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Bud Vase

Fail

Demand is soft, at -32.2% this quarter, so Bud Vase is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£76K/yr225K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
43%top-5 click share · 25 brands · 31 sellers

Flapen Score

Bud Vase against its category

The dotted line is the Home & Garden average. Past it, Bud Vase is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bud Vase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bud Vase 225K times last year and spent an estimated £76K. The top 5 brands take 62% of clicks. Demand peaks in Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
2.7%
Market size, estimated
£76Ka year
Peak month
March1.8× the quietest month
Top search term
small vases34K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £4.85 to £24.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.65 that is £0 to £1K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£4.85–£24.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #229 within Vases. It carries 204 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#229in Vases
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
204per listing
Listings tracked
40

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Bud Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

31

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

43%

Top 20: 78%

Open market

33%

  • Der Rose23%
  • ComSaf13%
  • BTSD-home12%
  • Tikplus9%
  • Talking Tables5%
  • Glasseam5%

Demand

Bud Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Bud Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small vases34K/yr
  • small glass vase36K/yr
  • small vases for table decoration22K/yr
  • glass vases for table decoration17K/yr
  • plastic vases13K/yr
  • vintage vase15K/yr
  • small glass vases for flowers8K/yr
  • crystal vases8K/yr
  • vase set8K/yr
  • coloured glass vase8K/yr

Reviews and returns

What reviews say buyers love and hate about Bud Vase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.23

Too small

Smaller than I thought vase

Little vases

Value For Money7%+0.21

Definitely not worth the money

overpriced

Not good value

Color7%

Colours could have been more vibrant like shown in the photos

Colours not as vivid as the pics

Its more subtle in colour than it looks

Advertised Vs Actual Product6%−0.02

its quite misty

The pictures are very misleading

Picture misleading, as shows a number of wraps around top and ability to tie a bow

Quality-Overall4%+2.52

They are not only cheaply made

Poor quality for price

Love

Quality-Overall28%+2.52

Good quality glass

Decent quality

They are lovely quality glass

Value For Money19%+0.21

Good value

Exceptionally good value for the money

Excellent value for money

Size-Overall10%−0.23

They are a real assortment of size and shapes and brilliant value

the right size

Small, pretty and handy

Design-Overall8%+0.65

Lovely design

The clear glass design is elegant

Brilliant value for money - great assortment of designs

Advertised Vs Actual Product8%−0.02

As advertised

better than I expected

As described

Return

2.4% Return rate 93% Fixable by listing

Size-Overall84%█▇▇▇▇▇

Too small

Smaller than I thought vase

Little vases

Quality-Overall3%▁▄▃█▇▃

They are not only cheaply made

Poor quality for price

Advertised Vs Actual Product3%▁▄█▅▅▆

its quite misty

The pictures are very misleading

Picture misleading, as shows a number of wraps around top and ability to tie a bow

Color2%▁█▆▅▃▆

Colours could have been more vibrant like shown in the photos

Colours not as vivid as the pics

Its more subtle in colour than it looks

Defective Material/Parts1%▁▃█▃▃▁

FAQ

Common Bud Vase questions

Answered from the same tracked data.