burrito blanket
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.85–£23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.64avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,458.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Market size
Bad£14K£14K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, burrito blanket is a £14K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
burrito blanket market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £19K–£25K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #795
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 38.5%
- Avg brand age
- 34 months
- Avg seller age
- 295 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
14
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
14%
- Bold And Brash40%
- Abaysto23%
- LetsFunny7%
- BATTILO HOME7%
- E-yimeng5%
- Jonuin4%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -21.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top burrito blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bold And Brash Burrito Tortilla Blanket Novelty Food Throw Blanket for Adults Kids 300GSM Fluzzy Flannel Plush Blanket Double Sided for Bed Couch Travel Picnic Beach 60 Inch
Bold And Brash£13.624.6★216 rev
Abaysto Tortilla Blanket Burrito Blanket Adult and Kids Funny Realistic Food Throw Blanket Novelty Soft Flannel Blanket 90cm36
Abaysto£10.603.8★111 rev
LetsFunny Burrito Tortilla Throw Blanket 2.0 Double Sided Burritos Taco Tortilla Wrap Blankets Giant Funny Realistic Flannel Food Round Blankets Funny Gifts for Adults Kids47in
LetsFunny£10.274.3★1,373 rev
BATTILO HOME Burritos Tortilla Blanket for Adult and Kids Funny Soft Flannel Taco Blankets Novelty Giant Realistic Food Blanket for Kids Child Dog Diameter 47 inch
BATTILO HOME£9.854.5★1,804 rev
E-yimeng Throw Blanket Burritos Tortilla Wrap Blanket Adult Kids and Baby Size Gifts Novelty Funny Tortilla Round Blanket Fluffy Fuzzy Blankets & Throws for Bed Sofa Yellow 36 inches
E-yimeng£9.304.2★18 rev
Newest
by launch date
CHENGLI Tortilla Blanket Flannel Burrito Blanket Tortilla Digital Printed Blanket Soft And Comfortable Fleece Blanket Bed Blanket Small Throw Blanket Party Bedroom Decoration 90cm
CHENGLI£8.850 rev
Jonuin Burrito Blanket Novelty Burrito Throw Blankets for Adults Kids Soft Tortilla Blanket Realistic Food Blankets Flannel Plush Throw for Bed Sofa Couch Travel Picnic 150cm59
Jonuin£11.872 rev
JRDSEUKO Burritos Tortilla Throw Blanket Double Sided Novelty Tortilla Blanket Funny Realistic Food Blanket 300 GSM Soft and Comfortable Flannel Blanket-180CM (71in)
JRDSEUKO£16.53105 rev
E-yimeng Throw Blanket Burritos Tortilla Wrap Blanket Adult Kids and Baby Size Gifts Novelty Funny Tortilla Round Blanket Fluffy Fuzzy Blankets & Throws for Bed Sofa Yellow 36 inches
E-yimeng£9.3018 rev
goodbath Burrito Tortilla Blanket Double Sided Funny Novelty Food Throw for Couch Sofa Bed Wearable Soft Round Blanket 150cm (60)
goodbath£10.680 rev
Trending
90-day click momentumCHENGLI Tortilla Blanket Flannel Burrito Blanket Tortilla Digital Printed Blanket Soft And Comfortable Fleece Blanket Bed Blanket Small Throw Blanket Party Bedroom Decoration 90cm
CHENGLI£8.850.0★
BATTILO HOME Burritos Tortilla Blanket for Adult and Kids Funny Soft Flannel Taco Blankets Novelty Giant Realistic Food Blanket for Kids Child Dog Diameter 47 inch
BATTILO HOME£9.854.5★
Abaysto Tortilla Blanket Burrito Blanket Adult and Kids Funny Realistic Food Throw Blanket Novelty Soft Flannel Blanket 90cm36
Abaysto£10.603.8★
goodbath Burrito Tortilla Blanket Double Sided Funny Novelty Food Throw for Couch Sofa Bed Wearable Soft Round Blanket 150cm (60)
goodbath£10.680.0★
E-yimeng Throw Blanket Burritos Tortilla Wrap Blanket Adult Kids and Baby Size Gifts Novelty Funny Tortilla Round Blanket Fluffy Fuzzy Blankets & Throws for Bed Sofa Yellow 36 inches
E-yimeng£9.304.2★
What buyers say about burrito blanket
What buyers praise and complain about, mined from review topics.What buyers love
“super soft”
“Looks even better than the picture”
What buyers complain about
“Small”
“Thicker than I thought”
Top return reasons
Common questions
- Is burrito blanket profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the burrito blanket niche?
- 11 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in burrito blanket?
- Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 1.1%.
- When does demand for burrito blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the burrito blanket niche?
- Listings span £8.85–£23.04; the average listing price is £12.64 (sweet spot $15–$100). The average incumbent carries 3,458 reviews — the moat a new listing must climb.