British Flag
FailShoppers spend only $41K a year here, so British Flag is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £41K/yr88K searches / yr
- 90-day growth
- +44.7%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 75 sellers
Flapen Score
British Flag against its category
The dotted line is the Home & Garden average. Past it, British Flag is stronger. Inside it, weaker.
Market
The British Flag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for British Flag 88K times last year and spent an estimated £41K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +44.7%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £41Ka year
- Peak month
- August31.9× the quietest month
- Top search term
- british flag80K searches a year
02 · Price
A sale here is worth £6.20.
Listings sell for £6.20 on average, from £2.66 to £18.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.20 that is £2K to £3K a year per listing.
- Average price
- £6.20under the $15 to $100 sweet spot
- Price range
- £2.66–£18.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Garden Décor. It carries 1,542 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #205in Garden Décor
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,542per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top British Flag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Union Jack Flag 5ft x 3ft with Brass Eyelets Large Polyester Britain Flag Banner for VE Day Celebrations Royal Street Parties Pub BBQ Events and Indoor Outdoor Home & Garden Display
- Price
- £3.74
- Rating
- 4.7/5
- Reviews
- 3,240
- Age
- 14y ago

AhfuLife Union Jack Flags 5ft x 3ft 1pcs Great Britain British UK Flags - Double Side with Brass Eyelets United Kingdom Flag for World Cup Street Indoor Outdoor Party Decorations
- Price
- £5.35
- Rating
- 4.7/5
- Reviews
- 7,515
- Age
- 4y ago

Henbrandt 1x Small Union Jack Flag 3FT x 2FT - Premium British National Flag with Metal Eyelets for Indoor Outdoor Celebrations Sporting Events Garden Parties & National Occasions
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 974
- Age
- 4y ago

Union Jack Flags Britain UK Flag (PACK OF 2) 5ft x 3ft with Brass Eyelets British UK National Flag for Indoor & Outdoor Use Parties Festivals Coronation Street Decorations Royal Celebrations
- Price
- £7.73
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 11mo ago

Henbrandt 1x Union Jack Flag - Large 5ft x 3ft Premium Polyester British National Flag with Metal Eyelets Perfect for Outdoor Events Celebrations & Patriotic Displays
- Price
- £3.53
- Rating
- 4.5/5
- Reviews
- 3,763
- Age
- 17y ago
Trending
90-day click momentum
2 PCS Union Jack Flags British Flag for Outdoor and Indoor Display 5FT × 3FT United Kingdom Flags Ideal for Patriotic Events and Sports Support
- Price
- £7.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Union Jack Bunting Flags - British Flag 3x5FT -(90x150cm) UK Flag Indoor/Outdoor Quality Polyester with Vivid Color and Brass Grommets Decorations
- Price
- £3.91
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 2y ago

Union Jack Flag 3ft x 2ft with Brass Eyelets Large Polyester Britain Flag Banner for VE Day Celebrations Royal Street Parties Pub BBQ Events and Indoor Outdoor Home & Garden Display
- Price
- £3.29
- Rating
- 4.7/5
- Reviews
- 3,240
- Age
- 3y ago

Union Jack Flag - British Flag with Royal Coat of Arms - Double-Sided Digital Print - 110Den Thick Polyester - Double Seam - 2 Brass Eyelets Large 5ft x 3ft
- Price
- £9.12
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 4y ago

SHATCHI 20m/65ft Long Union Jack Bunting Banner with 50 Triangle Flags Sports Royal Events Street Party Decorations Pub BBQ Great Britain Support
- Price
- £3.77
- Rating
- 4.4/5
- Reviews
- 1,675
- Age
- 10y ago
Newest
by launch date
2 PCS Union Jack Flags British Flag for Outdoor and Indoor Display 5FT × 3FT United Kingdom Flags Ideal for Patriotic Events and Sports Support
- Price
- £7.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

England & Union Jack Flags 5ft x 3ft (150x90cm) British UK National with Eyelets Durable Polyester for Indoor Outdoor Display Sports & Celebrations (St George + Union Jack Bundle (2 Flags))
- Price
- £11.59
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 10mo ago

Union Jack Flags Britain UK Flag (PACK OF 2) 5ft x 3ft with Brass Eyelets British UK National Flag for Indoor & Outdoor Use Parties Festivals Coronation Street Decorations Royal Celebrations
- Price
- £7.73
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 11mo ago

18PCS Union Jack Hand Flags - Great Britain British Handheld Flag with Pole Small Hand Waving Bunting for Kings Birthday Parade Anniversary Football Party Decorations (Bonus 2pcs Tattoo Stickers)
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago

Union Jack Flags 5ft x 3ft Large British Flag Great Britain UK Flag with Brass Eyelets Party Indoor Outdoor Decorations
- Price
- £5.24
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
75
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
23%
- SHATCHI35%
- AhfuLife16%
- HENBRANDT12%
- HowseHold5%
- Henbrandt5%
- Woiltryn5%
Demand
British Flag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 31.9×
Reviews and returns
What reviews say buyers love and hate about British Flag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as durable as advertised
Dont expect to last long
Lasted five months before it ripped
Very bad quality and pointless purchase
Cheap nasty tiny low quality
cheaply made
material very flimsy
Not very strong
sturdy is not a word I would use
no there are no instructions as usual with Chinese rubbish no there are no instructions online so best to not buy t
A little thin
It's fairly thin
Love
Excellent quality
good quality pleaased with purchase
Overall a good quality flag that did exactly what we needed it for
Good price
Great value for money
good value for money
Good size
Its a good size flag
very good it looks bigger in person i promise nice quality has 2 eyelets for putting it on a flag pole :D 4:2 england V croatia🙏
Better than I thought
As described
JUST THE JOB
good material
strong material
excellent quality, shape and size and materials for the price point
Return
0.3% Return rate 66% Fixable by listing
they are way smaller than advertised
Very bad quality and pointless purchase
Cheap nasty tiny low quality
cheaply made
Also the material is starting to fray after a couple of months
Material wont last long
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common British Flag questions
Answered from the same tracked data.









