Butter Dish with Lid

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £829K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-32.9%

Conversion, latest week

4.4%

Market size, estimated

£829Ka year

Peak month

January2.1× the quietest month

Top search term

butter dish with lid941K searches a year

Listings sell for £9.53 on average, from £5.03 to £19.79. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £9.53 that is £12K to £14K a year per listing.

Average price

£9.53under the $15 to $100 sweet spot

Price range

£5.03–£19.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

£12K–£14K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #26 within Dishware & Serving Pieces. It carries 1,428 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

85%

Out of stock, average day

2.6%

Average rank

#26in Dishware & Serving Pieces

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,428per listing

Listings tracked

33

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months