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Butterfly House

Butterfly House shows demand growing +610.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look
Market size 5Growth 100Conversion 57Competition 61Returns 99Price range 51Avg price 38Brand share 83Review moat 60Quality gap 53
This niche Category average

Is Butterfly House profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Butterfly House is a £19K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 62/100.

Butterfly House: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +610.4% over the last 90 days and 4.8% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr2K
Search volume / yr+610.4%38K
Conversion rate4.8%
Avg price£10.52

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers23 · 80
Top-5 product click share48%
Open market48%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement83%
New entrants (1y)16· 1 succeeded
Avg rating4.4★
Avg reviews1,100

Top Butterfly House products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£963£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 rising

Sellers

80

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

48%

Top 20: 87%

Open market

41%

  • Phoncoo19%
  • Monwssoe11%
  • Generic8%
  • Pet Ting7%
  • Insect Lore7%
  • Mounteps7%

Common Butterfly House questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butterfly House 62/100 on Amazon United Kingdom — Worth a look. The niche generates £19K/yr across 30 tracked products. 1 of 16 products launched in the last 360 days are still selling. Search demand moved +610.4% over the last 90 days.
Butterfly House sells for £10.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.69–£25.84. The average incumbent carries 1,100 reviews — the moat a new listing must climb.