Butter Knife
prices mostly outside the sweet spot ($2.30–$9.10) — Butter Knife doesn't clear our bar today.
Flapen Score
Is Butter Knife profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Butter Knife is a £104K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Butter Knife: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.8% over the last 90 days and 5.4% of searches end in a purchase.
£104K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 19 products
Top Butter Knife products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tala Performance Stainless Steel Butter Knife Stainless Steel with Mirror Polish Finish Dishwasher Safe Metallic Silver 16.3 x 2 x 0.5 cm
- Price
- £2.30
- Rating
- 4.4/5
- Reviews
- 1,496
- Age
- 4y ago
LacusMare Butter Knife Set of 2 17.5cm Oak Wood Handle Stainless Steel Butter Knives for Spreading Butter Jam Cream Cheese & Soft Cheese Rustic Wooden Spreader for Toast & Sandwich
- Price
- £9.10
- Rating
- 3.7/5
- Reviews
- 116
- Age
- 11mo ago
Zyliss Spreading Knife Butter Knife/Butter Spreader/Cheese Spreader Japanese Stainless Steel Sustainable Wheatstraw Handle Dishwasher Safe 5 Year Guarantee
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 1,734
- Age
- 10mo ago
LacusMare Butter Knife Set of 2 - Premium Acacia Wooden Butter Knife & Butter Spreader - Stainless Steel Easy Spread Blade for Cold Butter Jam Cheese & Charcuterie Board (17cm)
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago
LacusMare Butter Knife Set of 2 7 Beechwood Handle Butter Knives for Butter Cheese Jam Cream Cheese Toast Pastry Sandwich Stainless Steel Spreader Knives
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 1y ago
Trending
90-day click momentum
Berglander Stainless Steel Butter Knives Set of 6Pcs 14.5cm Butter Spreader Knife Cheese Knives for Butter Cheese & Various Jams Dishwasher Safe
- Price
- £5.65
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 3mo ago
HOMQUEN Stainless Steel Butter Knife Butter Spreader Butter Knives Butter Spreader Knife for Kitchen Restaurant Party Kitchen Gadgets Set of 12
- Price
- £8.92
- Rating
- 4.1/5
- Reviews
- 78
- Age
- 4mo ago
Thinp 2 Pcs Butter Knife Stainless Steel Butter Spreader Knives with Porcelain Handles Cheese Spreader Knife Multipurpose Sandwich Spreaders for Spreading Jam Pastry Cheese (White & Silver)
- Price
- £5.23
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 8mo ago
Zyliss Spreading Knife Butter Knife/Butter Spreader/Cheese Spreader Japanese Stainless Steel Sustainable Wheatstraw Handle Dishwasher Safe 5 Year Guarantee
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 1,734
- Age
- 10mo ago
ShiJiuYou 4 PcsButter Knives Butter Knife Spreader Set Stainless Steel Butter Spreader Knife Tool with Wooden Handles for Cream Cheese Jam Toast Sandwich Pastry Spreading(5.79 Long)
- Price
- £5.91
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 11mo ago
Newest
by launch dateBerglander Stainless Steel Butter Knives Set of 6Pcs 14.5cm Butter Spreader Knife Cheese Knives for Butter Cheese & Various Jams Dishwasher Safe
- Price
- £5.65
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 3mo ago
HOMQUEN Stainless Steel Butter Knife Butter Spreader Butter Knives Butter Spreader Knife for Kitchen Restaurant Party Kitchen Gadgets Set of 12
- Price
- £8.92
- Rating
- 4.1/5
- Reviews
- 78
- Age
- 4mo ago
Thinp 2 Pcs Butter Knife Stainless Steel Butter Spreader Knives with Porcelain Handles Cheese Spreader Knife Multipurpose Sandwich Spreaders for Spreading Jam Pastry Cheese (White & Silver)
- Price
- £5.23
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 8mo ago
HOMQUEN Stainless Steel Butter Knife Butter Spreader Butter Knives Butter Spreader Knife for Kitchen Restaurant Party Kitchen Gadgets Set of 4
- Price
- £4.58
- Rating
- 4.4/5
- Reviews
- 399
- Age
- 10mo ago
Zyliss Spreading Knife Butter Knife/Butter Spreader/Cheese Spreader Japanese Stainless Steel Sustainable Wheatstraw Handle Dishwasher Safe 5 Year Guarantee
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 1,734
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
30
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
16%
- Tala27%
- LacusMare22%
- Zyliss15%
- HOMQUEN12%
- MasterClass4%
- ShiJiuYou4%
- Open — no brand owns it (7 brands, 16%)
Butter Knife demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top Butter Knife search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- butter knife237K/yr
- butter knives46K/yr
- butter knife spreader25K/yr
- butter spreader16K/yr
- butter knife easy spread old style7K/yr
- spreading knife7K/yr
- butter knives set of 65K/yr
- bone handle knife5K/yr
- sandwich knife4K/yr
What reviews say buyers love and hate about Butter Knife
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“From the listing it seems they are decent quality knives”
“very useful size as per desription”
“Value for money”
“they do the job”
“It is so handy”
What buyers complain about
62% of reviews“Bit small”
“flimsy”
“Look cheap and feel cheap”
“handle length means its is a no for me”
“Rusts quickly in a dishwasher”
Butter Knife return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Butter Knife questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
