Breville Toaster
FailDemand is soft, at -29.0% this quarter, so Breville Toaster is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £61K/yr61K searches / yr
- 90-day growth
- -29.0%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 95 sellers
Flapen Score
Breville Toaster against its category
The dotted line is the Home & Garden average. Past it, Breville Toaster is stronger. Inside it, weaker.
Market
The Breville Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breville Toaster 61K times last year and spent an estimated £61K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -29.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £61Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- breville 4 slice toaster20K searches a year
02 · Price
A sale here is worth £29.76.
Listings sell for £29.76 on average, from £17.54 to £49.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £29.76 that is £0 to £3K a year per listing.
- Average price
- £29.76inside the $15 to $100 sweet spot
- Price range
- £17.54–£49.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Small Kitchen Appliances. It carries 2,897 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #79in Small Kitchen Appliances
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,897per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Breville Toaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]](https://m.media-amazon.com/images/I/41i-aemtxJL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]
- Price
- £30.08
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 10y ago

Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
- Price
- £30.80
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 5y ago
![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome [VTT911]](https://m.media-amazon.com/images/I/41z1PC9tkQL.jpg)
Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome [VTT911]
- Price
- £30.69
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 8y ago
![Breville Edge Silver 4-Slice Toaster with Extra Long Slots and High-Lift | Brushed Stainless Steel [VTR023]](https://m.media-amazon.com/images/I/51tVAxyoIfL.jpg)
Breville Edge Silver 4-Slice Toaster with Extra Long Slots and High-Lift | Brushed Stainless Steel [VTR023]
- Price
- £49.72
- Rating
- 3.6/5
- Reviews
- 413
- Age
- 3y ago
Trending
90-day click momentum
Morphy Richards Venture Retro 4 Slice Toaster Radio Dial Variable Browning Control Width Slots Removable Crumb Tray 1900W Polished and Nickel 240333
- Price
- £24.91
- Rating
- 4.3/5
- Reviews
- 494
- Age
- 3y ago

Haden Stoke Toaster 2 Slice - Brushed Stainless Steel Toaster - Adjustable Browning Control - Cancel/Defrost/Reheat Functions - Removable Crumb Tray - 750W
- Price
- £17.54
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago

Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
- Price
- £30.80
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 5y ago

BELLA 4 Slice Toaster with Auto Shut Off - Extra Wide Slots and Removable Drop-Down Crumb Tray with Cancel and Reheat Function - For Texas Toast Large Bread & Bagel Stainless Steel
- Price
- £20.56
- Rating
- 3.6/5
- Reviews
- 500
- Age
- 3y ago

Russell Hobbs 18790 Futura 4-Slice Toaster 1500 W Stainless Steel Silver Four Slice
- Price
- £27.13
- Rating
- 4.2/5
- Reviews
- 4,482
- Age
- 14y ago
Newest
by launch date
Swan ST19029SS Retro 4 Slice Toaster with 7 Browning Levels Removable Crumb Trays Defrost Reheat and Cancel Functions Hidden Cord Storage Non-Slip Feet 1860W Stainless Steel
- Price
- £42.39
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 1y ago

WeeKett Long Slot 4 Slice Toaster 1250-1450 Watt Silver Stainless Steel Bread Toaster with Extra Wide Slots for Artisan Bread Crumpets & Bagels Adjustable Browning Defrost & Reheat Functions
- Price
- £23.90
- Rating
- 3.9/5
- Reviews
- 463
- Age
- 1y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]](https://m.media-amazon.com/images/I/415KgoO9TtL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]
- Price
- £32.38
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago

Morphy Richards Motive 4 Slice Toaster Browning Controls Reheat Cancel and Defrost Settings Bread Lever Removable Crumb Tray Electromagnet Cover 1600W Brushed Steel 242800
- Price
- £32.01
- Rating
- 4.4/5
- Reviews
- 813
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
95
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
7%
- Breville58%
- Russell Hobbs20%
- Morphy Richards9%
- BELLA3%
- Aigostar2%
- Tefal2%
- Open — no brand owns it (6 brands, 7%)
Demand
Breville Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Breville Toaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- breville 4 slice toaster20K/yr
- breville toaster 4 slice18K/yr
- stainless steel toaster 4 slice9K/yr
- stainless steel toaster 2 slice6K/yr
- silver toaster 4 slice5K/yr
- procook toaster3K/yr
Reviews and returns
What reviews say buyers love and hate about Breville Toaster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
will only toast one side of the bread
only toasts one side of bread
does not toast well at all
Broke after a month
broke very quickly
Didn't last
Cheap garbage
Quality of the build is poor
Bad quality
cable is a bit shorter than I like
Product is too small
not all fit
Doesnt work well
So when you push it down, it simply doesn't stick
Didn't work
Love
Excellent Toaster
Decent toaster
It Toasts
Quality item well made
reliable quality
Excellent product
Worth it
Good for the money
Excellent value
Good 👍🏻 simple and sleek
Lovely design
Very functional and elegant design
Just what we needed
Does the job
Works as expected
Return
3.0% Return rate 15% Fixable by listing
will only toast one side of the bread
only toasts one side of bread
does not toast well at all
Doesnt work well
So when you push it down, it simply doesn't stick
Didn't work
cable is a bit shorter than I like
Product is too small
not all fit
Probably a thermal cut out fault developing
It doesnt heat evenly
Heating for the first toast seems to be a problem resulting in very inconsistent results
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breville Toaster questions
Answered from the same tracked data.









