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Brown Wrapping Paper

Fail

Prices span $3.34–$8.72, mostly outside the sweet spot, so Brown Wrapping Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£519K/yr579K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
74%top-5 click share · 6 brands · 10 sellers

Flapen Score

Brown Wrapping Paper against its category

The dotted line is the Home & Garden average. Past it, Brown Wrapping Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Wrapping Paper 579K times last year and spent an estimated £519K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £519K a year.

Searches, last 12 months
579K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
15.7%
Market size, estimated
£519Ka year
Peak month
December5.3× the quietest month
Top search term
brown paper roll124K searches a year

02 · Price

A sale here is worth £5.72.

Listings sell for £5.72 on average, from £3.34 to £8.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £5.72 that is £34K to £46K a year per listing.

Average price
£5.72under the $15 to $100 sweet spot
Price range
£3.34–£8.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£34K–£46K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Paper & Paper Crafts. It carries 7,195 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#124in Paper & Paper Crafts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,195per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Brown Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£52K£104K£156K£208K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • Triplast66%
  • PH PERKHOMY11%
  • Hawksbill7%
  • THE BELL6%
  • Globe Packaging5%
  • AVLASH3%

Demand

Brown Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Brown Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brown paper roll124K/yr
  • brown wrapping paper146K/yr
  • brown paper80K/yr
  • kraft paper33K/yr
  • parcel paper27K/yr
  • brown parcel paper24K/yr
  • brown wrapping paper roll for parcels24K/yr
  • craft paper roll17K/yr
  • kraft paper roll20K/yr
  • brown packing paper12K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Wrapping Paper

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
0.2%of orders come back
“Not very thick”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brown Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data