Built in Microwave
FailBuyers convert on only 0.8% of searches, so Built in Microwave is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £224K/yr197K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 22 sellers
Flapen Score
Built in Microwave against its category
The dotted line is the Home & Garden average. Past it, Built in Microwave is stronger. Inside it, weaker.
Market
The Built in Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Built in Microwave 197K times last year and spent an estimated £224K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £224Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- integrated microwave57K searches a year
02 · Price
A sale here is worth £140.79.
Listings sell for £140.79 on average, from £74.35 to £339.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £140.79 that is £0 to £14K a year per listing.
- Average price
- £140.79above the $15 to $100 sweet spot
- Price range
- £74.35–£339.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£14K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #69 within Small Kitchen Appliances. It carries 110 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 31%
- Out of stock, average day
- 17.8%
- Average rank
- #69in Small Kitchen Appliances
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 110per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Built in Microwave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs RHBM2503 25L Built In Digital 900w Combination Microwave Stainless Steel
- Price
- £152.02
- Rating
- 4.7/5
- Reviews
- 362
- Age
- 12y ago

Cookology 20L Built-in Microwave Oven - 25.5cm Turntable - Stainless Steel
- Price
- £89.72
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago

Russell Hobbs Digital Built in Microwave 20 Litre 800 W Stainless Steel Integrated with 8 Auto Cook Settings Defrost Function Clock and Timer RHBM2001
- Price
- £117.26
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 12y ago

Cookology 20L Built-in Microwave Oven - 25.5cm Turntable - Black
- Price
- £89.96
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago

Cookology Essentials 21L Compact Built-in Microwave - 750W - Black
- Price
- £76.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Cookology Essentials 21L Compact Built-in Microwave - 750W - Black
- Price
- £76.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

SIA AMZBIM25SS 25L Integrated Built 900W Microwave Oven Silver Stainless Steel Digital Controls 8 Cooking Functions 2 Years Parts and Labour Guarantee
- Price
- £107.82
- Rating
- 4.0/5
- Reviews
- 126
- Age
- 5y ago

Cookology Essentials 25L Built-in 900W Microwave Oven & Grill Compact - 8 Auto Programs - 5 Power Levels - Defrost - Child Safety Lock - Stainless Steel
- Price
- £97.14
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Cookology Essentials 20L Compact Built-in Microwave - Stainless Steel
- Price
- £80.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Cookology 25L Built-in Integrated Microwave Oven - Stainless Steel
- Price
- £160.19
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 11y ago
Newest
by launch date
MoraRise 20L Built-in Microwave and Grill Combination | 800W Power 5 Levels | Integrated Digital Touch Control Microwave Oven with Defrost Auto-Cook & Child Lock | Stainless Steel (Sliver 20L)
- Price
- £112.01
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 6mo ago

Cookology Essentials 21L Compact Built-in Microwave - 750W - Black
- Price
- £76.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

Cookology Essentials 25L Built-in 900W Microwave Oven & Grill Compact - 8 Auto Programs - 5 Power Levels - Defrost - Child Safety Lock - Stainless Steel
- Price
- £97.14
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Cookology Essentials 20L Compact Built-in Microwave - Stainless Steel
- Price
- £80.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Cookology Essentials 25L Built-in 900W Microwave Oven & Grill Compact - 8 Auto Programs - 5 Power Levels - Defrost - Child Safety Lock - Black
- Price
- £97.48
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
22
Est. top-5 brand share
85%
Top 20: 91%
Est. top-5 click share
46%
Top 20: 93%
Open market
6%
- Cookology46%
- Russell Hobbs20%
- SIA10%
- --9%
- Hisense5%
- HYE4%
- Open — no brand owns it (5 brands, 6%)
Demand
Built in Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Built in Microwave search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- integrated microwave57K/yr
- built in microwave63K/yr
- built in microwave oven16K/yr
- integrated microwave oven built in18K/yr
- integrated microwave oven13K/yr
- built in microwave 45cm height14K/yr
- microwaves built in5K/yr
- microwave built in4K/yr
- built-in microwave5K/yr
Reviews and returns
What reviews say buyers love and hate about Built in Microwave
We read the reviews and the return reasons for every product selling here.
“As a result it did not fit our required area”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Built in Microwave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









