Butter Dish with Lid
MaybeThe top 5 brands take only 55% of clicks. But demand is soft, at -32.9% this quarter, so Butter Dish with Lid is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £829K/yr2.0M searches / yr
- 90-day growth
- -32.9%search demand this quarter
- Competition
- 47%top-5 click share · 25 brands · 79 sellers
Flapen Score
Butter Dish with Lid against its category
The dotted line is the Home & Garden average. Past it, Butter Dish with Lid is stronger. Inside it, weaker.
Market
The Butter Dish with Lid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butter Dish with Lid 2.0M times last year and spent an estimated £829K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £829K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -32.9%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £829Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- butter dish with lid941K searches a year
02 · Price
A sale here is worth £9.53.
Listings sell for £9.53 on average, from £5.03 to £19.79. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £9.53 that is £12K to £14K a year per listing.
- Average price
- £9.53under the $15 to $100 sweet spot
- Price range
- £5.03–£19.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £12K–£14K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #26 within Dishware & Serving Pieces. It carries 1,428 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 85%
- Out of stock, average day
- 2.6%
- Average rank
- #26in Dishware & Serving Pieces
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,428per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Butter Dish with Lid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kilner Glass Butter Dish 250g Capacity Durable BPA-Free Keeps Butter Fresh Longer Dishwasher Safe Sustainable Glass Storage Solution for Fridge and Tabletop Use
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 3,079
- Age
- 11y ago
Premier Housewares Butter Dish With Lid Cream Ceramic Flutter Butter Engraved Butter Dishes With Lids Ceramic Butter Dish 16.8 cm x 12.6 cm x 8.8 cm
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 3,616
- Age
- 15y ago
Tydi Elegant Porcelain Butter Dish with Lid Ceramic - 16x10.5x7 cm (up to 600g Capacity) Butter Dishes with Lids - Removable Silicone Seal - White with Bamboo Lid - Butter Container
- Price
- £7.09
- Rating
- 4.2/5
- Reviews
- 1,645
- Age
- 5y ago
Butter Dish with Lid for Countertop and Refrigerator Door Shelf ReaNea Plastic Butter Holder Tray Container with Butter Knife Easy Scoop Dishwasher Safe
- Price
- £5.76
- Rating
- 4.4/5
- Reviews
- 884
- Age
- 1y ago
The Leonardo Collection William Morris Larkspur Butter Dishes for Kitchen & Home | Dishwasher Safe Butter Dish with Lid for Keep Butter Fresh | Durable BPA-Free Butterdish for Butter Storage
- Price
- £11.25
- Rating
- 4.7/5
- Reviews
- 2,002
- Age
- 1y ago
Trending
90-day click momentum
KITCHENDAO Large One-Handed Butter Dish with Lid for 250g and 500g/1lb Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of ButterLocking Butter Container for Countertop(White)
- Price
- £10.75
- Rating
- 4.8/5
- Reviews
- 2,601
- Age
- 5mo ago
Pisol Large Butter Dish for 250g and 500g Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of Butter Locking Butter Container for Countertop Cat/Dog Proof Black
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 598
- Age
- 9mo ago
Butter Dish with Lid and Knife for Kitchen Coutertop Food Grade PP Butter Holder with Cover and Stainless Steel Knife Large White Butter Conainter
- Price
- £6.40
- Rating
- 3.9/5
- Reviews
- 994
- Age
- 11mo ago
Porcelain Butter Dish for 500g or 250g Butter Block ADIVEE White.
- Price
- £15.14
- Rating
- 4.8/5
- Reviews
- 79
- Age
- 1y ago
Butter Dish with Lid for Countertop and Refrigerator Door Shelf ReaNea Plastic Butter Holder Tray Container with Butter Knife Easy Scoop Dishwasher Safe
- Price
- £5.76
- Rating
- 4.4/5
- Reviews
- 884
- Age
- 1y ago
Newest
by launch dateKITCHENDAO Large One-Handed Butter Dish with Lid for 250g and 500g/1lb Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of ButterLocking Butter Container for Countertop(White)
- Price
- £10.75
- Rating
- 4.8/5
- Reviews
- 2,601
- Age
- 5mo ago
Pisol Large Butter Dish for 250g and 500g Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of Butter Locking Butter Container for Countertop Cat/Dog Proof White
- Price
- £9.13
- Rating
- 4.5/5
- Reviews
- 598
- Age
- 9mo ago
Pisol Large Butter Dish for 250g and 500g Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of Butter Locking Butter Container for Countertop Cat/Dog Proof Black
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 598
- Age
- 9mo ago
Butter Dish with Lid and Knife for Kitchen Coutertop Food Grade PP Butter Holder with Cover and Stainless Steel Knife Large White Butter Conainter
- Price
- £6.40
- Rating
- 3.9/5
- Reviews
- 994
- Age
- 11mo ago
Porcelain Butter Dish for 500g or 250g Butter Block ADIVEE White.
- Price
- £15.14
- Rating
- 4.8/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
79
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
47%
Top 20: 89%
Open market
38%
- Premier14%
- Kilner12%
- The Leonardo Collection11%
- Tydi10%
- AISBUGUR8%
- ReaNea8%
Demand
Butter Dish with Lid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Butter Dish with Lid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- butter dish with lid941K/yr
- butter dish722K/yr
- butter dishes48K/yr
- butter dish with lid ceramic42K/yr
- ceramic butter dish with lid37K/yr
- ceramic butter dish28K/yr
- butter dishes with lids21K/yr
- small butter dish21K/yr
- small butter dish with lid16K/yr
- insulated butter dish with lid8K/yr
Reviews and returns
What reviews say buyers love and hate about Butter Dish with Lid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is huge
Bad fit
To small
Poor quality control in manufacture
Not of satisfactory quality
Bad quality
within a few weeks both latches to secure lid have broken
Was cracked
It falls out every time
Looks way more expensive than it was
Questionable value even at the price I paid
Pricey
Writing smudged disappointing as the dish
Writing smudged within a few days
The lettering comes off the dish
Love
Good quality butter dish
Excellent product
The dish itself is very good quality
Good size
Size is as expected
fit all my needs
Good for the money
Excellent value for money
Great value for money
Better than expected
Exactly as described
Just what I needed
Love the design it is stylish
A good classic design
Great design
Return
2.0% Return rate 63% Fixable by listing
This is huge
Bad fit
To small
Poor quality control in manufacture
Not of satisfactory quality
Bad quality
Just a bit heavier than I expected
It is a heavy dish with the butter in it
A little heavy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter Dish with Lid questions
Answered from the same tracked data.