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Bullseye Game

soft demand (-54.2% this quarter) — Bullseye Game doesn't clear our bar today.

Flapen Score

30
Skip it
Market size 4Growth 0Conversion 33Competition 0Returns 93Price range 42Avg price 77Brand share 0Review moat 98Quality gap 58
This niche Category average

Is Bullseye Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bullseye Game is a £15K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Bullseye Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.2% over the last 90 days and 2.6% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr3K
Search volume / yr-54.2%37K
Conversion rate2.6%
Avg price£15.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 51
Top-5 product click share100%
Open market0%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews43

Top Bullseye Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£5K£7K£9K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • University Games87%
  • Generic13%

Bullseye Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR2.6%Products3Brands2Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews43Avg BSR#455
5K3KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

What reviews say buyers love and hate about Bullseye Game

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Fun/Entertainment Experience70%

Great game, retro family fun

Quality-Overall30%

Good price and quality product

Bullseye Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
25%
2Advertised Vs Actual Product
19%
3Size-Overall
13%
4Magnetic Strength/Adsorption
13%
5Functionality-Overall
13%

Common Bullseye Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bullseye Game 30/100 on Amazon United Kingdom — Skip it. The niche generates £15K/yr across 3 tracked products. Search demand moved -54.2% over the last 90 days.
Bullseye Game sells for £15.69 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.25–£19.84. The average incumbent carries 43 reviews — the moat a new listing must climb.