Brushed Cotton Fitted Sheet
FailDemand is soft, at -52.3% this quarter, so Brushed Cotton Fitted Sheet is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £74K/yr294K searches / yr
- 90-day growth
- -52.3%search demand this quarter
- Competition
- 34%top-5 click share · 26 brands · 33 sellers
Flapen Score
Brushed Cotton Fitted Sheet against its category
The dotted line is the Home & Garden average. Past it, Brushed Cotton Fitted Sheet is stronger. Inside it, weaker.
Market
The Brushed Cotton Fitted Sheet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brushed Cotton Fitted Sheet 294K times last year and spent an estimated £74K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- -52.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £74Ka year
- Peak month
- November6.8× the quietest month
- Top search term
- brushed cotton fitted sheet112K searches a year
02 · Price
A sale here is worth £9.79.
Listings sell for £9.79 on average, from £5.40 to £19.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.79 that is £0 to £979 a year per listing.
- Average price
- £9.79under the $15 to $100 sweet spot
- Price range
- £5.40–£19.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£979
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #147 within Home Textiles. It carries 8,914 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 57%
- Out of stock, average day
- 20.0%
- Average rank
- #147in Home Textiles
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,914per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Brushed Cotton Fitted Sheet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MH Home 100% Brushed Cotton Flannel Fitted Sheets - Warm & Cosy Thermal Fitted Sheets - Elasticated Corners - Double - White
- Price
- £8.27
- Rating
- 3.9/5
- Reviews
- 297
- Age
- 1y ago

Rayyan Linen Thermal Flannelette Fitted Sheet Brushed 100% Cotton Soft Luxury 25cm Deep Fitted Bed Sheet (White Double)
- Price
- £10.51
- Rating
- 4.2/5
- Reviews
- 568
- Age
- 2y ago

King Fitted Bed Sheet Extra Deep Pocket Fits Mattress up to 40cm (16) Soft Brushed Microfiber OEKO-TEX Certified Shrinkage and Fade Resistant Bottom Sheet White Colour 150 x 200cm
- Price
- £11.80
- Rating
- 4.5/5
- Reviews
- 6,038
- Age
- 2y ago

Flannelette Fitted Sheet 100% Brushed Cotton Extra Deep 32cm/13 Inch Bed Sheet Soft Warm Cosy Bedding Plain Colour Easy Care Bed Linen Single Double King Super King (Grey King)
- Price
- £12.07
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 8mo ago

ARLINENS Thermal Flannelette Fitted Sheet 25cm 100% Brushed Soft Cotton Available in 7 Colours (Grey Single)
- Price
- £7.27
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 7y ago
Trending
90-day click momentum
King Size Fitted Sheet - 150 x 200 cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Charcoal Grey King)
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 1,007
- Age
- 1y ago

Cotton Comfort Bedding 100% Brushed Cotton Flannelette Fitted Sheet Double Extra Soft Deep Fit Bed Sheet Warm Heavyweight Brushed Cotton Bedding for Winter Comfort
- Price
- £14.52
- Rating
- 4.3/5
- Reviews
- 364
- Age
- 2y ago

Family Bedding Jersey Cotton Fitted Sheet Stretch Knit Pink King
- Price
- £8.32
- Rating
- 4.3/5
- Reviews
- 1,762
- Age
- 10y ago

Flannelette 100% Brushed Cotton Thermal Fitted Sheet (Cream Double)
- Price
- £8.93
- Rating
- 4.0/5
- Reviews
- 357
- Age
- 5y ago

Aspire Homeware Double Fitted Sheet - 25 cm Deep Hotel Quality (Black) Bed Sheets - Soft & Breathable Fitted Bed Sheets Double - Anti-Wrinkle Easy Care Fitted Sheets
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 2,107
- Age
- 2y ago
Newest
by launch date
Flannelette Fitted Sheet 100% Brushed Cotton Extra Deep 32cm/13 Inch Bed Sheet Soft Warm Cosy Bedding Plain Colour Easy Care Bed Linen Single Double King Super King (Grey King)
- Price
- £12.07
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 8mo ago

MH Traders Thermal Flannelette Fitted Sheets - 100% Brushed Cotton Flannel - Warm & Cosy - Elasticated Corners - Double - Gray
- Price
- £8.29
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 8mo ago

King Size Fitted Sheet - 150 x 200 cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Charcoal Grey King)
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 1,007
- Age
- 1y ago

MH Home 100% Brushed Cotton Flannel Fitted Sheets - Warm & Cosy Thermal Fitted Sheets - Elasticated Corners - Double - White
- Price
- £8.27
- Rating
- 3.9/5
- Reviews
- 297
- Age
- 1y ago

My home store Fitted Sheet 25 cm Deep Brushed Microfiber Ultra Soft No-Iron Wrinkle-Resistant Plain Dyed Fitted Bed Sheets Hypoallergenic Breathable Sheets (Blush Double)
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 2,428
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
33
Top-5 brand share
48%
Top 20: 97%
Top-5 click share
34%
Top 20: 72%
Open market
46%
- MH Home13%
- RAYYAN LINEN11%
- Cotton Comfort Bedding9%
- ARLINENS8%
- CGK Unlimited6%
- Northern Luxe6%
Demand
Brushed Cotton Fitted Sheet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Brushed Cotton Fitted Sheet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brushed cotton fitted sheet112K/yr
- flannelette fitted sheets79K/yr
- brushed cotton double fitted sheet8K/yr
- brushed cotton fitted sheet double12K/yr
- brushed cotton sheet9K/yr
- king size brushed cotton fitted sheet7K/yr
- double flannelette fitted sheets7K/yr
- brushed cotton sheets9K/yr
- king size flannelette fitted sheets6K/yr
- single brushed cotton fitted sheet6K/yr
Reviews and returns
What reviews say buyers love and hate about Brushed Cotton Fitted Sheet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not fit
Not quite big enough
Slightly bigger on size
Not good quality
clearly not high quality. expected for the price.
Quality not as described by seller
Cannot believe it after 4 uses the material as ripped
Poor quality fabric
Be aware this is not cotton
A lot darker grey than shown in picture
Product came with brown mark
only a very slight difference in colour
Not very thick
Thinner than expected
Thin
Love
Fits bed well
Brilliant fit
Easy to fit
nice fit on bed very good quality
Excellent quality bedding
Beautiful quality
Lovely and soft
Soft on the skin
Lovely soft material
not expensive
Good price
Excellent value
And comfortable
Comfy bedding
still comfortable enough for everyday use
Return
0.5% Return rate 63% Fixable by listing
Does not fit
Not quite big enough
Slightly bigger on size
Cannot believe it after 4 uses the material as ripped
Poor quality fabric
Be aware this is not cotton
A lot darker grey than shown in picture
Product came with brown mark
only a very slight difference in colour
Not good quality
clearly not high quality. expected for the price.
Quality not as described by seller
A lot darker grey than shown in picture
Very disappointed described as soft microfleece but says 100% polyester on label.
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brushed Cotton Fitted Sheet questions
Answered from the same tracked data.









