Britax Matrix Water Filters
MaybeReturns run at only 0.6% of orders. But shoppers spend only $38K a year here, so Britax Matrix Water Filters is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £38K/yr20K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 251 sellers
Flapen Score
Britax Matrix Water Filters against its category
The dotted line is the Home & Garden average. Past it, Britax Matrix Water Filters is stronger. Inside it, weaker.
Market
The Britax Matrix Water Filters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Britax Matrix Water Filters 20K times last year and spent an estimated £38K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £38Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- brita elite water filter9K searches a year
02 · Price
A sale here is worth £22.23.
Listings sell for £22.23 on average, from £9.62 to £69.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.23 that is £0 to £2K a year per listing.
- Average price
- £22.23inside the $15 to $100 sweet spot
- Price range
- £9.62–£69.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #49 within Water Coolers, Filters & Cartridges. It carries 9,625 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 65%
- Out of stock, average day
- 2.8%
- Average rank
- #49in Water Coolers, Filters & Cartridges
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,625per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Britax Matrix Water Filters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
Brita 10 Cup Elite Filter Pitcher with Smart Light Indicator Reduces 30+ Contaminants Including Lead and Microplastics Filter Lasts 6 Months Tahoe Blue
- Price
- £46.04
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 2y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 4 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
BRITA MAXTRA PRO Limescale Expert Water Filter Cartridge 6 Pack (NEW) - Original BRITA refill for ultimate appliance protection reducing impurities chlorine and metals (Package may vary)
- Price
- £20.39
- Rating
- 4.7/5
- Reviews
- 8,197
- Age
- 3y ago
Elite Water Filter(Lasts 6 Months) Replacements for Brita Pitcher Water Filter and Dispensers and More Efficient Long-Life Reduce Chlorine (Taste and Odor) and Lead BPA Free - 2 Pack(Blue)
- Price
- £24.82
- Rating
- 3.9/5
- Reviews
- 72
- Age
- 1y ago
Trending
90-day click momentum
6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
BREOILUTLE Water Filter Cartridges Compatible with Brita Marella Jug Kettle BREOILUTLE Water Filter Replacement for Brita Maxtra+ Plus Maxtra Pro All-in-1 Reduces Impurities (6PCS)
- Price
- £11.66
- Rating
- 4.3/5
- Reviews
- 1,716
- Age
- 2y ago
BRITA Filtration system on tap V (included x1 water filter) for filtered water with a pleasant taste instantly directly from your kitchen tap.
- Price
- £29.67
- Rating
- 4.1/5
- Reviews
- 2,241
- Age
- 2y ago
BRITA 650912 Elite Filters Plastic
- Price
- £69.97
- Rating
- 4.2/5
- Reviews
- 368
- Age
- 2y ago
Brita 10 Cup Elite Filter Pitcher with Smart Light Indicator Reduces 30+ Contaminants Including Lead and Microplastics Filter Lasts 6 Months Tahoe Blue
- Price
- £46.04
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 2y ago
Newest
by launch date6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
BRITA Water Filter Jug Style Essential White (2.4L) incl. 3x MAXTRA PRO Pure Performance |fridge-fitting pitcher with Smart Light LTI & flip-lid filtering impurities metals & more
- Price
- £21.71
- Rating
- 4.6/5
- Reviews
- 4,185
- Age
- 1y ago
Elite Water Filter(Lasts 6 Months) Replacements for Brita Pitcher Water Filter and Dispensers and More Efficient Long-Life Reduce Chlorine (Taste and Odor) and Lead BPA Free - 2 Pack(Blue)
- Price
- £24.82
- Rating
- 3.9/5
- Reviews
- 72
- Age
- 1y ago
BREAUILL Water Filter Cartridges Replacement for Brita Maxtra Pro All-in-1 Maxtra+ Plus BREAUILL Water Filter Compatible with Brita Marella Jug Kettle Reduce Impurities & Odor (6PCS)
- Price
- £10.68
- Rating
- 4.4/5
- Reviews
- 459
- Age
- 1y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 3 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 3,761
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
251
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
6%
- BRITA66%
- Waterdrop9%
- BlanKade6%
- EVERSPRING4%
- Amazon Basics4%
- BTRSOLUS4%
- Open — no brand owns it (4 brands, 6%)
Demand
Britax Matrix Water Filters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Britax Matrix Water Filters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brita elite water filter9K/yr
- filter brita6K/yr
- britax filters for water jugs5K/yr
- britax matrix water filters213/yr
- best water filter cartridges61/yr
Reviews and returns
What reviews say buyers love and hate about Britax Matrix Water Filters
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not filtering
Doesnt seem to filter anything
Cheap filter
cheaper than other brands
these weren't exactly cheap
better priced
Not really compatible- needs blue adapter
Not compatible
Incompatible
shoddy quality for the price
Bad quality
Because of this abysmal quality control
does not fit the jug
Does not fit
Big
Love
fair price
Great Deal
much cheaper
Excellent filter
Quality filter
Great water filter
Great quality, reliable performance, and Im very happy with it
Excellent Product
Good product exactly as described
Works as advertised
As described
As promised
Fit perfect
Easy to fit
Fit as expected
Return
0.6% Return rate 40% Fixable by listing
does not fit the jug
Does not fit
Big
Not really compatible- needs blue adapter
Not compatible
Incompatible
Not filtering
Doesnt seem to filter anything
Cheap filter
Malfunction
Doesn't work
the function is not working
Leakage inside
It leaks
They leak
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Britax Matrix Water Filters questions
Answered from the same tracked data.