brush pens
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,760.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Price range
Okay£4.61–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£56K£56K/yr · 114K searches
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, brush pens is a £56K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
brush pens market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £41K–£51K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 82%
- Out of stock
- 0.7%
- Avg brand age
- 44 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
65
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
47%
Top 20: 89%
Open market
36%
- Artecho21%
- STAEDTLER13%
- HYNEXLK13%
- LENTPER7%
- Ohuhu6%
- STATIONERY ISLAND5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top brush pens search terms
- brush pens84K/yr
- brush tip pens8K/yr
- dual tip brush pens11K/yr
- double ended pens7K/yr
- dual brush pens3K/yr
Top brush pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching
HYNEXLK£10.984.6★258 rev
STAEDTLER 3001 TB18 Double Ended Watercolour Brush Pens Assorted Colour Pack of 18
STAEDTLER£6.864.6★4,985 rev
Artecho 24 Dual Tip Brush PensColouring Pens brush pens for AdultColouring BooksCalligraphyDrawingSketching nylon tip for ArtistsBeginners
Artecho£5.824.5★1,764 rev
Artecho 72 Dual Tip Brush Pens with bag Felt tip pens for adult colouring books Colouring Pens for Adults Calligraphy Drawing Sketching Nylon tip for Artists Beginners
Artecho£11.564.5★2,473 rev
LENTPER Dual Brush Marker Pens 108 Colors Fine & Brush Tip for Adults and Kids Felt Tip for Coloring Drawing Scrapbooking Journaling DIY Projects and School Supplies
LENTPER£16.074.5★1,310 rev
Newest
by launch date
Vozuna 24 Colouring Pens for Adults Dual Tip Brush Pens with Brush & Fine Tip Coloured Pens for Adult Colouring Books Hand Lettering Calligraphy & Journaling
Vozuna£6.141,589 rev
120 Colours Numbered Dual Tip Brush Pens with Free App Colouring Markers
Brled£18.8562 rev
HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching
HYNEXLK£10.98258 rev
Artecho Acrylic Paint Pens 24 Colors Dual Tip Acrylic Paint Markers with Brush Tip and Fine Tip for Rock Painting Glass Paper Wood Egg Canvas Ceramic Fabric leather DIY Crafts
Artecho£6.442,031 rev
Jnyan Dual Brush Marker Pens 24 Colors Fine & Brush Tip for Adults and Kids Felt Tip for Coloring Drawing DIY Projects Journaling Scrapbooking and School Supplies
Jnyan£5.671,815 rev
Trending
90-day click momentumVozuna 24 Colouring Pens for Adults Dual Tip Brush Pens with Brush & Fine Tip Coloured Pens for Adult Colouring Books Hand Lettering Calligraphy & Journaling
Vozuna£6.144.7★
120 Colours Numbered Dual Tip Brush Pens with Free App Colouring Markers
Brled£18.854.5★
Artecho Acrylic Paint Pens 24 Colors Dual Tip Acrylic Paint Markers with Brush Tip and Fine Tip for Rock Painting Glass Paper Wood Egg Canvas Ceramic Fabric leather DIY Crafts
Artecho£6.444.7★
Vozuna 120 Colouring Pens Fineliner Brush Marker Pens Fine and Brush Felt Fine Tip Pens with a Black Case for Calligraphy Drawing Sketching Colouring
Vozuna£14.744.7★
Faber-Castell Brush Pen Set - Black Edition Cardboard Box of 20
Faber-Castell£11.244.5★
What buyers say about brush pens
What buyers praise and complain about, mined from review topics.What buyers love
“The colours are vibrant”
“Amazing quality”
“Great deal”
“Good quality pens”
“Superb value dual-tip pens – vibrant”
“Easy to use”
“Bought for my Granddaughter who enjoys drawing”
“As described”
“Work well”
“My daughter has been enjoying them every day”
What buyers complain about
“Not good to colour with”
“Poor Quality”
“they dried up”
“received the wrong ones fine tip”
“Didnt work”
“Lid on one of the pens has broke after being used once so now it doesn't stay on the pen”
“Pens are dry”
“not leak proof”
“They can bleed through thin paper”
“they dry out pretty fast only had these for about a month and half and I now need to buy new ones”
Top return reasons
Common questions
- Is brush pens profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 33 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the brush pens niche?
- 23 brands and 65 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in brush pens?
- Top complaints mined from reviews: Color, Quality-Overall, Moist/Dry. The return rate is 0.6%.
- When does demand for brush pens peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the brush pens niche?
- Listings span £4.61–£18.85; the average listing price is £10.24 (sweet spot $15–$100). The average incumbent carries 2,761 reviews — the moat a new listing must climb.