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Bush Fan

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $21K a year here, so Bush Fan is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£21K/yr89K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
62%top-5 click share · 10 brands · 46 sellers

Flapen Score

Bush Fan against its category

The dotted line is the Home & Garden average. Past it, Bush Fan is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bush Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bush Fan 89K times last year and spent an estimated £21K. The top 5 brands take 91% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.6%
Market size, estimated
£21Ka year
Top search term
bush fan79K searches a year

02 · Price

A sale here is worth £38.28.

Listings sell for £38.28 on average, from £20.43 to £62.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £38.28 that is £0 to £4K a year per listing.

Average price
£38.28inside the $15 to $100 sweet spot
Price range
£20.43–£62.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #286 within Heating, Cooling & Air Quality. It carries 2,800 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
44%
Out of stock, average day
28.4%
Average rank
#286in Heating, Cooling & Air Quality
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,800per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bush Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

46

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

6%

  • Generic74%
  • Amazon Basics6%
  • Honeywell5%
  • Status3%
  • Pelonis3%
  • Russell Hobbs3%
  • Open — no brand owns it (4 brands, 6%)

Search terms

Top Bush Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bush fan79K/yr
  • fan bush5K/yr
  • bush fans5K/yr

Reviews and returns

What reviews say buyers love and hate about Bush Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level24%−0.11

Makes alot of noise

Very loud

Very noisy

Quality-Overall10%−0.06

Expensive for the quality of product

Awful quality

low quality product

Strength7%+0.56

not very steady

Not robust

feels flimsy

Durability7%−0.12

Fall apart

Broke after a month

Doesnt last at all

Value For Money6%+1.58

It's a bit pricey

not recommended for the price

It's expensive

Love

Noise Level17%−0.11

Quiet and Powerful

Fairly quiet

Not noisy

Value For Money17%+1.58

Excellent price

Decent price

AMAZING VALUE

Strength12%+0.56

makes it stable

Great strong base

It is sturdy

Quality-Overall10%−0.06

Excellent product

the build quality is genuinely impressive

This fan is brilliant quality

Assembly/Installation7%+0.46

Assembly was easy

Easy to build

Easy to assemble

Return

0.9% Return rate 13% Fixable by listing

Noise Level27%▃▇█▅▆▆

Makes alot of noise

Very loud

Very noisy

Defective Material/Parts15%▅▃▄▄██
Functionality-Overall14%█▆▇▇▅▆

also doesnt work that well

This product wasn't working properly

Didn't work

Size-Overall8%▆█▅▇▃▃

This one is a bit shorter

It is HUGE

It's small

Strength6%█▃▃▂▂▃

not very steady

Not robust

feels flimsy

FAQ

Common Bush Fan questions

Answered from the same tracked data.