Brush Pens
FailDemand is soft, at -32.6% this quarter, so Brush Pens is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £56K/yr114K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 47%top-5 click share · 23 brands · 65 sellers
Flapen Score
Brush Pens against its category
The dotted line is the Home & Garden average. Past it, Brush Pens is stronger. Inside it, weaker.
Market
The Brush Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brush Pens 114K times last year and spent an estimated £56K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £56Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- brush pens84K searches a year
02 · Price
A sale here is worth £10.24.
Listings sell for £10.24 on average, from £4.61 to £18.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.24 that is £1K to £3K a year per listing.
- Average price
- £10.24under the $15 to $100 sweet spot
- Price range
- £4.61–£18.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #84 within Drawing. It carries 2,761 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 97%
- Out of stock, average day
- 0.7%
- Average rank
- #84in Drawing
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,761per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Brush Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching
- Price
- £10.98
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 1y ago

STAEDTLER 3001 TB18 Double Ended Watercolour Brush Pens Assorted Colour Pack of 18
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 4,985
- Age
- 8y ago

Artecho 24 Dual Tip Brush PensColouring Pens brush pens for AdultColouring BooksCalligraphyDrawingSketching nylon tip for ArtistsBeginners
- Price
- £5.82
- Rating
- 4.5/5
- Reviews
- 1,764
- Age
- 3y ago

Artecho 72 Dual Tip Brush Pens with bag Felt tip pens for adult colouring books Colouring Pens for Adults Calligraphy Drawing Sketching Nylon tip for Artists Beginners
- Price
- £11.56
- Rating
- 4.5/5
- Reviews
- 2,473
- Age
- 2y ago

LENTPER Dual Brush Marker Pens 108 Colors Fine & Brush Tip for Adults and Kids Felt Tip for Coloring Drawing Scrapbooking Journaling DIY Projects and School Supplies
- Price
- £16.07
- Rating
- 4.5/5
- Reviews
- 1,310
- Age
- 2y ago
Trending
90-day click momentum
Vozuna 24 Colouring Pens for Adults Dual Tip Brush Pens with Brush & Fine Tip Coloured Pens for Adult Colouring Books Hand Lettering Calligraphy & Journaling
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 1,589
- Age
- 3mo ago

120 Colours Numbered Dual Tip Brush Pens with Free App Colouring Markers
- Price
- £18.85
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 8mo ago

Artecho Acrylic Paint Pens 24 Colors Dual Tip Acrylic Paint Markers with Brush Tip and Fine Tip for Rock Painting Glass Paper Wood Egg Canvas Ceramic Fabric leather DIY Crafts
- Price
- £6.44
- Rating
- 4.7/5
- Reviews
- 2,031
- Age
- 1y ago

Vozuna 120 Colouring Pens Fineliner Brush Marker Pens Fine and Brush Felt Fine Tip Pens with a Black Case for Calligraphy Drawing Sketching Colouring
- Price
- £14.74
- Rating
- 4.7/5
- Reviews
- 1,589
- Age
- 5y ago

Faber-Castell Brush Pen Set - Black Edition Cardboard Box of 20
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 3y ago
Newest
by launch date
Vozuna 24 Colouring Pens for Adults Dual Tip Brush Pens with Brush & Fine Tip Coloured Pens for Adult Colouring Books Hand Lettering Calligraphy & Journaling
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 1,589
- Age
- 3mo ago

120 Colours Numbered Dual Tip Brush Pens with Free App Colouring Markers
- Price
- £18.85
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 8mo ago

HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching
- Price
- £10.98
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 1y ago

Artecho Acrylic Paint Pens 24 Colors Dual Tip Acrylic Paint Markers with Brush Tip and Fine Tip for Rock Painting Glass Paper Wood Egg Canvas Ceramic Fabric leather DIY Crafts
- Price
- £6.44
- Rating
- 4.7/5
- Reviews
- 2,031
- Age
- 1y ago

Jnyan Dual Brush Marker Pens 24 Colors Fine & Brush Tip for Adults and Kids Felt Tip for Coloring Drawing DIY Projects Journaling Scrapbooking and School Supplies
- Price
- £5.67
- Rating
- 4.3/5
- Reviews
- 1,815
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
65
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
47%
Top 20: 89%
Open market
36%
- Artecho21%
- STAEDTLER13%
- HYNEXLK13%
- LENTPER7%
- Ohuhu6%
- STATIONERY ISLAND5%
Demand
Brush Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Brush Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brush pens84K/yr
- brush tip pens8K/yr
- dual tip brush pens11K/yr
- double ended pens7K/yr
- dual brush pens3K/yr
Reviews and returns
What reviews say buyers love and hate about Brush Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good to colour with
Much too dark
Also some of the colours are supposed to be very slightly different
Poor Quality
The quality of these pens was appalling
Not the best look for a better product
they dried up
Some Colours were dried out
half of them are dried out
received the wrong ones fine tip
Some nib issues
Dry nibs
Didnt work
They didnt work very well
Pens dont work
Love
The colours are vibrant
Lovely Colours
Great colour quality
Amazing quality
Great variety
Great quality pens
Great deal
Excellent value
Excellent value
Good quality pens
Good quality 🖊 Pens
Good pens
Superb value dual-tip pens – vibrant
The quality of the nibs is very good
Very happy with Dual tip Brush pens
Return
0.6% Return rate 37% Fixable by listing
Not good to colour with
Much too dark
Also some of the colours are supposed to be very slightly different
Didnt work
They didnt work very well
Pens dont work
Poor Quality
The quality of these pens was appalling
Not the best look for a better product
Pens are dry
Dry pens
the pens dry/run out super fast
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brush Pens questions
Answered from the same tracked data.









