Brita Cube
FailThe top 5 brands take 100% of clicks, so Brita Cube is a Fail.
- Flapen Score
- 26 / 100Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 5126
- Market size
- £60K/yr50K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 22 sellers
Flapen Score
Brita Cube against its category
The dotted line is the Home & Garden average. Past it, Brita Cube is stronger. Inside it, weaker.
Market
The Brita Cube market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brita Cube 50K times last year and spent an estimated £60K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £60Ka year
- Top search term
- brita cube27K searches a year
02 · Price
A sale here is worth £106.55.
Listings sell for £106.55 on average, from £30.06 to £216.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £106.55 that is £11K to £27K a year per listing.
- Average price
- £106.55above the $15 to $100 sweet spot
- Price range
- £30.06–£216.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 100–250
- Revenue per listing a year
- £11K–£27K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #23 within Water Coolers, Filters & Cartridges. It carries 2,462 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 67%
- Out of stock, average day
- 10.3%
- Average rank
- #23in Water Coolers, Filters & Cartridges
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,462per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Brita Cube products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO filter
- Price
- £152.15
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

BRITA Cube Ambient & Hot Water Dispenser White (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO water filter
- Price
- £149.99
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
- Price
- £30.06
- Rating
- 4.5/5
- Reviews
- 5,976
- Age
- 3y ago

BRITA YOURCE Hot & Cold Water Dispenser (5.3L) ultimate safety with MAXTRA PRO water filter & UV-C technology for bacteria-free & pure tasting water water various temperature & cup-size presets
- Price
- £216.31
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 3mo ago

Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres White (NOT Reduce TDS)
- Price
- £32.05
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 1y ago
Trending
90-day click momentum
BRITA YOURCE Hot & Cold Water Dispenser (5.3L) ultimate safety with MAXTRA PRO water filter & UV-C technology for bacteria-free & pure tasting water water various temperature & cup-size presets
- Price
- £216.31
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 3mo ago

Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres White (NOT Reduce TDS)
- Price
- £32.05
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 1y ago

BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO filter
- Price
- £152.15
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
- Price
- £30.06
- Rating
- 4.5/5
- Reviews
- 5,976
- Age
- 3y ago

BRITA Cube Ambient & Hot Water Dispenser White (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO water filter
- Price
- £149.99
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago
Newest
by launch date
BRITA YOURCE Hot & Cold Water Dispenser (5.3L) ultimate safety with MAXTRA PRO water filter & UV-C technology for bacteria-free & pure tasting water water various temperature & cup-size presets
- Price
- £216.31
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 3mo ago

Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres White (NOT Reduce TDS)
- Price
- £32.05
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 1y ago

BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO filter
- Price
- £152.15
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

BRITA Cube Ambient & Hot Water Dispenser White (4.0 L) various temperature and cup-size presets ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO water filter
- Price
- £149.99
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO Pure Performance cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box packaging
- Price
- £30.06
- Rating
- 4.5/5
- Reviews
- 5,976
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- BRITA93%
- Waterdrop4%
- Breville3%
Demand
Brita Cube search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked
Search terms
Top Brita Cube search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brita cube27K/yr
- brita cube cold & hot water dispenser10K/yr
- brita water dispenser7K/yr
- brita hot water dispenser7K/yr
Reviews and returns
What reviews say buyers love and hate about Brita Cube
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They leak
Leakage inside
It leaks
Not fit for purpose
Big
not as big as i thought
but filter still is not very great
I have a fault with the Filter display
not sure if the filter is good
Poor quality control
For a product at this price, I expected better reliability and quality control
Bad quality
Water is very hot
it is woefully let down by not heating to stated temperatures
Does not heat water to stated temperature
Love
Excellent piece of kit
Excellent product
the quality looks sturdy
Great water filter
The limescale filters do a great job
The filtration works well
Easy to use
ease to manage
it is easy to fill
Money well spent
Great value for money
Good value
very good size
Fits perfectly in my fridge
fits lovely in the fridge
Return
2.5% Return rate 34% Fixable by listing
Not fit for purpose
Big
not as big as i thought
They leak
Leakage inside
It leaks
cup size stopped working
Not working
Not very efficient
but filter still is not very great
I have a fault with the Filter display
not sure if the filter is good
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brita Cube questions
Answered from the same tracked data.









