Brita Maxtra Pro
FailThe top 5 brands take 100% of clicks, so Brita Maxtra Pro is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £444K/yr171K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 136 sellers
Flapen Score
Brita Maxtra Pro against its category
The dotted line is the Home & Garden average. Past it, Brita Maxtra Pro is stronger. Inside it, weaker.
Market
The Brita Maxtra Pro market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brita Maxtra Pro 171K times last year and spent an estimated £444K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £444K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £444Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- brita maxtra pro105K searches a year
02 · Price
A sale here is worth £20.22.
Listings sell for £20.22 on average, from £10.68 to £40.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £20.22 that is £30K to £40K a year per listing.
- Average price
- £20.22inside the $15 to $100 sweet spot
- Price range
- £10.68–£40.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £30K–£40K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Water Coolers, Filters & Cartridges. It carries 15,059 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 57%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Water Coolers, Filters & Cartridges
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,059per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Brita Maxtra Pro products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago

BRITA MAXTRA PRO Limescale Expert Water Filter Cartridge 6 Pack (NEW) - Original BRITA refill for ultimate appliance protection reducing impurities chlorine and metals (Package may vary)
- Price
- £20.39
- Rating
- 4.7/5
- Reviews
- 8,197
- Age
- 3y ago

BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 4 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago

EVERSPRING Water Filter Cartridges Compatible with Brita Maxtra+ Maxtra Plus Maxtra Pro All-in-1 Brita Marella Jug Kettle Mavea Anna Duomax Reduce PFAS and Limescale TÜV SÜD 6 Pieces
- Price
- £12.02
- Rating
- 4.2/5
- Reviews
- 16,728
- Age
- 5y ago

Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 3,298
- Age
- 2y ago
Trending
estimated 90-day click momentum
BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
- Price
- £36.73
- Rating
- 4.8/5
- Reviews
- 1,255
- Age
- 2y ago

BRITA MAXTRA+ Water Filter Cartridges - Pack of 6 (EU Version)
- Price
- £25.93
- Rating
- 4.7/5
- Reviews
- 46,410
- Age
- 9y ago

Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 3,298
- Age
- 2y ago

Waterdrop Water Filter Cartridges Replacement for Brita Maxtra+ Plus Maxtra Pro All-in-1 Compatible with Brita Marella Jug and Kettle Reduce PFAS PFOA/PFOS TÜV SÜD NSF Certified (12)
- Price
- £18.73
- Rating
- 4.2/5
- Reviews
- 27,580
- Age
- 7y ago

BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 12 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £35.46
- Rating
- 4.7/5
- Reviews
- 10,704
- Age
- 3y ago
Newest
by launch date
BREAUILL Water Filter Cartridges Replacement for Brita Maxtra Pro All-in-1 Maxtra+ Plus BREAUILL Water Filter Compatible with Brita Marella Jug Kettle Reduce Impurities & Odor (6PCS)
- Price
- £10.68
- Rating
- 4.4/5
- Reviews
- 459
- Age
- 1y ago

BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 3 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 3,761
- Age
- 2y ago

BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
- Price
- £36.73
- Rating
- 4.8/5
- Reviews
- 1,255
- Age
- 2y ago

Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 3,298
- Age
- 2y ago

BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
136
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- BRITA79%
- EVERSPRING7%
- Waterdrop7%
- Watus6%
- BREAUILL2%
Demand
Brita Maxtra Pro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Brita Maxtra Pro
We read the reviews and the return reasons for every product selling here.
“Horrible filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brita Maxtra Pro questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









