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Brushed Cotton Bedding

Fail

Demand is soft, at -61.2% this quarter, so Brushed Cotton Bedding is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£19K/yr153K searches / yr
90-day growth
-61.2%search demand this quarter
Competition
21%top-5 click share · 25 brands · 42 sellers

Flapen Score

Brushed Cotton Bedding against its category

The dotted line is the Home & Garden average. Past it, Brushed Cotton Bedding is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brushed Cotton Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brushed Cotton Bedding 153K times last year and spent an estimated £19K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-61.2%
Conversion, latest week
0.6%
Market size, estimated
£19Ka year
Peak month
October21.7× the quietest month
Top search term
bedding brushed cotton17K searches a year

02 · Price

A sale here is worth £19.71.

Listings sell for £19.71 on average, from £8.15 to £32.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.71 that is £0 to £2K a year per listing.

Average price
£19.71inside the $15 to $100 sweet spot
Price range
£8.15–£32.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #647 within Home Textiles. It carries 1,341 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
82%
Out of stock, average day
17.2%
Average rank
#647in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,341per listing
Listings tracked
72

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Brushed Cotton Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£375£749£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 flat

Sellers

42

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

21%

Top 20: 50%

Open market

28%

  • Catherine Lansfield30%
  • Dreams & Drapes15%
  • Rapport Home11%
  • Dreamscene6%
  • Utopia Bedding5%
  • OHS5%

Demand

Brushed Cotton Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.7×

Search terms

Top Brushed Cotton Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bedding brushed cotton17K/yr
  • flannelette bedding16K/yr
  • brushed cotton bedding king size14K/yr
  • brushed cotton single duvet set8K/yr
  • brushed cotton6K/yr
  • flannelette duvet set king size14K/yr
  • brushed cotton duvet set single11K/yr
  • brushed cotton duvet sets8K/yr
  • super king brushed cotton duvet set7K/yr
  • brushed cotton super king duvet sets10K/yr

Reviews and returns

What reviews say buyers love and hate about Brushed Cotton Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.38

Bad quality

with low quality

these sheets are very poor quality

Color9%−0.06

The colours look very different

Not same color

Colour is awful

Stitch/Finish/Polish8%−0.09

Ripping at the seams not happy at all

Poor stitching

Quality of stitching is inadequate

Material Quality7%−0.05

Horrible material

the material is quite cheap

Very thin material

Thickness4%−0.01

Very thin material

it was almost as thin as paper towel

Thick

Love

Quality-Overall22%+0.38

Good quality bedding love it

Brilliant quality

Reasonable quality / price

Soft Feel16%

Soft as a

Lovely & soft

Very soft material

Value For Money12%+1.20

Good price

Its worth the money

Excellent value

Comfort-Overall8%+0.77

So comfortable

I have got to say, this is one of the cosiest, softest, most comfortable bedding sets i have EVER bought

Really nice duvet, very comfy

Warmth6%+0.63

it's lovely for the summer

Good and warm

This bedding is so soft and warm

Return

1.0% Return rate 57% Fixable by listing

Color24%▆▇▆▇█▆

The colours look very different

Not same color

Colour is awful

Material Quality20%▆█▅▆▅▆

Horrible material

the material is quite cheap

Very thin material

Size-Overall19%▅▅▆▇▆█

Duvet was too big

slightly bigger than the ones I usually buy

Pillow cases far too small for super king

Quality-Overall9%▆▄▄▅▇█

Bad quality

with low quality

these sheets are very poor quality

Advertised Vs Actual Product4%▆▅▃▇██

FAQ

Common Brushed Cotton Bedding questions

Answered from the same tracked data.