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Brown Pipe Cleaners

Fail

Prices span $2.42–$9.38, mostly outside the sweet spot, so Brown Pipe Cleaners is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£28K/yr32K searches / yr
90-day growth
-40.0%search demand this quarter
Competition
70%top-5 click share · 14 brands · 19 sellers

Flapen Score

Brown Pipe Cleaners against its category

The dotted line is the Home & Garden average. Past it, Brown Pipe Cleaners is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Pipe Cleaners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Pipe Cleaners 32K times last year and spent an estimated £28K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-40.0%
Conversion, latest week
16.0%
Market size, estimated
£28Ka year
Peak month
November18.8× the quietest month
Top search term
brown pipe cleaners24K searches a year

02 · Price

A sale here is worth £5.54.

Listings sell for £5.54 on average, from £2.42 to £9.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £5.54 that is £554 to £1K a year per listing.

Average price
£5.54under the $15 to $100 sweet spot
Price range
£2.42–£9.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£554–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #1,038 within Art & Craft Supplies. It carries 340 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
17.7%
Average rank
#1,038in Art & Craft Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
340per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Brown Pipe Cleaners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

19

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

23%

  • XIAOJING031%
  • Kids B Crafty16%
  • Ainiv10%
  • BULANGDE8%
  • a2bsales7%
  • Springboard Supplies5%

Demand

Brown Pipe Cleaners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.8×

Reviews and returns

What reviews say buyers love and hate about Brown Pipe Cleaners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color42%−0.04

would have been disappointed if my crafting was dependent on receiving the expected darker colour

A lot darker in colour than pictured

picture not true to colour

Love

Quality-Overall37%−0.04

Good quality

the quality is good

Brilliant quality and are as described (6mm thick)

Ease Of Cleaning20%+4.90

Pipe cleaners as they should be

Color20%−0.04

Lovely chocolate brown colour

Flexibility7%−0.18

easy to bend

they are very flexible

Return

0.6% Return rate 0% Fixable by listing

Quality-Overall50%▁▅▁▁▁█
Compatibility-Overall25%▁█▁▁▁▁
Thin25%▁▁█▁▁▁

FAQ

Common Brown Pipe Cleaners questions

Answered from the same tracked data.