brita marella water filter cartridges
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.84avg listing price — sweet spot $15–$100
Price range
Good£10.82–£24.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad11,040.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad£57K£57K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, brita marella water filter cartridges is a £57K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
brita marella water filter cartridges market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £59K–£74K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
85
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- BREOILUTLE33%
- BRITA32%
- Tikstoy10%
- Waterdrop7%
- EVERSPRING7%
- GOLDEN ICEPURE3%
- Open — no brand owns it (3 brands, 8%)
Top brita marella water filter cartridges search terms
- brita marella water filter cartridges26K/yr
- brita marella xl water filter cartridges6K/yr
- brita marella replacement water filter cartridges3K/yr
- marella water filter cartridges3K/yr
- brita marella filters3K/yr
Top brita marella water filter cartridges products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BREOILUTLE Water Filter Cartridges Compatible with Brita Marella Jug Kettle BREOILUTLE Water Filter Replacement for Brita Maxtra+ Plus Maxtra Pro All-in-1 Reduces Impurities (6PCS)
BREOILUTLE£11.664.3★1,716 rev
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
BRITA£19.794.7★24,065 rev
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 4 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
BRITA£13.984.7★24,065 rev
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
Tikstoy£10.824.5★416 rev
EVERSPRING Water Filter Cartridges Compatible with Brita Maxtra+ Maxtra Plus Maxtra Pro All-in-1 Brita Marella Jug Kettle Mavea Anna Duomax Reduce PFAS and Limescale TÜV SÜD 6 Pieces
EVERSPRING£12.024.2★16,728 rev
Newest
by launch date
Water Filter Cartridge Compatible with Brita Jug Maxtra+ Marella Marella Cool Style Elemaris XL Aluna Aluna Cool Mavea Elemaris (6 Pack)
Caehomly£12.9999 rev
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
Tikstoy£10.82416 rev
Molifal Water Filter Cartridges Compatible with Brita Maxtra Maxtra+ 12 Pack for Marella Style Elemaris Jugs 5-Stage Filtration Removes Chlorine Odor Metals BPA-Free Great for Coffee & Cooking
Molifal£17.031,443 rev
BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 3 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste
BRITA£11.543,761 rev
BREOILUTLE Water Filter Cartridges Compatible with Brita Marella Jug Kettle BREOILUTLE Water Filter Replacement for Brita Maxtra+ Plus Maxtra Pro All-in-1 Reduces Impurities (6PCS)
BREOILUTLE£11.661,716 rev
Trending
90-day click momentumMolifal Water Filter Cartridges Compatible with Brita Maxtra Maxtra+ 12 Pack for Marella Style Elemaris Jugs 5-Stage Filtration Removes Chlorine Odor Metals BPA-Free Great for Coffee & Cooking
Molifal£17.034.3★
Water Filter Cartridge Compatible with Brita Jug Maxtra+ Marella Marella Cool Style Elemaris XL Aluna Aluna Cool Mavea Elemaris (6 Pack)
Caehomly£12.994.2★
BRITA Marella Water Filter Jug Graphite (2.4L) Half Year Pack incl. 6x MAXTRA PRO Pure Performance cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
BRITA£24.854.7★
Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)
Watus£12.434.4★
Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste
Tikstoy£10.824.5★
What buyers say about brita marella water filter cartridges
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Great quality arrived on time thanks Amazon”
“Great water filter”
“As described”
“Fit perfect”
“Easy to use”
“Water is really clear”
“They do the job”
“Filter cartridges, Happy with the, product, compatible with my asda water jug”
“Easy to assemble”
What buyers complain about
“Not filtering”
“a lot cheaper”
“Not really compatible- needs blue adapter”
“I don't know if it's a quality control issue or not”
“Doesn't work”
“Doesnt fit”
“After only one use of the value it broken”
“the instructions for the plug dont seem to match the cartridge”
“False advertising”
“Doesn't allow water to pass through”
Top return reasons
Common questions
- Is brita marella water filter cartridges profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the brita marella water filter cartridges niche?
- 9 brands and 85 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in brita marella water filter cartridges?
- Top complaints mined from reviews: Filtration, Value For Money, Compatibility-Overall. The return rate is 0.6%.
- What does it cost to enter the brita marella water filter cartridges niche?
- Listings span £10.82–£24.85; the average listing price is £14.84 (sweet spot $15–$100). The average incumbent carries 11,041 reviews — the moat a new listing must climb.