How competitive is the Brown Throw niche on Amazon United Kingdom?

22 brands and 27 sellers compete in Brown Throw on Amazon United Kingdom. The top 5 Brown Throw products take 48% of clicks and its top 5 brands hold 75% of demand.

What does it cost to enter the Brown Throw niche?

Brown Throw sells for £11.28 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.87–£27.72. The average incumbent carries 5,355 reviews — the moat a new listing must climb.

Brown Throw

a small market ($31K/yr) — Brown Throw doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Brown Throw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brown Throw is a £31K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 40/100.

Brown Throw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 1.9% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr4K

Search volume / yr-27.5%145K

Conversion rate1.9%

Avg price£11.28

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers22 · 27

Top-5 product click share48%

Open market25%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 31 products

Top Brown Throw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Exclusivo Mezcla Soft Striped Fleece Blanket Coffee Sofa Bed Throw

Price: £12.66
Rating: 4.4/5
Reviews: 4,493
Age: 2y ago

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Coffee

Price: £10.94
Rating: 4.5/5
Reviews: 4,825
Age: 2y ago

EHC Waffle Cotton Woven Large Sofa Throw 2 Seater Chair/Sofa/Bed 178 x 254 cm Chocolate

Price: £13.98
Rating: 4.3/5
Reviews: 9,008
Age: 13y ago

Exclusivo Mezcla Soft Plush Fleece Blanket for Sofa Couch Coffee

Price: £8.12
Rating: 4.5/5
Reviews: 1,507
Age: 1y ago

Exclusivo Mezcla Soft Fleece Throw Blanket for Sofa Couch Coffee

Price: £7.69
Rating: 4.4/5
Reviews: 929
Age: 1y ago

Newest

by launch date

Olivia Rocco Cable Knit Throw Blanket 100% Cotton Soft Warm Knitted Throws for Sofas Couch Bed with Tassel Design 120 x 150 cm Dark Brown

Price: £8.23
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Aisbo Chocolate Brown Throws Blanket for Sofas - Single Fluffy Blanket Bed Throw Fleece Warm Soft Flannel Blanket for Couch 130x150cm

Price: £11.49
Rating: 4.5/5
Reviews: 5,017
Age: 7mo ago

RUIKASI Fleece Throw Blanket for Sofa - Single Fluffy Brown Throws for Sofas Large Soft Warm Blanket Throw for Couch Luxury Decorative Ribbed Bed Blanket 130x150cm

Price: £12.37
Rating: 4.5/5
Reviews: 538
Age: 7mo ago

EHEYCIGA Single Fleece Throw Blanket for Sofa 130x165cm Brown

Price: £8.76
Rating: 4.6/5
Reviews: 8,770
Age: 9mo ago

Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Brown

Price: £8.10
Rating: 4.5/5
Reviews: 773
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

48%

Top 20: 91%

Open market

21%

Exclusivo Mezcla40%
EHC16%
Dreamscene8%
EHEYCIGA6%
BOURINA5%
Hafaa4%

Brown Throw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume145KCVR1.9%Products31Brands22Top 5 Brands75%OOS Rate5.1%Rating4.4★Reviews5,355Avg BSR#80

Top Brown Throw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brown throw45K/yr -26.8%1.5% conv.
brown blanket26K/yr -18.3%1.3% conv.
brown throws for sofa22K/yr -30.2%1.7% conv.
chocolate brown throw9K/yr -37.3%0.8% conv.
dark brown throw8K/yr -25.9%1.3% conv.
brown throw for bed6K/yr -27.5%1.4% conv.
brown bed throw5K/yr -35.6%0.5% conv.
brown sofa throw5K/yr -12.8%2.4% conv.
brown throws6K/yr -44.6%1.6% conv.
brown blanket throw4K/yr -11.0%1.6% conv.

What reviews say buyers love and hate about Brown Throw

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Soft Feel20%

“Lovely & Soft”

Value For Money12%

“Good value for the money”

Color10%

“Good colour”

Size-Overall8%

“Good Size”

Quality-Overall7%

“Beautiful quality”

What buyers complain about

85% of reviews

Thickness22%

“Not very thick”

Quality-Overall19%

“Cheap”

Color11%

“it is a darker colour”

Thin9%

“thin”

Fluffiness6%

“sadly pulled a lot of the fluff off when removed”

Brown Throw return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

34%

2Size-Overall

29%

3Quality-Overall

11%

4Thin

10%

5Display Colors

Common Brown Throw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brown Throw 40/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -27.5% over the last 90 days.

Brown Throw buyers on Amazon United Kingdom complain most about Thickness, Quality-Overall, Color, the themes mined from the niche's reviews. Its return rate is 1.5%.