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Bullseye

Fail

Shoppers spend only $22K a year here, so Bullseye is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£22K/yr89K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
41%top-5 click share · 19 brands · 117 sellers

Flapen Score

Bullseye against its category

The dotted line is the Home & Garden average. Past it, Bullseye is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bullseye market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bullseye 89K times last year and spent an estimated £22K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
1.3%
Market size, estimated
£22Ka year
Peak month
December9.0× the quietest month
Top search term
bullseye47K searches a year

02 · Price

A sale here is worth £19.08.

Listings sell for £19.08 on average, from £3.30 to £79.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.08 that is £0 to £2K a year per listing.

Average price
£19.08inside the $15 to $100 sweet spot
Price range
£3.30–£79.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,204 within Glassware. It carries 913 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
67%
Out of stock, average day
2.0%
Average rank
#1,204in Glassware
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
913per listing
Listings tracked
36

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bullseye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£660£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

117

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

36%

  • Sporting Profiles15%
  • University Games12%
  • Disney Store12%
  • Darts Corner9%
  • Mattel8%
  • UKToyworld8%

Demand

Bullseye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Bullseye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bullseye47K/yr
  • bullseye bully20K/yr
  • bullseye darts7K/yr
  • bully bullseye4K/yr
  • bullseye merchandise11K/yr

Reviews and returns

What reviews say buyers love and hate about Bullseye

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall52%−0.24

it is very large

I thought it would have been bigger

The toy is tiny

Value For Money11%+0.35

could be a little cheaper

disappointing as the item is not cheap

However the item is not worth the money

Durability11%−0.07

Shaft all broke within a week

ripped when peeling off

Quality-Overall4%+1.86

disappointing as the item is not cheap

Advertised Vs Actual Product2%+0.07

the images are very misleading

Love

Fun/Entertainment Experience28%+1.87

Great little toy

Great Christmas fun

Great fun

Quality-Overall26%+1.86

A very well made case

Good quality

The build quality feels solid

Gifting Purpose12%0.00

This is a gift

Great present

Great birthday present for my granddaughter

Value For Money10%+0.35

worth the money

Good value for money

Great for the price

Advertised Vs Actual Product4%+0.07

Is as is advertised

as described

very true to the character

Return

1.0% Return rate 77% Fixable by listing

Size-Overall67%▆▇█▅██

it is very large

I thought it would have been bigger

The toy is tiny

Value For Money5%▁▁█▁▁▅

could be a little cheaper

disappointing as the item is not cheap

However the item is not worth the money

Advertised Vs Actual Product4%▁▃▇█▃▃

the images are very misleading

Functionality-Overall4%▃▃▁█▁▂
Quality-Overall4%█▁▇▁▁▄

disappointing as the item is not cheap

FAQ

Common Bullseye questions

Answered from the same tracked data.