Brita Water Filter Cartridges
Brita Water Filter Cartridges shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Brita Water Filter Cartridges profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brita Water Filter Cartridges is a £6.4M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 59/100.
Brita Water Filter Cartridges: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.1% over the last 90 days and 12.2% of searches end in a purchase.
£6.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Brita Water Filter Cartridges products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
BRITA MAXTRA PRO Limescale Expert Water Filter Cartridge 6 Pack (NEW) - Original BRITA refill for ultimate appliance protection reducing impurities chlorine and metals (Package may vary)
- Price
- £20.39
- Rating
- 4.7/5
- Reviews
- 8,197
- Age
- 3y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 4 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
Amazon Basics Water Filter Cartridges fits and compatible with all BRITA jugs incl PerfectFit 3 Count (Pack of 1)
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 16,236
- Age
- 2y ago
Trending
90-day click momentum6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
- Price
- £36.73
- Rating
- 4.8/5
- Reviews
- 1,255
- Age
- 2y ago
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 3,298
- Age
- 2y ago
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 12mo ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 12 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £35.46
- Rating
- 4.7/5
- Reviews
- 10,704
- Age
- 3y ago
Newest
by launch date6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 7mo ago
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 12mo ago
Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS
- Price
- £10.38
- Rating
- 4.3/5
- Reviews
- 2,226
- Age
- 1y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 3 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 3,761
- Age
- 2y ago
BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
- Price
- £36.73
- Rating
- 4.8/5
- Reviews
- 1,255
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
139
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
6%
- BRITA63%
- Waterdrop9%
- BTRSOLUS8%
- Amazon Basics6%
- EVERSPRING5%
- Watus3%
- Open — no brand owns it (3 brands, 6%)
Brita Water Filter Cartridges demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Brita Water Filter Cartridges search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brita water filter cartridges1.2M/yr
- brita water filter358K/yr
- brita299K/yr
- water filter cartridges260K/yr
- brita filter178K/yr
- brita maxtra pro filter cartridge76K/yr
- water filters93K/yr
- brita maxtra pro105K/yr
- brita filters68K/yr
- brita filter cartridge61K/yr
What reviews say buyers love and hate about Brita Water Filter Cartridges
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Great Deal”
“Excellent filter”
“Great quality, reliable performance, and Im very happy with it”
“Works as advertised”
“Fit perfect”
What buyers complain about
79% of reviews“Horrible filter”
“these weren't exactly cheap”
“Not really compatible- needs blue adapter”
“Bad quality”
“Tight fit not impressed”
Brita Water Filter Cartridges return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brita Water Filter Cartridges questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
