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Brita Cube

Fail

The top 5 brands take 100% of clicks, so Brita Cube is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£60K/yr50K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
97%top-5 click share · 3 brands · 22 sellers

Flapen Score

Brita Cube against its category

The dotted line is the Home & Garden average. Past it, Brita Cube is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brita Cube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brita Cube 50K times last year and spent an estimated £60K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.1%
Market size, estimated
£60Ka year
Top search term
brita cube27K searches a year

02 · Price

A sale here is worth £106.55.

Listings sell for £106.55 on average, from £30.06 to £216.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £106.55 that is £11K to £27K a year per listing.

Average price
£106.55above the $15 to $100 sweet spot
Price range
£30.06–£216.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
£11K–£27K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #23 within Water Coolers, Filters & Cartridges. It carries 2,462 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
10.3%
Average rank
#23in Water Coolers, Filters & Cartridges
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,462per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brita Cube products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • BRITA93%
  • Waterdrop4%
  • Breville3%

Demand

Brita Cube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Brita Cube search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brita cube27K/yr
  • brita cube cold & hot water dispenser10K/yr
  • brita water dispenser7K/yr
  • brita hot water dispenser7K/yr

Reviews and returns

What reviews say buyers love and hate about Brita Cube

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Leak-Proof”
2.5%of orders come back
“They leak”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brita Cube questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data