Skip to content

Burrito Blanket

Fail

Shoppers spend only $14K a year here, so Burrito Blanket is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£14K/yr43K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
77%top-5 click share · 11 brands · 14 sellers

Flapen Score

Burrito Blanket against its category

The dotted line is the Home & Garden average. Past it, Burrito Blanket is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burrito Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burrito Blanket 43K times last year and spent an estimated £14K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
2.5%
Market size, estimated
£14Ka year
Peak month
December5.8× the quietest month
Top search term
burrito blanket29K searches a year

02 · Price

A sale here is worth £12.64.

Listings sell for £12.64 on average, from £8.85 to £23.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £12.64 that is £1K to £3K a year per listing.

Average price
£12.64under the $15 to $100 sweet spot
Price range
£8.85–£23.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #795 within Home Textiles. It carries 3,458 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
38.5%
Average rank
#795in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,458per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Burrito Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

14

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Bold And Brash40%
  • Abaysto23%
  • LetsFunny7%
  • BATTILO HOME7%
  • E-yimeng5%
  • Jonuin4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Burrito Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Reviews and returns

What reviews say buyers love and hate about Burrito Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall75%−0.64

Small

Tiny not worth £11.99 £1 max

Size. Please make sure you check the size, I bought one for my 10 year old son and it's the size of his torso.

Thickness25%+1.11

Thicker than I thought

Love

Soft Feel67%

super soft

Bought for my grandson, he loves it, so soft and good size

Advertised Vs Actual Product33%+1.11

Looks even better than the picture

Return

1.1% Return rate 79% Fixable by listing

Size-Overall79%▁█▇█▁█

Small

Tiny not worth £11.99 £1 max

Size. Please make sure you check the size, I bought one for my 10 year old son and it's the size of his torso.

Thickness8%▁▁▁▁█▁

Thicker than I thought

Stitch/Finish/Polish8%
Ease Of Use4%▁▁█▁▁▁

FAQ

Common Burrito Blanket questions

Answered from the same tracked data.