brita water bottle filter discs
Skip itPrices mostly outside the sweet spot ($7.45–$11.75) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,162.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£46K£46K/yr · 29K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Price range
Bad£7.45–£11.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brita water bottle filter discs is a £46K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 34/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
brita water bottle filter discs market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- £38K–£48K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 12.5%
- Avg brand age
- 27 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
35
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
3%
- BRITA48%
- Teokantz18%
- Kigniote17%
- Tylola7%
- ZoneKing4%
- OHFAMO3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +0.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top brita water bottle filter discs search terms
- brita water bottle filter discs9K/yr
- brita microdisc filters9K/yr
- brita bottle filter discs4K/yr
- brita disc filters3K/yr
- brita water filter discs2K/yr
- brita filter discs2K/yr
Top brita water bottle filter discs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BRITA MicroDisc Replacement Filter Discs for FillandGo and Filter Bottles Reduce Chlorine microparticles and Other impurities - 3 Pack
BRITA£7.454.6★19,947 rev
Teokantz 8-Packs Bottle Filter Discs for Brita Fill & Go Water Filter Bottles Micro Disc Water Filter Discs Reduce PFAS Chlorine Micro Particles Taste-Disturbing Substances in Drinking Water
Teokantz£8.144.4★123 rev
8 PCS Water Bottle Filter Discs Compatible with Brita Fill & Go Water Filter Bottles Carafes Water Filter Discs Reduces PFAS Chlorine Microparticles Other Impurities in Drinking Water
Kigniote£9.354.5★466 rev
MicroDisc Water Filter Replacement Discs 6-Pack for Brita Fill & Go Bottles & Carafes Carbon Fibre Wrapped Fast Flow 5 Micron Filtration Reduces Chlorine & Improves Taste
Tylola£11.754.3★421 rev
ZoneKing 4 Pack Micro Disc Replacement Filter for Brita Fill & Go Water Filter Bottles & Carafes | 150L/4 Weeks Long-Lasting | Reduce Chlorine Particles and Other contaminants in Water
ZoneKing£8.494.6★1,061 rev
Newest
by launch date
OHFAMO 12 Pack MicroDisc Water Filters Compatible with Brita Fill&Go Bottles Individually Packed Replacement Filter Discs Reduce Chlorine Microparticles Unwanted Taste and Odours
OHFAMO£11.7416 rev
8 Pack Water Bottle Filter Discs Compatible with Brita Water Bottle Micro Disc Water Filter Discs for Brita Fill and Go Water Bottle Replacement Reduce Chlorine Microparticles and Other Impurities
Starvortex£9.61104 rev
Teokantz 8-Packs Bottle Filter Discs for Brita Fill & Go Water Filter Bottles Micro Disc Water Filter Discs Reduce PFAS Chlorine Micro Particles Taste-Disturbing Substances in Drinking Water
Teokantz£8.14123 rev
8 PCS Water Bottle Filter Discs Compatible with Brita Fill & Go Water Filter Bottles Carafes Water Filter Discs Reduces PFAS Chlorine Microparticles Other Impurities in Drinking Water
Kigniote£9.35466 rev
MicroDisc Water Filter Replacement Discs 6-Pack for Brita Fill & Go Bottles & Carafes Carbon Fibre Wrapped Fast Flow 5 Micron Filtration Reduces Chlorine & Improves Taste
Tylola£11.75421 rev
Trending
90-day click momentumOHFAMO 12 Pack MicroDisc Water Filters Compatible with Brita Fill&Go Bottles Individually Packed Replacement Filter Discs Reduce Chlorine Microparticles Unwanted Taste and Odours
OHFAMO£11.744.8★
Teokantz 8-Packs Bottle Filter Discs for Brita Fill & Go Water Filter Bottles Micro Disc Water Filter Discs Reduce PFAS Chlorine Micro Particles Taste-Disturbing Substances in Drinking Water
Teokantz£8.144.4★
8 PCS Water Bottle Filter Discs Compatible with Brita Fill & Go Water Filter Bottles Carafes Water Filter Discs Reduces PFAS Chlorine Microparticles Other Impurities in Drinking Water
Kigniote£9.354.5★
MicroDisc Water Filter Replacement Discs 6-Pack for Brita Fill & Go Bottles & Carafes Carbon Fibre Wrapped Fast Flow 5 Micron Filtration Reduces Chlorine & Improves Taste
Tylola£11.754.3★
BRITA MicroDisc Replacement Filter Discs for FillandGo and Filter Bottles Reduce Chlorine microparticles and Other impurities - 3 Pack
BRITA£7.454.6★
What buyers say about brita water bottle filter discs
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“lovely filtered water every time for your water bottle”
“Good quality”
“Exactly as expected”
“Fit well and cheaper”
“They are simple to use”
“It works”
“Great for water bottles”
“easy to install”
“Filters compatible with Brita”
What buyers complain about
“Bad, undrinkable water filtering”
“Im not convinced of the efficacy of the product”
“They don't fit my water bottle”
“it takes ages to filter the water”
“not the same quality”
“I'm experiencing more leaks”
Top return reasons
Common questions
- Is brita water bottle filter discs profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the brita water bottle filter discs niche?
- 7 brands and 35 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in brita water bottle filter discs?
- Top complaints mined from reviews: Filtration, Functionality-Overall, Size-Overall. The return rate is 0.3%.
- When does demand for brita water bottle filter discs peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the brita water bottle filter discs niche?
- Listings span £7.45–£11.75; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 3,163 reviews — the moat a new listing must climb.