Is burger smasher profitable to sell on Amazon United Kingdom?

The niche generates £359K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the burger smasher niche?

14 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in burger smasher?

Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Size-Overall. The return rate is 0.4%.

When does demand for burger smasher peak?

Demand peaks in May; the busiest month runs 1.7× the quietest.

What does it cost to enter the burger smasher niche?

Listings span £4.33–£25.86; the average listing price is £13.28 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.

burger smasher

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good764

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.28

avg listing price — sweet spot $15–$100

Market size

Good£359K

£359K/yr · 262K searches

Price range

Good£4.33–£25.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.5%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, burger smasher is a £359K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May. Verdict: Worth a look — 56/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

burger smasher market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £266K–£332K; units × avg price
Conversion rate: 10.3%
Avg BSR: #684
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 8.4%
Avg brand age: 29 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

15%

HULISEN60%
LAWALEISHE10%
grilljoy4%
Oliver's Kitchen4%
Morrisons3%
Zykphao3%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.7×

Open Trend

Top burger smasher search terms

smash burger press132K/yr +20.2%7.8% conv.
burger smasher88K/yr +9.9%6.5% conv.
smash burger21K/yr +65.0%7.8% conv.
burger smasher press9K/yr +8.8%7.8% conv.
smashed burger press4K/yr +60.6%6.2% conv.
stainless steel burger press5K/yr +2.6%3.6% conv.
patty smasher3K/yr -37.9%7.0% conv.

All search terms

Top burger smasher products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HULISEN Stainless Steel Burger Press 6.2 inch Round Burger Smasher Professional Griddle Accessories Kit Grill Press Perfect for Flat Top Griddle Grill Cooking

HULISEN£9.644.7★4,849 rev

HULISEN Pre-Seasoned Cast Iron Burger Press Heavy Duty Burger Smasher for Griddle with Heat Resistant Handle Grill Press for Hamburger Bacon Meat Steak Patty Sandwich Barbecue Grilling Tool

HULISEN£15.174.5★818 rev

Stainless Steel Burger Press Smash Burger Press 5.51-Inch Heavy-Duty Round Hamburger Patty Maker Mold Perfect for Flat Top Griddle Grill Cooking Steak Paninis Flatbreads and Sandwiches

LAWALEISHE£7.784.6★164 rev

HULISEN Burger Press Stainless Steel Burger Smasher 5.5 Inch Round Grill Press Professional Griddle Accessories Kit for Flat Top Smashing Smashed Burger Hamburger Patty Meat Steak Bacon

HULISEN£8.224.7★252 rev

HULISEN Stainless Steel Burger Press Heavy Weight Smashed Burger Press Grill Press with Heat Resistant Wood Handle 6 Inch Burger Smasher Barbecue Griddle Accessories for Bacon Hamburger Steak Meat

HULISEN£14.104.8★460 rev

Newest

by launch date

Morrisons The Best Beef Smash Burger 400g

Morrisons£5.211 rev

3mo ago

Morrisons Beef and Pork Smash Burgers 510g

Morrisons£4.334 rev

3mo ago

7 Smash Burger Press for Griddle Heavy Cast Iron Bacon Meat Press with Solid Wood Black Handle Steak Grill Presses for Hamburger Bacon Patty Sandwich Barbecue Grilling Accessories Tool

NBOUOU£9.9714 rev

9mo ago

HULISEN 6.2 Stainless Steel Smashed Burger Press with Extra Wide Heat-Resistant Wood Handle Burger Smasher for Flat Top Griddle Grill Skillet Cast Iron Pan Hamburger Cooking Accessories

HULISEN£9.3850 rev

11mo ago

Stainless Steel Smash Burger Press Patty Maker Mold Burger Smasher Presses

PanBeiQi£6.7826 rev

1y ago

What buyers say about burger smasher

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Excellent quality”

Advertised Vs Actual Product9%

“As shown”

Value For Money8%

“Great value”

Ease Of Cleaning7%

“Clean-up is straightforward as long as you treat it like cast iron should be treated — wipe down while warm, light oil, done”

Strength7%

“Very strong”

Ease Of Use6%

“Easy to use”

Weight Heavy4%

“properly heavy-duty in the hand”

Weight Light4%

“Excellent light and easy to use”

Size-Overall3%

“Good size”

Grilling3%

“Great for BBQ's”

What buyers complain about

Rusts/Corrodes30%

“It rusted immediately”

Quality-Overall8%

“Was worried this would be low quality and flimsy”

Size-Overall7%

“A bit bigger than expected”

Adhesion/Stickiness4%

“Sticks to press”

Durability4%

“not fit for long term use”

Weight Heavy3%

“theres nothing heavy duty about it at all”

Advertised Vs Actual Product3%

“Missing items from picture”

Weight Light2%

“Lighter than specified”

Strength2%

“Was worried this would be low quality and flimsy”

Dishwasher Safe2%

“Having used them a few times they have been through the dishwasher several times”

Top return reasons

Rusts/Corrodes24%

Size-Overall23%

Weight Heavy11%

Quality-Overall11%

Value For Money3%

Functionality-Overall3%