Skip to content

Buttons for Baby Cardigans

Buttons for Baby Cardigans shows low returns (0.6%), but prices mostly outside the sweet spot ($2.71–$7.08) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 14Growth 13Conversion 57Competition 85Returns 97Price range 0Avg price 13Brand share 95Review moat 92Quality gap 35
This niche Category average

Is Buttons for Baby Cardigans profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Buttons for Baby Cardigans is a £57K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Buttons for Baby Cardigans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.6% over the last 90 days and 4.8% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr13K
Search volume / yr-23.6%251K
Conversion rate4.8%
Avg price£4.73

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers41 · 47
Top-5 product click share30%
Open market60%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement63%
New entrants (1y)15· 0 succeeded
Avg rating4.5★
Avg reviews153

Top Buttons for Baby Cardigans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

47

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

30%

Top 20: 74%

Open market

55%

  • SMART PLAN COLLECTION13%
  • HXC9%
  • jeufun7%
  • Gunwon6%
  • Simply Sew Crafty5%
  • NEKAPLO5%

Buttons for Baby Cardigans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume251KCVR4.8%Products49Brands41Top 5 Brands40%OOS Rate8.4%Rating4.5★Reviews153Avg BSR#512
6K4KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.0×

Top Buttons for Baby Cardigans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • buttons for baby cardigans126K/yr
  • baby buttons for cardigans41K/yr
  • baby buttons34K/yr
  • baby buttons for knitting baby clothes15K/yr
  • novelty buttons10K/yr
  • buttons for baby cardigans knitting8K/yr
  • baby cardigan buttons7K/yr
  • childrens buttons6K/yr
  • baby buttons for knitting4K/yr

What reviews say buyers love and hate about Buttons for Baby Cardigans

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Touch/Button Controls41%

The buttons are great

Value For Money13%

Excellent value

Quality-Overall11%

Excellent product

Color11%

Colours are pretty

Advertised Vs Actual Product6%

Exactly what I needed

What buyers complain about

64% of reviews
Size-Overall41%

Very small - make the smallest buttonhole possible

Touch/Button Controls10%

Very thin and quite sharp buttons

Quality-Overall3%

am actually disappointed in the quality control on this item

Fastener Quality2%

Little buttons for little garments

Wood Quality2%

The buttons don't really feel like they are wooden, more plasticky

Buttons for Baby Cardigans return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
75%
2Color
8%
3Touch/Button Controls
6%
4Advertised Vs Actual Product
3%
5Quality-Overall
2%

Common Buttons for Baby Cardigans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Buttons for Baby Cardigans 51/100 on Amazon United Kingdom — Worth a look. The niche generates £57K/yr across 49 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -23.6% over the last 90 days.
Search demand for Buttons for Baby Cardigans on Amazon United Kingdom peaks in Feb, where the busiest month runs 2.0× the quietest.