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Buddleia Plant

Buddleia Plant shows low returns (0.0%), but a small market ($17K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 4Growth 56Conversion 44Competition 77Returns 100Price range 46Avg price 42Brand share 20Review moat 85Quality gap 97
This niche Category average

Is Buddleia Plant profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Buddleia Plant is a £17K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 55/100.

Buddleia Plant: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +30.4% over the last 90 days and 3.5% of searches end in a purchase.

£17K

revenue / yr

Units sold / yr2K
Search volume / yr+30.4%45K
Conversion rate3.5%
Avg price£11.01

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers12 · 14
Top-5 product click share38%
Open market8%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement88%
New entrants (1y)6· 1 succeeded
Avg rating3.8★
Avg reviews303

Top Buddleia Plant products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£693£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

38%

Top 20: 88%

Open market

6%

  • GardenersDream47%
  • Carbeth Plants29%
  • Thompson & Morgan11%
  • YouGarden3%
  • BNSOIDE2%
  • GreenBrokers2%
  • Open — no brand owns it (6 brands, 6%)

Buddleia Plant demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR3.5%Products34Brands12Top 5 Brands92%OOS Rate8.8%Rating3.8★Reviews303Avg BSR#374
2K1KPrime Day '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 10.7×

Top Buddleia Plant search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • buddleia plant22K/yr
  • butterfly bush5K/yr
  • buddleia6K/yr
  • dwarf buddleia4K/yr
  • butterfly plant6K/yr
  • buddleia bush1K/yr
  • buddleia plants663/yr

What reviews say buyers love and hate about Buddleia Plant

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Plant Growth63%

Exciting quick growth

Quality-Overall11%

Good quality

Value For Money8%

Arrived quickly and a good price

Size-Overall5%

Good size

Color3%

Very beautiful colour

What buyers complain about

95% of reviews
Plant Growth37%

None have grown

Size-Overall23%

Box huge whole in side

Value For Money12%

Expected better for the price £18.99each

Advertised Vs Actual Product7%

False advertising

Quality-Overall5%

Rubbish

Buddleia Plant return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Plant Growth
43%
2Moist/Dry
12%
3Advertised Vs Actual Product
11%
4Quality-Overall
8%
5Defective Material/Parts
8%

Common Buddleia Plant questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Buddleia Plant 55/100 on Amazon United Kingdom — Worth a look. The niche generates £17K/yr across 34 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +30.4% over the last 90 days.
Search demand for Buddleia Plant on Amazon United Kingdom peaks in Mar–Apr–May–Jul–Aug, where the busiest month runs 10.7× the quietest.