an estimated £55K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
5.8%
Market size, estimated
£55Ka year
Peak month
December3.2× the quietest month
Top search term
buzzer22K searches a year

02 · Price

A sale here is worth £11.32.

Listings sell for £11.32 on average, from £4.70 to £20.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.32 that is £3K to £6K a year per listing.

Average price
£11.32under the $15 to $100 sweet spot
Price range
£4.70–£20.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #810 within Party Supplies. It carries 1,458 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#810in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,458per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Buzzer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

21

Top-5 brand share

86%

Top 20: 95%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Gelabur48%
  • BEAN LIEVE16%
  • Adiwo13%
  • MEETOZ6%
  • --5%
  • Cididu4%
  • Open — no brand owns it (2 brands, 9%)

Demand

Buzzer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Buzzer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buzzer22K/yr
  • buzzers for quizzes23K/yr
  • buzzers12K/yr
  • quiz buzzers9K/yr
  • game show buzzers7K/yr
  • buzzer button5K/yr
  • quiz buzzer4K/yr
  • game buzzers3K/yr

Reviews and returns

What reviews say buyers love and hate about Buzzer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level13%−0.11

The buzzers are quite loud

Not very loud

Uncontrollable sound activation

Quality-Overall11%−0.07

Bad quality

Not very good

really bad quality

Durability11%−0.06

Easily gets broken

One broke after few uses

One of them broke in the first day after essentially nothing happening

Defective Material/Parts8%−0.06

One of the buzzers is not working at all

Functionality-Overall7%−0.05

on some occasions wouldn't work

however one of them doesnt work

Love

Fun/Entertainment Experience18%+1.85

Great fun

Fun for the family

Buzzers are fun

Trivia Games12%+1.03

Very good enhanced the fun playing family quizzes

Good buzzer for family quiz games and small gatherings

Brilliant for quizzes and home games

Quality-Overall10%−0.07

Great product

Good item

Adequate

Ease Of Use10%

Its fun and easy to use,

then it turns out it's relatively easy to break the glue

Easy to read and understand

Noise Level9%−0.11

Good value buzzers for project work

Nice loud buzz

1 is really quiet even with brand new duracell batteries

Return

2.1% Return rate 11% Fixable by listing

Noise Level23%▆▃▃▇▇█

The buzzers are quite loud

Not very loud

Uncontrollable sound activation

Audio Quality15%▃█▄▄▃▁

There not very loud

understandably not appropriate if they sound accidentally in public spaces

Uncontrollable sound activation

Functionality-Overall14%▁▂▇█▆▄

on some occasions wouldn't work

however one of them doesnt work

Battery Inclusion13%█▅▄▂▁▃
Size-Overall9%▁█▄▅▅▄

FAQ

Common Buzzer questions

Answered from the same tracked data.