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Budgie Food

Fail

Prices span $2.61–$14.25, mostly outside the sweet spot, so Budgie Food is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£276K/yr177K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
71%top-5 click share · 15 brands · 44 sellers

Flapen Score

Budgie Food against its category

The dotted line is the Home & Garden average. Past it, Budgie Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Budgie Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Budgie Food 177K times last year and spent an estimated £276K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

19.5% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
19.5%
Market size, estimated
£276Ka year
Peak month
January1.2× the quietest month
Top search term
budgie food114K searches a year

02 · Price

A sale here is worth £7.99.

Listings sell for £7.99 on average, from £2.61 to £14.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £7.99 that is £8K to £10K a year per listing.

Average price
£7.99under the $15 to $100 sweet spot
Price range
£2.61–£14.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #111 within Bird & Wildlife Care. It carries 585 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
82%
Out of stock, average day
6.9%
Average rank
#111in Bird & Wildlife Care
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
585per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Budgie Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

44

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

22%

  • Marriage's19%
  • Hungry Pets16%
  • Pet Ting16%
  • Extra Select15%
  • Vitakraft7%
  • SuperGift.com5%

Demand

Budgie Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Budgie Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • budgie food114K/yr
  • budgie seed53K/yr
  • budgies food5K/yr
  • budgie seed mix6K/yr

Reviews and returns

What reviews say buyers love and hate about Budgie Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%+1.14

Too expensive

Not worth the money

Not the cheapest

Leak-Proof14%

Food came spilled in the box looks like the lid has been opened

spilled seed allover my floor

Durability14%−0.06

one so broken I won't be able to use it

this time one of the tubs had broke

Size-Overall14%−0.09

Shocked when i saw how small the box was

the box is tiny so won't buy again

No bigger than a pack of playing cards

Smell7%−0.04

This totally stinks

Stinks and budgie chocked

Love

Quality-Overall28%+1.13

Excellent product

Good variety

Good quality seed

Value For Money23%+1.14

GREAT value

Good price

Value for money

Pet Friendly15%

My birds love this

Better than what we've had from pets at home

The birds like this and happy

Taste-Overall10%+0.44

Budgie likes this food

Perfect and budgies happy to eat this straight away

Amazing food

Smell4%−0.04

It smells so fresh

It also smells simply divine

Smells lovely

FAQ

Common Budgie Food questions

Answered from the same tracked data.