Burger Smasher
Burger Smasher shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Burger Smasher profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Burger Smasher is a £359K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May. Verdict: Worth a look — 56/100.
Burger Smasher: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +18.5% over the last 90 days and 10.3% of searches end in a purchase.
£359K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Burger Smasher products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HULISEN Stainless Steel Burger Press 6.2 inch Round Burger Smasher Professional Griddle Accessories Kit Grill Press Perfect for Flat Top Griddle Grill Cooking
- Price
- £9.64
- Rating
- 4.7/5
- Reviews
- 4,849
- Age
- 5y ago
HULISEN Pre-Seasoned Cast Iron Burger Press Heavy Duty Burger Smasher for Griddle with Heat Resistant Handle Grill Press for Hamburger Bacon Meat Steak Patty Sandwich Barbecue Grilling Tool
- Price
- £15.17
- Rating
- 4.5/5
- Reviews
- 818
- Age
- 2y ago
Stainless Steel Burger Press Smash Burger Press 5.51-Inch Heavy-Duty Round Hamburger Patty Maker Mold Perfect for Flat Top Griddle Grill Cooking Steak Paninis Flatbreads and Sandwiches
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago
HULISEN Burger Press Stainless Steel Burger Smasher 5.5 Inch Round Grill Press Professional Griddle Accessories Kit for Flat Top Smashing Smashed Burger Hamburger Patty Meat Steak Bacon
- Price
- £8.22
- Rating
- 4.7/5
- Reviews
- 252
- Age
- 2y ago
HULISEN Stainless Steel Burger Press Heavy Weight Smashed Burger Press Grill Press with Heat Resistant Wood Handle 6 Inch Burger Smasher Barbecue Griddle Accessories for Bacon Hamburger Steak Meat
- Price
- £14.10
- Rating
- 4.8/5
- Reviews
- 460
- Age
- 3y ago
Trending
90-day click momentum
Morrisons Beef and Pork Smash Burgers 510g
- Price
- £4.33
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 3mo ago
Morrisons The Best Beef Smash Burger 400g
- Price
- £5.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
7 Smash Burger Press for Griddle Heavy Cast Iron Bacon Meat Press with Solid Wood Black Handle Steak Grill Presses for Hamburger Bacon Patty Sandwich Barbecue Grilling Accessories Tool
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 9mo ago
HULISEN 6.2 Stainless Steel Smashed Burger Press with Extra Wide Heat-Resistant Wood Handle Burger Smasher for Flat Top Griddle Grill Skillet Cast Iron Pan Hamburger Cooking Accessories
- Price
- £9.38
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 11mo ago
grilljoy Griddle Accessories Kit for Blackstone Smash Burger Kit with Smash Burger Press Basting Cover Grill Spatula Set for Plancha Teppanyaki 28 Flat Top Griddle Utensil Set BBQ Gifts for Men
- Price
- £23.63
- Rating
- 4.7/5
- Reviews
- 453
- Age
- 2y ago
Newest
by launch dateMorrisons The Best Beef Smash Burger 400g
- Price
- £5.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
Morrisons Beef and Pork Smash Burgers 510g
- Price
- £4.33
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 3mo ago
7 Smash Burger Press for Griddle Heavy Cast Iron Bacon Meat Press with Solid Wood Black Handle Steak Grill Presses for Hamburger Bacon Patty Sandwich Barbecue Grilling Accessories Tool
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 9mo ago
HULISEN 6.2 Stainless Steel Smashed Burger Press with Extra Wide Heat-Resistant Wood Handle Burger Smasher for Flat Top Griddle Grill Skillet Cast Iron Pan Hamburger Cooking Accessories
- Price
- £9.38
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 11mo ago
Stainless Steel Smash Burger Press Patty Maker Mold Burger Smasher Presses
- Price
- £6.78
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
20
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
15%
- HULISEN60%
- LAWALEISHE10%
- grilljoy4%
- Oliver's Kitchen4%
- Morrisons3%
- Zykphao3%
- Open — no brand owns it (8 brands, 15%)
Burger Smasher demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.7×
Top Burger Smasher search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smash burger press132K/yr
- burger smasher88K/yr
- smash burger21K/yr
- burger smasher press9K/yr
- smashed burger press4K/yr
- stainless steel burger press5K/yr
- patty smasher3K/yr
What reviews say buyers love and hate about Burger Smasher
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Excellent quality”
“As shown”
“Great value”
“Clean-up is straightforward as long as you treat it like cast iron should be treated — wipe down while warm, light oil, done”
“Very strong”
What buyers complain about
63% of reviews“It rusted immediately”
“Was worried this would be low quality and flimsy”
“A bit bigger than expected”
“Sticks to press”
“not fit for long term use”
Burger Smasher return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Burger Smasher questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
