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Brita Cube

Fail

The top 5 brands take 100% of clicks, so Brita Cube is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£60K/yr50K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
97%top-5 click share · 3 brands · 22 sellers

Flapen Score

Brita Cube against its category

The dotted line is the Home & Garden average. Past it, Brita Cube is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brita Cube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brita Cube 50K times last year and spent an estimated £60K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.1%
Market size, estimated
£60Ka year
Top search term
brita cube27K searches a year

02 · Price

A sale here is worth £106.55.

Listings sell for £106.55 on average, from £30.06 to £216.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £106.55 that is £11K to £27K a year per listing.

Average price
£106.55above the $15 to $100 sweet spot
Price range
£30.06–£216.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
£11K–£27K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #23 within Water Coolers, Filters & Cartridges. It carries 2,462 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
10.3%
Average rank
#23in Water Coolers, Filters & Cartridges
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,462per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brita Cube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • BRITA93%
  • Waterdrop4%
  • Breville3%

Demand

Brita Cube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Brita Cube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brita cube27K/yr
  • brita cube cold & hot water dispenser10K/yr
  • brita water dispenser7K/yr
  • brita hot water dispenser7K/yr

Reviews and returns

What reviews say buyers love and hate about Brita Cube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof22%

They leak

Leakage inside

It leaks

Size-Overall10%+0.40

Not fit for purpose

Big

not as big as i thought

Filtration9%−0.03

but filter still is not very great

I have a fault with the Filter display

not sure if the filter is good

Quality-Overall8%+0.68

Poor quality control

For a product at this price, I expected better reliability and quality control

Bad quality

Heating5%+0.32

Water is very hot

it is woefully let down by not heating to stated temperatures

Does not heat water to stated temperature

Love

Quality-Overall16%+0.68

Excellent piece of kit

Excellent product

the quality looks sturdy

Filtration14%−0.03

Great water filter

The limescale filters do a great job

The filtration works well

Ease Of Use12%+1.06

Easy to use

ease to manage

it is easy to fill

Value For Money9%+0.41

Money well spent

Great value for money

Good value

Size-Overall7%+0.40

very good size

Fits perfectly in my fridge

fits lovely in the fridge

Return

2.5% Return rate 34% Fixable by listing

Size-Overall28%▅▅▅▅▆█

Not fit for purpose

Big

not as big as i thought

Leak-Proof21%▇██▇▅▄

They leak

Leakage inside

It leaks

Functionality-Overall9%▆▇▅▇█▄

cup size stopped working

Not working

Not very efficient

Filtration7%▇▅█▄▇▄

but filter still is not very great

I have a fault with the Filter display

not sure if the filter is good

Defective Material/Parts5%▂█▃▆▅█

FAQ

Common Brita Cube questions

Answered from the same tracked data.