Is burgundy candles profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Skip it (33/100).

How competitive is the burgundy candles niche?

6 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in burgundy candles?

Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 1.4%.

What does it cost to enter the burgundy candles niche?

Listings span £3.92–£24.65; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 1,454 reviews — the moat a new listing must climb.

burgundy candles

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,453.79

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.92–£24.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.57

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad£16K

£16K/yr · 37K searches

Growth

Bad-41.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, burgundy candles is a £16K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 33/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

burgundy candles market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £21K–£26K; units × avg price
Conversion rate: 4.1%
Avg BSR: #286
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 24.0%
Avg brand age: 58 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

BOLSIUS68%
Kunstindustrien20%
CANDWAX4%
Homtim3%
Bolosa3%
Spaas2%

Demand

Weekly Amazon search volume, last 30 weeks — -41.7% search growth over the last 90 days.

Open Trend

Top burgundy candles search terms

burgundy candles18K/yr -39.1%2.1% conv.
burgundy candle4K/yr -16.4%1.3% conv.
burgundy taper candles4K/yr -43.5%7.4% conv.
dark red candles4K/yr -49.2%3.5% conv.
burgundy candlesticks6K/yr -67.0%3.4% conv.

All search terms

Top burgundy candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bolsius Smooth Tapered Candles - Metallic Red - Set of 4 in Box - 24.5 cm - Decorative Household Candles - Burning Time 7 Hours - Unscented - Natural Plant Wax - Without Palm Oil

BOLSIUS£3.924.2★48 rev

Kunstindustrien Tapered Candles Made in Denmark 42 Colours Available Dripless & Smokeless Dinner Candles Candles Long Burning 15 Hours Unscented Candle Gift Set 4pcs. 2.2x35cm (Light Bordeaux)

Kunstindustrien£11.814.5★437 rev

Bolsius Rustic Dinner Candles - Dark Red - Pack of 9 - Long Burning Time of 13 Hours - Interior Decoration - Unscented - Includes Natural Vegan Wax - 27 x 2.3 cm

BOLSIUS£9.324.1★1,516 rev

BOLSIUS TAPERED CANDLES - WINE RED [1 PACK OF 10]

BOLSIUS£10.134.5★25 rev

Bolsius Smooth Tapered Candles - Bordeaux Red - Pack of 50-24.5 cm - Decorative Household Candles - Burning Time 7 Hours - Unscented - Contains Natural Plant Wax - Without Palm Oil

BOLSIUS£24.653.6★6 rev

Newest

by launch date

Red Candles 10 Inch Metallic Red Taper Candles Pack of 4 Dripless Tall Twisted Candle Unscented Dinner Candle for Candlesticks Wedding Christmas Birthday Party Decoration

Homtim£5.528 rev

8mo ago

Bolsius Smooth Tapered Candles - Bordeaux Red - Pack of 50-24.5 cm - Decorative Household Candles - Burning Time 7 Hours - Unscented - Contains Natural Plant Wax - Without Palm Oil

BOLSIUS£24.656 rev

8mo ago

10 Long Tapered Candles Pack of 4 Twisted Gradient Dinner Candles Non Drip Non Scented Spiral Coloured Candle for Candlesticks Table Dinner Christmas Halloween Home Decor

Bolosa£6.5023 rev

12mo ago

Bolsius - Tapered Candle XL Rustic - 23 x 3 cm - Bordeaux Red - in Box of 9 - Length Burning Time 15 Hours - Unscented - Contains Natural Plant Wax - Without Palm Oil

BOLSIUS£10.04102 rev

1y ago

Bolsius Smooth Tapered Candles - Metallic Red - Set of 4 in Box - 24.5 cm - Decorative Household Candles - Burning Time 7 Hours - Unscented - Natural Plant Wax - Without Palm Oil

BOLSIUS£3.9248 rev

1y ago

What buyers say about burgundy candles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Good quality”

Color13%

“Nice colour”

Advertised Vs Actual Product13%

“As described”

Brightness/Shine/Glow13%

“Great candles”

Fire Resistance13%

“Beautiful and well burning candles”

Weather Proof6%

“Great to make the room rustic and wintery”

Size-Overall6%

“Nice size too”

What buyers complain about

Quality-Overall50%

“Poor”

Color33%

“Color is not the same as it shows on the photo is lighter than that”

Durability17%

“Only lasts a little over four hours”

Top return reasons

Size-Overall35%

Color24%

Advertised Vs Actual Product8%

Quality-Overall8%

Thin5%

Defective Material/Parts5%

Smell3%

Display Colors3%

Brightness/Shine/Glow3%

Value For Money3%

Common questions

Is burgundy candles profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Skip it (33/100).
How competitive is the burgundy candles niche?: 6 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in burgundy candles?: Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 1.4%.
What does it cost to enter the burgundy candles niche?: Listings span £3.92–£24.65; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 1,454 reviews — the moat a new listing must climb.