Brita Maxtra Pro
brand-locked demand (top 5 brands take 100% of clicks) — Brita Maxtra Pro doesn't clear our bar today.
Flapen Score
Is Brita Maxtra Pro profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brita Maxtra Pro is a £444K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Brita Maxtra Pro: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.5% over the last 90 days and 12.9% of searches end in a purchase.
£444K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Brita Maxtra Pro products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
BRITA MAXTRA PRO Limescale Expert Water Filter Cartridge 6 Pack (NEW) - Original BRITA refill for ultimate appliance protection reducing impurities chlorine and metals (Package may vary)
- Price
- £20.39
- Rating
- 4.7/5
- Reviews
- 8,197
- Age
- 3y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 4 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
EVERSPRING Water Filter Cartridges Compatible with Brita Maxtra+ Maxtra Plus Maxtra Pro All-in-1 Brita Marella Jug Kettle Mavea Anna Duomax Reduce PFAS and Limescale TÜV SÜD 6 Pieces
- Price
- £12.02
- Rating
- 4.2/5
- Reviews
- 16,728
- Age
- 5y ago
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 3,298
- Age
- 2y ago
Trending
90-day click momentum
BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
- Price
- £36.73
- Rating
- 4.8/5
- Reviews
- 1,255
- Age
- 2y ago
BRITA MAXTRA+ Water Filter Cartridges - Pack of 6 (EU Version)
- Price
- £25.93
- Rating
- 4.7/5
- Reviews
- 46,410
- Age
- 9y ago
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 3,298
- Age
- 2y ago
Waterdrop Water Filter Cartridges Replacement for Brita Maxtra+ Plus Maxtra Pro All-in-1 Compatible with Brita Marella Jug and Kettle Reduce PFAS PFOA/PFOS TÜV SÜD NSF Certified (12)
- Price
- £18.73
- Rating
- 4.2/5
- Reviews
- 27,580
- Age
- 7y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 12 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £35.46
- Rating
- 4.7/5
- Reviews
- 10,704
- Age
- 3y ago
Newest
by launch date
BREAUILL Water Filter Cartridges Replacement for Brita Maxtra Pro All-in-1 Maxtra+ Plus BREAUILL Water Filter Compatible with Brita Marella Jug Kettle Reduce Impurities & Odor (6PCS)
- Price
- £10.68
- Rating
- 4.4/5
- Reviews
- 459
- Age
- 1y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 3 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 3,761
- Age
- 2y ago
BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device
- Price
- £36.73
- Rating
- 4.8/5
- Reviews
- 1,255
- Age
- 2y ago
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 3,298
- Age
- 2y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
136
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- BRITA79%
- EVERSPRING7%
- Waterdrop7%
- Watus6%
- BREAUILL2%
Brita Maxtra Pro demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
What reviews say buyers love and hate about Brita Maxtra Pro
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“fair price”
“Excellent Product”
“Excellent filter”
“Works as advertised”
“Fit perfect”
What buyers complain about
82% of reviews“Horrible filter”
“cheaper than other brands”
“Not really compatible- needs blue adapter”
“Poor quality”
“does not fit the jug”
Brita Maxtra Pro return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brita Maxtra Pro questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
