Brown Wrapping Paper
prices mostly outside the sweet spot ($3.34–$8.72) — Brown Wrapping Paper doesn't clear our bar today.
Flapen Score
Is Brown Wrapping Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brown Wrapping Paper is a £519K/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Brown Wrapping Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.7% over the last 90 days and 15.7% of searches end in a purchase.
£519K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top Brown Wrapping Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Triplast Brown ECO Kraft Paper (400mm x 30m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 17,547
- Age
- 4y ago
Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago
Triplast Brown ECO Kraft Paper (500mm x 50m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 17,547
- Age
- 6y ago
Hawksbill Kraft Paper Roll 500mm x 10m Recyclable Brown Paper for Arts & Crafts Wrapping Paper or Gift Wrap Packaging Void Filling & More
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 1,493
- Age
- 2y ago
Trending
90-day click momentum
Brown Paper Roll 5m X 50cm 60gsm Strong Kraft Packing Paper Roll For Gift Wrapping Parcels & Crafts Brown Wrapping Paper Roll Pack Of 1
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago
AVLASH Brown ECO Kraft Wrapping Paper 400mm x 30m Recyclable Brown Paper
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
Hawksbill Kraft Paper Roll 500mm x 10m Recyclable Brown Paper for Arts & Crafts Wrapping Paper or Gift Wrap Packaging Void Filling & More
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 1,493
- Age
- 2y ago
Triplast Brown ECO Kraft Paper (500mm x 50m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 17,547
- Age
- 6y ago
Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
Newest
by launch dateBrown Paper Roll 5m X 50cm 60gsm Strong Kraft Packing Paper Roll For Gift Wrapping Parcels & Crafts Brown Wrapping Paper Roll Pack Of 1
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago
AVLASH Brown ECO Kraft Wrapping Paper 400mm x 30m Recyclable Brown Paper
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago
Hawksbill Kraft Paper Roll 500mm x 10m Recyclable Brown Paper for Arts & Crafts Wrapping Paper or Gift Wrap Packaging Void Filling & More
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 1,493
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Triplast66%
- PH PERKHOMY11%
- Hawksbill7%
- THE BELL6%
- Globe Packaging5%
- AVLASH3%
Brown Wrapping Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top Brown Wrapping Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brown paper roll124K/yr
- brown wrapping paper146K/yr
- brown paper80K/yr
- kraft paper33K/yr
- parcel paper27K/yr
- brown parcel paper24K/yr
- brown wrapping paper roll for parcels24K/yr
- craft paper roll17K/yr
- kraft paper roll20K/yr
- brown packing paper12K/yr
What reviews say buyers love and hate about Brown Wrapping Paper
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Brilliant quality”
“Good Value”
“A sturdy quality paper”
“it did the job”
“eco-friendly which is even better”
What buyers complain about
81% of reviews“Not very thick”
“Not very good for wrapping paper”
“not as good as others Ive used”
“not that sturdy”
“I didn't really look at the listing”
Brown Wrapping Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Wrapping Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
