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Buttons for Baby Cardigans

Maybe

Returns run at only 0.6% of orders. But prices span $2.71–$7.08, mostly outside the sweet spot, so Buttons for Baby Cardigans is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£57K/yr251K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
30%top-5 click share · 41 brands · 47 sellers

Flapen Score

Buttons for Baby Cardigans against its category

The dotted line is the Home & Garden average. Past it, Buttons for Baby Cardigans is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buttons for Baby Cardigans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buttons for Baby Cardigans 251K times last year and spent an estimated £57K. The top 5 brands take 40% of clicks. Demand peaks in Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
4.8%
Market size, estimated
£57Ka year
Peak month
February2.0× the quietest month
Top search term
buttons for baby cardigans126K searches a year

02 · Price

A sale here is worth £4.73.

Listings sell for £4.73 on average, from £2.71 to £7.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £4.73 that is £473 to £1K a year per listing.

Average price
£4.73under the $15 to $100 sweet spot
Price range
£2.71–£7.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£473–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #512 within Sewing. It carries 153 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
92%
Out of stock, average day
8.4%
Average rank
#512in Sewing
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Buttons for Baby Cardigans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

47

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

30%

Top 20: 74%

Open market

55%

  • SMART PLAN COLLECTION13%
  • HXC9%
  • jeufun7%
  • Gunwon6%
  • Simply Sew Crafty5%
  • NEKAPLO5%

Demand

Buttons for Baby Cardigans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Buttons for Baby Cardigans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buttons for baby cardigans126K/yr
  • baby buttons for cardigans41K/yr
  • baby buttons34K/yr
  • baby buttons for knitting baby clothes15K/yr
  • novelty buttons10K/yr
  • buttons for baby cardigans knitting8K/yr
  • baby cardigan buttons7K/yr
  • childrens buttons6K/yr
  • baby buttons for knitting4K/yr

Reviews and returns

What reviews say buyers love and hate about Buttons for Baby Cardigans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.20

Very small - make the smallest buttonhole possible

Quite small

Small buttons

Touch/Button Controls10%+0.96

Very thin and quite sharp buttons

29 buttons were unusable

Mixed buttons

Quality-Overall3%+0.77

am actually disappointed in the quality control on this item

Mediocre quality

the quality of them just isn't there for me

Fastener Quality2%−0.01

Little buttons for little garments

Wood Quality2%−0.04

The buttons don't really feel like they are wooden, more plasticky

Love

Touch/Button Controls41%+0.96

The buttons are great

very happy with buttons ideal

Beautiful buttons

Value For Money13%+1.79

Excellent value

Good price

Great value

Quality-Overall11%+0.77

Excellent product

well made

Great price and very pretty on hand made products

Color11%−0.03

Colours are pretty

Lovely colours

beautiful colours

Advertised Vs Actual Product6%+0.91

Exactly what I needed

As described

Exactly as shown in picture

Return

0.6% Return rate 87% Fixable by listing

Size-Overall75%▆▇█▆▆▆

Very small - make the smallest buttonhole possible

Quite small

Small buttons

Color8%█▁▂▃█▅

Plain pink and white not pearlised

Touch/Button Controls6%▆▁▂▅█▅

Very thin and quite sharp buttons

29 buttons were unusable

Mixed buttons

Advertised Vs Actual Product3%▂▃▁█▁▄
Quality-Overall2%▁▃█▇▁▁

am actually disappointed in the quality control on this item

Mediocre quality

the quality of them just isn't there for me

FAQ

Common Buttons for Baby Cardigans questions

Answered from the same tracked data.