How competitive is the Bullseye niche on Amazon United Kingdom?

19 brands and 117 sellers compete in Bullseye on Amazon United Kingdom. The top 5 Bullseye products take 41% of clicks and its top 5 brands hold 56% of demand.

What do buyers complain about in Bullseye?

Bullseye buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the Bullseye niche?

Bullseye sells for £19.08 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.30–£79.70. The average incumbent carries 913 reviews — the moat a new listing must climb.

Bullseye

a small market ($22K/yr) — Bullseye doesn't clear our bar today.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Bullseye profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bullseye is a £22K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Bullseye: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.0% over the last 90 days and 1.3% of searches end in a purchase.

£22K

revenue / yr

Units sold / yr3K

Search volume / yr-11.0%89K

Conversion rate1.3%

Avg price£19.08

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers19 · 117

Top-5 product click share41%

Open market44%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Top Bullseye products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bullseye TV Show Dart Thrower Player Official Bully Lets Play Darts Button Up Striped Shirt (as8 Alpha xx_l Regular Regular XXL) Red and White

Price: £28.00
Rating: 4.3/5
Reviews: 50
Age: 4y ago

Disney Store Official Bullseye Interactive Action Figure Pixars Toy Story 39cm/15 Horse Toy Featuring Sounds Interacts with Other Characters Ages 2+

Price: £31.11
Rating: 4.4/5
Reviews: 2,772
Age: 1y ago

Bullseye 12 inch Darts Plush Cow Bully the Cow Dart Mascot

Price: £14.48
Rating: 4.8/5
Reviews: 54
Age: 1y ago

Bullyland BUL-12763 Bullseye

Price: £8.40
Rating: 3.2/5
Reviews: 941
Age: 16y ago

University Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue

Price: £8.25
Rating: 4.5/5
Reviews: 41
Age: 1y ago

Newest

by launch date

Mattel Disney and Pixar Toy Story 5 LilPartner Bullseye Horse Toy

Price: £24.43
Rating: 4.9/5
Reviews: 49
Age: 3mo ago

Mattel Disney and Pixar Toy Story 5 Giddy-Up Bullseye RC

Price: £45.95
Rating: 4.6/5
Reviews: 18
Age: 3mo ago

Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye

Price: £16.23
Rating: 4.8/5
Reviews: 669
Age: 3mo ago

Bullseye Stainless Steel Metal Drinking Tankard and Darts Gift Set

Price: £15.30
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Disney Toy Story Girls Swimming Costume Bullseye and Jessie Girls Swimsuit Kids Swimming Costume Age 18-24 Months Blue

Price: £9.77
Rating: 4.6/5
Reviews: 16
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

117

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

36%

Sporting Profiles15%
University Games12%
Disney Store12%
Darts Corner9%
Mattel8%
UKToyworld8%

Bullseye demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR1.3%Products36Brands19Top 5 Brands56%OOS Rate2.0%Rating4.6★Reviews913Avg BSR#1,204

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.0×

Top Bullseye search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bullseye47K/yr +27.2%1.7% conv.
bullseye bully20K/yr -46.2%2.5% conv.
bullseye darts7K/yr -48.1%2.5% conv.
bully bullseye4K/yr -34.9%3.5% conv.
bullseye merchandise11K/yr -69.8%1.1% conv.

What reviews say buyers love and hate about Bullseye

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Fun/Entertainment Experience28%

“Great little toy”

Quality-Overall26%

“A very well made case”

Gifting Purpose12%

“This is a gift”

Value For Money10%

“worth the money”

Advertised Vs Actual Product4%

“Is as is advertised”

What buyers complain about

81% of reviews

Size-Overall52%

“it is very large”

Value For Money11%

“could be a little cheaper”

Durability11%

“Shaft all broke within a week”

Quality-Overall4%

“disappointing as the item is not cheap”

Advertised Vs Actual Product2%

“the images are very misleading”

Bullseye return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Value For Money

3Advertised Vs Actual Product

4Functionality-Overall

5Quality-Overall

Common Bullseye questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bullseye 48/100 on Amazon United Kingdom — Skip it. The niche generates £22K/yr across 36 tracked products. 4 of 12 products launched in the last 360 days are still selling. Search demand moved -11.0% over the last 90 days.