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Bullseye Game

Fail

Demand is soft, at -54.2% this quarter, so Bullseye Game is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£15K/yr37K searches / yr
90-day growth
-54.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 51 sellers

Flapen Score

Bullseye Game against its category

The dotted line is the Home & Garden average. Past it, Bullseye Game is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bullseye Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bullseye Game 37K times last year and spent an estimated £15K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-54.2%
Conversion, latest week
2.6%
Market size, estimated
£15Ka year
Top search term
bullseye game31K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £8.25 to £19.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £15.69 that is £8K to £12K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£8.25–£19.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #455 within Party Supplies. It carries 43 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#455in Party Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
43per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • University Games87%
  • Generic13%

Demand

Bullseye Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 74.0× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Bullseye Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience70%−0.51

Great game, retro family fun

Fun

Great Christmas fun

Quality-Overall30%+4.90

Good price and quality product

Quality of items

Return

1.1% Return rate 31% Fixable by listing

Adhesion/Stickiness25%█▁▁▁▁▁
Advertised Vs Actual Product19%▁█▁▅▁▁
Size-Overall13%▁▁▁█▁▁
Magnetic Strength/Adsorption13%▁▁▁█▁▁
Functionality-Overall13%▁▁▁█▁▁

FAQ

Common Bullseye Game questions

Answered from the same tracked data.