Bullseye
FailShoppers spend an estimated $22K a year here, so Bullseye is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £22K/yr89K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 117 sellers
Flapen Score
Bullseye against its category
The dotted line is the Home & Garden average. Past it, Bullseye is stronger. Inside it, weaker.
Market
The Bullseye market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bullseye 89K times last year and spent an estimated £22K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £22Ka year
- Peak month
- December9.0× the quietest month
- Top search term
- bullseye47K searches a year
02 · Price
A sale here is worth £19.08.
Listings sell for £19.08 on average, from £3.30 to £79.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.08 that is £0 to £2K a year per listing.
- Average price
- £19.08inside the $15 to $100 sweet spot
- Price range
- £3.30–£79.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,204 within Glassware. It carries 913 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 67%
- Out of stock, average day
- 2.0%
- Average rank
- #1,204in Glassware
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 913per listing
- Listings tracked
- 36
04 · Newcomers
4 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bullseye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bullseye TV Show Dart Thrower Player Official Bully Lets Play Darts Button Up Striped Shirt (as8 Alpha xx_l Regular Regular XXL) Red and White
- Price
- £28.00
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 4y ago

Disney Store Official Bullseye Interactive Action Figure Pixars Toy Story 39cm/15 Horse Toy Featuring Sounds Interacts with Other Characters Ages 2+
- Price
- £31.11
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago

Bullseye 12 inch Darts Plush Cow Bully the Cow Dart Mascot
- Price
- £14.48
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 1y ago

Bullyland BUL-12763 Bullseye
- Price
- £8.40
- Rating
- 3.2/5
- Reviews
- 941
- Age
- 16y ago

University Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mattel Disney and Pixar Toy Story 5 LilPartner Bullseye Horse Toy
- Price
- £24.43
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 3mo ago

Disney Simba official Toy Story 5 Bullseye 25cm plush cuddly soft toy kids gift birthday Christmas
- Price
- £13.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Mattel Disney and Pixar Toy Story 4 Woody & Bullseye
- Price
- £22.56
- Rating
- 4.7/5
- Reviews
- 19,681
- Age
- 7y ago

Mattel Disney and Pixar Toy Story 5 Giddy-Up Bullseye RC
- Price
- £45.95
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 3mo ago

Disney Toy Story Girls Swimming Costume Bullseye and Jessie Girls Swimsuit Kids Swimming Costume Age 18-24 Months Blue
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago
Newest
by launch date
Mattel Disney and Pixar Toy Story 5 LilPartner Bullseye Horse Toy
- Price
- £24.43
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 3mo ago

Mattel Disney and Pixar Toy Story 5 Giddy-Up Bullseye RC
- Price
- £45.95
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 3mo ago

Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye
- Price
- £16.23
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 3mo ago

Bullseye Stainless Steel Metal Drinking Tankard and Darts Gift Set
- Price
- £15.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Disney Toy Story Girls Swimming Costume Bullseye and Jessie Girls Swimsuit Kids Swimming Costume Age 18-24 Months Blue
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
117
Est. top-5 brand share
56%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 85%
Open market
36%
- Sporting Profiles15%
- University Games12%
- Disney Store12%
- Darts Corner9%
- Mattel8%
- UKToyworld8%
Demand
Bullseye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.0×
Search terms
Top Bullseye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bullseye47K/yr
- bullseye bully20K/yr
- bullseye darts7K/yr
- bully bullseye4K/yr
- bullseye merchandise11K/yr
Reviews and returns
What reviews say buyers love and hate about Bullseye
We read the reviews and the return reasons for every product selling here.
“it is very large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bullseye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









