Butter Bell
FailDemand is soft, at -32.2% this quarter, so Butter Bell is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £115K/yr223K searches / yr
- 90-day growth
- -32.2%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 27 sellers
Flapen Score
Butter Bell against its category
The dotted line is the Home & Garden average. Past it, Butter Bell is stronger. Inside it, weaker.
Market
The Butter Bell market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butter Bell 223K times last year and spent an estimated £115K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -32.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £115Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- butter bell105K searches a year
02 · Price
A sale here is worth £14.42.
Listings sell for £14.42 on average, from £8.95 to £28.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.42 that is £0 to £1K a year per listing.
- Average price
- £14.42under the $15 to $100 sweet spot
- Price range
- £8.95–£28.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #149 within Dishware & Serving Pieces. It carries 1,324 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 17.9%
- Average rank
- #149in Dishware & Serving Pieces
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,324per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Butter Bell products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kilner Glass Butter Crock | 200ml Glass Butter Keeper with Water-Seal Lid Classic French Butter Bell Style Keeps Butter Fresh & Spreadable at Room Temperature
- Price
- £11.06
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 10mo ago
French Butter Crock with Spreader Ceramic Butter Dish with Water Line for Fresh Spreadable Butter Reactive Glaze Blue
- Price
- £13.95
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 5mo ago
Round Butter Dish with Lid French Butter with Knife for Soft Butter Ceramic Butter Crock with Waterline - Porcelain Butter Dish - Dishwasher Safe ( Blue )
- Price
- £12.38
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 12mo ago
DOWAN Butter Crock Ceramic Butter Dish with Waterline French Butter Crock for Fresh Spreadable & Soft Butter Porcelain White Butter Dish Dishwasher Safe
- Price
- £13.45
- Rating
- 4.5/5
- Reviews
- 2,841
- Age
- 6y ago
HOME DECOR Butter Dish with Lid Reactive Glaze Ceramic Butter Dish for Counter French Butter Crock with Waterline for Storing Fresh Spreadable Butter-Reactive White
- Price
- £13.76
- Rating
- 4.4/5
- Reviews
- 697
- Age
- 3y ago
Trending
90-day click momentum
LE TAUCI Butter Crock Butter Dish with Lid Butter Container for Counter with Water Line Embossed French Butter Keeper for Spreadable Butter Suit For Housewarming - Set of 1 Arctic White Bee
- Price
- £14.27
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 8mo ago
French Butter Crock with Spreader Ceramic Butter Dish with Water Line for Fresh Spreadable Butter Reactive Glaze Blue
- Price
- £13.95
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 5mo ago
Butter Bell - The Original Butter Bell Crock by L Tremain a Countertop French Ceramic Butter Dish Keeper for Spreadable Butter Café Matte Collection White
- Price
- £26.19
- Rating
- 4.6/5
- Reviews
- 10,557
- Age
- 9y ago
Butter Bell - The Original Butter Bell Crock by L Tremain a Countertop French Ceramic Butter Dish Keeper for Spreadable Butter Antique Collection Sea Spray
- Price
- £26.48
- Rating
- 4.7/5
- Reviews
- 8,239
- Age
- 15y ago
Kilner Glass Butter Crock | 200ml Glass Butter Keeper with Water-Seal Lid Classic French Butter Bell Style Keeps Butter Fresh & Spreadable at Room Temperature
- Price
- £11.06
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 10mo ago
Newest
by launch dateFrench Butter Crock with Spreader Ceramic Butter Dish with Water Line for Fresh Spreadable Butter Reactive Glaze Blue
- Price
- £13.95
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 5mo ago
LE TAUCI Butter Crock Butter Dish with Lid Butter Container for Counter with Water Line Embossed French Butter Keeper for Spreadable Butter Suit For Housewarming - Set of 1 Arctic White Bee
- Price
- £14.27
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 8mo ago
Kilner Glass Butter Crock | 200ml Glass Butter Keeper with Water-Seal Lid Classic French Butter Bell Style Keeps Butter Fresh & Spreadable at Room Temperature
- Price
- £11.06
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 10mo ago
Round Butter Dish with Lid French Butter with Knife for Soft Butter Ceramic Butter Crock with Waterline - Porcelain Butter Dish - Dishwasher Safe ( Blue )
- Price
- £12.38
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 12mo ago
DOWAN Butter Crock French Butter Keeper Ceramic Butter Keeper with Water Line for Soft Fresh Butter No More Hard Keeper Housewarming Gift & Indoor Home Kitchen Decor
- Price
- £16.54
- Rating
- 4.5/5
- Reviews
- 1,139
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
27
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
30%
- Kilner25%
- DOLLGIFT15%
- DOWAN10%
- Duscdesp7%
- NBBENG7%
- HOME DECOR6%
Demand
Butter Bell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Butter Bell search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- butter bell105K/yr
- butter crock38K/yr
- french butter dish23K/yr
- butter bell uk13K/yr
- butter crock with lid9K/yr
- butter keeper11K/yr
- french butter keeper8K/yr
- butter bell crock4K/yr
- kilner butter crock3K/yr
- butter pot3K/yr
Reviews and returns
What reviews say buyers love and hate about Butter Bell
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Size is deceiving
Very small
Good quality butter dish though a bit smaller than expected for the butter holding insert
This is WAY overpriced for what it is
Waste of money
A shame as a waste of money
the build quality is very poor
unfortunately the quality didnt hold up
I'm super disappointed in this for the price - the quality isn't anywhere near the level it should be
Does not work
Dont waste your money it doesnt work
when I washed it I realised the dust was actually in the glaze so can't be cleaned off
The only issue is it gets a bit messy filling it up
Love
Product is well made and looks good
Excellent product as described
Good quality
Amazing easy to use
very easy to handle
quite a handy little kitchen item
Works like a charm
As described
Just what I needed
Great value
Great item well worth buying
I think its good value
Yes Excellent made storing butter at room temperature a breeze
Keeps the butter at room temperature
Keeps butter at the right spreadable temperature
Return
1.8% Return rate 69% Fixable by listing
Size is deceiving
Very small
Good quality butter dish though a bit smaller than expected for the butter holding insert
Not as described
not as pictured it has a manufactured look instead of pottery look
Struggling to use it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter Bell questions
Answered from the same tracked data.