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Butter Dish with Lid

Butter Dish with Lid shows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (-32.9% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 74Growth 9Conversion 53Competition 64Returns 75Price range 32Avg price 29Brand share 80Review moat 52Quality gap 48
This niche Category average

Is Butter Dish with Lid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Butter Dish with Lid is a £829K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.

Butter Dish with Lid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.9% over the last 90 days and 4.4% of searches end in a purchase.

£829K

revenue / yr

Units sold / yr80K
Search volume / yr-32.9%2.0M
Conversion rate4.4%
Avg price£9.53

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers25 · 79
Top-5 product click share47%
Open market45%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement73%
New entrants (1y)7· 2 succeeded
Avg rating4.5★
Avg reviews1,428

Top Butter Dish with Lid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£33K£66K£100K£133K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

79

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

47%

Top 20: 89%

Open market

38%

  • Premier14%
  • Kilner12%
  • The Leonardo Collection11%
  • Tydi10%
  • AISBUGUR8%
  • ReaNea8%

Butter Dish with Lid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR4.4%Products33Brands25Top 5 Brands55%OOS Rate2.6%Rating4.5★Reviews1,428Avg BSR#26
60K40KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Top Butter Dish with Lid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • butter dish with lid941K/yr
  • butter dish722K/yr
  • butter dishes48K/yr
  • butter dish with lid ceramic42K/yr
  • ceramic butter dish with lid37K/yr
  • ceramic butter dish28K/yr
  • butter dishes with lids21K/yr
  • small butter dish21K/yr
  • small butter dish with lid16K/yr
  • insulated butter dish with lid8K/yr

What reviews say buyers love and hate about Butter Dish with Lid

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall22%

Good quality butter dish

Size-Overall15%

Good size

Value For Money10%

Good for the money

Advertised Vs Actual Product8%

Better than expected

Design-Overall6%

Love the design it is stylish

What buyers complain about

71% of reviews
Size-Overall26%

This is huge

Quality-Overall17%

Poor quality control in manufacture

Durability6%

within a few weeks both latches to secure lid have broken

Value For Money4%

Looks way more expensive than it was

Engraving/Paint/Sublimation3%

Writing smudged disappointing as the dish

Butter Dish with Lid return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Defective Material/Parts
15%
3Quality-Overall
5%
4Color
4%
5Weight Heavy
4%

Common Butter Dish with Lid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butter Dish with Lid 53/100 on Amazon United Kingdom — Worth a look. The niche generates £829K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -32.9% over the last 90 days.
Search demand for Butter Dish with Lid on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.1× the quietest.