brita maxtra pro
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.22avg listing price — sweet spot $15–$100
Price range
Great£10.68–£40.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£444K£444K/yr · 171K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad15,058.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, brita maxtra pro is a £444K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
brita maxtra pro market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £404K–£506K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
136
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- BRITA79%
- EVERSPRING7%
- Waterdrop7%
- Watus6%
- BREAUILL2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top brita maxtra pro products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
BRITA£19.794.7★24,065 rev
BRITA MAXTRA PRO Limescale Expert Water Filter Cartridge 6 Pack (NEW) - Original BRITA refill for ultimate appliance protection reducing impurities chlorine and metals (Package may vary)
BRITA£20.394.7★8,197 rev
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 4 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
BRITA£13.984.7★24,065 rev
EVERSPRING Water Filter Cartridges Compatible with Brita Maxtra+ Maxtra Plus Maxtra Pro All-in-1 Brita Marella Jug Kettle Mavea Anna Duomax Reduce PFAS and Limescale TÜV SÜD 6 Pieces
EVERSPRING£12.024.2★16,728 rev
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
Watus£12.434.4★3,298 rev
Newest
by launch date
BREAUILL Water Filter Cartridges Replacement for Brita Maxtra Pro All-in-1 Maxtra+ Plus BREAUILL Water Filter Compatible with Brita Marella Jug Kettle Reduce Impurities & Odor (6PCS)
BREAUILL£10.68459 rev
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 3 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
BRITA£11.543,761 rev
BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
BRITA£36.731,255 rev
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
Watus£12.433,298 rev
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
BRITA£19.7924,065 rev
Trending
90-day click momentumBRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
BRITA£36.734.8★
BRITA MAXTRA+ Water Filter Cartridges - Pack of 6 (EU Version)
BRITA£25.934.7★
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
Watus£12.434.4★
Waterdrop Water Filter Cartridges Replacement for Brita Maxtra+ Plus Maxtra Pro All-in-1 Compatible with Brita Marella Jug and Kettle Reduce PFAS PFOA/PFOS TÜV SÜD NSF Certified (12)
Waterdrop£18.734.2★
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 12 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
BRITA£35.464.7★
What buyers say about brita maxtra pro
What buyers praise and complain about, mined from review topics.What buyers love
“fair price”
“Excellent Product”
“Excellent filter”
“Works as advertised”
“Fit perfect”
“Convenient pack”
“Very nice and cleans water exceptionally well”
“Work very well”
“Easy to assemble”
“keeps the kettle clean”
What buyers complain about
“Horrible filter”
“cheaper than other brands”
“Not really compatible- needs blue adapter”
“Poor quality”
“does not fit the jug”
“can't see much difference in performance”
“keep falling out”
“Instructions not in English only a small problem”
“False advertising”
“the water does not come through the filter”
Top return reasons
Common questions
- Is brita maxtra pro profitable to sell on Amazon United Kingdom?
- The niche generates £444K/yr across 14 tracked products. 90-day search growth is -26.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the brita maxtra pro niche?
- 5 brands and 136 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brita maxtra pro?
- Top complaints mined from reviews: Filtration, Value For Money, Compatibility-Overall. The return rate is 0.5%.
- When does demand for brita maxtra pro peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the brita maxtra pro niche?
- Listings span £10.68–£40.96; the average listing price is £20.22 (sweet spot $15–$100). The average incumbent carries 15,059 reviews — the moat a new listing must climb.