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Brown Tags

Fail

Prices span $2.24–$15.03, mostly outside the sweet spot, so Brown Tags is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£84K/yr100K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
64%top-5 click share · 15 brands · 50 sellers

Flapen Score

Brown Tags against its category

The dotted line is the Home & Garden average. Past it, Brown Tags is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Tags 100K times last year and spent an estimated £84K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
17.6%
Market size, estimated
£84Ka year
Peak month
December7.6× the quietest month
Top search term
brown tags18K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £2.24 to £15.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.77 that is £2K to £4K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£2.24–£15.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #89 within Paper & Paper Crafts. It carries 966 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
4.7%
Average rank
#89in Paper & Paper Crafts
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
966per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Brown Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

50

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

23%

  • G2PLUS22%
  • swift18%
  • BBly14%
  • County10%
  • PPpanda6%
  • DENSCO6%

Demand

Brown Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Brown Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown tags18K/yr
  • brown labels with string11K/yr
  • brown tags with string11K/yr
  • brown gift tags16K/yr
  • brown labels7K/yr
  • brown luggage tags4K/yr
  • kraft tags6K/yr
  • kraft labels3K/yr
  • kraft gift tags9K/yr
  • brown paper tags4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Tags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.16

Theyre quite big

Quite Small

These tags are small

Value For Money11%−0.01

very over priced

Color11%−0.04

I do prefer the white ones

Strap/String Quality6%−0.01

a very small amount of string

Advertised Vs Actual Product6%+0.09

annoying as I needed 100 as described

Love

Quality-Overall30%+3.16

The card seemed of a good quality so am happy they were good value for money

Great Quality, Lovely Heart Detail & Plenty Of Jute String Too

Decent quality

Size-Overall18%−0.16

Big enough to put address on or messages

Good size

Fit for their intended purpose

Advertised Vs Actual Product14%+0.09

Does the job

As described

Look exactly as the picture

Value For Money11%−0.01

Value for money

Excellent value

Good for the price

Ease Of Use7%−0.01

They are easy to use

I found it very easy to do

it is very easy to find to replace

Return

0.3% Return rate 83% Fixable by listing

Size-Overall76%▅▇▇█▅▆

Theyre quite big

Quite Small

These tags are small

Quality-Overall5%▁▁▅▁█▁
Color4%▁▅▁▁█▄

I do prefer the white ones

Strength4%▁▁▂▁▁█
Thin3%▁█▁▁▁▁

FAQ

Common Brown Tags questions

Answered from the same tracked data.