Britta
FailThe top 5 brands take 99% of clicks, so Britta is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £84K/yr65K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 58%top-5 click share · 6 brands · 191 sellers
Flapen Score
Britta against its category
The dotted line is the Home & Garden average. Past it, Britta is stronger. Inside it, weaker.
Market
The Britta market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Britta 65K times last year and spent an estimated £84K. The top 5 brands take 99% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £84Ka year
- Top search term
- britta23K searches a year
02 · Price
A sale here is worth £33.02.
Listings sell for £33.02 on average, from £9.62 to £152.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £33.02 that is £3K to £8K a year per listing.
- Average price
- £33.02inside the $15 to $100 sweet spot
- Price range
- £9.62–£152.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #52 within Water Coolers, Filters & Cartridges. It carries 8,606 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 71%
- Out of stock, average day
- 2.4%
- Average rank
- #52in Water Coolers, Filters & Cartridges
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,606per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Britta products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BRITA Marella Water Filter Jug Graphite (2.4L) Starter Pack incl. 3x MAXTRA PRO Pure Performance cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £17.97
- Rating
- 4.7/5
- Reviews
- 11,462
- Age
- 3y ago

BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
- Price
- £30.06
- Rating
- 4.5/5
- Reviews
- 5,976
- Age
- 3y ago

BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago

BRITA Marella XL Water Filter Jug Blue (3.5L) incl. 1x MAXTRA PRO Pure Performance cartridge - large-volume jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 9,886
- Age
- 3y ago

BRITA Marella XL Water Filter Jug White (3.5L) incl. 1x MAXTRA PRO Pure Performance cartridge - large-volume jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £14.19
- Rating
- 4.6/5
- Reviews
- 9,886
- Age
- 3y ago
Trending
90-day click momentum
Amazon Basics Water Filter Cartridges fits and compatible with all BRITA jugs incl PerfectFit 3 Count (Pack of 1)
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 16,236
- Age
- 2y ago

BRITA 650912 Elite Filters Plastic
- Price
- £69.97
- Rating
- 4.2/5
- Reviews
- 368
- Age
- 2y ago

Brita 10 Cup Elite Filter Pitcher with Smart Light Indicator Reduces 30+ Contaminants Including Lead and Microplastics Filter Lasts 6 Months Tahoe Blue
- Price
- £46.04
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 2y ago

BRITA Marella Water Filter Jug Graphite (2.4L) Half Year Pack incl. 6x MAXTRA PRO Pure Performance cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £24.85
- Rating
- 4.7/5
- Reviews
- 2,707
- Age
- 3y ago

BRITA Marella XL Water Filter Jug White (3.5L) incl. 1x MAXTRA PRO Pure Performance cartridge - large-volume jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £14.19
- Rating
- 4.6/5
- Reviews
- 9,886
- Age
- 3y ago
Newest
by launch date
BRITA Water Filter Jug Style Essential White (2.4L) incl. 3x MAXTRA PRO Pure Performance |fridge-fitting pitcher with Smart Light LTI & flip-lid filtering impurities metals & more
- Price
- £21.71
- Rating
- 4.6/5
- Reviews
- 4,185
- Age
- 1y ago

Elite Water Filter(Lasts 6 Months) Replacements for Brita Pitcher Water Filter and Dispensers and More Efficient Long-Life Reduce Chlorine (Taste and Odor) and Lead BPA Free - 2 Pack(Blue)
- Price
- £24.82
- Rating
- 3.9/5
- Reviews
- 72
- Age
- 1y ago

BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO filter
- Price
- £152.15
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

BRITA 650912 Elite Filters Plastic
- Price
- £69.97
- Rating
- 4.2/5
- Reviews
- 368
- Age
- 2y ago

Brita 10 Cup Elite Filter Pitcher with Smart Light Indicator Reduces 30+ Contaminants Including Lead and Microplastics Filter Lasts 6 Months Tahoe Blue
- Price
- £46.04
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
191
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- BRITA86%
- Russell Hobbs6%
- Breville4%
- BlanKade2%
- Amazon Basics1%
- EVERSPRING1%
- Open — no brand owns it (0%)
Demand
Britta search demand
Weekly searches over the year. Pick a range.
Search terms
Top Britta search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- britta23K/yr
- brita water16K/yr
- brita water filter jug filter kettles15K/yr
- brita elite water filter9K/yr
- brita elite3K/yr
Reviews and returns
What reviews say buyers love and hate about Britta
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt seem to filter anything
No filter
Fake filters
cheaper than other brands
these weren't exactly cheap
better priced
Seems nothing is made with the sense of quality these days
Bad quality
Poor quality control
Not fit for purpose
Big
little smaller than expected
They leak
Leakage inside
It leaks
Love
Excellent filter
Great water filter
Decent filters
the quality looks sturdy
Excellent Product
Really good quality feels like a good solid kettle
fair price
Money well spent
Great deal
As advertised
Exactly what I wanted
As described
Fit perfect
Easy to fit
They fit snuggly
Return
0.7% Return rate 49% Fixable by listing
Not fit for purpose
Big
little smaller than expected
Doesnt seem to filter anything
No filter
Fake filters
They leak
Leakage inside
It leaks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Britta questions
Answered from the same tracked data.









