How competitive is the Bush Fan niche on Amazon United Kingdom?

10 brands and 46 sellers compete in Bush Fan on Amazon United Kingdom. The top 5 Bush Fan products take 62% of clicks and its top 5 brands hold 91% of demand.

What does it cost to enter the Bush Fan niche?

Bush Fan sells for £38.28 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £20.43–£62.20. The average incumbent carries 2,800 reviews — the moat a new listing must climb.

Bush Fan

Bush Fan shows demand growing >1,000% this quarter, but a small market ($21K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Bush Fan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bush Fan is a £21K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 53/100.

Bush Fan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 0.6% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr750

Search volume / yr>1,000%89K

Conversion rate0.6%

Avg price£38.28

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers10 · 46

Top-5 product click share62%

Open market9%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Bush Fan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bush 16 White Pedestal Fan 3-Speed Oscillating 2 in 1 Floor & Desk Fan 7297696

Price: £43.00
Rating: 3.8/5
Reviews: 11
Age: 1y ago

Bush 12 3 Speed Oscillating Tilt Adjustable Desk Fan - Matt White 7419230

Price: £20.43
Rating: 4.0/5
Reviews: 9
Age: 1y ago

Genuine Bush Black Desk Fan - 12 Inch

Price: £39.05
Rating: 0.0/5
Reviews: 0
Age: 3w ago

Genuine Bush White Desk Fan - 12 Inch

Price: £42.36
Rating: 5.0/5
Reviews: 2
Age: 2w ago

Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)

Price: £26.14
Rating: 4.1/5
Reviews: 455
Age: 2y ago

Newest

by launch date

Genuine Bush White Desk Fan - 12 Inch

Price: £42.36
Rating: 5.0/5
Reviews: 2
Age: 2w ago

Genuine Bush Black Desk Fan - 12 Inch

Price: £39.05
Rating: 0.0/5
Reviews: 0
Age: 3w ago

Bush 16inch Grey Pedestal Fan 3-Speed Oscillating Floor Desk Fan Remote 7355569

Price: £58.73
Rating: 4.0/5
Reviews: 1
Age: 1mo ago

Pro Breeze AirFlo Slim 43 inch Pedestal Fan - Whisper Quiet & Powerful Standing Fan Energy Efficient 9 Speeds Powerful Airflow Adjustable Height 95 Oscillation Scandi Bedroom Night Home Office

Price: £55.87
Rating: 4.3/5
Reviews: 115
Age: 8mo ago

Bush 12 3 Speed Oscillating Tilt Adjustable Desk Fan - Matt White 7419230

Price: £20.43
Rating: 4.0/5
Reviews: 9
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Generic74%
Amazon Basics6%
Honeywell5%
Status3%
Pelonis3%
Russell Hobbs3%
Open — no brand owns it (4 brands, 6%)

Top Bush Fan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bush fan79K/yr >1,000%0.3% conv.
fan bush5K/yr >1,000%0.3% conv.
bush fans5K/yr >1,000%0.3% conv.

What reviews say buyers love and hate about Bush Fan

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Noise Level17%

“Quiet and Powerful”

Value For Money17%

“Excellent price”

Strength12%

“makes it stable”

Quality-Overall10%

“Excellent product”

Assembly/Installation7%

“Assembly was easy”

What buyers complain about

69% of reviews

Noise Level24%

“Makes alot of noise”

Quality-Overall10%

“Expensive for the quality of product”

Strength7%

“not very steady”

Durability7%

“Fall apart”

Value For Money6%

“It's a bit pricey”

Bush Fan return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Noise Level

27%

2Defective Material/Parts

15%

3Functionality-Overall

14%

4Size-Overall

5Strength

Common Bush Fan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bush Fan 53/100 on Amazon United Kingdom — Worth a look. The niche generates £21K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.

Bush Fan buyers on Amazon United Kingdom complain most about Noise Level, Quality-Overall, Strength, the themes mined from the niche's reviews. Its return rate is 0.9%.