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Burgundy Ribbon

prices mostly outside the sweet spot ($1.76–$6.62) — Burgundy Ribbon doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 13Growth 13Conversion 90Competition 54Returns 92Price range 0Avg price 11Brand share 65Review moat 74Quality gap 38
This niche Category average

Is Burgundy Ribbon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burgundy Ribbon is a £53K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Burgundy Ribbon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.5% over the last 90 days and 10.7% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr13K
Search volume / yr-23.5%126K
Conversion rate10.7%
Avg price£3.94

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 20
Top-5 product click share53%
Open market34%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews537

Top Burgundy Ribbon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

20

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

29%

  • Nsetriu25%
  • G2PLUS15%
  • LLUOXI11%
  • Italian Options8%
  • CNMTCCO7%
  • STARKET5%

Burgundy Ribbon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR10.7%Products23Brands18Top 5 Brands66%OOS Rate20.9%Rating4.5★Reviews537Avg BSR#119
10K6KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.4×

Top Burgundy Ribbon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • burgundy ribbon83K/yr
  • maroon ribbon8K/yr
  • dark red ribbon12K/yr
  • burgandy ribbon6K/yr
  • burgundy satin ribbon5K/yr
  • wine red ribbon4K/yr
  • burgundy ribbon thick8K/yr

What reviews say buyers love and hate about Burgundy Ribbon

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall75%

Loads of ribbon and good quality

Color25%

Good colour, good quality

What buyers complain about

100% of reviews
Color50%

Wrong colour

Quality-Overall50%

Poor quality ribbon

Burgundy Ribbon return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

91%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
78%
2Display Colors
7%
3Size-Overall
5%
4Quality-Overall
3%
5Thin
2%

Common Burgundy Ribbon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burgundy Ribbon 45/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -23.5% over the last 90 days.
Search demand for Burgundy Ribbon on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 12.4× the quietest.