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British Flag

Fail

Shoppers spend only $41K a year here, so British Flag is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£41K/yr88K searches / yr
90-day growth
+44.7%search demand this quarter
Competition
59%top-5 click share · 15 brands · 75 sellers

Flapen Score

British Flag against its category

The dotted line is the Home & Garden average. Past it, British Flag is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The British Flag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for British Flag 88K times last year and spent an estimated £41K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+44.7%
Conversion, latest week
7.5%
Market size, estimated
£41Ka year
Peak month
August31.9× the quietest month
Top search term
british flag80K searches a year

02 · Price

A sale here is worth £6.20.

Listings sell for £6.20 on average, from £2.66 to £18.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.20 that is £2K to £3K a year per listing.

Average price
£6.20under the $15 to $100 sweet spot
Price range
£2.66–£18.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Garden Décor. It carries 1,542 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#205in Garden Décor
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,542per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top British Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

75

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

23%

  • SHATCHI35%
  • AhfuLife16%
  • HENBRANDT12%
  • HowseHold5%
  • Henbrandt5%
  • Woiltryn5%

Demand

British Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep · busiest ÷ quietest = 31.9×

Reviews and returns

What reviews say buyers love and hate about British Flag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.14

Not as durable as advertised

Dont expect to last long

Lasted five months before it ripped

Quality-Overall11%+2.32

Very bad quality and pointless purchase

Cheap nasty tiny low quality

cheaply made

Strength10%−0.04

material very flimsy

Not very strong

sturdy is not a word I would use

Instructions/User Manual/Troubleshooting7%−0.03

no there are no instructions as usual with Chinese rubbish no there are no instructions online so best to not buy t

Thickness6%

A little thin

It's fairly thin

Love

Quality-Overall35%+2.32

Excellent quality

good quality pleaased with purchase

Overall a good quality flag that did exactly what we needed it for

Value For Money22%+1.21

Good price

Great value for money

good value for money

Size-Overall16%+0.59

Good size

Its a good size flag

very good it looks bigger in person i promise nice quality has 2 eyelets for putting it on a flag pole :D 4:2 england V croatia🙏

Advertised Vs Actual Product11%+0.33

Better than I thought

As described

JUST THE JOB

Material Quality4%+0.24

good material

strong material

excellent quality, shape and size and materials for the price point

Return

0.3% Return rate 66% Fixable by listing

Size-Overall58%▆█▃▄▇█

they are way smaller than advertised

Quality-Overall15%▁▅█▂▃▂

Very bad quality and pointless purchase

Cheap nasty tiny low quality

cheaply made

Material Quality6%▁▁▁█▃▁

Also the material is starting to fray after a couple of months

Material wont last long

Advertised Vs Actual Product6%▁▁▁█▁▇
Thin5%█▁▁▁▆▁

FAQ

Common British Flag questions

Answered from the same tracked data.