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Brown Tags

Fail

Prices span $2.24–$15.03, mostly outside the sweet spot, so Brown Tags is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£84K/yr100K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
64%top-5 click share · 15 brands · 50 sellers

Flapen Score

Brown Tags against its category

The dotted line is the Home & Garden average. Past it, Brown Tags is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Tags 100K times last year and spent an estimated £84K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
17.6%
Market size, estimated
£84Ka year
Peak month
December7.6× the quietest month
Top search term
brown tags18K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £2.24 to £15.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.77 that is £2K to £4K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£2.24–£15.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #89 within Paper & Paper Crafts. It carries 966 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
4.7%
Average rank
#89in Paper & Paper Crafts
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
966per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Brown Tags products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

50

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 96%

Open market

23%

  • G2PLUS22%
  • swift18%
  • BBly14%
  • County10%
  • PPpanda6%
  • DENSCO6%

Demand

Brown Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Brown Tags search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brown tags18K/yr
  • brown labels with string11K/yr
  • brown tags with string11K/yr
  • brown gift tags16K/yr
  • brown labels7K/yr
  • brown luggage tags4K/yr
  • kraft tags6K/yr
  • kraft labels3K/yr
  • kraft gift tags9K/yr
  • brown paper tags4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Tags

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Theyre quite big”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brown Tags questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data