brita cube
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£106.55avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,462.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay£30.06–£216.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 50K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, brita cube is a £60K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
brita cube market data
- Units sold / yr
- 500–750
- avg 100–250/product
- Revenue / yr
- £53K–£80K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 100%
- Out of stock
- 10.3%
- Avg brand age
- 41 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- BRITA93%
- Waterdrop4%
- Breville3%
Demand
Weekly Amazon search volume, last 34 weeks — -10.9% search growth over the last 90 days.Top brita cube search terms
- brita cube27K/yr
- brita cube cold & hot water dispenser10K/yr
- brita water dispenser7K/yr
- brita hot water dispenser7K/yr
Top brita cube products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO filter
BRITA£152.154.5★255 rev
BRITA Cube Ambient & Hot Water Dispenser White (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO water filter
BRITA£149.994.5★255 rev
BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
BRITA£30.064.5★5,976 rev
BRITA YOURCE Hot & Cold Water Dispenser (5.3L) ultimate safety with MAXTRA PRO water filter & UV-C technology for bacteria-free & pure tasting water water various temperature & cup-size presets
BRITA£216.314.0★7 rev
Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres White (NOT Reduce TDS)
Waterdrop£32.054.6★1,854 rev
Newest
by launch dateBRITA YOURCE Hot & Cold Water Dispenser (5.3L) ultimate safety with MAXTRA PRO water filter & UV-C technology for bacteria-free & pure tasting water water various temperature & cup-size presets
BRITA£216.317 rev
Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres White (NOT Reduce TDS)
Waterdrop£32.051,854 rev
BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO filter
BRITA£152.15255 rev
BRITA Cube Ambient & Hot Water Dispenser White (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO water filter
BRITA£149.99255 rev
BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
BRITA£30.065,976 rev
Trending
90-day click momentumBRITA YOURCE Hot & Cold Water Dispenser (5.3L) ultimate safety with MAXTRA PRO water filter & UV-C technology for bacteria-free & pure tasting water water various temperature & cup-size presets
BRITA£216.314.0★
Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres White (NOT Reduce TDS)
Waterdrop£32.054.6★
BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO filter
BRITA£152.154.5★
BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
BRITA£30.064.5★
BRITA Cube Ambient & Hot Water Dispenser White (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO water filter
BRITA£149.994.5★
What buyers say about brita cube
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent piece of kit”
“Great water filter”
“Easy to use”
“Money well spent”
“very good size”
“This does exactly as it says”
“Easy to install”
“Breville hot cup does the job”
“It looks good, durable”
“Works really well”
What buyers complain about
“They leak”
“Not fit for purpose”
“but filter still is not very great”
“Poor quality control”
“Water is very hot”
“cup size stopped working”
“The smell came back”
“One downside, its a bit expensive”
“This version is very heavy”
“the whole process is far from it”
Top return reasons
Common questions
- Is brita cube profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (26/100).
- How competitive is the brita cube niche?
- 3 brands and 22 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brita cube?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Filtration. The return rate is 2.5%.
- What does it cost to enter the brita cube niche?
- Listings span £30.06–£216.31; the average listing price is £106.55 (sweet spot $15–$100). The average incumbent carries 2,462 reviews — the moat a new listing must climb.