Butter Knife

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months

352K

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

5.4%

Market size, estimated

£104Ka year

Peak month

December2.1× the quietest month

Top search term

butter knife237K searches a year

Listings sell for £5.47 on average, from £2.30 to £9.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.47 that is £3K to £4K a year per listing.

Average price

£5.47under the $15 to $100 sweet spot

Price range

£2.30–£9.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #15 within Cutlery. It carries 580 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#15in Cutlery

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

580per listing

Listings tracked

19

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months