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Buddleia Plant

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $17K a year here, so Buddleia Plant is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£17K/yr45K searches / yr
90-day growth
+30.4%search demand this quarter
Competition
38%top-5 click share · 12 brands · 14 sellers

Flapen Score

Buddleia Plant against its category

The dotted line is the Home & Garden average. Past it, Buddleia Plant is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buddleia Plant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buddleia Plant 45K times last year and spent an estimated £17K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr–May–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+30.4%
Conversion, latest week
3.5%
Market size, estimated
£17Ka year
Peak month
April10.7× the quietest month
Top search term
buddleia plant22K searches a year

02 · Price

A sale here is worth £11.01.

Listings sell for £11.01 on average, from £3.15 to £24.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.01 that is £0 to £1K a year per listing.

Average price
£11.01under the $15 to $100 sweet spot
Price range
£3.15–£24.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #374 within Plants, Seeds & Bulbs. It carries 303 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
9%
Out of stock, average day
8.8%
Average rank
#374in Plants, Seeds & Bulbs
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Buddleia Plant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£693£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

38%

Top 20: 88%

Open market

6%

  • GardenersDream47%
  • Carbeth Plants29%
  • Thompson & Morgan11%
  • YouGarden3%
  • BNSOIDE2%
  • GreenBrokers2%
  • Open — no brand owns it (6 brands, 6%)

Demand

Buddleia Plant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 10.7×

Search terms

Top Buddleia Plant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buddleia plant22K/yr
  • butterfly bush5K/yr
  • buddleia6K/yr
  • dwarf buddleia4K/yr
  • butterfly plant6K/yr
  • buddleia bush1K/yr
  • buddleia plants663/yr

Reviews and returns

What reviews say buyers love and hate about Buddleia Plant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth37%+3.06

None have grown

Did not grow

No germination

Size-Overall23%+0.15

Box huge whole in side

It's small

Small plants

Value For Money12%−0.18

Expected better for the price £18.99each

Don't think it was worth the money

Not at all what I expected for £29.99 especially from a well known company

Advertised Vs Actual Product7%−0.23

False advertising

Looks nothing like the picture

Nothing like the picture

Quality-Overall5%+0.89

Rubbish

This was the worst quality plant I have seen

Poor Quality

Love

Plant Growth63%+3.06

Exciting quick growth

Healthy plants

Healthy happy plants

Quality-Overall11%+0.89

Good quality

Good plant, nice colour, good value for money,

Good quality bulbs

Value For Money8%−0.18

Arrived quickly and a good price

Great value for money

Good value

Size-Overall5%+0.15

Good size

Good sized healthy plant

IS IN EXCELLENT CONDITION AND AS ADVERTISED IN SIZE ETC

Color3%+0.06

Very beautiful colour

I'm hoping I get the 3 colours as stated

see the beautiful colour s

Return

0.0% Return rate 20% Fixable by listing

Plant Growth43%▁▁█▄▄▄

None have grown

Did not grow

No germination

Moist/Dry12%▁▁▇█▁▃

dry

were totally dried out

Came very very dry and wilted

Advertised Vs Actual Product11%▁█▁▁▂█

False advertising

Looks nothing like the picture

Nothing like the picture

Quality-Overall8%▁▁▁▆▆█

Rubbish

This was the worst quality plant I have seen

Poor Quality

Defective Material/Parts8%▁▁▁█▆▁

FAQ

Common Buddleia Plant questions

Answered from the same tracked data.