buddleia plant
Worth a lookShows low returns (0.0%), but a small market ($17K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great302.5avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Price range
Okay£3.15–£24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£17K£17K/yr · 45K searches
According to Flapen's Amazon United Kingdom niche tracking, buddleia plant is a £17K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
buddleia plant market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £17K–£22K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #374
- Page quality
- 0%
- Prime
- 9%
- Sponsored
- 88%
- Out of stock
- 8.8%
- Avg brand age
- 45 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
38%
Top 20: 88%
Open market
6%
- GardenersDream47%
- Carbeth Plants29%
- Thompson & Morgan11%
- YouGarden3%
- BNSOIDE2%
- GreenBrokers2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — +30.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 10.7×
Top buddleia plant search terms
- buddleia plant22K/yr
- butterfly bush5K/yr
- buddleia6K/yr
- dwarf buddleia4K/yr
- butterfly plant6K/yr
- buddleia bush1K/yr
- buddleia plants663/yr
Top buddleia plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carbeth Plants Buddleia Davidii Tricolour in 2L Pot - Butterfly Bush
Carbeth Plants£14.964.1★405 rev
GardenersDream Buddleia Davidii Black Knight Butterfly Bush - Outdoor Garden Ready Plant - Summer Flowering Shrub for Gardens and Patios - Fast Growing Deciduous Hardy Shrub (9cm Pot 20-30cm)
GardenersDream£8.644.1★231 rev
GardenersDream Buddleia Davidii Sugar Plum Butterfly Bush - Outdoor Garden Ready Plant in Pot - Outdoor Flowering Shrub for Gardens and Patios - Deciduous Hardy Shrub (15-30 cm incl. 9 cm Pot)
GardenersDream£8.903.9★275 rev
1 X BUDDLEIA Tricolour Butterfly Bush Mixed Colours Healthy Garden Plant in Pot
GardenersDream£13.374.1★4,772 rev
GardenersDream Buddleia Davidii Empire Blue Fragrant Butterfly Bush Shrub - Outdoor Garden Ready Buddleia Plants - Hardy Flowering Shrub for Borders Beds and Patios (9cm Pot 20-30cm)
GardenersDream£8.704.1★192 rev
Newest
by launch date
Perennial Hosta Bulb Midnight Butterfly Flower Herb Hosta Rhizome Shade-Tolerant Low-Maintenance Ideal Garden Excellent Display -4 Bulbs-E
BNSOIDE£7.1017 rev
Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
Simply Garden£3.1596 rev
Carbeth Plants Buddleia Flower Power Plant 1 x 2L Pot
Carbeth Plants£13.298 rev
GardenersDream Buddleia Flower Power Butterfly Bush Plant - Outdoor Garden Ready Hardy Evergreen Shrub - Flowering Shrub for Gardens Borders and Patios (9cm Pot 15-30cm)
GardenersDream£8.94624 rev
50 Butterfly Perennial Summer Bulb Collection | Mixed Bulb Varieties | Eco Packaging | Plant Now Ready to Bloom in Summer
GreenBrokers£10.901,683 rev
Trending
90-day click momentumGypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
Simply Garden£3.153.7★
Buddleia Berries & Cream - Butterfly Bush | Hardy Flowering Garden Shrub in Pot
GardenersDream£9.004.1★
Perennial Hosta Bulb Midnight Butterfly Flower Herb Hosta Rhizome Shade-Tolerant Low-Maintenance Ideal Garden Excellent Display -4 Bulbs-E
BNSOIDE£7.103.3★
GardenersDream Buddleia Davidii Empire Blue Fragrant Butterfly Bush Shrub - Outdoor Garden Ready Buddleia Plants - Hardy Flowering Shrub for Borders Beds and Patios (9cm Pot 20-30cm)
GardenersDream£8.704.1★
GardenersDream Buddleia Davidii Sugar Plum Butterfly Bush - Outdoor Garden Ready Plant in Pot - Outdoor Flowering Shrub for Gardens and Patios - Deciduous Hardy Shrub (15-30 cm incl. 9 cm Pot)
GardenersDream£8.903.9★
What buyers say about buddleia plant
What buyers praise and complain about, mined from review topics.What buyers love
“Exciting quick growth”
“Good quality”
“Arrived quickly and a good price”
“Good size”
“Very beautiful colour”
“came with care instructions”
“As promised”
“Sturdy and strong”
“Fathers day surprise”
“Soil was moist”
What buyers complain about
“None have grown”
“Box huge whole in side”
“Expected better for the price £18.99each”
“False advertising”
“Rubbish”
“dry”
“Dead in couple of weeks”
“has only pinky colour flowers at moment”
“The cutting just wasnt what Id expected”
“Clearly has either a disease or pests/aphids”
Top return reasons
Common questions
- Is buddleia plant profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 34 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the buddleia plant niche?
- 12 brands and 14 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in buddleia plant?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for buddleia plant peak?
- Demand peaks in Mar–Apr–May–Jul–Aug; the busiest month runs 10.7× the quietest.
- What does it cost to enter the buddleia plant niche?
- Listings span £3.15–£24.95; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.