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Burger Press

Maybe

Returns run at only 0.5% of orders. But demand is soft, at +13.4% this quarter, so Burger Press is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£693K/yr693K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
47%top-5 click share · 25 brands · 30 sellers

Flapen Score

Burger Press against its category

The dotted line is the Home & Garden average. Past it, Burger Press is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burger Press market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burger Press 693K times last year and spent an estimated £693K. The top 5 brands take 65% of clicks. Demand peaks in May. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 693K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £693K a year.

Searches, last 12 months
693K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
8.7%
Market size, estimated
£693Ka year
Peak month
May2.3× the quietest month
Top search term
burger press341K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £4.97 to £25.86. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £11.53 that is £17K to £23K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£4.97–£25.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£17K–£23K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,113 within Barbecue & Outdoor Dining. It carries 863 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#1,113in Barbecue & Outdoor Dining
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
863per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Burger Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£55K£83K£111K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

30

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

47%

Top 20: 88%

Open market

30%

  • HULISEN38%
  • GWHOLE9%
  • LAWALEISHE6%
  • Barpre6%
  • YSSHUI5%
  • winmiya5%

Demand

Burger Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.3×

Search terms

Top Burger Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burger press341K/yr
  • smash burger press132K/yr
  • burger smasher88K/yr
  • burger press patty maker31K/yr
  • burger maker27K/yr
  • smash burger21K/yr
  • burger smasher press9K/yr
  • hamburger press9K/yr
  • burger patty maker7K/yr
  • burger press stainless steel6K/yr

Reviews and returns

What reviews say buyers love and hate about Burger Press

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes19%−0.19

It rusted immediately

rust on it quickly

it rusted even more

Size-Overall8%+0.12

The paper discs supplied are too big for the press

Big

Unfortunately you can't fit much in there

Quality-Overall7%+1.39

Quality is not so good

Was worried this would be low quality and flimsy

Such poor quality, thoroughly disappointed, its sold as premium, its bendy flimsy metal

Ease Of Use5%

difficulty with removing

Not the easiest to use

is hardly convenient

Value For Money4%+0.38

little bit more expensive than others

Overpriced for what was received

bargain. works as it shud,gud price

Love

Quality-Overall23%+1.39

Excellent Product

Excellent build quality

The build quality is solid

Advertised Vs Actual Product9%+0.42

As shown

Just what I wanted

As described

Ease Of Cleaning9%+0.89

Clean-up is straightforward as long as you treat it like cast iron should be treated — wipe down while warm, light oil, done

Cleans well

Washes up easily

Value For Money8%+0.38

Excellent value

great value for money

Good value

Strength6%+0.34

Very strong

The stainless steel feels sturdy without being overly heavy

Does what it says on the tin very good sturdy product

Return

0.5% Return rate 30% Fixable by listing

Size-Overall23%███▇▆▇

The paper discs supplied are too big for the press

Big

Unfortunately you can't fit much in there

Rusts/Corrodes17%▄█▆▃▄▅

It rusted immediately

rust on it quickly

it rusted even more

Quality-Overall12%▄▃▇█▄▇

Quality is not so good

Was worried this would be low quality and flimsy

Such poor quality, thoroughly disappointed, its sold as premium, its bendy flimsy metal

Weight Heavy8%▃█▇▆▅▄
Add-Ons/Attachments4%▁▃▁▃█▅

FAQ

Common Burger Press questions

Answered from the same tracked data.