Britta
brand-locked demand (top 5 brands take 99% of clicks) — Britta doesn't clear our bar today.
Flapen Score
Is Britta profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Britta is a £84K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 41/100.
Britta: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.5% over the last 90 days and 3.9% of searches end in a purchase.
£84K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Britta products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BRITA Marella Water Filter Jug Graphite (2.4L) Starter Pack incl. 3x MAXTRA PRO Pure Performance cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £17.97
- Rating
- 4.7/5
- Reviews
- 11,462
- Age
- 3y ago
BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
- Price
- £30.06
- Rating
- 4.5/5
- Reviews
- 5,976
- Age
- 3y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
BRITA Marella XL Water Filter Jug Blue (3.5L) incl. 1x MAXTRA PRO Pure Performance cartridge - large-volume jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 9,886
- Age
- 3y ago
BRITA Marella XL Water Filter Jug White (3.5L) incl. 1x MAXTRA PRO Pure Performance cartridge - large-volume jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £14.19
- Rating
- 4.6/5
- Reviews
- 9,886
- Age
- 3y ago
Trending
90-day click momentum
Amazon Basics Water Filter Cartridges fits and compatible with all BRITA jugs incl PerfectFit 3 Count (Pack of 1)
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 16,236
- Age
- 2y ago
BRITA 650912 Elite Filters Plastic
- Price
- £69.97
- Rating
- 4.2/5
- Reviews
- 368
- Age
- 2y ago
Brita 10 Cup Elite Filter Pitcher with Smart Light Indicator Reduces 30+ Contaminants Including Lead and Microplastics Filter Lasts 6 Months Tahoe Blue
- Price
- £46.04
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 2y ago
BRITA Marella Water Filter Jug Graphite (2.4L) Half Year Pack incl. 6x MAXTRA PRO Pure Performance cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £24.85
- Rating
- 4.7/5
- Reviews
- 2,707
- Age
- 3y ago
BRITA Marella XL Water Filter Jug White (3.5L) incl. 1x MAXTRA PRO Pure Performance cartridge - large-volume jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £14.19
- Rating
- 4.6/5
- Reviews
- 9,886
- Age
- 3y ago
Newest
by launch date
BRITA Water Filter Jug Style Essential White (2.4L) incl. 3x MAXTRA PRO Pure Performance |fridge-fitting pitcher with Smart Light LTI & flip-lid filtering impurities metals & more
- Price
- £21.71
- Rating
- 4.6/5
- Reviews
- 4,185
- Age
- 1y ago
Elite Water Filter(Lasts 6 Months) Replacements for Brita Pitcher Water Filter and Dispensers and More Efficient Long-Life Reduce Chlorine (Taste and Odor) and Lead BPA Free - 2 Pack(Blue)
- Price
- £24.82
- Rating
- 3.9/5
- Reviews
- 72
- Age
- 1y ago
BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO filter
- Price
- £152.15
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago
BRITA 650912 Elite Filters Plastic
- Price
- £69.97
- Rating
- 4.2/5
- Reviews
- 368
- Age
- 2y ago
Brita 10 Cup Elite Filter Pitcher with Smart Light Indicator Reduces 30+ Contaminants Including Lead and Microplastics Filter Lasts 6 Months Tahoe Blue
- Price
- £46.04
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 flat
Sellers
191
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- BRITA86%
- Russell Hobbs6%
- Breville4%
- BlanKade2%
- Amazon Basics1%
- EVERSPRING1%
- Open — no brand owns it (0%)
Britta demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Britta search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- britta23K/yr
- brita water16K/yr
- brita water filter jug filter kettles15K/yr
- brita elite water filter9K/yr
- brita elite3K/yr
What reviews say buyers love and hate about Britta
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Excellent filter”
“the quality looks sturdy”
“fair price”
“As advertised”
“Fit perfect”
What buyers complain about
66% of reviews“Doesnt seem to filter anything”
“cheaper than other brands”
“Seems nothing is made with the sense of quality these days”
“Not fit for purpose”
“They leak”
Britta return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Britta questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
