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Brown Throw

Fail

Shoppers spend only $31K a year here, so Brown Throw is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£31K/yr145K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
48%top-5 click share · 22 brands · 27 sellers

Flapen Score

Brown Throw against its category

The dotted line is the Home & Garden average. Past it, Brown Throw is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Throw 145K times last year and spent an estimated £31K. The top 5 brands take 75% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
1.9%
Market size, estimated
£31Ka year
Top search term
brown throw45K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £5.87 to £27.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.28 that is £1K to £3K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£5.87–£27.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #80 within Home Textiles. It carries 5,355 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
71%
Out of stock, average day
5.1%
Average rank
#80in Home Textiles
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,355per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Brown Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£915£2K£3K£4K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

27

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

48%

Top 20: 91%

Open market

21%

  • Exclusivo Mezcla40%
  • EHC16%
  • Dreamscene8%
  • EHEYCIGA6%
  • BOURINA5%
  • Hafaa4%

Demand

Brown Throw search demand

Weekly searches over the year. Pick a range.

3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Brown Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown throw45K/yr
  • brown blanket26K/yr
  • brown throws for sofa22K/yr
  • chocolate brown throw9K/yr
  • dark brown throw8K/yr
  • brown throw for bed6K/yr
  • brown bed throw5K/yr
  • brown sofa throw5K/yr
  • brown throws6K/yr
  • brown blanket throw4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness22%−0.21

Not very thick

Not as thick as the picture shows

Thinner than some others

Quality-Overall19%−0.10

Cheap

Not great quality

Unfortunately the quality seems to have changed

Color11%−0.03

it is a darker colour

Colour not quite right

Colour is also not the same as picture

Thin9%−0.10

thin

Very thin material

Fluffiness6%+0.23

sadly pulled a lot of the fluff off when removed

Love

Soft Feel20%

Lovely & Soft

Throws are super soft

lovely soft to the touch

Value For Money12%+1.15

Good value for the money

Worth it

Good value

Color10%−0.03

Good colour

The colour is a rich chocolatey brown

Beautiful rich color

Size-Overall8%

Good Size

Sizing is very generous

Just the right size for a four seater sofa, good fabric & colour

Quality-Overall7%−0.10

Beautiful quality

Good value and quality was fine

Great quality value for money

Return

1.5% Return rate 73% Fixable by listing

Color34%█▆▅▅▆▅

it is a darker colour

Colour not quite right

Colour is also not the same as picture

Size-Overall29%▅▇▅▄█▆

Small

Came in a box big enough for a can coke was sure it wasnt the blanket was tiny

Tiny poor quality

Quality-Overall11%▂▄██▄▄

Cheap

Not great quality

Unfortunately the quality seems to have changed

Thin10%▂▆▇█▁▇

thin

Very thin material

Display Colors3%▁▁▄▆▁█

FAQ

Common Brown Throw questions

Answered from the same tracked data.