Brita Marella Water Filter Cartridges
FailShoppers spend only $57K a year here, so Brita Marella Water Filter Cartridges is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £57K/yr41K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 85 sellers
Flapen Score
Brita Marella Water Filter Cartridges against its category
The dotted line is the Home & Garden average. Past it, Brita Marella Water Filter Cartridges is stronger. Inside it, weaker.
Market
The Brita Marella Water Filter Cartridges market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brita Marella Water Filter Cartridges 41K times last year and spent an estimated £57K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £57Ka year
- Top search term
- brita marella water filter cartridges26K searches a year
02 · Price
A sale here is worth £14.84.
Listings sell for £14.84 on average, from £10.82 to £24.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.84 that is £1K to £4K a year per listing.
- Average price
- £14.84under the $15 to $100 sweet spot
- Price range
- £10.82–£24.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Water Coolers, Filters & Cartridges. It carries 11,041 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Water Coolers, Filters & Cartridges
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,041per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Brita Marella Water Filter Cartridges products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BREOILUTLE Water Filter Cartridges Compatible with Brita Marella Jug Kettle BREOILUTLE Water Filter Replacement for Brita Maxtra+ Plus Maxtra Pro All-in-1 Reduces Impurities (6PCS)
- Price
- £11.66
- Rating
- 4.3/5
- Reviews
- 1,716
- Age
- 2y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £19.79
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 4 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 24,065
- Age
- 3y ago
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 12mo ago
EVERSPRING Water Filter Cartridges Compatible with Brita Maxtra+ Maxtra Plus Maxtra Pro All-in-1 Brita Marella Jug Kettle Mavea Anna Duomax Reduce PFAS and Limescale TÜV SÜD 6 Pieces
- Price
- £12.02
- Rating
- 4.2/5
- Reviews
- 16,728
- Age
- 5y ago
Trending
90-day click momentum
Molifal Water Filter Cartridges Compatible with Brita Maxtra Maxtra+ 12 Pack for Marella Style Elemaris Jugs 5-Stage Filtration Removes Chlorine Odor Metals BPA-Free Great for Coffee & Cooking
- Price
- £17.03
- Rating
- 4.3/5
- Reviews
- 1,443
- Age
- 1y ago
Water Filter Cartridge Compatible with Brita Jug Maxtra+ Marella Marella Cool Style Elemaris XL Aluna Aluna Cool Mavea Elemaris (6 Pack)
- Price
- £12.99
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 7mo ago
BRITA Marella Water Filter Jug Graphite (2.4L) Half Year Pack incl. 6x MAXTRA PRO Pure Performance cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
- Price
- £24.85
- Rating
- 4.7/5
- Reviews
- 2,707
- Age
- 3y ago
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 3,298
- Age
- 2y ago
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 12mo ago
Newest
by launch dateWater Filter Cartridge Compatible with Brita Jug Maxtra+ Marella Marella Cool Style Elemaris XL Aluna Aluna Cool Mavea Elemaris (6 Pack)
- Price
- £12.99
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 7mo ago
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 12mo ago
Molifal Water Filter Cartridges Compatible with Brita Maxtra Maxtra+ 12 Pack for Marella Style Elemaris Jugs 5-Stage Filtration Removes Chlorine Odor Metals BPA-Free Great for Coffee & Cooking
- Price
- £17.03
- Rating
- 4.3/5
- Reviews
- 1,443
- Age
- 1y ago
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 3 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 3,761
- Age
- 2y ago
BREOILUTLE Water Filter Cartridges Compatible with Brita Marella Jug Kettle BREOILUTLE Water Filter Replacement for Brita Maxtra+ Plus Maxtra Pro All-in-1 Reduces Impurities (6PCS)
- Price
- £11.66
- Rating
- 4.3/5
- Reviews
- 1,716
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
85
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- BREOILUTLE33%
- BRITA32%
- Tikstoy10%
- Waterdrop7%
- EVERSPRING7%
- GOLDEN ICEPURE3%
- Open — no brand owns it (3 brands, 8%)
Search terms
Top Brita Marella Water Filter Cartridges search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brita marella water filter cartridges26K/yr
- brita marella xl water filter cartridges6K/yr
- brita marella replacement water filter cartridges3K/yr
- marella water filter cartridges3K/yr
- brita marella filters3K/yr
Reviews and returns
What reviews say buyers love and hate about Brita Marella Water Filter Cartridges
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not filtering
Cheap filter
Doesnt seem to filter anything
a lot cheaper
these weren't exactly cheap
cheaper than other brands
Not really compatible- needs blue adapter
Not compatible
Incompatible product
I don't know if it's a quality control issue or not
Rubbish product
Disappointed with the quality
Doesn't work
All The time blocking
the function is not working
Love
Great deal
much cheaper
Excellent value for money
Great quality arrived on time thanks Amazon
Excellent Product
Good product exactly as described
Great water filter
Excellent filters
No problems with the filter
As described
Just what I wanted
As promised
Fit perfect
Easy to fit
Fit as expected
Return
0.6% Return rate 36% Fixable by listing
Doesnt fit
Too big to fit in properly
does not fit the jug
Not really compatible- needs blue adapter
Not compatible
Incompatible product
Not filtering
Cheap filter
Doesnt seem to filter anything
Doesn't work
All The time blocking
the function is not working
False advertising
Incorrect description
Not a match as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brita Marella Water Filter Cartridges questions
Answered from the same tracked data.