Skip to content

Brita Maxtra Pro

Fail

The top 5 brands take 100% of clicks, so Brita Maxtra Pro is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£444K/yr171K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
73%top-5 click share · 5 brands · 136 sellers

Flapen Score

Brita Maxtra Pro against its category

The dotted line is the Home & Garden average. Past it, Brita Maxtra Pro is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brita Maxtra Pro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brita Maxtra Pro 171K times last year and spent an estimated £444K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £444K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
12.9%
Market size, estimated
£444Ka year
Peak month
November1.4× the quietest month
Top search term
brita maxtra pro105K searches a year

02 · Price

A sale here is worth £20.22.

Listings sell for £20.22 on average, from £10.68 to £40.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £20.22 that is £30K to £40K a year per listing.

Average price
£20.22inside the $15 to $100 sweet spot
Price range
£10.68–£40.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£30K–£40K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Water Coolers, Filters & Cartridges. It carries 15,059 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#15in Water Coolers, Filters & Cartridges
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,059per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Brita Maxtra Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£44K£89K£133K£178K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

136

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • BRITA79%
  • EVERSPRING7%
  • Waterdrop7%
  • Watus6%
  • BREAUILL2%

Demand

Brita Maxtra Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Brita Maxtra Pro

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration27%−0.12

Horrible filter

Doesnt seem to filter anything

Cheap filter

Value For Money16%+1.85

cheaper than other brands

these weren't exactly cheap

a lot cheaper to buy

Compatibility-Overall11%−0.12

Not really compatible- needs blue adapter

Not compatible

Incompatible product

Quality-Overall9%+1.04

Poor quality

Garbage

Rubbish product

Size-Overall5%+0.12

does not fit the jug

Too big to fit in properly

Doesnt fit

Love

Value For Money28%+1.85

fair price

Great deal

much cheaper

Quality-Overall19%+1.04

Excellent Product

Great quality, reliable performance, and Im very happy with it

Good product exactly as described

Filtration18%−0.12

Excellent filter

Excellent water filter

No problems with the filter

Advertised Vs Actual Product14%+1.11

Works as advertised

As described

As promised

Size-Overall6%+0.12

Fit perfect

Easy to fit

Fit as expected

Return

0.5% Return rate 35% Fixable by listing

Size-Overall31%▆▇█▇█▇

does not fit the jug

Too big to fit in properly

Doesnt fit

Compatibility-Overall28%▇▇▇█▇▇

Not really compatible- needs blue adapter

Not compatible

Incompatible product

Filtration22%█▇█▇▆█

Horrible filter

Doesnt seem to filter anything

Cheap filter

Functionality-Overall6%█▅▆▅▆▆

can't see much difference in performance

the function is not working

Doesn't work

Advertised Vs Actual Product3%█▆▅▇▆█

False advertising

Incorrect description

Not a match as advertised

FAQ

Common Brita Maxtra Pro questions

Answered from the same tracked data.