britta
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£33.02avg listing price — sweet spot $15–$100
Price range
Good£9.62–£152.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,605.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad£84K£84K/yr · 65K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, britta is a £84K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
britta market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £83K–£99K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 2.4%
- Avg brand age
- 52 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
191
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- BRITA86%
- Russell Hobbs6%
- Breville4%
- BlanKade2%
- Amazon Basics1%
- EVERSPRING1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 16 weeks — -2.5% search growth over the last 90 days.Top britta search terms
- britta23K/yr
- brita water16K/yr
- brita water filter jug filter kettles15K/yr
- brita elite water filter9K/yr
- brita elite3K/yr
Top britta products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BRITA Marella Water Filter Jug Graphite (2.4L) Starter Pack incl. 3x MAXTRA PRO Pure Performance cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
BRITA£17.974.7★11,462 rev
BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
BRITA£30.064.5★5,976 rev
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
BRITA£19.794.7★24,065 rev
BRITA Marella XL Water Filter Jug Blue (3.5L) incl. 1x MAXTRA PRO Pure Performance cartridge - large-volume jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
BRITA£16.794.6★9,886 rev
BRITA Marella XL Water Filter Jug White (3.5L) incl. 1x MAXTRA PRO Pure Performance cartridge - large-volume jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
BRITA£14.194.6★9,886 rev
Newest
by launch date
BRITA Water Filter Jug Style Essential White (2.4L) incl. 3x MAXTRA PRO Pure Performance |fridge-fitting pitcher with Smart Light LTI & flip-lid filtering impurities metals & more
BRITA£21.714,185 rev
Elite Water Filter(Lasts 6 Months) Replacements for Brita Pitcher Water Filter and Dispensers and More Efficient Long-Life Reduce Chlorine (Taste and Odor) and Lead BPA Free - 2 Pack(Blue)
BlanKade£24.8272 rev
BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO filter
BRITA£152.15255 rev
BRITA 650912 Elite Filters Plastic
BRITA£69.97368 rev
Brita 10 Cup Elite Filter Pitcher with Smart Light Indicator Reduces 30+ Contaminants Including Lead and Microplastics Filter Lasts 6 Months Tahoe Blue
BRITA£46.04340 rev
Trending
90-day click momentum
Amazon Basics Water Filter Cartridges fits and compatible with all BRITA jugs incl PerfectFit 3 Count (Pack of 1)
Amazon Basics£9.624.5★
BRITA 650912 Elite Filters Plastic
BRITA£69.974.2★
Brita 10 Cup Elite Filter Pitcher with Smart Light Indicator Reduces 30+ Contaminants Including Lead and Microplastics Filter Lasts 6 Months Tahoe Blue
BRITA£46.044.5★
BRITA Marella Water Filter Jug Graphite (2.4L) Half Year Pack incl. 6x MAXTRA PRO Pure Performance cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
BRITA£24.854.7★
BRITA Marella XL Water Filter Jug White (3.5L) incl. 1x MAXTRA PRO Pure Performance cartridge - large-volume jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
BRITA£14.194.6★
What buyers say about britta
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent filter”
“the quality looks sturdy”
“fair price”
“As advertised”
“Fit perfect”
“easy to pour”
“Very nice and cleans water exceptionally well”
“it works really well”
“Easy to wash and clean”
“Good sturdy design”
What buyers complain about
“Doesnt seem to filter anything”
“cheaper than other brands”
“Seems nothing is made with the sense of quality these days”
“Not fit for purpose”
“They leak”
“Cheap plastic item”
“Difficult to remove without damaging the kettle”
“Broke after 1 year”
“The kettle is quite heavy”
“Also sometimes they smell a bit of chemicals”
Top return reasons
Common questions
- Is britta profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 21 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the britta niche?
- 6 brands and 191 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in britta?
- Top complaints mined from reviews: Filtration, Value For Money, Quality-Overall. The return rate is 0.7%.
- What does it cost to enter the britta niche?
- Listings span £9.62–£152.15; the average listing price is £33.02 (sweet spot $15–$100). The average incumbent carries 8,606 reviews — the moat a new listing must climb.