butterfly house
Worth a lookShows demand growing +610.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+610.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,099.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.69–£25.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 38K searches
According to Flapen's Amazon United Kingdom niche tracking, butterfly house is a £19K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
butterfly house market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £16K–£21K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 83%
- Out of stock
- 30.3%
- Avg brand age
- 26 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
80
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
48%
Top 20: 87%
Open market
41%
- Phoncoo19%
- Monwssoe11%
- Generic8%
- Pet Ting7%
- Insect Lore7%
- Mounteps7%
Top butterfly house products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wooden Butterfly House and Feeder Hanging Butterfly House for Garden Natural Butterfly Habitat with Butterfly Puddler for Outside Butterflies Moths - Backdoor Easy to Clean
Phoncoo£9.543.4★51 rev
Houses Butterfly House for Outside Teardrop-Shaped Wooden Butterfly Habitat & Feeder with Rope for Garden Decor
Monwssoe£10.525.0★3 rev
Insect Lore Butterfly Garden with Redemption Caterpillar Voucher
Insect Lore£17.354.6★23,316 rev
Teardrop Shaped Wooden Butterfly House Hanging Butterfly Habitat & Feeder with Rope Outdoor Butterfly Shelter Weatherproof Garden Yard Decor Natural Insect Pollinator House Ornament
Mounteps£11.404.6★5 rev
Woodside Wall Mounted Butterfly House Insect Hotel with Side Door Weatherproof Wooden Design No Assembly Durable Bug Habitat for Garden Wildlife
Woodside£13.274.3★15 rev
Newest
by launch date
CKB LTD Wooden Butterfly House Shelter Natural Garden Butterfly Box Rustic Wildlife Bug Habitat Decorative Outdoor Garden Ornament with Pitched Roof Habitat for Butterflies
CKB LTD£14.848 rev
Butterfly House Butterfly House With Puddler Teardrop-Shaped Natural Butterfly Habitat With Butterfly Puddler For Outside Butterflies Moths - Backdoor Easy To Clean (1PC)
Snrtevu£10.781 rev
Butterfly House for Garden Outdoor Butterfly Shelter and Habitat for Backyard Patio Nature Wildlife Lovers Garden Decor
ZPSCXQ£25.840 rev
Butterfly House Wooden Habitat With Feeder Butterfly House For Garden Wooden Butterflies-Teardrop-Shaped Butterflies Habitat & Feeder With Rope For Garden Decor
Generic£9.635 rev
Wooden Butterfly House for Outside Hanging Butterfly Habitat & Feeder with Rope Decorative Bee Hotel Butterflies Shelter Decor for Garden
XUDUOO£13.092 rev
Trending
90-day click momentum
Houses Butterfly House for Outside Teardrop-Shaped Wooden Butterfly Habitat & Feeder with Rope for Garden Decor
Generic£8.315.0★
CKB LTD Wooden Butterfly House Shelter Natural Garden Butterfly Box Rustic Wildlife Bug Habitat Decorative Outdoor Garden Ornament with Pitched Roof Habitat for Butterflies
CKB LTD£14.844.5★
Butterfly House Weather-Resistant Build 21x14x9cm Wooden Butterfly Habitat Ïnsect House Garden Decor Pollinator Nesting Box For Backyard Balcony Garden Wedding School Use
Dybnuhoc£7.343.7★
Butterfly House for Outside Teardrop-Shaped Wooden Butterfly Habitat & Feeder with Rope for Garden Decor
Monwssoe£9.974.0★
Houses Butterfly House for Outside Teardrop-Shaped Wooden Butterfly Habitat & Feeder with Rope for Garden Decor
Monwssoe£10.525.0★
Common questions
- Is butterfly house profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 30 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +610.4%. Flapen's verdict: Worth a look (62/100).
- How competitive is the butterfly house niche?
- 23 brands and 80 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.
- What does it cost to enter the butterfly house niche?
- Listings span £4.69–£25.84; the average listing price is £10.52 (sweet spot $15–$100). The average incumbent carries 1,100 reviews — the moat a new listing must climb.