brown card
Skip itPrices mostly outside the sweet spot ($2.16–$14.01) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great438.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.89avg listing price — sweet spot $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 51K searches
Price range
Bad£2.16–£14.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brown card is a £45K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
brown card market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £41K–£55K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 73%
- Out of stock
- 2.8%
- Avg brand age
- 40 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
18%
- Hawksbill28%
- TownStix17%
- AZVIEY15%
- House of Card & Paper14%
- genXon5%
- upkpvid4%
- Open — no brand owns it (12 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -20.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top brown card search terms
- brown card34K/yr
- kraft card8K/yr
- brown card a46K/yr
- kraft card a43K/yr
Top brown card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brown Kraft Card A4 Card 250GSM Thick Kraft Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
AZVIEY£4.944.6★668 rev
Hawksbill 50Pack Brown Card A4 280GSM Thick Kraft Card for Arts & Crafts
Hawksbill£4.374.5★139 rev
House of Card & Paper Brown Kraft Card 280gsm A4 x 50 Sheets
House of Card & Paper£4.694.7★241 rev
Hawksbill A4 Dark Brown Card 180 GSM Premium Brown Cardstock Pack of 100 | Ideal for Arts Crafts Printouts Stationery and DIY Projects
Hawksbill£5.803.7★12 rev
40 Sheets 300gsm - Brown Kraft Paper Thick Cardstock A4 Card
TownStix£7.354.7★1,296 rev
Newest
by launch date
Brown Kraft Card A4 50 Sheets 200GSM Thick Brown Craft Cardstock Paper Matte Heavy Duty Card for Art Printing Scrapbooking and DIY Craft Projects
upkpvid£5.632 rev
MUWINC Brown & Neutral A4 Cardstock Pack - 35 Sheets 180gsm Coloured Craft Card Paper for Vintage Crafts and Elegant Projects
MUWINC£8.0776 rev
Brown Card A4 100 Sheets 5 Colours Brown Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
Swanaryo£13.41100 rev
300GSM A5 Kraft Brown Cardstock - 40 Sheets Card Paper 110lb Thick Paper for Christmas Card Making Postcards Invitation PAC01KP040
PENPRIS£4.98620 rev
Pack of 100 A4 Brown Coloured Paper 75gsm Sheets
Janrax£6.2376 rev
Trending
90-day click momentumBrown Kraft Card A4 50 Sheets 200GSM Thick Brown Craft Cardstock Paper Matte Heavy Duty Card for Art Printing Scrapbooking and DIY Craft Projects
upkpvid£5.635.0★
Brown Card A4 100 Sheets 5 Colours Brown Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
Swanaryo£13.414.6★
100 Sheets Brown Kraft Paper A4 Sheets 100gsm
TownStix£6.954.4★
300GSM A5 Kraft Brown Cardstock - 40 Sheets Card Paper 110lb Thick Paper for Christmas Card Making Postcards Invitation PAC01KP040
PENPRIS£4.984.7★
Hawksbill A4 Dark Brown Card 180 GSM Premium Brown Cardstock Pack of 100 | Ideal for Arts Crafts Printouts Stationery and DIY Projects
Hawksbill£5.803.7★
What buyers say about brown card
What buyers praise and complain about, mined from review topics.What buyers love
“It ran through my printer perfectly with no issues at all”
“Great value for money”
“Great quality card”
“Thickness was good, nice colour and handy size for the project I was doing”
“It is nice and sturdy”
“Card as described”
“Really like the colours”
“Easy to use”
“texture of this cardstock”
“Good size”
What buyers complain about
“slightly dark”
“this batch I received was a different quality”
“Unfortunately had loads of troubleshooting as to why my design wouldn't work”
“However, the final print turned out a bit darker than I expected and looked in the pictures”
“Damaged paper and wrong colours”
“Card is way thinner than expected”
“has a horrible strong smell to it”
Top return reasons
Common questions
- Is brown card profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the brown card niche?
- 18 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in brown card?
- Top complaints mined from reviews: Color, Quality-Overall, Design-Overall. The return rate is 0.8%.
- When does demand for brown card peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the brown card niche?
- Listings span £2.16–£14.01; the average listing price is £6.89 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.