buzz wire game
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great279.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£5.38–£21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Avg price
Okay£9.25avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£5K£5K/yr · 31K searches
According to Flapen's Amazon United Kingdom niche tracking, buzz wire game is a £5K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
buzz wire game market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £14K–£19K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 17%
- Out of stock
- 17.3%
- Avg brand age
- 49 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
27
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
16%
- The Magic Toy Shop34%
- Ideal30%
- Atoz7%
- 4M5%
- Generic5%
- M.Y4%
- Open — no brand owns it (6 brands, 16%)
Demand
Weekly Amazon search volume, last 29 weeks — +8.7% search growth over the last 90 days.Top buzz wire game search terms
- buzz wire game11K/yr
- buzz off3K/yr
- buzzer game5K/yr
- buzz game8K/yr
- buzz off game3K/yr
Top buzz wire game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Magic Toy Shop Electronic Beat The Buzz Wire Game - Steady Hand Skill Challenge & Nerve Test - Retro Arcade Party & Family Fun Stocking Filler Dexterity Toy for Kids & Adults
The Magic Toy Shop£7.383.9★1,735 rev
Ideal | Buzz Off: The Original Nerve Tingling Buzzer Game! | Kids Games | For 1+ Players | Ages 4+
Ideal£7.054.1★383 rev
Buzz Wire Game Multi-Player Steady Hand Game with 3 Assorted Designs Ages 3+ Batteries Included
Atoz£8.043.9★421 rev
Science Museum Buzz Wire Kit
4M£9.154.0★551 rev
Generic Electric Bump Maze Game Electric Shock Toy Early Education Devices Easy Using Interactive Game Stable Buzz Wire Games for Children Christmas Three Levels
Generic£12.414.5★10 rev
Newest
by launch date
mophrati Trick Game Interactive Wire Game Classic For Kids Educational Kits Set For 4-6 Engage Young Minds With Play Engineering Project Electric Interactive Toys
mophrati£5.380 rev
Nurse Harveys Buzz Off Natural Mosquito and Insect Repellent Spray 50ml
Nurse Harvey's£6.7954 rev
MAJESTIC PURE Buzz Off | Citronella Lemongrass & Eucalyptus Oil | 100% Pure & Natural Premium Grade Oil for Diffusers Self Care DIY | 118 ml
Majestic Pure£10.19120 rev
SelectTraders Beat the Buzz Game Skill Game with Wire Frame and Obstacles Ages 5+
SelectTraders£21.512 rev
Funtime Gifts Worlds Smallest BUZZ WIRE GAME Portable Steady Hand Skill Game for Kids and Adults Retro Family Games Stocking Fillers Mini Games Electronic Toys Buzz Wire Challenge Anywhere
Funtime Gifts£6.252 rev
Trending
90-day click momentumNurse Harveys Buzz Off Natural Mosquito and Insect Repellent Spray 50ml
Nurse Harvey's£6.794.2★
mophrati Trick Game Interactive Wire Game Classic For Kids Educational Kits Set For 4-6 Engage Young Minds With Play Engineering Project Electric Interactive Toys
mophrati£5.380.0★
MAJESTIC PURE Buzz Off | Citronella Lemongrass & Eucalyptus Oil | 100% Pure & Natural Premium Grade Oil for Diffusers Self Care DIY | 118 ml
Majestic Pure£10.194.5★
Science Museum Buzz Wire Kit
4M£9.154.0★
Funtime Gifts Worlds Smallest BUZZ WIRE GAME Portable Steady Hand Skill Game for Kids and Adults Retro Family Games Stocking Fillers Mini Games Electronic Toys Buzz Wire Challenge Anywhere
Funtime Gifts£6.253.5★
What buyers say about buzz wire game
What buyers praise and complain about, mined from review topics.What buyers love
“Great Scent”
“Easy to use”
“Inexpensive”
“Simple fun game with an educational side too”
“It comes in a small container”
“Its actually very well-made”
“there was certainly no irritation”
“It works too, even to the point of where I had some wasps entering my garage via a small hole in the brickwork, I watched them testing the hole, going in and coming out”
“Great for travelling with”
“It dries on quite quickly”
What buyers complain about
“the build quality is quite low”
“It is pricey for the size of the bottle”
“a very sensitive nose when it comes to chemical smells”
“my partner always gets bitten when we visit”
“Noseeums and mosquitoes were an issue there”
“these comments could be addressed to correct description”
“The 50ml bottle is small”
“Some travel sprays either leak in your bag or come out in a single, aggressive stream,”
“Its noisy”
“it didn't mention anything about using a carrier oil”
Top return reasons
Common questions
- Is buzz wire game profitable to sell on Amazon United Kingdom?
- The niche generates £5K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the buzz wire game niche?
- 12 brands and 27 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in buzz wire game?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Smell. The return rate is 1.0%.
- What does it cost to enter the buzz wire game niche?
- Listings span £5.38–£21.51; the average listing price is £9.25 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.