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Brush Pens

soft demand (-32.6% this quarter) — Brush Pens doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 14Growth 9Conversion 57Competition 64Returns 97Price range 27Avg price 35Brand share 76Review moat 37Quality gap 35
This niche Category average

Is Brush Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brush Pens is a £56K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Brush Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.6% over the last 90 days and 4.8% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr5K
Search volume / yr-32.6%114K
Conversion rate4.8%
Avg price£10.24

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers23 · 65
Top-5 product click share47%
Open market41%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement82%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews2,761

Top Brush Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

65

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

47%

Top 20: 89%

Open market

36%

  • Artecho21%
  • STAEDTLER13%
  • HYNEXLK13%
  • LENTPER7%
  • Ohuhu6%
  • STATIONERY ISLAND5%

Brush Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR4.8%Products33Brands23Top 5 Brands59%OOS Rate0.7%Rating4.5★Reviews2,761Avg BSR#84
7K5KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top Brush Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brush pens84K/yr
  • brush tip pens8K/yr
  • dual tip brush pens11K/yr
  • double ended pens7K/yr
  • dual brush pens3K/yr

What reviews say buyers love and hate about Brush Pens

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Color27%

The colours are vibrant

Quality-Overall15%

Amazing quality

Value For Money13%

Great deal

Pen/Pencil Quality12%

Good quality pens

Nib/Tip Quality5%

Superb value dual-tip pens – vibrant

What buyers complain about

64% of reviews
Color15%

Not good to colour with

Quality-Overall12%

Poor Quality

Moist/Dry7%

they dried up

Nib/Tip Quality7%

received the wrong ones fine tip

Functionality-Overall5%

Didnt work

Brush Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
16%
2Functionality-Overall
10%
3Quality-Overall
10%
4Dry/Empty Ink
8%
5Advertised Vs Actual Product
5%

Common Brush Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brush Pens 44/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 33 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -32.6% over the last 90 days.
Search demand for Brush Pens on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.8× the quietest.