Brita Water Filter Cartridges
MaybeShoppers spend an estimated $6.4M a year here. But the top 5 brands take 91% of clicks, so Brita Water Filter Cartridges is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £6.4M/yr3.1M searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 139 sellers
Flapen Score
Brita Water Filter Cartridges against its category
The dotted line is the Home & Garden average. Past it, Brita Water Filter Cartridges is stronger. Inside it, weaker.
Market
The Brita Water Filter Cartridges market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brita Water Filter Cartridges 3.1M times last year and spent an estimated £6.4M. The top 5 brands take 91% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.4M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £6.4Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- brita water filter cartridges1.2M searches a year
02 · Price
A sale here is worth £16.81.
Listings sell for £16.81 on average, from £9.62 to £36.73. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At £16.81 that is £252K to £336K a year per listing.
- Average price
- £16.81inside the $15 to $100 sweet spot
- Price range
- £9.62–£36.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £252K–£336K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Water Coolers, Filters & Cartridges. It carries 11,153 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 63%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Water Coolers, Filters & Cartridges
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,153per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Brita Water Filter Cartridges products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
BRITA MAXTRA PRO Limescale Expert Water Filter Cartridge 6 Pack (NEW) - Original BRITA refill for ultimate appliance protection reducing impurities chlorine and metals (Package may vary)
- Price
- £20.39
- Rating
- 4.7/5
- Reviews
- 8,197
- Age
- 3y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 4 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
Amazon Basics Water Filter Cartridges fits and compatible with all BRITA jugs incl PerfectFit 3 Count (Pack of 1)
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 16,236
- Age
- 2y ago
Trending
estimated 90-day click momentum6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
- Price
- £36.73
- Rating
- 4.8/5
- Reviews
- 1,255
- Age
- 2y ago
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 3,298
- Age
- 2y ago
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 12mo ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 12 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £35.46
- Rating
- 4.7/5
- Reviews
- 10,704
- Age
- 3y ago
Newest
by launch date6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 12mo ago
Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS
- Price
- £10.38
- Rating
- 4.3/5
- Reviews
- 2,226
- Age
- 1y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 3 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 3,761
- Age
- 2y ago
BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
- Price
- £36.73
- Rating
- 4.8/5
- Reviews
- 1,255
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
139
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
6%
- BRITA63%
- Waterdrop9%
- BTRSOLUS8%
- Amazon Basics6%
- EVERSPRING5%
- Watus3%
- Open — no brand owns it (3 brands, 6%)
Demand
Brita Water Filter Cartridges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Brita Water Filter Cartridges search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brita water filter cartridges1.2M/yr
- brita water filter358K/yr
- brita299K/yr
- water filter cartridges260K/yr
- brita filter178K/yr
- brita maxtra pro filter cartridge76K/yr
- water filters93K/yr
- brita maxtra pro105K/yr
- brita filters68K/yr
- brita filter cartridge61K/yr
Reviews and returns
What reviews say buyers love and hate about Brita Water Filter Cartridges
We read the reviews and the return reasons for every product selling here.
“Horrible filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brita Water Filter Cartridges questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data