Brown Card
FailPrices span $2.16–$14.01, mostly outside the sweet spot, so Brown Card is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £45K/yr51K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 61%top-5 click share · 18 brands · 23 sellers
Flapen Score
Brown Card against its category
The dotted line is the Home & Garden average. Past it, Brown Card is stronger. Inside it, weaker.
Market
The Brown Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Card 51K times last year and spent an estimated £45K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £45Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- brown card34K searches a year
02 · Price
A sale here is worth £6.89.
Listings sell for £6.89 on average, from £2.16 to £14.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.89 that is £2K to £3K a year per listing.
- Average price
- £6.89under the $15 to $100 sweet spot
- Price range
- £2.16–£14.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #151 within Paper & Paper Crafts. It carries 438 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 96%
- Out of stock, average day
- 2.8%
- Average rank
- #151in Paper & Paper Crafts
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 438per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Brown Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brown Kraft Card A4 Card 250GSM Thick Kraft Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 1y ago

Hawksbill 50Pack Brown Card A4 280GSM Thick Kraft Card for Arts & Crafts
- Price
- £4.37
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 1y ago

House of Card & Paper Brown Kraft Card 280gsm A4 x 50 Sheets
- Price
- £4.69
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 5y ago

Hawksbill A4 Dark Brown Card 180 GSM Premium Brown Cardstock Pack of 100 | Ideal for Arts Crafts Printouts Stationery and DIY Projects
- Price
- £5.80
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 1y ago

40 Sheets 300gsm - Brown Kraft Paper Thick Cardstock A4 Card
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 1,296
- Age
- 6y ago
Trending
90-day click momentum
Brown Kraft Card A4 50 Sheets 200GSM Thick Brown Craft Cardstock Paper Matte Heavy Duty Card for Art Printing Scrapbooking and DIY Craft Projects
- Price
- £5.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Brown Card A4 100 Sheets 5 Colours Brown Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
- Price
- £13.41
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 11mo ago

100 Sheets Brown Kraft Paper A4 Sheets 100gsm
- Price
- £6.95
- Rating
- 4.4/5
- Reviews
- 1,028
- Age
- 6y ago

300GSM A5 Kraft Brown Cardstock - 40 Sheets Card Paper 110lb Thick Paper for Christmas Card Making Postcards Invitation PAC01KP040
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 620
- Age
- 1y ago

Hawksbill A4 Dark Brown Card 180 GSM Premium Brown Cardstock Pack of 100 | Ideal for Arts Crafts Printouts Stationery and DIY Projects
- Price
- £5.80
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
Brown Kraft Card A4 50 Sheets 200GSM Thick Brown Craft Cardstock Paper Matte Heavy Duty Card for Art Printing Scrapbooking and DIY Craft Projects
- Price
- £5.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

MUWINC Brown & Neutral A4 Cardstock Pack - 35 Sheets 180gsm Coloured Craft Card Paper for Vintage Crafts and Elegant Projects
- Price
- £8.07
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 10mo ago

Brown Card A4 100 Sheets 5 Colours Brown Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
- Price
- £13.41
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 11mo ago

300GSM A5 Kraft Brown Cardstock - 40 Sheets Card Paper 110lb Thick Paper for Christmas Card Making Postcards Invitation PAC01KP040
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 620
- Age
- 1y ago

Pack of 100 A4 Brown Coloured Paper 75gsm Sheets
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
18%
- Hawksbill28%
- TownStix17%
- AZVIEY15%
- House of Card & Paper14%
- genXon5%
- upkpvid4%
- Open — no brand owns it (12 brands, 18%)
Demand
Brown Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Brown Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown card34K/yr
- kraft card8K/yr
- brown card a46K/yr
- kraft card a43K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
slightly dark
a bit darker than expected
just dyed card
this batch I received was a different quality
Terrible quality
Bad Quality compared to others I've bought from same supplier
Unfortunately had loads of troubleshooting as to why my design wouldn't work
However, the final print turned out a bit darker than I expected and looked in the pictures
almost impossible to draw or print on
Damaged paper and wrong colours
Love
It ran through my printer perfectly with no issues at all
Paper quality is really good for crafts and such
Decent thin card/thick paper
Great value for money
its a brilliant product for the price
Value for money
Great quality card
Good Quality Kraft Card for Crafting and Everyday Use
Good quality
Thickness was good, nice colour and handy size for the project I was doing
Decent thin card/thick paper
Nice thickness and value for money
It is nice and sturdy
The 250GSM thickness gives it a sturdy feel that works well for card making, scrapbooking, and creative packaging designs
sturdy weight to it
Return
0.8% Return rate 52% Fixable by listing
slightly dark
a bit darker than expected
just dyed card
Damaged paper and wrong colours
However, the final print turned out a bit darker than I expected and looked in the pictures
almost impossible to draw or print on
Card is way thinner than expected
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Card questions
Answered from the same tracked data.









