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Built in Microwave

Fail

Buyers convert on only 0.8% of searches, so Built in Microwave is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£224K/yr197K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
46%top-5 click share · 11 brands · 22 sellers

Flapen Score

Built in Microwave against its category

The dotted line is the Home & Garden average. Past it, Built in Microwave is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Built in Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Built in Microwave 197K times last year and spent an estimated £224K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
0.8%
Market size, estimated
£224Ka year
Peak month
November2.0× the quietest month
Top search term
integrated microwave57K searches a year

02 · Price

A sale here is worth £140.79.

Listings sell for £140.79 on average, from £74.35 to £339.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £140.79 that is £0 to £14K a year per listing.

Average price
£140.79above the $15 to $100 sweet spot
Price range
£74.35–£339.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #69 within Small Kitchen Appliances. It carries 110 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
31%
Out of stock, average day
17.8%
Average rank
#69in Small Kitchen Appliances
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
29

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Built in Microwave products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

22

Est. top-5 brand share

85%

Top 20: 91%

Est. top-5 click share

46%

Top 20: 93%

Open market

6%

  • Cookology46%
  • Russell Hobbs20%
  • SIA10%
  • --9%
  • Hisense5%
  • HYE4%
  • Open — no brand owns it (5 brands, 6%)

Demand

Built in Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Built in Microwave search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • integrated microwave57K/yr
  • built in microwave63K/yr
  • built in microwave oven16K/yr
  • integrated microwave oven built in18K/yr
  • integrated microwave oven13K/yr
  • built in microwave 45cm height14K/yr
  • microwaves built in5K/yr
  • microwave built in4K/yr
  • built-in microwave5K/yr

Reviews and returns

What reviews say buyers love and hate about Built in Microwave

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
41%of negative reviews mention “Size-Overall”
2.5%of orders come back
“As a result it did not fit our required area”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Built in Microwave questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data