bullseye
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£19.08avg listing price — sweet spot $15–$100
Price range
Great£3.30–£79.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good912.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 89K searches
According to Flapen's Amazon United Kingdom niche tracking, bullseye is a £22K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bullseye market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £48K–£57K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,204
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 58%
- Out of stock
- 2.0%
- Avg brand age
- 42 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
117
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
36%
- Sporting Profiles15%
- University Games12%
- Disney Store12%
- Darts Corner9%
- Mattel8%
- UKToyworld8%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -11.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.0×
Top bullseye search terms
- bullseye47K/yr
- bullseye bully20K/yr
- bullseye darts7K/yr
- bully bullseye4K/yr
- bullseye merchandise11K/yr
Top bullseye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bullseye TV Show Dart Thrower Player Official Bully Lets Play Darts Button Up Striped Shirt (as8 Alpha xx_l Regular Regular XXL) Red and White
Sporting Profiles£28.004.3★50 rev
Disney Store Official Bullseye Interactive Action Figure Pixars Toy Story 39cm/15 Horse Toy Featuring Sounds Interacts with Other Characters Ages 2+
Disney Store£31.114.4★2,772 rev
Bullseye 12 inch Darts Plush Cow Bully the Cow Dart Mascot
UKToyworld£14.484.8★54 rev
Bullyland BUL-12763 Bullseye
Bullyland£8.403.2★941 rev
University Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue
University Games£8.254.5★41 rev
Newest
by launch date
Mattel Disney and Pixar Toy Story 5 LilPartner Bullseye Horse Toy
Mattel£24.4349 rev
Mattel Disney and Pixar Toy Story 5 Giddy-Up Bullseye RC
Mattel£45.9518 rev
Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye
Mattel£16.23669 rev
Bullseye Stainless Steel Metal Drinking Tankard and Darts Gift Set
Posh Paws£15.301 rev
Disney Toy Story Girls Swimming Costume Bullseye and Jessie Girls Swimsuit Kids Swimming Costume Age 18-24 Months Blue
Disney£9.7716 rev
Trending
90-day click momentumMattel Disney and Pixar Toy Story 5 LilPartner Bullseye Horse Toy
Mattel£24.434.9★
Disney Simba official Toy Story 5 Bullseye 25cm plush cuddly soft toy kids gift birthday Christmas
Disney£13.330.0★
Mattel Disney and Pixar Toy Story 4 Woody & Bullseye
Mattel£22.564.7★
Mattel Disney and Pixar Toy Story 5 Giddy-Up Bullseye RC
Mattel£45.954.6★
Disney Toy Story Girls Swimming Costume Bullseye and Jessie Girls Swimsuit Kids Swimming Costume Age 18-24 Months Blue
Disney£9.774.6★
What buyers say about bullseye
What buyers praise and complain about, mined from review topics.What buyers love
“Great little toy”
“A very well made case”
“This is a gift”
“worth the money”
“Is as is advertised”
“Sharp”
“Nice glass and the beer was surprisingly drinkable too, would recommend”
“But no there heavier than 100 micron”
“Decent weight so bought some other shafts off here”
“Easy to hold”
What buyers complain about
“it is very large”
“could be a little cheaper”
“Shaft all broke within a week”
“disappointing as the item is not cheap”
“the images are very misleading”
“Sadly, he's not rechargeable”
Top return reasons
Common questions
- Is bullseye profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 36 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the bullseye niche?
- 19 brands and 117 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in bullseye?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 1.0%.
- When does demand for bullseye peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.0× the quietest.
- What does it cost to enter the bullseye niche?
- Listings span £3.30–£79.70; the average listing price is £19.08 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.