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Brown Card

Fail

Prices span $2.16–$14.01, mostly outside the sweet spot, so Brown Card is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£45K/yr51K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
61%top-5 click share · 18 brands · 23 sellers

Flapen Score

Brown Card against its category

The dotted line is the Home & Garden average. Past it, Brown Card is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Card 51K times last year and spent an estimated £45K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
12.7%
Market size, estimated
£45Ka year
Peak month
November4.0× the quietest month
Top search term
brown card34K searches a year

02 · Price

A sale here is worth £6.89.

Listings sell for £6.89 on average, from £2.16 to £14.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.89 that is £2K to £3K a year per listing.

Average price
£6.89under the $15 to $100 sweet spot
Price range
£2.16–£14.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #151 within Paper & Paper Crafts. It carries 438 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
96%
Out of stock, average day
2.8%
Average rank
#151in Paper & Paper Crafts
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
438per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Brown Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

18%

  • Hawksbill28%
  • TownStix17%
  • AZVIEY15%
  • House of Card & Paper14%
  • genXon5%
  • upkpvid4%
  • Open — no brand owns it (12 brands, 18%)

Demand

Brown Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Brown Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown card34K/yr
  • kraft card8K/yr
  • brown card a46K/yr
  • kraft card a43K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color33%−0.10

slightly dark

a bit darker than expected

just dyed card

Quality-Overall19%−0.06

this batch I received was a different quality

Terrible quality

Bad Quality compared to others I've bought from same supplier

Design-Overall14%−0.01

Unfortunately had loads of troubleshooting as to why my design wouldn't work

Print Quality12%−0.03

However, the final print turned out a bit darker than I expected and looked in the pictures

almost impossible to draw or print on

Paper Quality7%+0.84

Damaged paper and wrong colours

Love

Paper Quality19%+0.84

It ran through my printer perfectly with no issues at all

Paper quality is really good for crafts and such

Decent thin card/thick paper

Value For Money12%+1.19

Great value for money

its a brilliant product for the price

Value for money

Quality-Overall12%−0.06

Great quality card

Good Quality Kraft Card for Crafting and Everyday Use

Good quality

Thickness12%+0.19

Thickness was good, nice colour and handy size for the project I was doing

Decent thin card/thick paper

Nice thickness and value for money

Strength10%+0.72

It is nice and sturdy

The 250GSM thickness gives it a sturdy feel that works well for card making, scrapbooking, and creative packaging designs

sturdy weight to it

Return

0.8% Return rate 52% Fixable by listing

Color38%█▅█▇█▆

slightly dark

a bit darker than expected

just dyed card

Thin14%▆▃█▁▂▇
Paper Quality8%▁▆▄█▇█

Damaged paper and wrong colours

Print Quality7%█▇▄▁▇▅

However, the final print turned out a bit darker than I expected and looked in the pictures

almost impossible to draw or print on

Thickness6%▆▅▁▁█▁

Card is way thinner than expected

FAQ

Common Brown Card questions

Answered from the same tracked data.