Skip to content

Burger Press

Burger Press shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look
Market size 68Growth 42Conversion 82Competition 64Returns 97Price range 52Avg price 46Brand share 66Review moat 66Quality gap 42
This niche Category average

Is Burger Press profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burger Press is a £693K/yr Amazon United Kingdom market (693K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May. Verdict: Worth a look — 63/100.

Burger Press: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.4% over the last 90 days and 8.7% of searches end in a purchase.

£693K

revenue / yr

Units sold / yr60K
Search volume / yr+13.4%693K
Conversion rate8.7%
Avg price£11.53

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers25 · 30
Top-5 product click share47%
Open market35%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement88%
New entrants (1y)5· 1 succeeded
Avg rating4.5★
Avg reviews863

Top Burger Press products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£28K£55K£83K£111K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

30

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

47%

Top 20: 88%

Open market

30%

  • HULISEN38%
  • GWHOLE9%
  • LAWALEISHE6%
  • Barpre6%
  • YSSHUI5%
  • winmiya5%

Burger Press demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume693KCVR8.7%Products33Brands25Top 5 Brands65%OOS Rate10.3%Rating4.5★Reviews863Avg BSR#1,113
18K13KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.3×

Top Burger Press search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • burger press341K/yr
  • smash burger press132K/yr
  • burger smasher88K/yr
  • burger press patty maker31K/yr
  • burger maker27K/yr
  • smash burger21K/yr
  • burger smasher press9K/yr
  • hamburger press9K/yr
  • burger patty maker7K/yr
  • burger press stainless steel6K/yr

What reviews say buyers love and hate about Burger Press

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall23%

Excellent Product

Advertised Vs Actual Product9%

As shown

Ease Of Cleaning9%

Clean-up is straightforward as long as you treat it like cast iron should be treated — wipe down while warm, light oil, done

Value For Money8%

Excellent value

Strength6%

Very strong

What buyers complain about

59% of reviews
Rusts/Corrodes19%

It rusted immediately

Size-Overall8%

The paper discs supplied are too big for the press

Quality-Overall7%

Quality is not so good

Ease Of Use5%

difficulty with removing

Value For Money4%

little bit more expensive than others

Burger Press return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Rusts/Corrodes
17%
3Quality-Overall
12%
4Weight Heavy
8%
5Add-Ons/Attachments
4%

Common Burger Press questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burger Press 63/100 on Amazon United Kingdom — Worth a look. The niche generates £693K/yr across 33 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +13.4% over the last 90 days.
Search demand for Burger Press on Amazon United Kingdom peaks in May, where the busiest month runs 2.3× the quietest.