Butterfly Knife

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

499K

Growth, 90 days vs prior 90

-34.1%

Conversion, latest week

1.2%

Market size, estimated

£62Ka year

Peak month

December1.7× the quietest month

Top search term

butterfly knife264K searches a year

Listings sell for £10.48 on average, from £3.52 to £27.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.48 that is £1K to £3K a year per listing.

Average price

£10.48under the $15 to $100 sweet spot

Price range

£3.52–£27.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

24% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #1,106 within Barware. It carries 143 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

90%

Out of stock, average day

13.5%

Average rank

#1,106in Barware

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

143per listing

Listings tracked

21

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months