butter bell
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good£14.42avg listing price — sweet spot $15–$100
Price range
Good£8.95–£28.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,324avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£115K£115K/yr · 223K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, butter bell is a £115K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
butter bell market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £72K–£87K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 17.9%
- Avg brand age
- 34 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
27
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
30%
- Kilner25%
- DOLLGIFT15%
- DOWAN10%
- Duscdesp7%
- NBBENG7%
- HOME DECOR6%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -32.2% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
Top butter bell search terms
- butter bell105K/yr
- butter crock38K/yr
- french butter dish23K/yr
- butter bell uk13K/yr
- butter crock with lid9K/yr
- butter keeper11K/yr
- french butter keeper8K/yr
- butter bell crock4K/yr
- kilner butter crock3K/yr
- butter pot3K/yr
Top butter bell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kilner Glass Butter Crock | 200ml Glass Butter Keeper with Water-Seal Lid Classic French Butter Bell Style Keeps Butter Fresh & Spreadable at Room Temperature
Kilner£11.064.7★81 rev
French Butter Crock with Spreader Ceramic Butter Dish with Water Line for Fresh Spreadable Butter Reactive Glaze Blue
DOLLGIFT£13.954.7★21 rev
Round Butter Dish with Lid French Butter with Knife for Soft Butter Ceramic Butter Crock with Waterline - Porcelain Butter Dish - Dishwasher Safe ( Blue )
NBBENG£12.384.4★83 rev
DOWAN Butter Crock Ceramic Butter Dish with Waterline French Butter Crock for Fresh Spreadable & Soft Butter Porcelain White Butter Dish Dishwasher Safe
DOWAN£13.454.5★2,841 rev
HOME DECOR Butter Dish with Lid Reactive Glaze Ceramic Butter Dish for Counter French Butter Crock with Waterline for Storing Fresh Spreadable Butter-Reactive White
HOME DECOR£13.764.4★697 rev
Newest
by launch dateFrench Butter Crock with Spreader Ceramic Butter Dish with Water Line for Fresh Spreadable Butter Reactive Glaze Blue
DOLLGIFT£13.9521 rev
LE TAUCI Butter Crock Butter Dish with Lid Butter Container for Counter with Water Line Embossed French Butter Keeper for Spreadable Butter Suit For Housewarming - Set of 1 Arctic White Bee
LE TAUCI£14.2788 rev
Kilner Glass Butter Crock | 200ml Glass Butter Keeper with Water-Seal Lid Classic French Butter Bell Style Keeps Butter Fresh & Spreadable at Room Temperature
Kilner£11.0681 rev
Round Butter Dish with Lid French Butter with Knife for Soft Butter Ceramic Butter Crock with Waterline - Porcelain Butter Dish - Dishwasher Safe ( Blue )
NBBENG£12.3883 rev
DOWAN Butter Crock French Butter Keeper Ceramic Butter Keeper with Water Line for Soft Fresh Butter No More Hard Keeper Housewarming Gift & Indoor Home Kitchen Decor
DOWAN£16.541,139 rev
Trending
90-day click momentumLE TAUCI Butter Crock Butter Dish with Lid Butter Container for Counter with Water Line Embossed French Butter Keeper for Spreadable Butter Suit For Housewarming - Set of 1 Arctic White Bee
LE TAUCI£14.274.7★
French Butter Crock with Spreader Ceramic Butter Dish with Water Line for Fresh Spreadable Butter Reactive Glaze Blue
DOLLGIFT£13.954.7★
Butter Bell - The Original Butter Bell Crock by L Tremain a Countertop French Ceramic Butter Dish Keeper for Spreadable Butter Café Matte Collection White
Butter Bell£26.194.6★
Butter Bell - The Original Butter Bell Crock by L Tremain a Countertop French Ceramic Butter Dish Keeper for Spreadable Butter Antique Collection Sea Spray
Butter Bell£26.484.7★
Kilner Glass Butter Crock | 200ml Glass Butter Keeper with Water-Seal Lid Classic French Butter Bell Style Keeps Butter Fresh & Spreadable at Room Temperature
Kilner£11.064.7★
What buyers say about butter bell
What buyers praise and complain about, mined from review topics.What buyers love
“Product is well made and looks good”
“Amazing easy to use”
“Works like a charm”
“Great value”
“Yes Excellent made storing butter at room temperature a breeze”
“this butter crock has been a lovely upgrade from a standard butter dish”
“Love the design”
“Excellent product and colour is perfect”
“Does the job well”
“Perfect size”
What buyers complain about
“Size is deceiving”
“This is WAY overpriced for what it is”
“the build quality is very poor”
“Does not work”
“when I washed it I realised the dust was actually in the glaze so can't be cleaned off”
“butter flops into the water”
“Struggling to use it”
“Not as described”
“instructions for use for too clear, own interprretation required”
“Butter never stayed soft in my kitchen”
Top return reasons
Common questions
- Is butter bell profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the butter bell niche?
- 15 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in butter bell?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.
- When does demand for butter bell peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the butter bell niche?
- Listings span £8.95–£28.53; the average listing price is £14.42 (sweet spot $15–$100). The average incumbent carries 1,324 reviews — the moat a new listing must climb.