Brita Water Bottle Filter Discs
FailPrices span $7.45–$11.75, mostly outside the sweet spot, so Brita Water Bottle Filter Discs is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £46K/yr29K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 95%top-5 click share · 7 brands · 35 sellers
Flapen Score
Brita Water Bottle Filter Discs against its category
The dotted line is the Home & Garden average. Past it, Brita Water Bottle Filter Discs is stronger. Inside it, weaker.
Market
The Brita Water Bottle Filter Discs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brita Water Bottle Filter Discs 29K times last year and spent an estimated £46K. The top 5 brands take 95% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £46Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- brita water bottle filter discs9K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £7.45 to £11.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £9.50 that is £5K to £7K a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £7.45–£11.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #128 within Water Coolers, Filters & Cartridges. It carries 3,163 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 12.5%
- Average rank
- #128in Water Coolers, Filters & Cartridges
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,163per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Brita Water Bottle Filter Discs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BRITA MicroDisc Replacement Filter Discs for FillandGo and Filter Bottles Reduce Chlorine microparticles and Other impurities - 3 Pack
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 19,947
- Age
- 11y ago
Teokantz 8-Packs Bottle Filter Discs for Brita Fill & Go Water Filter Bottles Micro Disc Water Filter Discs Reduce PFAS Chlorine Micro Particles Taste-Disturbing Substances in Drinking Water
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago
8 PCS Water Bottle Filter Discs Compatible with Brita Fill & Go Water Filter Bottles Carafes Water Filter Discs Reduces PFAS Chlorine Microparticles Other Impurities in Drinking Water
- Price
- £9.35
- Rating
- 4.5/5
- Reviews
- 466
- Age
- 1y ago
MicroDisc Water Filter Replacement Discs 6-Pack for Brita Fill & Go Bottles & Carafes Carbon Fibre Wrapped Fast Flow 5 Micron Filtration Reduces Chlorine & Improves Taste
- Price
- £11.75
- Rating
- 4.3/5
- Reviews
- 421
- Age
- 2y ago
ZoneKing 4 Pack Micro Disc Replacement Filter for Brita Fill & Go Water Filter Bottles & Carafes | 150L/4 Weeks Long-Lasting | Reduce Chlorine Particles and Other contaminants in Water
- Price
- £8.49
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 3y ago
Trending
estimated 90-day click momentum
OHFAMO 12 Pack MicroDisc Water Filters Compatible with Brita Fill&Go Bottles Individually Packed Replacement Filter Discs Reduce Chlorine Microparticles Unwanted Taste and Odours
- Price
- £11.74
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Teokantz 8-Packs Bottle Filter Discs for Brita Fill & Go Water Filter Bottles Micro Disc Water Filter Discs Reduce PFAS Chlorine Micro Particles Taste-Disturbing Substances in Drinking Water
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago
8 PCS Water Bottle Filter Discs Compatible with Brita Fill & Go Water Filter Bottles Carafes Water Filter Discs Reduces PFAS Chlorine Microparticles Other Impurities in Drinking Water
- Price
- £9.35
- Rating
- 4.5/5
- Reviews
- 466
- Age
- 1y ago
MicroDisc Water Filter Replacement Discs 6-Pack for Brita Fill & Go Bottles & Carafes Carbon Fibre Wrapped Fast Flow 5 Micron Filtration Reduces Chlorine & Improves Taste
- Price
- £11.75
- Rating
- 4.3/5
- Reviews
- 421
- Age
- 2y ago
BRITA MicroDisc Replacement Filter Discs for FillandGo and Filter Bottles Reduce Chlorine microparticles and Other impurities - 3 Pack
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 19,947
- Age
- 11y ago
Newest
by launch dateOHFAMO 12 Pack MicroDisc Water Filters Compatible with Brita Fill&Go Bottles Individually Packed Replacement Filter Discs Reduce Chlorine Microparticles Unwanted Taste and Odours
- Price
- £11.74
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
8 Pack Water Bottle Filter Discs Compatible with Brita Water Bottle Micro Disc Water Filter Discs for Brita Fill and Go Water Bottle Replacement Reduce Chlorine Microparticles and Other Impurities
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Teokantz 8-Packs Bottle Filter Discs for Brita Fill & Go Water Filter Bottles Micro Disc Water Filter Discs Reduce PFAS Chlorine Micro Particles Taste-Disturbing Substances in Drinking Water
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago
8 PCS Water Bottle Filter Discs Compatible with Brita Fill & Go Water Filter Bottles Carafes Water Filter Discs Reduces PFAS Chlorine Microparticles Other Impurities in Drinking Water
- Price
- £9.35
- Rating
- 4.5/5
- Reviews
- 466
- Age
- 1y ago
MicroDisc Water Filter Replacement Discs 6-Pack for Brita Fill & Go Bottles & Carafes Carbon Fibre Wrapped Fast Flow 5 Micron Filtration Reduces Chlorine & Improves Taste
- Price
- £11.75
- Rating
- 4.3/5
- Reviews
- 421
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
35
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
3%
- BRITA48%
- Teokantz18%
- Kigniote17%
- Tylola7%
- ZoneKing4%
- OHFAMO3%
- Open — no brand owns it (1 brand, 3%)
Demand
Brita Water Bottle Filter Discs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Brita Water Bottle Filter Discs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brita water bottle filter discs9K/yr
- brita microdisc filters9K/yr
- brita bottle filter discs4K/yr
- brita disc filters3K/yr
- brita water filter discs2K/yr
- brita filter discs2K/yr
Reviews and returns
What reviews say buyers love and hate about Brita Water Bottle Filter Discs
We read the reviews and the return reasons for every product selling here.
“Bad, undrinkable water filtering”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brita Water Bottle Filter Discs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data