Breville Toaster
soft demand (-29.0% this quarter) — Breville Toaster doesn't clear our bar today.
Flapen Score
Is Breville Toaster profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Breville Toaster is a £61K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Breville Toaster: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.0% over the last 90 days and 3.3% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 30 products
Top Breville Toaster products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]](https://m.media-amazon.com/images/I/41i-aemtxJL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]
- Price
- £30.08
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 10y ago
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
- Price
- £30.80
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 5y ago
![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome [VTT911]](https://m.media-amazon.com/images/I/41z1PC9tkQL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome [VTT911]
- Price
- £30.69
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 8y ago
![Breville Edge Silver 4-Slice Toaster with Extra Long Slots and High-Lift | Brushed Stainless Steel [VTR023]](https://m.media-amazon.com/images/I/51tVAxyoIfL.jpg)
Breville Edge Silver 4-Slice Toaster with Extra Long Slots and High-Lift | Brushed Stainless Steel [VTR023]
- Price
- £49.72
- Rating
- 3.6/5
- Reviews
- 413
- Age
- 3y ago
Trending
90-day click momentum
Morphy Richards Venture Retro 4 Slice Toaster Radio Dial Variable Browning Control Width Slots Removable Crumb Tray 1900W Polished and Nickel 240333
- Price
- £24.91
- Rating
- 4.3/5
- Reviews
- 494
- Age
- 3y ago
Haden Stoke Toaster 2 Slice - Brushed Stainless Steel Toaster - Adjustable Browning Control - Cancel/Defrost/Reheat Functions - Removable Crumb Tray - 750W
- Price
- £17.54
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
- Price
- £30.80
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 5y ago
BELLA 4 Slice Toaster with Auto Shut Off - Extra Wide Slots and Removable Drop-Down Crumb Tray with Cancel and Reheat Function - For Texas Toast Large Bread & Bagel Stainless Steel
- Price
- £20.56
- Rating
- 3.6/5
- Reviews
- 500
- Age
- 3y ago
Russell Hobbs 18790 Futura 4-Slice Toaster 1500 W Stainless Steel Silver Four Slice
- Price
- £27.13
- Rating
- 4.2/5
- Reviews
- 4,482
- Age
- 14y ago
Newest
by launch date
Swan ST19029SS Retro 4 Slice Toaster with 7 Browning Levels Removable Crumb Trays Defrost Reheat and Cancel Functions Hidden Cord Storage Non-Slip Feet 1860W Stainless Steel
- Price
- £42.39
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 1y ago
WeeKett Long Slot 4 Slice Toaster 1250-1450 Watt Silver Stainless Steel Bread Toaster with Extra Wide Slots for Artisan Bread Crumpets & Bagels Adjustable Browning Defrost & Reheat Functions
- Price
- £23.90
- Rating
- 3.9/5
- Reviews
- 463
- Age
- 1y ago
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]](https://m.media-amazon.com/images/I/415KgoO9TtL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]
- Price
- £32.38
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
Morphy Richards Motive 4 Slice Toaster Browning Controls Reheat Cancel and Defrost Settings Bread Lever Removable Crumb Tray Electromagnet Cover 1600W Brushed Steel 242800
- Price
- £32.01
- Rating
- 4.4/5
- Reviews
- 813
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
95
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
7%
- Breville58%
- Russell Hobbs20%
- Morphy Richards9%
- BELLA3%
- Aigostar2%
- Tefal2%
- Open — no brand owns it (6 brands, 7%)
Breville Toaster demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
Top Breville Toaster search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- breville 4 slice toaster20K/yr
- breville toaster 4 slice18K/yr
- stainless steel toaster 4 slice9K/yr
- stainless steel toaster 2 slice6K/yr
- silver toaster 4 slice5K/yr
- procook toaster3K/yr
What reviews say buyers love and hate about Breville Toaster
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent Toaster”
“Quality item well made”
“Worth it”
“Good 👍🏻 simple and sleek”
“Just what we needed”
What buyers complain about
80% of reviews“will only toast one side of the bread”
“Broke after a month”
“Cheap garbage”
“cable is a bit shorter than I like”
“Doesnt work well”
Breville Toaster return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Breville Toaster questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
