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Brita Marella Water Filter Cartridges

Fail

Shoppers spend an estimated $57K a year here, so Brita Marella Water Filter Cartridges is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£57K/yr41K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
75%top-5 click share · 9 brands · 85 sellers

Flapen Score

Brita Marella Water Filter Cartridges against its category

The dotted line is the Home & Garden average. Past it, Brita Marella Water Filter Cartridges is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brita Marella Water Filter Cartridges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brita Marella Water Filter Cartridges 41K times last year and spent an estimated £57K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
9.3%
Market size, estimated
£57Ka year
Top search term
brita marella water filter cartridges26K searches a year

02 · Price

A sale here is worth £14.84.

Listings sell for £14.84 on average, from £10.82 to £24.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.84 that is £1K to £4K a year per listing.

Average price
£14.84under the $15 to $100 sweet spot
Price range
£10.82–£24.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Water Coolers, Filters & Cartridges. It carries 11,041 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#22in Water Coolers, Filters & Cartridges
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,041per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Brita Marella Water Filter Cartridges products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

85

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

8%

  • BREOILUTLE33%
  • BRITA32%
  • Tikstoy10%
  • Waterdrop7%
  • EVERSPRING7%
  • GOLDEN ICEPURE3%
  • Open — no brand owns it (3 brands, 8%)

Search terms

Top Brita Marella Water Filter Cartridges search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brita marella water filter cartridges26K/yr
  • brita marella xl water filter cartridges6K/yr
  • brita marella replacement water filter cartridges3K/yr
  • marella water filter cartridges3K/yr
  • brita marella filters3K/yr

Reviews and returns

What reviews say buyers love and hate about Brita Marella Water Filter Cartridges

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
31%of negative reviews mention “Filtration”
0.6%of orders come back
“Not filtering”
A buyer, on “Filtration”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brita Marella Water Filter Cartridges questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data