Burger Smasher
MaybeReturns run at only 0.4% of orders. But the top 5 products take 63% of clicks, so Burger Smasher is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £359K/yr262K searches / yr
- 90-day growth
- +18.5%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 20 sellers
Flapen Score
Burger Smasher against its category
The dotted line is the Home & Garden average. Past it, Burger Smasher is stronger. Inside it, weaker.
Market
The Burger Smasher market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Burger Smasher 262K times last year and spent an estimated £359K. The top 5 brands take 82% of clicks. Demand peaks in May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £359K a year.
- Searches, last 12 months
- 262K
- Growth, 90 days vs prior 90
- +18.5%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £359Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- smash burger press132K searches a year
02 · Price
A sale here is worth £13.28.
Listings sell for £13.28 on average, from £4.33 to £25.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.28 that is £13K to £17K a year per listing.
- Average price
- £13.28under the $15 to $100 sweet spot
- Price range
- £4.33–£25.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #684 within Barbecue & Outdoor Dining. It carries 764 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #684in Barbecue & Outdoor Dining
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 764per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Burger Smasher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HULISEN Stainless Steel Burger Press 6.2 inch Round Burger Smasher Professional Griddle Accessories Kit Grill Press Perfect for Flat Top Griddle Grill Cooking
- Price
- £9.64
- Rating
- 4.7/5
- Reviews
- 4,849
- Age
- 5y ago
HULISEN Pre-Seasoned Cast Iron Burger Press Heavy Duty Burger Smasher for Griddle with Heat Resistant Handle Grill Press for Hamburger Bacon Meat Steak Patty Sandwich Barbecue Grilling Tool
- Price
- £15.17
- Rating
- 4.5/5
- Reviews
- 818
- Age
- 2y ago
Stainless Steel Burger Press Smash Burger Press 5.51-Inch Heavy-Duty Round Hamburger Patty Maker Mold Perfect for Flat Top Griddle Grill Cooking Steak Paninis Flatbreads and Sandwiches
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago
HULISEN Burger Press Stainless Steel Burger Smasher 5.5 Inch Round Grill Press Professional Griddle Accessories Kit for Flat Top Smashing Smashed Burger Hamburger Patty Meat Steak Bacon
- Price
- £8.22
- Rating
- 4.7/5
- Reviews
- 252
- Age
- 2y ago
HULISEN Stainless Steel Burger Press Heavy Weight Smashed Burger Press Grill Press with Heat Resistant Wood Handle 6 Inch Burger Smasher Barbecue Griddle Accessories for Bacon Hamburger Steak Meat
- Price
- £14.10
- Rating
- 4.8/5
- Reviews
- 460
- Age
- 3y ago
Trending
90-day click momentum
Morrisons Beef and Pork Smash Burgers 510g
- Price
- £4.33
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 3mo ago
Morrisons The Best Beef Smash Burger 400g
- Price
- £5.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
7 Smash Burger Press for Griddle Heavy Cast Iron Bacon Meat Press with Solid Wood Black Handle Steak Grill Presses for Hamburger Bacon Patty Sandwich Barbecue Grilling Accessories Tool
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 9mo ago
HULISEN 6.2 Stainless Steel Smashed Burger Press with Extra Wide Heat-Resistant Wood Handle Burger Smasher for Flat Top Griddle Grill Skillet Cast Iron Pan Hamburger Cooking Accessories
- Price
- £9.38
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 11mo ago
grilljoy Griddle Accessories Kit for Blackstone Smash Burger Kit with Smash Burger Press Basting Cover Grill Spatula Set for Plancha Teppanyaki 28 Flat Top Griddle Utensil Set BBQ Gifts for Men
- Price
- £23.63
- Rating
- 4.7/5
- Reviews
- 453
- Age
- 2y ago
Newest
by launch dateMorrisons The Best Beef Smash Burger 400g
- Price
- £5.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
Morrisons Beef and Pork Smash Burgers 510g
- Price
- £4.33
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 3mo ago
7 Smash Burger Press for Griddle Heavy Cast Iron Bacon Meat Press with Solid Wood Black Handle Steak Grill Presses for Hamburger Bacon Patty Sandwich Barbecue Grilling Accessories Tool
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 9mo ago
HULISEN 6.2 Stainless Steel Smashed Burger Press with Extra Wide Heat-Resistant Wood Handle Burger Smasher for Flat Top Griddle Grill Skillet Cast Iron Pan Hamburger Cooking Accessories
- Price
- £9.38
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 11mo ago
Stainless Steel Smash Burger Press Patty Maker Mold Burger Smasher Presses
- Price
- £6.78
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
20
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
15%
- HULISEN60%
- LAWALEISHE10%
- grilljoy4%
- Oliver's Kitchen4%
- Morrisons3%
- Zykphao3%
- Open — no brand owns it (8 brands, 15%)
Demand
Burger Smasher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Burger Smasher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smash burger press132K/yr
- burger smasher88K/yr
- smash burger21K/yr
- burger smasher press9K/yr
- smashed burger press4K/yr
- stainless steel burger press5K/yr
- patty smasher3K/yr
Reviews and returns
What reviews say buyers love and hate about Burger Smasher
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It rusted immediately
rust on it quickly
it rusted even more
Was worried this would be low quality and flimsy
Such poor quality, thoroughly disappointed, its sold as premium, its bendy flimsy metal
Quality is not so good
A bit bigger than expected
The 5 diameter versions are just that bit too small
First off—its BIG
Sticks to press
a little bit sticky
beef patties stick to the press which defeats the whole purpose
not fit for long term use
after just a couple of uses is beginning to look a little charred so might not last very long
Love
Excellent quality
Excellent build quality
The build quality is solid
As shown
As described
Just what I wanted
Great value
Great product great price
great value for money
Clean-up is straightforward as long as you treat it like cast iron should be treated — wipe down while warm, light oil, done
Cleans well
Washes up easily
Very strong
The stainless steel feels sturdy without being overly heavy
Does what it says on the tin very good sturdy product
Return
0.4% Return rate 28% Fixable by listing
It rusted immediately
rust on it quickly
it rusted even more
A bit bigger than expected
The 5 diameter versions are just that bit too small
First off—its BIG
theres nothing heavy duty about it at all
it was heavy for me to lift
Feels good, could be bit heavier
Was worried this would be low quality and flimsy
Such poor quality, thoroughly disappointed, its sold as premium, its bendy flimsy metal
Quality is not so good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burger Smasher questions
Answered from the same tracked data.