butter dish with lid
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (-32.9% this quarter) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Market size
Good£829K£829K/yr · 2.0M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,427.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.03–£19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, butter dish with lid is a £829K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
butter dish with lid market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- £572K–£762K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 73%
- Out of stock
- 2.6%
- Avg brand age
- 40 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
79
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
47%
Top 20: 89%
Open market
38%
- Premier14%
- Kilner12%
- The Leonardo Collection11%
- Tydi10%
- AISBUGUR8%
- ReaNea8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top butter dish with lid search terms
- butter dish with lid941K/yr
- butter dish722K/yr
- butter dishes48K/yr
- butter dish with lid ceramic42K/yr
- ceramic butter dish with lid37K/yr
- ceramic butter dish28K/yr
- butter dishes with lids21K/yr
- small butter dish21K/yr
- small butter dish with lid16K/yr
- insulated butter dish with lid8K/yr
Top butter dish with lid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kilner Glass Butter Dish 250g Capacity Durable BPA-Free Keeps Butter Fresh Longer Dishwasher Safe Sustainable Glass Storage Solution for Fridge and Tabletop Use
Kilner£8.064.5★3,079 rev
Premier Housewares Butter Dish With Lid Cream Ceramic Flutter Butter Engraved Butter Dishes With Lids Ceramic Butter Dish 16.8 cm x 12.6 cm x 8.8 cm
Premier£8.334.3★3,616 rev
Tydi Elegant Porcelain Butter Dish with Lid Ceramic - 16x10.5x7 cm (up to 600g Capacity) Butter Dishes with Lids - Removable Silicone Seal - White with Bamboo Lid - Butter Container
Tydi£7.094.2★1,645 rev
Butter Dish with Lid for Countertop and Refrigerator Door Shelf ReaNea Plastic Butter Holder Tray Container with Butter Knife Easy Scoop Dishwasher Safe
ReaNea£5.764.4★884 rev
The Leonardo Collection William Morris Larkspur Butter Dishes for Kitchen & Home | Dishwasher Safe Butter Dish with Lid for Keep Butter Fresh | Durable BPA-Free Butterdish for Butter Storage
The Leonardo Collection£11.254.7★2,002 rev
Newest
by launch date
KITCHENDAO Large One-Handed Butter Dish with Lid for 250g and 500g/1lb Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of ButterLocking Butter Container for Countertop(White)
KITCHENDAO£10.752,601 rev
Pisol Large Butter Dish for 250g and 500g Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of Butter Locking Butter Container for Countertop Cat/Dog Proof White
Pisol£9.13598 rev
Pisol Large Butter Dish for 250g and 500g Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of Butter Locking Butter Container for Countertop Cat/Dog Proof Black
Pisol£7.00598 rev
Butter Dish with Lid and Knife for Kitchen Coutertop Food Grade PP Butter Holder with Cover and Stainless Steel Knife Large White Butter Conainter
Dehov£6.40994 rev
Porcelain Butter Dish for 500g or 250g Butter Block ADIVEE White.
ADIVEE£15.1479 rev
Trending
90-day click momentumKITCHENDAO Large One-Handed Butter Dish with Lid for 250g and 500g/1lb Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of ButterLocking Butter Container for Countertop(White)
KITCHENDAO£10.754.8★
Pisol Large Butter Dish for 250g and 500g Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of Butter Locking Butter Container for Countertop Cat/Dog Proof Black
Pisol£7.004.5★
Butter Dish with Lid and Knife for Kitchen Coutertop Food Grade PP Butter Holder with Cover and Stainless Steel Knife Large White Butter Conainter
Dehov£6.403.9★
Porcelain Butter Dish for 500g or 250g Butter Block ADIVEE White.
ADIVEE£15.144.8★
Butter Dish with Lid for Countertop and Refrigerator Door Shelf ReaNea Plastic Butter Holder Tray Container with Butter Knife Easy Scoop Dishwasher Safe
ReaNea£5.764.4★
What buyers say about butter dish with lid
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality butter dish”
“Good size”
“Good for the money”
“Better than expected”
“Love the design it is stylish”
“Perfect Butter dish”
“Easy to use”
“Good sturdy dish”
“ease of cleaning”
“A good place for keeping your butter in”
What buyers complain about
“This is huge”
“Poor quality control in manufacture”
“within a few weeks both latches to secure lid have broken”
“Looks way more expensive than it was”
“Writing smudged disappointing as the dish”
“is getting worse every time I use it”
“Not possible to grip it well”
“Terrible design”
“Just a bit heavier than I expected”
“Not dishwasher proof”
Top return reasons
Common questions
- Is butter dish with lid profitable to sell on Amazon United Kingdom?
- The niche generates £829K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the butter dish with lid niche?
- 25 brands and 79 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in butter dish with lid?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.0%.
- When does demand for butter dish with lid peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the butter dish with lid niche?
- Listings span £5.03–£19.79; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.