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Burgundy Candles

Fail

Shoppers spend only $16K a year here, so Burgundy Candles is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£16K/yr37K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
78%top-5 click share · 6 brands · 12 sellers

Flapen Score

Burgundy Candles against its category

The dotted line is the Home & Garden average. Past it, Burgundy Candles is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burgundy Candles 37K times last year and spent an estimated £16K. The top 5 brands take 98% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
4.1%
Market size, estimated
£16Ka year
Top search term
burgundy candles18K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £3.92 to £24.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.57 that is £0 to £1K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£3.92–£24.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #286 within Candles & Holders. It carries 1,454 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
24.0%
Average rank
#286in Candles & Holders
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,454per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Burgundy Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • BOLSIUS68%
  • Kunstindustrien20%
  • CANDWAX4%
  • Homtim3%
  • Bolosa3%
  • Spaas2%

Demand

Burgundy Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.0× · 7 of 12 months tracked

Search terms

Top Burgundy Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy candles18K/yr
  • burgundy candle4K/yr
  • burgundy taper candles4K/yr
  • dark red candles4K/yr
  • burgundy candlesticks6K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.21

Poor

very dissatisfied

Color33%+0.29

Color is not the same as it shows on the photo is lighter than that

Durability17%−0.18

Only lasts a little over four hours

Love

Quality-Overall38%−0.21

Good quality

Recommend quality

BEING ON TIME AND GOOD QUALITY PRODUCT

Color13%+0.29

Nice colour

Advertised Vs Actual Product13%+1.56

As described

Brightness/Shine/Glow13%+1.56

Great candles

Fire Resistance13%−0.12

Beautiful and well burning candles

Return

1.4% Return rate 72% Fixable by listing

Size-Overall35%█▁▃▅▅▅
Color24%▁▅▅▁█▅

Color is not the same as it shows on the photo is lighter than that

Advertised Vs Actual Product8%▁▁█▁▁▁
Quality-Overall8%▁█▄▁▁█

Poor

very dissatisfied

Thin5%▁▁▁█▁▁

FAQ

Common Burgundy Candles questions

Answered from the same tracked data.