Brown Wrapping Paper
FailPrices span $3.34–$8.72, mostly outside the sweet spot, so Brown Wrapping Paper is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £519K/yr579K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 10 sellers
Flapen Score
Brown Wrapping Paper against its category
The dotted line is the Home & Garden average. Past it, Brown Wrapping Paper is stronger. Inside it, weaker.
Market
The Brown Wrapping Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Wrapping Paper 579K times last year and spent an estimated £519K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £519K a year.
- Searches, last 12 months
- 579K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £519Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- brown paper roll124K searches a year
02 · Price
A sale here is worth £5.72.
Listings sell for £5.72 on average, from £3.34 to £8.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £5.72 that is £34K to £46K a year per listing.
- Average price
- £5.72under the $15 to $100 sweet spot
- Price range
- £3.34–£8.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £34K–£46K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Paper & Paper Crafts. It carries 7,195 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #124in Paper & Paper Crafts
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,195per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Brown Wrapping Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Triplast Brown ECO Kraft Paper (400mm x 30m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 17,547
- Age
- 4y ago
Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago
Triplast Brown ECO Kraft Paper (500mm x 50m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 17,547
- Age
- 6y ago
Hawksbill Kraft Paper Roll 500mm x 10m Recyclable Brown Paper for Arts & Crafts Wrapping Paper or Gift Wrap Packaging Void Filling & More
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 1,493
- Age
- 2y ago
Trending
90-day click momentum
Brown Paper Roll 5m X 50cm 60gsm Strong Kraft Packing Paper Roll For Gift Wrapping Parcels & Crafts Brown Wrapping Paper Roll Pack Of 1
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago
AVLASH Brown ECO Kraft Wrapping Paper 400mm x 30m Recyclable Brown Paper
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
Hawksbill Kraft Paper Roll 500mm x 10m Recyclable Brown Paper for Arts & Crafts Wrapping Paper or Gift Wrap Packaging Void Filling & More
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 1,493
- Age
- 2y ago
Triplast Brown ECO Kraft Paper (500mm x 50m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 17,547
- Age
- 6y ago
Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
Newest
by launch dateBrown Paper Roll 5m X 50cm 60gsm Strong Kraft Packing Paper Roll For Gift Wrapping Parcels & Crafts Brown Wrapping Paper Roll Pack Of 1
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago
AVLASH Brown ECO Kraft Wrapping Paper 400mm x 30m Recyclable Brown Paper
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago
Hawksbill Kraft Paper Roll 500mm x 10m Recyclable Brown Paper for Arts & Crafts Wrapping Paper or Gift Wrap Packaging Void Filling & More
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 1,493
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Triplast66%
- PH PERKHOMY11%
- Hawksbill7%
- THE BELL6%
- Globe Packaging5%
- AVLASH3%
Demand
Brown Wrapping Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Brown Wrapping Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown paper roll124K/yr
- brown wrapping paper146K/yr
- brown paper80K/yr
- kraft paper33K/yr
- parcel paper27K/yr
- brown parcel paper24K/yr
- brown wrapping paper roll for parcels24K/yr
- craft paper roll17K/yr
- kraft paper roll20K/yr
- brown packing paper12K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Wrapping Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very thick
This is thin and rips
Too thin
Not very good for wrapping paper
therefore the paper was ruined throughout the whole roll
Triplast paper
not as good as others Ive used
Poor quality
not that sturdy
Not so strong
not so strong
I didn't really look at the listing
pictures very misleading
Love
Brilliant quality
Excellent product
Excellent product, I would buy again
Good Value
Worth it
Excellent value
A sturdy quality paper
Well priced and fairly strong paper
Excellent paper
it did the job
Exactly as advertised
As described
eco-friendly which is even better
Great eco-friendly wrapping paper
I like that it is more environmentally friendly than standard options
Return
0.2% Return rate 40% Fixable by listing
It's a bit on the small side
Not very good for wrapping paper
therefore the paper was ruined throughout the whole roll
Triplast paper
not as good as others Ive used
Poor quality
Bit thin
a little on the expensive side
It is slightly more expensive than regular wrapping paper
way over priced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Wrapping Paper questions
Answered from the same tracked data.