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Burgundy Candles

a small market ($16K/yr) — Burgundy Candles doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 4Growth 4Conversion 51Competition 19Returns 87Price range 47Avg price 38Brand share 5Review moat 51Quality gap 78
This niche Category average

Is Burgundy Candles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burgundy Candles is a £16K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 33/100.

Burgundy Candles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.7% over the last 90 days and 4.1% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr3K
Search volume / yr-41.7%37K
Conversion rate4.1%
Avg price£10.57

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 12
Top-5 product click share78%
Open market2%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews1,454

Top Burgundy Candles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • BOLSIUS68%
  • Kunstindustrien20%
  • CANDWAX4%
  • Homtim3%
  • Bolosa3%
  • Spaas2%

Burgundy Candles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR4.1%Products14Brands6Top 5 Brands98%OOS Rate24.0%Rating4.3★Reviews1,454Avg BSR#286
2K1KSpike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26

Top Burgundy Candles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • burgundy candles18K/yr
  • burgundy candle4K/yr
  • burgundy taper candles4K/yr
  • dark red candles4K/yr
  • burgundy candlesticks6K/yr

What reviews say buyers love and hate about Burgundy Candles

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall38%

Good quality

Color13%

Nice colour

Advertised Vs Actual Product13%

As described

Brightness/Shine/Glow13%

Great candles

Fire Resistance13%

Beautiful and well burning candles

What buyers complain about

100% of reviews
Quality-Overall50%

Poor

Color33%

Color is not the same as it shows on the photo is lighter than that

Durability17%

Only lasts a little over four hours

Burgundy Candles return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Color
24%
3Advertised Vs Actual Product
8%
4Quality-Overall
8%
5Thin
5%

Common Burgundy Candles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burgundy Candles 33/100 on Amazon United Kingdom — Skip it. The niche generates £16K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -41.7% over the last 90 days.
Burgundy Candles buyers on Amazon United Kingdom complain most about Quality-Overall, Color, Durability, the themes mined from the niche's reviews. Its return rate is 1.4%.