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Brushed Cotton Fitted Sheet

Fail

Demand is soft, at -52.3% this quarter, so Brushed Cotton Fitted Sheet is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£74K/yr294K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
34%top-5 click share · 26 brands · 33 sellers

Flapen Score

Brushed Cotton Fitted Sheet against its category

The dotted line is the Home & Garden average. Past it, Brushed Cotton Fitted Sheet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brushed Cotton Fitted Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brushed Cotton Fitted Sheet 294K times last year and spent an estimated £74K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
2.6%
Market size, estimated
£74Ka year
Peak month
November6.8× the quietest month
Top search term
brushed cotton fitted sheet112K searches a year

02 · Price

A sale here is worth £9.79.

Listings sell for £9.79 on average, from £5.40 to £19.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.79 that is £0 to £979 a year per listing.

Average price
£9.79under the $15 to $100 sweet spot
Price range
£5.40–£19.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£979
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #147 within Home Textiles. It carries 8,914 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
57%
Out of stock, average day
20.0%
Average rank
#147in Home Textiles
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,914per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Brushed Cotton Fitted Sheet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

33

Top-5 brand share

48%

Top 20: 97%

Top-5 click share

34%

Top 20: 72%

Open market

46%

  • MH Home13%
  • RAYYAN LINEN11%
  • Cotton Comfort Bedding9%
  • ARLINENS8%
  • CGK Unlimited6%
  • Northern Luxe6%

Demand

Brushed Cotton Fitted Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Brushed Cotton Fitted Sheet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brushed cotton fitted sheet112K/yr
  • flannelette fitted sheets79K/yr
  • brushed cotton double fitted sheet8K/yr
  • brushed cotton fitted sheet double12K/yr
  • brushed cotton sheet9K/yr
  • king size brushed cotton fitted sheet7K/yr
  • double flannelette fitted sheets7K/yr
  • brushed cotton sheets9K/yr
  • king size flannelette fitted sheets6K/yr
  • single brushed cotton fitted sheet6K/yr

Reviews and returns

What reviews say buyers love and hate about Brushed Cotton Fitted Sheet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+1.09

Does not fit

Not quite big enough

Slightly bigger on size

Quality-Overall15%+0.73

Not good quality

clearly not high quality. expected for the price.

Quality not as described by seller

Material Quality9%−0.07

Cannot believe it after 4 uses the material as ripped

Poor quality fabric

Be aware this is not cotton

Color8%−0.05

A lot darker grey than shown in picture

Product came with brown mark

only a very slight difference in colour

Thickness7%−0.04

Not very thick

Thinner than expected

Thin

Love

Size-Overall24%+1.09

Fits bed well

Brilliant fit

Easy to fit

Quality-Overall20%+0.73

nice fit on bed very good quality

Excellent quality bedding

Beautiful quality

Soft Feel16%

Lovely and soft

Soft on the skin

Lovely soft material

Value For Money10%+0.19

not expensive

Good price

Excellent value

Comfort-Overall8%+1.05

And comfortable

Comfy bedding

still comfortable enough for everyday use

Return

0.5% Return rate 63% Fixable by listing

Size-Overall42%▅▇▇▇██

Does not fit

Not quite big enough

Slightly bigger on size

Material Quality19%▇▇▇█▄▆

Cannot believe it after 4 uses the material as ripped

Poor quality fabric

Be aware this is not cotton

Color15%▅█▆▆▅▅

A lot darker grey than shown in picture

Product came with brown mark

only a very slight difference in colour

Quality-Overall9%█▅▄▂▄▄

Not good quality

clearly not high quality. expected for the price.

Quality not as described by seller

Advertised Vs Actual Product4%▅▅▆██▅

A lot darker grey than shown in picture

Very disappointed described as soft microfleece but says 100% polyester on label.

FAQ

Common Brushed Cotton Fitted Sheet questions

Answered from the same tracked data.