Brushed Cotton Bedding
FailDemand is soft, at -61.2% this quarter, so Brushed Cotton Bedding is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £19K/yr153K searches / yr
- 90-day growth
- -61.2%search demand this quarter
- Competition
- 21%top-5 click share · 25 brands · 42 sellers
Flapen Score
Brushed Cotton Bedding against its category
The dotted line is the Home & Garden average. Past it, Brushed Cotton Bedding is stronger. Inside it, weaker.
Market
The Brushed Cotton Bedding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brushed Cotton Bedding 153K times last year and spent an estimated £19K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -61.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £19Ka year
- Peak month
- October21.7× the quietest month
- Top search term
- bedding brushed cotton17K searches a year
02 · Price
A sale here is worth £19.71.
Listings sell for £19.71 on average, from £8.15 to £32.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.71 that is £0 to £2K a year per listing.
- Average price
- £19.71inside the $15 to $100 sweet spot
- Price range
- £8.15–£32.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #647 within Home Textiles. It carries 1,341 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 82%
- Out of stock, average day
- 17.2%
- Average rank
- #647in Home Textiles
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,341per listing
- Listings tracked
- 72
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Brushed Cotton Bedding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Catherine Lansfield Brushed Cotton Stripe Reversible Double Duvet Cover Set with Pillowcases Natural
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 2y ago

Rapport Home 100% Brushed Cotton Single Duvet Cover Set - Cosy Soft Blue Bedding with 1 Pillowcase (200 x 135 cm)
- Price
- £14.32
- Rating
- 4.3/5
- Reviews
- 3,254
- Age
- 10y ago

Utopia Bedding 3 Piece Single Bedding Set (Grey)
- Price
- £10.31
- Rating
- 4.6/5
- Reviews
- 9,578
- Age
- 6y ago

OHS 100% Brushed Cotton Duvet Set Double Ultra Soft Cosy Warm Classic Farmers Check Tartan Bedding Brushed Cotton Duvet Set with Matching Pillowcases Monochrome
- Price
- £11.25
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

Dreamscene Boston 100% Brushed Cotton Duvet Cover with Pillow Case Flannelette Thermal Tartan Check Bedding Set Chracoal Grey Silver - Single
- Price
- £12.67
- Rating
- 4.4/5
- Reviews
- 3,525
- Age
- 7y ago
Trending
90-day click momentum
OHS 100% Brushed Cotton Duvet Set Double Ultra Soft Cosy Warm Classic Farmers Check Tartan Bedding Brushed Cotton Duvet Set with Matching Pillowcases Monochrome
- Price
- £11.25
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

Catherine Lansfield Brushed Cotton Stripe Reversible King Duvet Cover Set with Pillowcases Natural
- Price
- £24.35
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 2y ago

OHS King Size Duvet Cover Set 100% Brushed Cotton Ultra Soft Cosy Warm Classic Farmers Check Tartan Bedding Brushed Cotton Duvet Set with Matching Pillowcases Monochrome
- Price
- £14.77
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

Utopia Bedding 3 Piece Single Bedding Set (Grey)
- Price
- £10.31
- Rating
- 4.6/5
- Reviews
- 9,578
- Age
- 6y ago

CHILIMILII 100% Brushed Cotton 4 Piece Flannel Sheet Set Flat Sheet Fitted Sheet with 2 Pillowcases Brushed For Extra Softness Warm Easy Care Thermal Flannelette Sheet set (Pink Single)
- Price
- £12.42
- Rating
- 4.0/5
- Reviews
- 404
- Age
- 3y ago
Newest
by launch date
OHS 100% Brushed Cotton Duvet Set Double Ultra Soft Cosy Warm Classic Farmers Check Tartan Bedding Brushed Cotton Duvet Set with Matching Pillowcases Monochrome
- Price
- £11.25
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

OHS King Size Duvet Cover Set 100% Brushed Cotton Ultra Soft Cosy Warm Classic Farmers Check Tartan Bedding Brushed Cotton Duvet Set with Matching Pillowcases Monochrome
- Price
- £14.77
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

Catherine Lansfield Brushed Stripe Cotton Reversible Super King Duvet Cover Set with Pillowcases Natural
- Price
- £29.12
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 1y ago

Catherine Lansfield Brushed Grasmere Floral Cotton Reversible Double Duvet Cover Set with Pillowcases Green
- Price
- £20.93
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago

Bianca Brushed Cotton Floral Toile Reversible Super King Duvet Cover Set with Pillowcases Natural
- Price
- £32.14
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
25 flat
Sellers
42
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
21%
Top 20: 50%
Open market
28%
- Catherine Lansfield30%
- Dreams & Drapes15%
- Rapport Home11%
- Dreamscene6%
- Utopia Bedding5%
- OHS5%
Demand
Brushed Cotton Bedding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.7×
Search terms
Top Brushed Cotton Bedding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bedding brushed cotton17K/yr
- flannelette bedding16K/yr
- brushed cotton bedding king size14K/yr
- brushed cotton single duvet set8K/yr
- brushed cotton6K/yr
- flannelette duvet set king size14K/yr
- brushed cotton duvet set single11K/yr
- brushed cotton duvet sets8K/yr
- super king brushed cotton duvet set7K/yr
- brushed cotton super king duvet sets10K/yr
Reviews and returns
What reviews say buyers love and hate about Brushed Cotton Bedding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
with low quality
these sheets are very poor quality
The colours look very different
Not same color
Colour is awful
Ripping at the seams not happy at all
Poor stitching
Quality of stitching is inadequate
Horrible material
the material is quite cheap
Very thin material
Very thin material
it was almost as thin as paper towel
Thick
Love
Good quality bedding love it
Brilliant quality
Reasonable quality / price
Soft as a
Lovely & soft
Very soft material
Good price
Its worth the money
Excellent value
So comfortable
I have got to say, this is one of the cosiest, softest, most comfortable bedding sets i have EVER bought
Really nice duvet, very comfy
it's lovely for the summer
Good and warm
This bedding is so soft and warm
Return
1.0% Return rate 57% Fixable by listing
The colours look very different
Not same color
Colour is awful
Horrible material
the material is quite cheap
Very thin material
Duvet was too big
slightly bigger than the ones I usually buy
Pillow cases far too small for super king
Bad quality
with low quality
these sheets are very poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brushed Cotton Bedding questions
Answered from the same tracked data.









