Brown Throw
FailShoppers spend only $31K a year here, so Brown Throw is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £31K/yr145K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 27 sellers
Flapen Score
Brown Throw against its category
The dotted line is the Home & Garden average. Past it, Brown Throw is stronger. Inside it, weaker.
Market
The Brown Throw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Throw 145K times last year and spent an estimated £31K. The top 5 brands take 75% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £31Ka year
- Top search term
- brown throw45K searches a year
02 · Price
A sale here is worth £11.28.
Listings sell for £11.28 on average, from £5.87 to £27.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.28 that is £1K to £3K a year per listing.
- Average price
- £11.28under the $15 to $100 sweet spot
- Price range
- £5.87–£27.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #80 within Home Textiles. It carries 5,355 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 71%
- Out of stock, average day
- 5.1%
- Average rank
- #80in Home Textiles
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,355per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Brown Throw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Exclusivo Mezcla Soft Striped Fleece Blanket Coffee Sofa Bed Throw
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 4,493
- Age
- 2y ago

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Coffee
- Price
- £10.94
- Rating
- 4.5/5
- Reviews
- 4,825
- Age
- 2y ago

EHC Waffle Cotton Woven Large Sofa Throw 2 Seater Chair/Sofa/Bed 178 x 254 cm Chocolate
- Price
- £13.98
- Rating
- 4.3/5
- Reviews
- 9,008
- Age
- 13y ago

Exclusivo Mezcla Soft Plush Fleece Blanket for Sofa Couch Coffee
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 1,507
- Age
- 1y ago

Exclusivo Mezcla Soft Fleece Throw Blanket for Sofa Couch Coffee
- Price
- £7.69
- Rating
- 4.4/5
- Reviews
- 929
- Age
- 1y ago
Trending
90-day click momentum
Aisbo Chocolate Brown Throws Blanket for Sofas - Single Fluffy Blanket Bed Throw Fleece Warm Soft Flannel Blanket for Couch 130x150cm
- Price
- £11.49
- Rating
- 4.5/5
- Reviews
- 5,017
- Age
- 7mo ago

RUIKASI Fleece Throw Blanket for Sofa - Single Fluffy Brown Throws for Sofas Large Soft Warm Blanket Throw for Couch Luxury Decorative Ribbed Bed Blanket 130x150cm
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 538
- Age
- 7mo ago

Olivia Rocco Cable Knit Throw Blanket 100% Cotton Soft Warm Knitted Throws for Sofas Couch Bed with Tassel Design 120 x 150 cm Dark Brown
- Price
- £8.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Linen Beige
- Price
- £9.46
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago

Hafaa Fleece Blanket Sofa Throw - Soft Cosy Fluffy Blankets for Bed/Couch Warm Single Throws All Season Brown 130x150cm
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 3y ago
Newest
by launch date
Olivia Rocco Cable Knit Throw Blanket 100% Cotton Soft Warm Knitted Throws for Sofas Couch Bed with Tassel Design 120 x 150 cm Dark Brown
- Price
- £8.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Aisbo Chocolate Brown Throws Blanket for Sofas - Single Fluffy Blanket Bed Throw Fleece Warm Soft Flannel Blanket for Couch 130x150cm
- Price
- £11.49
- Rating
- 4.5/5
- Reviews
- 5,017
- Age
- 7mo ago

RUIKASI Fleece Throw Blanket for Sofa - Single Fluffy Brown Throws for Sofas Large Soft Warm Blanket Throw for Couch Luxury Decorative Ribbed Bed Blanket 130x150cm
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 538
- Age
- 7mo ago

EHEYCIGA Single Fleece Throw Blanket for Sofa 130x165cm Brown
- Price
- £8.76
- Rating
- 4.6/5
- Reviews
- 8,770
- Age
- 9mo ago

Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Brown
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
27
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
48%
Top 20: 91%
Open market
21%
- Exclusivo Mezcla40%
- EHC16%
- Dreamscene8%
- EHEYCIGA6%
- BOURINA5%
- Hafaa4%
Demand
Brown Throw search demand
Weekly searches over the year. Pick a range.
Search terms
Top Brown Throw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown throw45K/yr
- brown blanket26K/yr
- brown throws for sofa22K/yr
- chocolate brown throw9K/yr
- dark brown throw8K/yr
- brown throw for bed6K/yr
- brown bed throw5K/yr
- brown sofa throw5K/yr
- brown throws6K/yr
- brown blanket throw4K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Throw
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very thick
Not as thick as the picture shows
Thinner than some others
Cheap
Not great quality
Unfortunately the quality seems to have changed
it is a darker colour
Colour not quite right
Colour is also not the same as picture
thin
Very thin material
sadly pulled a lot of the fluff off when removed
Love
Lovely & Soft
Throws are super soft
lovely soft to the touch
Good value for the money
Worth it
Good value
Good colour
The colour is a rich chocolatey brown
Beautiful rich color
Good Size
Sizing is very generous
Just the right size for a four seater sofa, good fabric & colour
Beautiful quality
Good value and quality was fine
Great quality value for money
Return
1.5% Return rate 73% Fixable by listing
it is a darker colour
Colour not quite right
Colour is also not the same as picture
Small
Came in a box big enough for a can coke was sure it wasnt the blanket was tiny
Tiny poor quality
Cheap
Not great quality
Unfortunately the quality seems to have changed
thin
Very thin material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Throw questions
Answered from the same tracked data.









