Brown Card
FailPrices span $2.16–$14.01, mostly outside the sweet spot, so Brown Card is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £45K/yr51K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 61%top-5 click share · 18 brands · 23 sellers
Flapen Score
Brown Card against its category
The dotted line is the Home & Garden average. Past it, Brown Card is stronger. Inside it, weaker.
Market
The Brown Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Card 51K times last year and spent an estimated £45K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £45Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- brown card34K searches a year
02 · Price
A sale here is worth £6.89.
Listings sell for £6.89 on average, from £2.16 to £14.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.89 that is £2K to £3K a year per listing.
- Average price
- £6.89under the $15 to $100 sweet spot
- Price range
- £2.16–£14.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #151 within Paper & Paper Crafts. It carries 438 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 96%
- Out of stock, average day
- 2.8%
- Average rank
- #151in Paper & Paper Crafts
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 438per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Brown Card products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brown Kraft Card A4 Card 250GSM Thick Kraft Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 1y ago

Hawksbill 50Pack Brown Card A4 280GSM Thick Kraft Card for Arts & Crafts
- Price
- £4.37
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 1y ago

House of Card & Paper Brown Kraft Card 280gsm A4 x 50 Sheets
- Price
- £4.69
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 5y ago

Hawksbill A4 Dark Brown Card 180 GSM Premium Brown Cardstock Pack of 100 | Ideal for Arts Crafts Printouts Stationery and DIY Projects
- Price
- £5.80
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 1y ago

40 Sheets 300gsm - Brown Kraft Paper Thick Cardstock A4 Card
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 1,296
- Age
- 6y ago
Trending
estimated 90-day click momentum
Brown Kraft Card A4 50 Sheets 200GSM Thick Brown Craft Cardstock Paper Matte Heavy Duty Card for Art Printing Scrapbooking and DIY Craft Projects
- Price
- £5.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Brown Card A4 100 Sheets 5 Colours Brown Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
- Price
- £13.41
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 11mo ago

100 Sheets Brown Kraft Paper A4 Sheets 100gsm
- Price
- £6.95
- Rating
- 4.4/5
- Reviews
- 1,028
- Age
- 6y ago

300GSM A5 Kraft Brown Cardstock - 40 Sheets Card Paper 110lb Thick Paper for Christmas Card Making Postcards Invitation PAC01KP040
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 620
- Age
- 1y ago

Hawksbill A4 Dark Brown Card 180 GSM Premium Brown Cardstock Pack of 100 | Ideal for Arts Crafts Printouts Stationery and DIY Projects
- Price
- £5.80
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
Brown Kraft Card A4 50 Sheets 200GSM Thick Brown Craft Cardstock Paper Matte Heavy Duty Card for Art Printing Scrapbooking and DIY Craft Projects
- Price
- £5.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

MUWINC Brown & Neutral A4 Cardstock Pack - 35 Sheets 180gsm Coloured Craft Card Paper for Vintage Crafts and Elegant Projects
- Price
- £8.07
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 10mo ago

Brown Card A4 100 Sheets 5 Colours Brown Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
- Price
- £13.41
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 11mo ago

300GSM A5 Kraft Brown Cardstock - 40 Sheets Card Paper 110lb Thick Paper for Christmas Card Making Postcards Invitation PAC01KP040
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 620
- Age
- 1y ago

Pack of 100 A4 Brown Coloured Paper 75gsm Sheets
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
23
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 95%
Open market
18%
- Hawksbill28%
- TownStix17%
- AZVIEY15%
- House of Card & Paper14%
- genXon5%
- upkpvid4%
- Open — no brand owns it (12 brands, 18%)
Demand
Brown Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Brown Card search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brown card34K/yr
- kraft card8K/yr
- brown card a46K/yr
- kraft card a43K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Card
We read the reviews and the return reasons for every product selling here.
“slightly dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Card questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









