Built in Microwave
FailBuyers convert on only 0.8% of searches, so Built in Microwave is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £224K/yr197K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 22 sellers
Flapen Score
Built in Microwave against its category
The dotted line is the Home & Garden average. Past it, Built in Microwave is stronger. Inside it, weaker.
Market
The Built in Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Built in Microwave 197K times last year and spent an estimated £224K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £224Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- integrated microwave57K searches a year
02 · Price
A sale here is worth £140.79.
Listings sell for £140.79 on average, from £74.35 to £339.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £140.79 that is £0 to £14K a year per listing.
- Average price
- £140.79above the $15 to $100 sweet spot
- Price range
- £74.35–£339.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£14K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #69 within Small Kitchen Appliances. It carries 110 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 31%
- Out of stock, average day
- 17.8%
- Average rank
- #69in Small Kitchen Appliances
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 110per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Built in Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs RHBM2503 25L Built In Digital 900w Combination Microwave Stainless Steel
- Price
- £152.02
- Rating
- 4.7/5
- Reviews
- 362
- Age
- 12y ago
Cookology 20L Built-in Microwave Oven - 25.5cm Turntable - Stainless Steel
- Price
- £89.72
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago
Russell Hobbs Digital Built in Microwave 20 Litre 800 W Stainless Steel Integrated with 8 Auto Cook Settings Defrost Function Clock and Timer RHBM2001
- Price
- £117.26
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 12y ago
Cookology 20L Built-in Microwave Oven - 25.5cm Turntable - Black
- Price
- £89.96
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago
Cookology Essentials 21L Compact Built-in Microwave - 750W - Black
- Price
- £76.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Trending
90-day click momentumCookology Essentials 21L Compact Built-in Microwave - 750W - Black
- Price
- £76.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
SIA AMZBIM25SS 25L Integrated Built 900W Microwave Oven Silver Stainless Steel Digital Controls 8 Cooking Functions 2 Years Parts and Labour Guarantee
- Price
- £107.82
- Rating
- 4.0/5
- Reviews
- 126
- Age
- 5y ago
Cookology Essentials 25L Built-in 900W Microwave Oven & Grill Compact - 8 Auto Programs - 5 Power Levels - Defrost - Child Safety Lock - Stainless Steel
- Price
- £97.14
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Cookology Essentials 20L Compact Built-in Microwave - Stainless Steel
- Price
- £80.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Cookology 25L Built-in Integrated Microwave Oven - Stainless Steel
- Price
- £160.19
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 11y ago
Newest
by launch date
MoraRise 20L Built-in Microwave and Grill Combination | 800W Power 5 Levels | Integrated Digital Touch Control Microwave Oven with Defrost Auto-Cook & Child Lock | Stainless Steel (Sliver 20L)
- Price
- £112.01
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 6mo ago
Cookology Essentials 21L Compact Built-in Microwave - 750W - Black
- Price
- £76.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Cookology Essentials 25L Built-in 900W Microwave Oven & Grill Compact - 8 Auto Programs - 5 Power Levels - Defrost - Child Safety Lock - Stainless Steel
- Price
- £97.14
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Cookology Essentials 20L Compact Built-in Microwave - Stainless Steel
- Price
- £80.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Cookology Essentials 25L Built-in 900W Microwave Oven & Grill Compact - 8 Auto Programs - 5 Power Levels - Defrost - Child Safety Lock - Black
- Price
- £97.48
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
22
Top-5 brand share
85%
Top 20: 91%
Top-5 click share
46%
Top 20: 93%
Open market
6%
- Cookology46%
- Russell Hobbs20%
- SIA10%
- --9%
- Hisense5%
- HYE4%
- Open — no brand owns it (5 brands, 6%)
Demand
Built in Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Built in Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- integrated microwave57K/yr
- built in microwave63K/yr
- built in microwave oven16K/yr
- integrated microwave oven built in18K/yr
- integrated microwave oven13K/yr
- built in microwave 45cm height14K/yr
- microwaves built in5K/yr
- microwave built in4K/yr
- built-in microwave5K/yr
Reviews and returns
What reviews say buyers love and hate about Built in Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
As a result it did not fit our required area
Small
This model size is bigger than the average
Overall a cheap
Not the best
Unfortunately it was described as an oven
made a noise
Not worth the money for
Love
Happy with price and fitting
Fitted perfectly
Easy to fit
Great Value
Good price
good value for money
Easy to use
Easy to operate just what I wanted
easy to use microwave
Great product
Great microwave
Great quality microwave
Does the job
does the job
Return
2.5% Return rate 68% Fixable by listing
As a result it did not fit our required area
Small
This model size is bigger than the average
Check the item before installing as there is a dent at the internal back
Looks good, takes ages to heat food
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Built in Microwave questions
Answered from the same tracked data.