Is bush fan profitable to sell on Amazon United Kingdom?

The niche generates £21K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (53/100).

How competitive is the bush fan niche?

10 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in bush fan?

Top complaints mined from reviews: Noise Level, Quality-Overall, Strength. The return rate is 0.9%.

What does it cost to enter the bush fan niche?

Listings span £20.43–£62.20; the average listing price is £38.28 (sweet spot $15–$100). The average incumbent carries 2,800 reviews — the moat a new listing must climb.

bush fan

Worth a look

Shows demand growing >1,000% this quarter, but a small market ($21K/yr) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£38.28

avg listing price — sweet spot $15–$100

Price range

Incredible£20.43–£62.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,800.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£21K

£21K/yr · 89K searches

According to Flapen's Amazon United Kingdom niche tracking, bush fan is a £21K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

bush fan market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £19K–£29K; units × avg price
Conversion rate: 0.6%
Avg BSR: #286
Page quality: 0%
Prime: 44%
Sponsored: 44%
Out of stock: 28.4%
Avg brand age: 31 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Generic74%
Amazon Basics6%
Honeywell5%
Status3%
Pelonis3%
Russell Hobbs3%
Open — no brand owns it (4 brands, 6%)

Top bush fan search terms

bush fan79K/yr >1,000%0.3% conv.
fan bush5K/yr >1,000%0.3% conv.
bush fans5K/yr >1,000%0.3% conv.

All search terms

Top bush fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bush 16 White Pedestal Fan 3-Speed Oscillating 2 in 1 Floor & Desk Fan 7297696

Generic£43.003.8★11 rev

Bush 12 3 Speed Oscillating Tilt Adjustable Desk Fan - Matt White 7419230

Generic£20.434.0★9 rev

Genuine Bush Black Desk Fan - 12 Inch

Generic£39.050.0★0 rev

Genuine Bush White Desk Fan - 12 Inch

Generic£42.365.0★2 rev

Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)

Amazon Basics£26.144.1★455 rev

Newest

by launch date

Genuine Bush White Desk Fan - 12 Inch

Generic£42.362 rev

2w ago

Genuine Bush Black Desk Fan - 12 Inch

Generic£39.050 rev

3w ago

Bush 16inch Grey Pedestal Fan 3-Speed Oscillating Floor Desk Fan Remote 7355569

Generic£58.731 rev

1mo ago

Pro Breeze AirFlo Slim 43 inch Pedestal Fan - Whisper Quiet & Powerful Standing Fan Energy Efficient 9 Speeds Powerful Airflow Adjustable Height 95 Oscillation Scandi Bedroom Night Home Office

Pro Breeze£55.87115 rev

8mo ago

Bush 12 3 Speed Oscillating Tilt Adjustable Desk Fan - Matt White 7419230

Generic£20.439 rev

1y ago

What buyers say about bush fan

What buyers praise and complain about, mined from review topics.

What buyers love

Noise Level17%

“Quiet and Powerful”

Value For Money17%

“Excellent price”

Strength12%

“makes it stable”

Quality-Overall10%

“Excellent product”

Assembly/Installation7%

“Assembly was easy”

Remote Control3%

“love the remote”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use2%

“Easy to store”

Size-Overall2%

“fit for purpose”

Design-Overall2%

“Nice sleek design”

What buyers complain about

Noise Level24%

“Makes alot of noise”

Quality-Overall10%

“Expensive for the quality of product”

Strength7%

“not very steady”

Durability7%

“Fall apart”

Value For Money6%

“It's a bit pricey”

Size-Overall6%

“This one is a bit shorter”

Functionality-Overall4%

“also doesnt work that well”

Assembly/Installation3%

“so frustrating to assemble”

Ease Of Use2%

“difficult to turn the knob”

Design-Overall1%

“The entire structure is flimsy”

Top return reasons

Noise Level27%

Defective Material/Parts15%

Functionality-Overall14%

Size-Overall8%

Strength6%

Quality-Overall5%

Assembly/Installation4%