Butterfly Knife
soft demand (-34.1% this quarter) — Butterfly Knife doesn't clear our bar today.
Flapen Score
Is Butterfly Knife profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Butterfly Knife is a £62K/yr Amazon United Kingdom market (499K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 46/100.
Butterfly Knife: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -34.1% over the last 90 days and 1.2% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 21 products
Top Butterfly Knife products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
XCMC Balisong Butterfly Trainer Practice Butterfly Trainer Bottle Opener - NOT Real - NO Sharp - Unsharpened Blade
- Price
- £13.90
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Ideal Swan 2 Pcs Balisong Butterfly Trainer Practice Butterfly Trainer - NOT REAL - NO SHARP - Unsharpened Blade (Black + Silver)
- Price
- £7.00
- Rating
- 4.1/5
- Reviews
- 1,717
- Age
- 6y ago
AOSILEY Butterfly Trainer Knife All stainless steel practice butterfly knife comb for Training(Silver)
- Price
- £4.15
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 3y ago
Eophmi Butterfly Knife Trainer 1 Pcs Balisong Trainer Blade Free Metal Butterfly Knife Color Folding Practice Butterfly Knifes Suitable for Beginners to Practice Flipping Skills Training
- Price
- £5.46
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago
2Pack Folding Comb Unique Metal Training Butterfly Comb for Beard Brushe Styling Tool
- Price
- £5.38
- Rating
- 4.0/5
- Reviews
- 206
- Age
- 4y ago
Trending
90-day click momentum
Pluc Butterfly Trainer Practice Tool Metal Flipping Trainer for Skill Development and Precision Handling Safe Edge Flipping Tool Durable and Portable for Home or Travel Practice
- Price
- £6.51
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3mo ago
KEEDAS Integrated Forging Bushing System Aluminum Integral Channel Handle Excellent Grip Pretty Solid Best Balance and Inertia (SFS-B1)
- Price
- £27.18
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago
Dual Pivot Effective Bushing System CNC 6061 Aluminum Integral Channel Handle Stainless Steel Bottle Opener
- Price
- £22.24
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 2y ago
Bottle Opener Stainless Steel Beer Bottle Cap Openers Butterfly Multi-Tool Gift for Friends and Family (Purple)
- Price
- £15.56
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 4y ago
2Pack Folding Comb Unique Metal Training Butterfly Comb for Beard Brushe Styling Tool
- Price
- £5.38
- Rating
- 4.0/5
- Reviews
- 206
- Age
- 4y ago
Newest
by launch datePluc Butterfly Trainer Practice Tool Metal Flipping Trainer for Skill Development and Precision Handling Safe Edge Flipping Tool Durable and Portable for Home or Travel Practice
- Price
- £6.51
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3mo ago
KEEDAS Integrated Forging Bushing System Aluminum Integral Channel Handle Excellent Grip Pretty Solid Best Balance and Inertia (SFS-B1)
- Price
- £27.18
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago
KOMUNJ 1 Piece Butterfly Comb Stainless Steel Foldable Butterfly Comb Pocket Spring Hair for Hair Barber Styling Accessories
- Price
- £6.17
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Butterfly Comb Foldable Practice Butterfly Flipping Trick Stainless Steel Butterfly Hair Comb for Beginner Salon Beauty Tool for Trainer Lover
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
Eophmi Butterfly Knife Trainer 1 Pcs Balisong Trainer Blade Free Metal Butterfly Knife Color Folding Practice Butterfly Knifes Suitable for Beginners to Practice Flipping Skills Training
- Price
- £5.46
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
25
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
26%
- XCMC21%
- City Million16%
- Ideal Swan12%
- AOSILEY9%
- Eophmi8%
- Baosong7%
Butterfly Knife demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 1.7×
Top Butterfly Knife search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- butterfly knife264K/yr
- balisong73K/yr
- butterfly knife trainer59K/yr
- balisong trainer44K/yr
- practice butterfly knife17K/yr
- butter fly knife9K/yr
- balisongs6K/yr
- training butterfly knife10K/yr
- fake butterfly knife6K/yr
- balisong knife6K/yr
What reviews say buyers love and hate about Butterfly Knife
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Very good quality for a cheap butterfly knife”
“Fun gadget”
“Good for dexterity in the hands and once youve mastered your simple rollouts theres a galaxy of moves and tricks”
“Very durable”
“Good value”
What buyers complain about
91% of reviews“Broke after a few uses”
“Absolute rubbish”
“Slight problem, after a couple weeks of playing it started to squeak a bit, which could be a sign of rust”
“Make it cheaper please 3 stars”
“since it was plastic it felt terrible”
Butterfly Knife return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Butterfly Knife questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
