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Brush Pens

Fail

Demand is soft, at -32.6% this quarter, so Brush Pens is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£56K/yr114K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
47%top-5 click share · 23 brands · 65 sellers

Flapen Score

Brush Pens against its category

The dotted line is the Home & Garden average. Past it, Brush Pens is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brush Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brush Pens 114K times last year and spent an estimated £56K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
4.8%
Market size, estimated
£56Ka year
Peak month
December3.8× the quietest month
Top search term
brush pens84K searches a year

02 · Price

A sale here is worth £10.24.

Listings sell for £10.24 on average, from £4.61 to £18.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.24 that is £1K to £3K a year per listing.

Average price
£10.24under the $15 to $100 sweet spot
Price range
£4.61–£18.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #84 within Drawing. It carries 2,761 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
0.7%
Average rank
#84in Drawing
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,761per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Brush Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

65

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

47%

Top 20: 89%

Open market

36%

  • Artecho21%
  • STAEDTLER13%
  • HYNEXLK13%
  • LENTPER7%
  • Ohuhu6%
  • STATIONERY ISLAND5%

Demand

Brush Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Brush Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brush pens84K/yr
  • brush tip pens8K/yr
  • dual tip brush pens11K/yr
  • double ended pens7K/yr
  • dual brush pens3K/yr

Reviews and returns

What reviews say buyers love and hate about Brush Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color15%+1.01

Not good to colour with

Much too dark

Also some of the colours are supposed to be very slightly different

Quality-Overall12%+0.26

Poor Quality

The quality of these pens was appalling

Not the best look for a better product

Moist/Dry7%−0.07

they dried up

Some Colours were dried out

half of them are dried out

Nib/Tip Quality7%−0.03

received the wrong ones fine tip

Some nib issues

Dry nibs

Functionality-Overall5%−0.04

Didnt work

They didnt work very well

Pens dont work

Love

Color27%+1.01

The colours are vibrant

Lovely Colours

Great colour quality

Quality-Overall15%+0.26

Amazing quality

Great variety

Great quality pens

Value For Money13%+1.13

Great deal

Excellent value

Excellent value

Pen/Pencil Quality12%+0.96

Good quality pens

Good quality 🖊 Pens

Good pens

Nib/Tip Quality5%−0.03

Superb value dual-tip pens – vibrant

The quality of the nibs is very good

Very happy with Dual tip Brush pens

Return

0.6% Return rate 37% Fixable by listing

Color16%▇▅▇█▅▇

Not good to colour with

Much too dark

Also some of the colours are supposed to be very slightly different

Functionality-Overall10%▄▇▇▅█▃

Didnt work

They didnt work very well

Pens dont work

Quality-Overall10%▆▅▇█▅▅

Poor Quality

The quality of these pens was appalling

Not the best look for a better product

Dry/Empty Ink8%█▇█▆▆▅

Pens are dry

Dry pens

the pens dry/run out super fast

Advertised Vs Actual Product5%▁▄█▃▆▅

FAQ

Common Brush Pens questions

Answered from the same tracked data.