bullseye game
Skip itSoft demand (-54.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible43.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£15.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£8.25–£19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 37K searches
Growth
Bad-54.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bullseye game is a £15K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bullseye game market data
- Units sold / yr
- 3K–3K
- avg 500–750/product
- Revenue / yr
- £39K–£47K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #455
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- University Games87%
- Generic13%
Demand
Weekly Amazon search volume, last 33 weeks — -54.2% search growth over the last 90 days.Top bullseye game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bullseye Board Game TV Show Quiz with Magnetic Darts Ages 8+ 2-8 Players
University Games£18.994.4★59 rev
University Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue
University Games£8.254.5★41 rev
Darts Quiz Party Kit - Classic 80s quiz with Printed Dartboard Overlays & Trivia book.
Generic£19.844.3★30 rev
Newest
by launch dateUniversity Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue
University Games£8.2541 rev
Bullseye Board Game TV Show Quiz with Magnetic Darts Ages 8+ 2-8 Players
University Games£18.9959 rev
Darts Quiz Party Kit - Classic 80s quiz with Printed Dartboard Overlays & Trivia book.
Generic£19.8430 rev
Trending
90-day click momentumDarts Quiz Party Kit - Classic 80s quiz with Printed Dartboard Overlays & Trivia book.
Generic£19.844.3★
University Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue
University Games£8.254.5★
Bullseye Board Game TV Show Quiz with Magnetic Darts Ages 8+ 2-8 Players
University Games£18.994.4★
What buyers say about bullseye game
What buyers praise and complain about, mined from review topics.What buyers love
“Great game, retro family fun”
“Good price and quality product”
Top return reasons
Common questions
- Is bullseye game profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 3 tracked products. 90-day search growth is -54.2%. Flapen's verdict: Skip it (30/100).
- How competitive is the bullseye game niche?
- 2 brands and 51 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the bullseye game niche?
- Listings span £8.25–£19.84; the average listing price is £15.69 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.