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51

buttons for baby cardigans

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.71–$7.08) keeps it on the watch list.

Market size 14Growth 13Conversion 57Competition 85Returns 97Price range 0Avg price 13Brand share 95Review moat 92Quality gap 35

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great40%

top-5 brand share — no brand owns this niche

Review moat

Great152.57

avg incumbent reviews — the moat a new listing must climb

Competition

Great30%

top-5 click share — an open shelf

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£57K

£57K/yr · 251K searches

Growth

Bad-23.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.73

avg listing price — sweet spot $15–$100

Price range

Bad£2.71–£7.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, buttons for baby cardigans is a £57K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

buttons for baby cardigans market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
£47K–£59K
units × avg price
Conversion rate
4.8%
Avg BSR
#512
Page quality
0%
Prime
92%
Sponsored
63%
Out of stock
8.4%
Avg brand age
33 months
Avg seller age
191 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

47

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

30%

Top 20: 74%

Open market

55%

  • SMART PLAN COLLECTION13%
  • HXC9%
  • jeufun7%
  • Gunwon6%
  • Simply Sew Crafty5%
  • NEKAPLO5%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -23.6% search growth over the last 90 days.
6K4KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.0×

Top buttons for baby cardigans search terms

  • buttons for baby cardigans126K/yr
  • baby buttons for cardigans41K/yr
  • baby buttons34K/yr
  • baby buttons for knitting baby clothes15K/yr
  • novelty buttons10K/yr
  • buttons for baby cardigans knitting8K/yr
  • baby cardigan buttons7K/yr
  • childrens buttons6K/yr
  • baby buttons for knitting4K/yr
All search terms

Top buttons for baby cardigans products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£3K9%£5K12%£7K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about buttons for baby cardigans

What buyers praise and complain about, mined from review topics.

What buyers love

Touch/Button Controls41%

“The buttons are great”

Value For Money13%

“Excellent value”

Quality-Overall11%

“Excellent product”

Color11%

“Colours are pretty”

Advertised Vs Actual Product6%

“Exactly what I needed”

Size-Overall6%

“comes in different sizes”

Stitch/Finish/Polish3%

“Perfect finish”

Design-Overall2%

“Lovely design and quality”

Strength1%

“Sturdy”

Ease Of Use0%

“easy to get out of the box they are in”

What buyers complain about

Size-Overall41%

“Very small - make the smallest buttonhole possible”

Touch/Button Controls10%

“Very thin and quite sharp buttons”

Quality-Overall3%

“am actually disappointed in the quality control on this item”

Fastener Quality2%

“Little buttons for little garments”

Wood Quality2%

“The buttons don't really feel like they are wooden, more plasticky”

Writing Experience2%

“The only downside is the darkness of the writing varies so you would have to sort through to find similar ones before using”

Stitch/Finish/Polish1%

“not very well finished”

Color1%

“Plain pink and white not pearlised”

Brightness/Shine/Glow1%

“not garishly bright”

Top return reasons

Size-Overall75%
Color8%
Touch/Button Controls6%
Advertised Vs Actual Product3%
Quality-Overall2%
Compatibility-Overall1%
Functionality-Overall1%
Defective Material/Parts1%
Wood Quality1%
Thin1%

Common questions

Is buttons for baby cardigans profitable to sell on Amazon United Kingdom?
The niche generates £57K/yr across 49 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the buttons for baby cardigans niche?
41 brands and 47 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in buttons for baby cardigans?
Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Quality-Overall. The return rate is 0.6%.
When does demand for buttons for baby cardigans peak?
Demand peaks in Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the buttons for baby cardigans niche?
Listings span £2.71–£7.08; the average listing price is £4.73 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.