Is burgundy ribbon profitable to sell on Amazon United Kingdom?

The niche generates £53K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (45/100).

How competitive is the burgundy ribbon niche?

18 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in burgundy ribbon?

Top complaints mined from reviews: Color, Quality-Overall. The return rate is 1.1%.

When does demand for burgundy ribbon peak?

Demand peaks in Nov–Dec; the busiest month runs 12.4× the quietest.

What does it cost to enter the burgundy ribbon niche?

Listings span £1.76–£6.62; the average listing price is £3.94 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.

burgundy ribbon

Skip it

Prices mostly outside the sweet spot ($1.76–$6.62) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good536.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£53K

£53K/yr · 126K searches

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.94

avg listing price — sweet spot $15–$100

Price range

Bad£1.76–£6.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, burgundy ribbon is a £53K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

burgundy ribbon market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £39K–£49K; units × avg price
Conversion rate: 10.7%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 20.9%
Avg brand age: 34 months
Avg seller age: 238 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

29%

Nsetriu25%
G2PLUS15%
LLUOXI11%
Italian Options8%
CNMTCCO7%
STARKET5%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -23.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.4×

Open Trend

Top burgundy ribbon search terms

burgundy ribbon83K/yr -21.2%7.9% conv.
maroon ribbon8K/yr -24.6%6.1% conv.
dark red ribbon12K/yr -24.5%8.2% conv.
burgandy ribbon6K/yr -24.4%13.9% conv.
burgundy satin ribbon5K/yr -27.6%5.9% conv.
wine red ribbon4K/yr -38.0%4.0% conv.
burgundy ribbon thick8K/yr -45.5%3.7% conv.

All search terms

Top burgundy ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burgundy Ribbon 10mm Red Ribbon Wine Red Ribbons for Christmas Tree Red Christmas Ribbons Gift Ribon Thin Dark Red Xmas Hair Ribon for Women Cake Wedding Car

Nsetriu£3.324.3★100 rev

G2PLUS Burgundy Satin Ribbons 10mm Gift Wrap Ribbons for Gift Wrapping Crafting Wedding Party Deco 22M

G2PLUS£2.854.5★798 rev

CNMTCCO Burgundy Stain Ribbons 2 Rolls 22M Ribbons for Gift Wrapping 10mm Christmas Day Decorative Ribbon for Crafting Wedding Party Deco

CNMTCCO£4.844.7★719 rev

10mm Burgundy Ribbon for Gift Wrapping 22meters Dark Red Ribbon Thin for Burgundy Christmas Decorations Maroon Ribbons Thin Christmas Burgandy Ribon Wine Red Ribon DIY Grad Florist Xmas

STARKET£2.834.6★41 rev

Italian Options Grosgrain Ribbon 25mm Strong Plain Burgundy Ribbon for Bows Wedding Crafting Sewing Hair Accessories Gift Wrap 25 mm x 10 Metre Roll Burgundy

Italian Options£2.514.6★1,711 rev

Newest

by launch date

Burgundy Ribbon 20mm Wide Dark Red Satin Gift Wrap Ribbon 22Meter *1 Roll for Crafting Decor &Gift Wrapping for Birthday Holiday Wedding Party Festival DIY Bow Craft Decoration (Wine Red)

Bestiejoy£3.131 rev

4mo ago

Burgundy Ribbon Satin 3mm 50m Wine Satin Ribbon for Wrapping Gifts Balloon Red String Gift Ribbons Christmas New Year Party Decorations Crafts Wedding Car Decorations for Wrapping Wine Red Ribbons

ZKIUOA£3.324 rev

7mo ago

2Rolls Wine Stain Ribbons 20mm x 22 Meters Fabric Thick Gift Wrap Ribbon Christmas Ribbon for Gift Wrapping Crafts Flower Bouquets Bow Making and Valentines Gifts Decorations

ATBEAMEN£3.8120 rev

9mo ago

CNMTCCO Burgundy Stain Ribbons 2 Rolls 22M Ribbons for Gift Wrapping 10mm Christmas Day Decorative Ribbon for Crafting Wedding Party Deco

CNMTCCO£4.84719 rev

11mo ago

2 Rolls 10mm Burgundy Satin Ribbon for Gift Wrapping 22m Thin Fabric Craft Wine Red Ribbon for Balloons Crafting Hair Bouquets Wedding Car Presents Cake Christmas Party Decorations

LLUOXI£3.1442 rev

1y ago

What buyers say about burgundy ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall75%

“Loads of ribbon and good quality”

Color25%

“Good colour, good quality”

What buyers complain about

Color50%

“Wrong colour”

Quality-Overall50%

“Poor quality ribbon”

Top return reasons

Color78%

Display Colors7%

Size-Overall5%

Quality-Overall3%

Thin2%

Advertised Vs Actual Product2%

Material Quality2%

Cutting/Trimming1%

Product Condition1%

Common questions

Is burgundy ribbon profitable to sell on Amazon United Kingdom?: The niche generates £53K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (45/100).
How competitive is the burgundy ribbon niche?: 18 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in burgundy ribbon?: Top complaints mined from reviews: Color, Quality-Overall. The return rate is 1.1%.
When does demand for burgundy ribbon peak?: Demand peaks in Nov–Dec; the busiest month runs 12.4× the quietest.
What does it cost to enter the burgundy ribbon niche?: Listings span £1.76–£6.62; the average listing price is £3.94 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.