breville toaster
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£29.76avg listing price — sweet spot $15–$100
Price range
Incredible£17.54–£49.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,896.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£61K£61K/yr · 61K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, breville toaster is a £61K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
breville toaster market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £60K–£74K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
95
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
7%
- Breville58%
- Russell Hobbs20%
- Morphy Richards9%
- BELLA3%
- Aigostar2%
- Tefal2%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
Top breville toaster search terms
- breville 4 slice toaster20K/yr
- breville toaster 4 slice18K/yr
- stainless steel toaster 4 slice9K/yr
- stainless steel toaster 2 slice6K/yr
- silver toaster 4 slice5K/yr
- procook toaster3K/yr
Top breville toaster products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
Breville£31.694.4★1,017 rev
![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]](https://m.media-amazon.com/images/I/41i-aemtxJL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]
Breville£30.084.0★3,842 rev
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
Breville£30.804.0★3,842 rev
![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome [VTT911]](https://m.media-amazon.com/images/I/41z1PC9tkQL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome [VTT911]
Breville£30.694.0★3,842 rev
![Breville Edge Silver 4-Slice Toaster with Extra Long Slots and High-Lift | Brushed Stainless Steel [VTR023]](https://m.media-amazon.com/images/I/51tVAxyoIfL.jpg)
Breville Edge Silver 4-Slice Toaster with Extra Long Slots and High-Lift | Brushed Stainless Steel [VTR023]
Breville£49.723.6★413 rev
Newest
by launch date
Swan ST19029SS Retro 4 Slice Toaster with 7 Browning Levels Removable Crumb Trays Defrost Reheat and Cancel Functions Hidden Cord Storage Non-Slip Feet 1860W Stainless Steel
Swan£42.39188 rev
WeeKett Long Slot 4 Slice Toaster 1250-1450 Watt Silver Stainless Steel Bread Toaster with Extra Wide Slots for Artisan Bread Crumpets & Bagels Adjustable Browning Defrost & Reheat Functions
WEEKETT£23.90463 rev
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
Breville£31.691,017 rev
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]](https://m.media-amazon.com/images/I/415KgoO9TtL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]
Breville£32.381,017 rev
Morphy Richards Motive 4 Slice Toaster Browning Controls Reheat Cancel and Defrost Settings Bread Lever Removable Crumb Tray Electromagnet Cover 1600W Brushed Steel 242800
Morphy Richards£32.01813 rev
Trending
90-day click momentum
Morphy Richards Venture Retro 4 Slice Toaster Radio Dial Variable Browning Control Width Slots Removable Crumb Tray 1900W Polished and Nickel 240333
Morphy Richards£24.914.3★
Haden Stoke Toaster 2 Slice - Brushed Stainless Steel Toaster - Adjustable Browning Control - Cancel/Defrost/Reheat Functions - Removable Crumb Tray - 750W
HADEN£17.544.4★
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
Breville£30.804.0★
BELLA 4 Slice Toaster with Auto Shut Off - Extra Wide Slots and Removable Drop-Down Crumb Tray with Cancel and Reheat Function - For Texas Toast Large Bread & Bagel Stainless Steel
BELLA£20.563.6★
Russell Hobbs 18790 Futura 4-Slice Toaster 1500 W Stainless Steel Silver Four Slice
Russell Hobbs£27.134.2★
What buyers say about breville toaster
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Toaster”
“Quality item well made”
“Worth it”
“Good 👍🏻 simple and sleek”
“Just what we needed”
“Ease of Use”
“cleans up well”
“I liked the fact the size is good”
“does a decent job with toast”
“Efficient”
What buyers complain about
“will only toast one side of the bread”
“Broke after a month”
“Cheap garbage”
“cable is a bit shorter than I like”
“Doesnt work well”
“Uneven toasting”
“Very disappointing performance given the price”
“Probably a thermal cut out fault developing”
“a fire risk”
“Not described correctly”
Top return reasons
Common questions
- Is breville toaster profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 30 tracked products. 90-day search growth is -29.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the breville toaster niche?
- 12 brands and 95 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in breville toaster?
- Top complaints mined from reviews: Toasting, Durability, Quality-Overall. The return rate is 3.0%.
- When does demand for breville toaster peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the breville toaster niche?
- Listings span £17.54–£49.72; the average listing price is £29.76 (sweet spot $15–$100). The average incumbent carries 2,897 reviews — the moat a new listing must climb.