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Bug Clear Ultra 2

Fail

The top 5 products take 100% of clicks, so Bug Clear Ultra 2 is a Fail.

Filters Trending
Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£27K/yr16K searches / yr
90-day growth
+602.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 69 sellers

Flapen Score

Bug Clear Ultra 2 against its category

The dotted line is the Home & Garden average. Past it, Bug Clear Ultra 2 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bug Clear Ultra 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bug Clear Ultra 2 16K times last year and spent an estimated £27K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

21.4% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +602.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+602.2%
Conversion, latest week
21.4%
Market size, estimated
£27Ka year
Top search term
bug clear ultra 214K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £3.78 to £11.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £7.93 that is £4K to £6K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£3.78–£11.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #13 within Plant Protection & Pest Control. It carries 3,142 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#13in Plant Protection & Pest Control
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,142per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Bug Clear Ultra 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • BugClear88%
  • Provanto8%
  • Miracle-Gro4%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Bug Clear Ultra 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control41%−0.34

certainly does not kill the industrious box tree moth caterpillers

Inaffective on aphids

Does not kill the bugs

Plant Growth13%0.00

The plants still full of aphids

overwhelming the plants

box trees with absolutely no effect

Quality-Overall12%−0.01

cheap

This was utterly unreliable and completely a waste of time and money

Poor quality

Value For Money6%+0.84

expensive

.rubbish at this price

Waste of money :

Functionality-Overall4%−0.04

Did not work

Didnt work for me unfortunately

Love

Pest/Insect Control33%−0.34

Kills bugs

Really good for any pest

Bug killer

Quality-Overall15%−0.01

Excellent product

Good quality

Goodproduct

Advertised Vs Actual Product12%+1.62

Does what it says

Does what says

As described

Value For Money11%+0.84

This product is not expensive

Good value for money

Good value

Spray/Flow7%+0.34

Easy to spray straight on

Good spray

Sprays fast & wide

Return

0.1% Return rate 34% Fixable by listing

Advertised Vs Actual Product28%█▁▃▃▃▃
Pest/Insect Control15%▁▁█▇▆▄

certainly does not kill the industrious box tree moth caterpillers

Inaffective on aphids

Does not kill the bugs

Leak-Proof11%▁█▁▆▃▂
Functionality-Overall9%▁▁▁▆▄█

Did not work

Didnt work for me unfortunately

Eco Friendliness7%▁▁█▃▆▆

FAQ

Common Bug Clear Ultra 2 questions

Answered from the same tracked data.