butter knife
Skip itPrices mostly outside the sweet spot ($2.30–$9.10) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good580.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£104K£104K/yr · 352K searches
Avg price
Bad£5.47avg listing price — sweet spot $15–$100
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.30–£9.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, butter knife is a £104K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
butter knife market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £82K–£109K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 8.8%
- Avg brand age
- 38 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
30
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
16%
- Tala27%
- LacusMare22%
- Zyliss15%
- HOMQUEN12%
- MasterClass4%
- ShiJiuYou4%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top butter knife search terms
- butter knife237K/yr
- butter knives46K/yr
- butter knife spreader25K/yr
- butter spreader16K/yr
- butter knife easy spread old style7K/yr
- spreading knife7K/yr
- butter knives set of 65K/yr
- bone handle knife5K/yr
- sandwich knife4K/yr
Top butter knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tala Performance Stainless Steel Butter Knife Stainless Steel with Mirror Polish Finish Dishwasher Safe Metallic Silver 16.3 x 2 x 0.5 cm
Tala£2.304.4★1,496 rev
LacusMare Butter Knife Set of 2 17.5cm Oak Wood Handle Stainless Steel Butter Knives for Spreading Butter Jam Cream Cheese & Soft Cheese Rustic Wooden Spreader for Toast & Sandwich
LacusMare£9.103.7★116 rev
Zyliss Spreading Knife Butter Knife/Butter Spreader/Cheese Spreader Japanese Stainless Steel Sustainable Wheatstraw Handle Dishwasher Safe 5 Year Guarantee
Zyliss£6.524.4★1,734 rev
LacusMare Butter Knife Set of 2 - Premium Acacia Wooden Butter Knife & Butter Spreader - Stainless Steel Easy Spread Blade for Cold Butter Jam Cheese & Charcuterie Board (17cm)
LacusMare£6.334.6★178 rev
LacusMare Butter Knife Set of 2 7 Beechwood Handle Butter Knives for Butter Cheese Jam Cream Cheese Toast Pastry Sandwich Stainless Steel Spreader Knives
LacusMare£5.124.4★367 rev
Newest
by launch date
Berglander Stainless Steel Butter Knives Set of 6Pcs 14.5cm Butter Spreader Knife Cheese Knives for Butter Cheese & Various Jams Dishwasher Safe
Berglander£5.6552 rev
HOMQUEN Stainless Steel Butter Knife Butter Spreader Butter Knives Butter Spreader Knife for Kitchen Restaurant Party Kitchen Gadgets Set of 12
HOMQUEN£8.9278 rev
Thinp 2 Pcs Butter Knife Stainless Steel Butter Spreader Knives with Porcelain Handles Cheese Spreader Knife Multipurpose Sandwich Spreaders for Spreading Jam Pastry Cheese (White & Silver)
Thinp£5.2315 rev
HOMQUEN Stainless Steel Butter Knife Butter Spreader Butter Knives Butter Spreader Knife for Kitchen Restaurant Party Kitchen Gadgets Set of 4
HOMQUEN£4.58399 rev
Zyliss Spreading Knife Butter Knife/Butter Spreader/Cheese Spreader Japanese Stainless Steel Sustainable Wheatstraw Handle Dishwasher Safe 5 Year Guarantee
Zyliss£6.521,734 rev
Trending
90-day click momentumBerglander Stainless Steel Butter Knives Set of 6Pcs 14.5cm Butter Spreader Knife Cheese Knives for Butter Cheese & Various Jams Dishwasher Safe
Berglander£5.654.1★
HOMQUEN Stainless Steel Butter Knife Butter Spreader Butter Knives Butter Spreader Knife for Kitchen Restaurant Party Kitchen Gadgets Set of 12
HOMQUEN£8.924.1★
Thinp 2 Pcs Butter Knife Stainless Steel Butter Spreader Knives with Porcelain Handles Cheese Spreader Knife Multipurpose Sandwich Spreaders for Spreading Jam Pastry Cheese (White & Silver)
Thinp£5.234.2★
Zyliss Spreading Knife Butter Knife/Butter Spreader/Cheese Spreader Japanese Stainless Steel Sustainable Wheatstraw Handle Dishwasher Safe 5 Year Guarantee
Zyliss£6.524.4★
ShiJiuYou 4 PcsButter Knives Butter Knife Spreader Set Stainless Steel Butter Spreader Knife Tool with Wooden Handles for Cream Cheese Jam Toast Sandwich Pastry Spreading(5.79 Long)
ShiJiuYou£5.914.3★
What buyers say about butter knife
What buyers praise and complain about, mined from review topics.What buyers love
“From the listing it seems they are decent quality knives”
“very useful size as per desription”
“Value for money”
“they do the job”
“It is so handy”
“They feel sturdy”
“Good knife”
“they wash up beautifully in the dishwasher”
“They feel lightweight”
“A good grip”
What buyers complain about
“Bit small”
“flimsy”
“Look cheap and feel cheap”
“handle length means its is a no for me”
“Rusts quickly in a dishwasher”
“Cheap construction doesnt stand up to dishwasher use”
“They are not sharp as they dont need to be as they are not for cutting”
“They do feel a little on the cheaper side though”
“these are so small I cant grip them by the handle without laying my index finger along the top of the blade”
“not easy to use”
Top return reasons
Common questions
- Is butter knife profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 19 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the butter knife niche?
- 13 brands and 30 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in butter knife?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.7%.
- When does demand for butter knife peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the butter knife niche?
- Listings span £2.30–£9.10; the average listing price is £5.47 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.