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Buzz Wire Game

Fail

Shoppers spend only $5K a year here, so Buzz Wire Game is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£5K/yr31K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
80%top-5 click share · 12 brands · 27 sellers

Flapen Score

Buzz Wire Game against its category

The dotted line is the Home & Garden average. Past it, Buzz Wire Game is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buzz Wire Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buzz Wire Game 31K times last year and spent an estimated £5K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
1.9%
Market size, estimated
£5Ka year
Top search term
buzz wire game11K searches a year

02 · Price

A sale here is worth £9.25.

Listings sell for £9.25 on average, from £5.38 to £21.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £9.25 that is £925 to £2K a year per listing.

Average price
£9.25under the $15 to $100 sweet spot
Price range
£5.38–£21.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£925–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #497 within Party Supplies. It carries 279 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
17.3%
Average rank
#497in Party Supplies
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Buzz Wire Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£545£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

27

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

16%

  • The Magic Toy Shop34%
  • Ideal30%
  • Atoz7%
  • 4M5%
  • Generic5%
  • M.Y4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Buzz Wire Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.1× · 7 of 12 months tracked

Search terms

Top Buzz Wire Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buzz wire game11K/yr
  • buzz off3K/yr
  • buzzer game5K/yr
  • buzz game8K/yr
  • buzz off game3K/yr

Reviews and returns

What reviews say buyers love and hate about Buzz Wire Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.52

the build quality is quite low

Poor quality and does not work

Absolute rubbish

Value For Money9%−0.10

It is pricey for the size of the bottle

Waste of money

Smell8%+1.11

a very sensitive nose when it comes to chemical smells

- it doesnt have an excessively strong smell like many

Scent is very strong to humans

Allergies7%−0.03

my partner always gets bitten when we visit

unfortunately, I'd already applied it all over my body at that point

irritated from being eaten alive

Pest/Insect Control7%+0.30

Noseeums and mosquitoes were an issue there

Love

Smell17%+1.11

Great Scent

Pleasant smell and seems effective

It has a very interesting scent

Ease Of Use8%+0.46

Easy to use

Easy to supply and not sticky

straightforward stuff

Value For Money7%−0.10

Inexpensive

good value

Great price

Fun/Entertainment Experience7%+0.49

Simple fun game with an educational side too

Fun

Quality toy

Size-Overall5%+0.49

It comes in a small container

The 50ml size makes it perfect for popping in a pocket or a bag

The bottle is small enough to fit in a pocket or bag so is perfect for out and about

Return

1.0% Return rate 4% Fixable by listing

Functionality-Overall27%▄█▅▄▅█
Quality-Overall17%▁▁▁█▆▂

the build quality is quite low

Poor quality and does not work

Absolute rubbish

Defective Material/Parts13%▆▄▁▆█▄
Battery Inclusion13%█▅▆▁▁▁
Material Quality7%▇▁▁▁▁█

FAQ

Common Buzz Wire Game questions

Answered from the same tracked data.