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Butterfly House

Maybe

Search demand grew +610.4% this quarter. But shoppers spend only $19K a year here, so Butterfly House is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£19K/yr38K searches / yr
90-day growth
+610.4%search demand this quarter
Competition
48%top-5 click share · 23 brands · 80 sellers

Flapen Score

Butterfly House against its category

The dotted line is the Home & Garden average. Past it, Butterfly House is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butterfly House 38K times last year and spent an estimated £19K. The top 5 brands take 52% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +610.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+610.4%
Conversion, latest week
4.8%
Market size, estimated
£19Ka year
Top search term
butterfly house28K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £4.69 to £25.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.52 that is £0 to £1K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£4.69–£25.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #30 within Bird & Wildlife Care. It carries 1,100 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
40%
Out of stock, average day
30.3%
Average rank
#30in Bird & Wildlife Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,100per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Butterfly House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£963£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 rising

Sellers

80

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

48%

Top 20: 87%

Open market

41%

  • Phoncoo19%
  • Monwssoe11%
  • Generic8%
  • Pet Ting7%
  • Insect Lore7%
  • Mounteps7%

FAQ

Common Butterfly House questions

Answered from the same tracked data.